Product Strategy and Corporate Development Lead (EMEA)

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. AI is reshaping how enterprises buy, adopt, and expand work management platforms — and the conversation is moving faster in EMEA than most vendors are equipped to support. Smartsheet is building a market-leading AI narrative anchored in organizational intelligence, agentic workflows, and the Model Context Protocol (MCP), and this role exists to make that narrative land with EMEA field teams and the enterprise buyers they serve. As a Sr. Product Marketing Manager on the AI GTM Strategy team, you will be the in-region AI product marketing partner for Smartsheet's EMEA sales organization. You will translate the global AI narrative, product roadmap, and enablement infrastructure into regionally activated content, training, and field support — ensuring EMEA account executives, solution engineers, and customer success managers can lead substantive AI conversations that drive pipeline and expansion. This is not a generalist PMM role. You will own the intersection of AI product marketing and regional field activation across EMEA, working at the pace of a rapidly evolving product surface and a field organization that needs to be ahead of the market conversation. The role is hybrid, based at Smartsheet’s corporate offices in London, UK. You will report to our VP, AI Market Strategy. You will own: AI Narrative Activation — EMEA * Execute the regional activation of Smartsheet's global AI narrative across EMEA field teams, adapting messaging for market maturity, regulatory context, and competitive dynamics specific to European enterprise buyers. * Develop EMEA-specific AI positioning guides that address regional buyer concerns including data sovereignty, GDPR implications for AI-powered workflows, and compliance-sensitive adoption paths. * Maintain a living understanding of how AI messaging resonates differently across EMEA sub-regions (UK&I, DACH, Nordics, France, Southern Europe) and adjust field guidance accordingly. AI Sales Enablement — Regional Delivery * Serve as the primary AI enablement resource for EMEA field teams — translating global enablement packages (training decks, demo scripts, prompt cookbooks, competitive briefs) into regionally relevant, sales-ready formats. * Partner with Sales Enablement to deliver AI-specific training sessions, certifications, and deal support for EMEA account executives and solution engineers. * Build and maintain the EMEA AI content suite in Smarsheet’s Enablement platformHighspot: discovery slides, AI use-case messaging guides, MCP value narratives, and competitive positioning against regional alternatives. * Track enablement adoption through leading indicators including Gong keyword usage, Highspot engagement, and qualitative field feedback on content quality and deal impact. MCP & Platform Extensibility — EMEA GTM Support * Support the regional go-to-market activation for Smartsheet's MCP platform, including multi-connector capabilities, partner integrations, and agentic workflow positioning. * Develop EMEA-specific MCP use-case content that connects platform extensibility to the workflow patterns, integration ecosystems, and buyer priorities prevalent in European enterprise environments. * Partner with EMEA partner teams to align AI and MCP messaging with regional channel and technology alliance strategies. AI Customer Activation — EMEA * Develop and deliver regional AI activation programs that help EMEA customers move from initial AI feature adoption to embedded organizational intelligence workflows. * Partner with EMEA Customer Success to build AI-specific customer engagement frameworks, including AI readiness assessments, use-case workshops, and adoption milestone tracking. * Source and develop EMEA customer proof points, case studies, and reference stories that demonstrate AI-driven business outcomes in regionally relevant contexts. Competitive Intelligence — AI in EMEA * Maintain current competitive intelligence on AI positioning from competitors active in EMEA markets * Develop EMEA-specific competitive battle cards and objection-handling guides that address how competitors position AI capabilities to European buyers. * Provide regular competitive briefings to EMEA field leadership on shifts in competitor AI messaging, product launches, and market positioning. AI Thought Leadership & Market Presence — EMEA * Support Smartsheet's AI thought leadership presence at EMEA industry events, analyst briefings, and regional marketing campaigns. * Develop regionally relevant AI content (blog posts, webinar scripts, event presentations etc) that builds Smartsheet's credibility as an AI-forward platform in European markets. * Partner with EMEA demand generation to integrate AI messaging into regional campaign strategy and execution. How You Will Drive Business Value * Accelerate EMEA pipeline influenced by AI positioning by ensuring field teams can lead credible, differentiated AI conversations with enterprise buyers from first contact through expansion. * Improve EMEA win rates in competitive deals where AI capabilities are a decision factor by delivering sharp, regionally relevant competitive positioning. * Drive AI-led expansion within the EMEA installed base by equipping Customer Success with activation frameworks and use-case content that open new AI-driven conversations in existing accounts. * Build Smartsheet's regional brand as an AI leader in the European enterprise work management market through concentrated field activation, customer evidence, and thought leadership. * Other duties as assigned You Have:  * 8+ years of experience in product marketing, solutions marketing, or GTM strategy in a B2B SaaS environment, with meaningful time spent in or supporting EMEA markets. * Direct experience translating global product narratives into regionally activated field content and sales enablement for European enterprise audiences. * Working knowledge of AI and automation concepts sufficient to engage credibly with technical buyers, solution engineers, and product teams on AI-related topics — you do not need to be a data scientist, but you need to understand the conversation. * Familiarity with the European regulatory and data sovereignty landscape as it relates to enterprise AI adoption (GDPR, AI Act, data residency considerations). * Strong writing and messaging skills — able to take complex AI product capabilities and turn them into clear, buyer-resonant value claims that work in a European context. * Comfort working directly with Sales, Customer Success, and field teams across multiple EMEA sub-regions to validate, iterate, and activate positioning in real time. * Proactive and self-directed, with the ability to bring structure to complex, fast-moving environments while juggling multiple high-stakes relationships  * Experience with competitive intelligence and the ability to maintain current, actionable competitive views in a fast-moving market. * Bachelor's degree or equivalent experience required. * Fluency in English is required * Ability to work in the UK on an ongoing basis Why This Role * Own the AI go-to-market activation for one of Smartsheet's most strategically important regions at a moment when AI is the primary differentiator in enterprise buying decisions. * Work at the intersection of product marketing, field enablement, and AI strategy — a rare combination that builds career-defining expertise. * Join a high-velocity AI GTM Strategy team with direct line of sight to executive leadership, product strategy, and commercial outcomes. * Shape how a leading enterprise platform shows up in the AI conversation across Europe — not as a feature checkbox, but as a platform that makes organizations measurably more intelligent. Smartsheet is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environm Perks & Benefits: * Employer-paid Private Medical and Dental, additional cost for family members * Monthly contributions toward your pension * Monthly stipend to support your work and productivity * 25 days paid for Holiday + Bank Holidays + Flexible Time Away Program * 20 weeks fully paid Maternity Leave * 12 weeks fully paid Paternity/Adoption Leave * Personal paid Volunteer Day to support our community * Opportunities for professional growth and development including access to Udemy online courses * Company Funded Perks including a counseling membership, salary sacrifice options, and your own personal Smartsheet account. * Teleworking options from any registered location in the UK (role specific)    Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

Jdsports

About JD Group  Founded in 1981 and listed on the FTSE100, JD Group is a leading global multichannel retailer in sports fashion, outdoors, and gyms. Driven by innovation, excellence, and a people-first culture, our vision is to become the world’s most trusted and dynamic omni-channel retailer. We welcome individuals from all backgrounds to join us in shaping the future of the industry.  This is JD Sports  As our flagship brand, JD Sports is the industry leader in urban style, seamlessly combining physical and digital retail to give a compelling consumer proposition. We offer an elevated shopping experience, blending globally recognized brands like Nike and Adidas with strong, exclusive private labels. We are a fast-paced, fearless, and ambitious team—are you in?   Role Overview Lead and elevate how Nike shows up within a key market for JD Sports Italy; delivering best in class, culturally relevant brand activation that drive both brand heat and commercial performance. As Partner Brand Marketing Senior Executive, you will support in driving the end-to-end marketing strategy and execution for Nike within the Italian Market – positioning JD as the key retail partner for Nike across sportswear and lifestyle. You will translate global and EMEA Nike initiatives into impactful local campaigns, ensuring consistency while unlocking opportunities that connect locally with the Italian consumer. Working at the intersection of brand and retail, you will lead the development of integrated, omni channel campaigns across retail, digital, social, paid media and experiential – bringing Nike stories, product and key moments to life within JD. You will collaborate closely with Nike stakeholder, JD Global HQ Partner Brand Marketing Team and other local in-territory teams to deliver impactful execution. The role requires a commercial, and strategic mindset, combined with strong executional excellence. You will use consumer insights, cultural trends and performance data to shape campaigns that not only elevate brand perception but also deliver measurable impact. Ultimately you will play a critical role in building the Nike brand in the Italian Market for JD Sports, delivering standout brand experiences that connect with consumers and drive sustained growth.   Key Responsibilities:  * Drive the end-to-end marketing strategy and execution for the Nike brand at JD Sports. * Act as the internal face and ambassador of Nike within JD, championing brand values and ensuring a consistent, premium brand experience across all touchpoints. * Work with the UK team to deliver best in class omni channel activations across Retail, digital, social, paid media and IRL moments. * Ensure consistency of Nike brand expression at JD whilst tailoring campaign to Italian consumer insights and cultural moments. * Act as the key point of contact between Nike, JD HQ, and the local Italian market team. * Build and strengthen the strategic partnership with Nike in market, identifying local brand opportunities. * Collaborate cross functionally with internal teams, and external agencies to deliver seamless campaign execution. * Manage the allocated marketing budget, ensuring efficient investment, optimisation and maximum ROI for the business. * Champion a consumer first mindset, delivering engaging and culturally relevant brand experiences. * Dedicated to Italy as core market, whilst supporting execution across key EU markets where required. * Establish a strong feedback loop with Nike and HQ team sharing insights on Italian consumer, trends etc. * Continuously analyse local market and cultural trends to inform strategy, ensuring campaigns remain relevant and resonate with Italian audience. * Track, analyse and report on brand performance and campaign effectiveness, using data driven insights to optimise future activity.   Skills and Experience:   * Relevant experience in a marketing role working with brands on a global/international /regional/ level.  * Proven skills delivering brand growth through consumer initiatives - developing and managing brand marketing with execution experience across the full marketing mix.  * Strong understanding of the touchpoint & media landscape relevant to JD consumers. * Adept at driving cross-functional teams effectively, able to work in matrix organisations. * Good project management experience, managing internal stakeholders, agencies, customers, and other external partners. Ability to manage multiple campaigns simultaneously. * Demonstrated organisational, planning, and analytical skills.  * Excellent written and verbal communication skills, including in brief & presentation writing.  * Highly proficient with all relevant computer software MS office, Keynote etc.  * An understanding and interest in sports lifestyle & youth culture preferred, coupled with a good understanding of the JD brand.  * Proficiency in multiple languages, including Italian and English (additional European Languages are a plus). * Retail experience is an advantage.    What We Offer  We are proud to be an equal opportunity employer, committed to creating a workplace where every colleague is valued, respected, and empowered. We celebrate the diversity of our teams and strive to ensure that all colleagues regardless of background, identity, or lived experience can thrive and contribute meaningfully.  As a part of our successful and continually evolving company, you’ll be encouraged to embrace and uphold our strategic priorities: putting people first, at the forefront of digital innovation, staying deeply attuned to our customers, and pursuing operational excellence. We are always exploring new avenues for growth, and we welcome individuals who are passionate about making a positive impact every day.  We know our employees work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing salaries & benefits:  * II Level (ccnl Commercio), Salary Range offered: €31.429,16 - €36.500 * Meal Vouchers (€8 a day) * Staff Discount on qualifying purchases across Group retail stores and online  * Soft Welfare: corporate partnerships (the Vipdistrict and Well Makers platforms) and access to the Thelus platform * Personal development opportunities to learn and develop at work The list of these activities is provided by way of example only and is not exhaustive; consequently, the Company may legitimately request that you carry out other duties relating to the same role, should this be necessary for the Company’s smooth operation. Please include in your CV your consent to the processing of your personal data in accordance with EU Regulation No. 679/2016 and current Italian legislation. This advertisement is open to candidates of both genders, in accordance with Laws 903/77 and 125/91, and to people of all ages and nationalities, in accordance with Legislative Decrees 215/03 and 216/03. The large number of applications our company receives requires careful consideration. If you do not hear from us within the first two weeks of applying, please feel free to explore other opportunities or keep an eye on our Career Page and follow our LinkedIn page to stay updated on all vacancies.     Fascia Salariale €31.429—€36.500 EUR

Wabtec Faiveley Nordic AB

The Distributor Sales Manager – North Europe is a key member of the EMEA Sales team, with responsibility for driving revenue growth and market share across the Baltics, Nordics, Belgium, Denmark, and Ireland. The individual in this role will lead the management of indirect channels to deliver on the company’s growth plans for our advanced inspection portfolio, including NDT (UT, PA, TOFD, ET) and RVI products. In addition to bringing technical and commercial expertise, the individual in this role will play a collaborative role in driving business results and profitability. S/he will act as a true business partner to our distributors, pushing the strategy and value creation for end-users. Day-to-day, the role will have primary responsibility for planning, implementing, managing, and controlling all sales-related activities within the partner network. S/he will have the ability to navigate a complex technical market and contribute to optimizing the sales cycle. This individual must also possess strong communication skills and the ability to collaborate effectively with Application Engineers, Product Management, and Senior Executives. Tasks To be a strategic partner to our distribution network, driving sales performance for Ultrasonic (UT, PA, TOFD), Eddy Current (ET) and Remote Visual Inspection (RVI) product lines. To provide insightful analysis into territory performance, pipeline health, and forecast accuracy that leads to substantive business improvement in the North Europe region. To play a leading role in identifying, recruiting, and onboarding new channel partners in under-penetrated markets. To ensure strong technical enablement of partners by coordinating training and support for complex applications. To act as an agent of change for the business, driving the adoption of new product launches and marketing initiatives within the distributor network. To manage the sales cycle effectively, from lead generation support to deal closure, ensuring partners remain focused on Evident’s strategic goals. To travel frequently (approx. 30-50%) across the region to support partners and visit key accounts. Requirements Bachelor’s degree in Engineering (Mechanical, Electrical, Material Science) or a related technical field; or equivalent commercial experience. Minimum of 3–5 years of experience in technical sales or channel management, preferably within the NDT, Inspection, or Test & Measurement industry. Distributor management experience with a proven track record of growing indirect sales channels in international markets. Strong CRM experience (Salesforce.com or similar) and ability to manage sales forecasting and reporting. Interpersonal and negotiation skills, capable of coaching partners, providing feedback, and evaluating performance. Strong commitment to business ethics and integrity. Fluent in English (corporate language); knowledge of a Nordic language, Dutch, or German is a strong advantage. Proficient technical awareness of NDT methods (specifically UT, PA, TOFD, or ET) and/or RVI/XRF technologies is desirable. Benefits Working from home / Flexible working environment (aligned with territory needs). Company Car or Car Allowance (standard for field sales roles). Competitive Salary + Performance-based Bonus/Commission. Supplementary pension contribution. Above-standard healthcare options (depending on country of contract). 25 days of holiday (or aligned with local country standards). Anniversary awards for years worked. International working environment with opportunities for development within a global organization.