Product Marketing Manager - Italy 🇮🇹

Doctrine

Our Mission ⚖️ At Doctrine, we're building Europe's leading legal AI platform. Our belief? Law shouldn't be slowed down by repetitive tasks. It should be augmented by a specialised AI, designed to understand, analyse and produce legal reasoning at the highest standard. Our ambition? To help legal professionals work with greater reliability, efficiency and peace of mind, through a single, comprehensive and secure platform. Today, 27,000 legal professionals across five countries (France, Italy, Germany, Spain and Luxembourg) trust us to do just that. Our growth is guided by a clear approach: a global vision, grounded in a deep understanding of local specificities. Behind this ambition, a team of around 250 people, united around one goal: supporting lawyers and legal professionals at every stage of their work, from research to drafting. And we're just getting started. The context Doctrine has achieved 50% annual growth over the last four years and has become the market leader in AI-powered legal platform in France. We then expanded into Italy (2024), Germany (2025), and in 2026 we acquired Maïté, the Spanish legal AI champion. This trajectory means our Sales, Marketing & Ops teams are operating at full speed, across multiple markets, with increasingly ambitious launches. Why this role exists Doctrine's international expansion is accelerating fast: new markets, new products, new competitive dynamics, all at once. As we scale across Italy, Germany, and Spain, the opportunity ahead of us is clear: build a genuinely local presence in each market. That's what this role is about. We're looking for someone to own the German market from the inside; someone who brings the depth of local expertise that makes the difference between a launch that lands and one that merely ships. Someone who turns market knowledge into sharp positioning, scattered signals into a coherent narrative, and a sales team into confident product advocates. The German PMM is a builder role. The foundations are there; the local layer is yours to create. What you'll own Reporting to our Marketing Manager and working closely with our German sales team, the German Field Marketing, Product Manager and the broader Marketing & Ops team, you'll be responsible for making Doctrine perceived as the leading legal AI platform in Germany. Your core scope covers: Go-to-Market: You'll build and execute all GTM collateral for German product launches: product emails, visuals, LinkedIn campaigns, webinars, in-product communications, ads. Positioning & Messaging: You'll be the person who best understands perceived value from German clients' perspective. You'll translate that into the German website, customer testimonials, landing pages, and brochures. Product Enablement: Working hand-in-hand with our global sales enablement manager, you'll develop and update sales tools (pitch decks, demo flows, objection handling, battlecards). You'll co-run product training sessions for the German sales team and close the feedback loop on the commercial playbook. Market Intelligence: You'll be the go-to expert on the German legal market: competitors, personas, buying dynamics. You'll own the creation and maintenance of German battlecards and personas, and you'll synthesize market signals into actionable insight for both the product and sales teams. User Education: Working with Product and Growth, you'll make sure German users adopt and activate the full range of Doctrine's features through targeted campaigns and in-app actions. Performance: You'll define what a successful German launch looks like - that framework doesn't fully exist yet and building it is part of the job. Then you'll track, iterate, and maximize the impact of everything you ship. What we're looking for Native or bilingual German: not a nice-to-have, structurally essential to everything in this role. A proven first experience as a Field marketer, PMM or Product Marketer, ideally in B2B SaaS. Comfort working in English and German across multiple teams and stakeholders; you enjoy coordinating complex, multi-stakeholder projects. AI is part of your toolkit, not a bonus skill. You're comfortable using AI tools as a natural extension of your workflow. At Doctrine, we build AI products for legal professionals; the expectation is that our own team leads by example. You need to understand the big picture before you can do good work, and you can translate that big picture into sharp, actionable copy. You're a natural storyteller: you can make complex concepts accessible, you write with conviction, and you're not afraid to take the mic in front of 100 people. You thrive in ambiguous, fast-changing international environments. You're willing to roll up your sleeves: this role ships things, it doesn't just strategize. You bring creative, unconventional ideas to the table.

Asana

At Asana, our sales team is on a mission to build long-term, profitable customer relationships by helping teams do their best work. We do this through a land-and-expand, bottom-up enterprise model—starting with small, successful teams and partnering with them as they grow into larger, strategic customers. As a Sales Manager for Southern Europe you’ll lead a high-impact team at a critical moment in the customer journey. This is a hands-on leadership role for someone who loves building teams, coaching talent, and scaling smart, repeatable sales motions in a fast-moving environment. This role is based in our Paris office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Drive Strategic Revenue Growth in Southern Europe: Take full ownership of the Southern Europe revenue trajectory, leading, coaching, and expanding a high-performing team of Account Executives to secure net-new logo acquisition and deep strategic expansion across Enterprise Accounts. * Architect and Execute GTM Strategy: Define and execute the Southern Europe Go-To-Market (GTM) strategy, specifically focusing on upmarket penetration in France and scaling high-velocity partner enablement across Spain and Italy. * Cross-Functional Orchestration: Direct and accelerate execution by orchestrating alignment across critical cross-functional stakeholders, including Marketing, Sales Development, Solution Consulting, and Post-Sales teams. * Lead AI Market Adoption: Spearhead the market adoption and GTM playbook for Agentic AI, leveraging collaboration with Sales Enablement and Executive Revenue Leadership. * Enterprise Deal Navigation: Coach and assist in closing complex, multi-threaded Enterprise deals, mastering high-level navigation of procurement vehicles, contracting frameworks, and compliance negotiations. * Influence Product Roadmap: Directly influence Product & Strategy by synthesizing structured, actionable field intelligence to shape the future of the Asana AI roadmap. * Cultivate World-Class Sales Talent: Instill elite standards of performance and ownership, coaching sellers on advanced enterprise qualification methodologies (e.g., MEDDPICC) and rigorous account planning. ABOUT YOU * Minimum 3-4+ years of proven leadership excellence managing Account Executives in a high-growth, quota-carrying environment within SaaS or cloud platforms. * Documented track record of architecting and scaling Go-To-Market strategies, transforming early traction into predictable, repeatable, and explosive revenue growth. * Deep expertise in sophisticated Enterprise procurement, including Prime/Sub contracting models, complex vehicle negotiation, and strategic SI (System Integrator) partnership leverage. * An unwavering commitment to developing elite sales professionals and cultivating a culture defined by mission alignment, high performance, and accountability. * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * Proficient in French and English; proficiency in Italian or Spanish is a strong asset for the Southern Europe region. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply. What we’ll offer Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the On-Target Earnings (OTE) range is €207,000 - €263,000. The total OTE includes a base salary range of €113,850 - €144,650 and performance-based sales incentive pay (based on the terms of the Sales Incentive Plan). These ranges are a guideline; actual base salary and OTE may vary based on various factors, including market and individual qualifications objectively assessed during the interview process, and the ranges for this role may be modified.  In addition, your compensation package may include additional components such as equity and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences  These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Proton

Join Proton and build a better internet where privacy is the default Proton was founded in 2014 by scientists from CERN on a simple truth: privacy is a fundamental human right. Since then, we’ve built the world’s largest encrypted email service (Proton Mail) and expanded into Proton VPN, Proton Drive, Proton Pass, and Proton Calendar—tools used by millions globally to protect their freedom, fight censorship, and keep their data safe. In some situations, Proton has literally helped save lives! We are profitable, independent (no VC control), and selectively hire from the top ~1% of applicants. Our 500+ team members across 50+ countries come from leading organizations and elite academic backgrounds. We move fast, keep hierarchy light, and prioritize impact over optics. If you want to do meaningful work with exceptionally high-caliber people, this is it. Join us and do work you can truly be proud of. Check our open-source projects here! Purpose of the role We are seeking a highly skilled and experienced Head of Product Marketing B2B to join our team at Proton. As a lead in our organization, you will play a crucial role in accelerating revenue growth from the B2B segment. Your focus will be on driving direct revenue and generating high-quality leads for our sales team. You will work closely with cross-functional teams, including Sales, Marketing, and Product, to develop and execute effective marketing strategies that align with our business objectives. What you will do * Develop B2B Product Marketing Strategy: Define and execute a comprehensive product marketing strategy for the B2B segment, aligning with the overall company goals. Select target markets, buyer personas, and positioning to maximize revenue growth. * Go-to-Market Strategy: Collaborate with cross-functional teams to create go-to-market plans for new product launches and feature updates. Develop a deep understanding of customer needs and pain points to effectively communicate the value proposition to the target audience. * Pricing and Packaging: Determine competitive pricing strategies and packaging options to drive adoption and revenue growth. Analyze market trends, competitor pricing, and customer feedback to optimize pricing models. * Lead Generation: Develop and implement lead generation programs to generate high-quality leads for the sales team. Utilize various marketing channels such as content marketing, email campaigns, social media, and events to reach target audiences and drive engagement. * Marketing Budget Allocation: Work closely with the Marketing team to allocate budget effectively across different marketing channels. Monitor and optimize campaign performance to ensure maximum ROI. * Sales Enablement: Collaborate with Sales teams to develop sales collateral, presentations, and training materials that effectively communicate the value proposition and competitive differentiation of our B2B products. * Market and Competitive Analysis: Conduct market research and competitive analysis to identify market trends, customer needs, and competitor strategies. Stay updated on industry best practices and emerging trends to drive innovation in our marketing approach. Job requirements * Proven experience as a Product Marketing Manager/Lead or similar role in the B2B SaaS industry. * In-depth knowledge of B2B marketing strategies, lead generation, and demand generation. * Strong analytical skills with the ability to leverage data to drive decision-making and measure marketing effectiveness. * Excellent communication and presentation skills, with the ability to articulate complex ideas and concepts to both technical and non-technical audiences. * Ability to collaborate effectively with cross-functional teams and manage multiple stakeholders. * Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage budgets. * Excellent command of both spoken and written English * Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree is a plus. Why should you join Proton? * Work that Matters: millions of people trust Proton with their privacy. We answer only to our users — not advertisers, not investors with conflicting agendas, not governments. The work you do here is real, and the impact is measurable. (read more about our impact here) * Work with smart and dedicated people - Our team is diverse, collaborative, and tight-knit with people coming from all walks of life, including many of the world’s top academic institutions and organizations, such as MIT, Harvard, Stanford, Caltech, Cambridge, and ETH. * Join a strong brand - Our encrypted email service - Proton Mail - has grown to be a staple of online security and privacy. Proton has been featured in multiple popular television and film productions, such as Mr. Robot, Knives Out, Sounds of Metal, and more. * Technology: you'll get the right hardware and the right software you need to do your best work. * Learning & Development: we invest in your growth because sharp people make us better. Proton is one of the fastest ways to accelerate your career because you'll be thrown into real challenges, with real ownership, from day one. * Employee Benefits: your wellbeing isn't an afterthought. We offer strong health coverage, solid retirement options, generous leave, and wellness support so you can bring your best self to work every day * Stock Options: at Proton, we all have the opportunity to be owners of the company. From day one, you have a real stake in what we're building. When Proton wins, you win. * In-Person Collaboration: Amazing things happen when passionate, smart, and purposeful people get together in the same room. With offices across Geneva, Zürich, Barcelona, London and more, you'll spend most of your time collaborating face-to-face with people who genuinely care about what they're building * Food: Lunch and snacks are on us every day in our offices so you can focus on the work and not on what's for lunch. * Transport: getting to the office shouldn't cost you. We cover public transport, bike allowances, or parking, whichever works for you. * Flexible Working: you own your schedule. Set hours that work for you and your team — because outcomes matter more than when the clock says you started. Proton does not accept unsolicited resumes from any sources other than directly from candidates. We will not pay a fee for any placement resulting from an unsolicited offer, even if the candidate is subsequently hired by Proton. To learn more about our privacy policy, please visit our privacy policy page. #LI-ONSITE