Consumer Services Marketing Associate Account Director

WHO WE ARE: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit. As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.  At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.  Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Disclaimer: This is a remote position, but candidates must be a resident of and legally authorized to work in your current country of residence to be considered. ***Proficiency in spoken and written English at an advanced level is required for this role. (Use if posting in any country where English is not the primary language) A day in the life: You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance, or similar lead-gen-driven businesses. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact. As an AAD, you will act as the day-to-day strategic lead for Consumer Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume. Every client in this vertical has a sales team, and that sales team will have opinions about whether marketing is delivering. Your job is to make sure you already know the answer before they ask. You will work closely with client marketing and sales or operations contacts to define what a qualified lead actually looks like — and build that definition back into targeting, creative, and campaign strategy. This role requires comfort discussing CPL, lead-to-close rate, cost per acquisition, funnel conversion, and local market dynamics. You'll partner with Project Managers to ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones — and will collaborate with the Account Director to refine quarterly strategy and long-term growth plans. KEY RESPONSIBILITIES: * Employ AI technologies to enhance and optimize business processes * Utilize and leverage Power Digital's Nova ecosystem as it relates to your department * Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way * Translate Power Circuit roadmap outputs into weekly account priorities; flag when targeting, creative, or measurement setup is driving lead quality problems * Stay close to funnel metrics — CPL, lead-to-opportunity rate, cost per acquisition — and surface concerns before the client's sales team does * Work with client sales or operations contacts to maintain a shared definition of lead quality; feed that back into targeting and creative strategy * Coordinate paid search, paid social, SEO, local, and creative teams around a unified account strategy * Support geographic expansion and local market strategy; flag when market dynamics require a different approach * Support the AD on quarterly strategy, renewal prep, and service expansion conversations * Build and maintain strong client relationships; contribute to ≥90% retention across your accounts * Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100% ROLE REQUIREMENTS: * 4–7 years in lead generation or consumer services marketing, with experience managing client relationships day-to-day * Understands lead funnel economics: CPL, lead-to-opportunity rate, cost per acquisition, LTV by lead source * Has worked with clients who have sales teams — knows what aligning marketing to sales looks like in practice * Comfortable with paid search-heavy media mixes and local campaign structures * Familiar with local SEO, GMB, and review strategy as performance levers in services categories * Has experience framing lead quality vs. lead volume conversations for clients, and knows how to shift focus without damaging the relationship * Strong written and verbal communication; can translate funnel data into a clear, credible narrative Key Performance Indicators (KPIs) * Expansion to Churn Ratio (ETCR) * Net MRR across portfolio * Client NPS (8+ avg) * Monthly Service Expansion pipeline generation * Power Circuit Certification (annual) Most Important Things (MITs) * Team Coaching and Development * Marketing Strategy, Development and Execution * Client Retention and Client Revenue Growth Benefits & Perks: * Base salary paid in USD + commission opportunities * Unlimited Time Off available on day one * Fully flex work environment: full-remote, in-office, or hybrid * Healthcare stipend: $50/month to support your healthcare or insurance costs * National Holidays + 2 Mental Health Recharge Days per year * Unlimited opportunities for growth & leadership within a rapidly growing firm * Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s) * Quarterly awards including prize money and recognition for outstanding performance * Opportunities to be involved in company DEI initiatives Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility. Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/ [https://powerdigitalmarketing.com/company/careers/]. [https://powerdigitalmarketing.com/company/careers/] If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com [recruiting@powerdigital.com] before taking any further action in relation to the correspondence.

About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.  WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. For more information, visit wppmedia.com [wppmedia.com]. 3146 - Associate Director, Clients Teams - UK Role Summary and Impact EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. JPMorgan Chase account provides exciting market challenges and brand opportunities in media. A Senior Associate Director with an interest in the finance category or a strong Account Director looking to take the next step with some would be an ideal candidate for this position. JPMorgan is a brilliant client to work with – challenging EssenceMediacom to deliver best-in-class media strategy, whilst also looking to explore the new and different. Our integrated team incorporates talent from the UK strategy team and the creative systems teams, offering an opportunity to understand the full agency offer. No two days will be the same, and this client will reward you with a breadth of experience. You will be supported by a  strong team who always strive to deliver best in class and forward-thinking media planning. Experience across brand planning is essential, and the successful candidate will need to form a close collaboration with the Strategy team to provide a whole-brained perspective to the account, strategies and work.   We are looking for a passionate and enthusiastic Senior Associate Director to work with us. This role will play an integral part on the account, leading the delivery of innovative campaigns across all media channels. The successful candidate will work across the entire campaign lifecycle – planning, activation and measurement – utilising and strengthening their strategic planning and account management skills.  Skills and Experience At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: * Be Extraordinary by Leading Collectively to Inspire transformational Creativity. * Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. * Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. * Shape and elevate campaign responses to be clear, creative and compelling   * Elevate insight to be compelling and memorable via storytelling. * Ensure that all the channel plans and tactics match the overall strategy. Oversee timely client booking approval. * Lead the overall testing roadmap and formulate hypotheses for experiments   * Work alongside the specialists to lead the overall data, tech and analytics strategy   * Lead client forecasting & annual planning.  Deliver customer journey optimisation opportunities across digital, performance and commerce. * Lead overall client satisfaction. Proactively take new thinking to clients. Manage difficult conversations and creative agency alignment. * Lead meetings end to end and field client Q&As * Identify opportunities for income via EM/GroupM products & services. Support investment with commerciality. * Lead by example. Champion a growth mindset, GroupM toolset and EM skillset.  Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note this is a UK based role and requires individuals to have the right to work in this location Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.  #LI-Promoted Please read our Privacy Notice [https://www.wppmedia.com/pages/privacy-policy#:~:text=WPP%20Media%20Privacy%20Notice%20for%20Recruitment] for more information on how we process the information you provide.