
Power Digital · Remote - United States
WHO WE ARE: We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leadi...
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand
recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and
experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued
and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the
relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and
results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social
Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail
Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition,
ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying
investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in
unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge
traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer
journey.
United States)
You'll own a portfolio of 4–6 consumer services accounts — home services, education, financial services, hospitality, insurance,
or similar lead-gen-driven businesses. You will serve as the primary strategic partner for your clients on a day-to-day basis,
owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to
business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data
into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only
running efficiently, but driving meaningful business impact. As an AAD, you will act as the day-to-day strategic lead for Consumer
Services clients, ensuring marketing efforts are aligned to lead quality, conversion, and revenue — not just lead volume. Every
client in this vertical has a sales team, and that sales team will have opinions about whether marketing is delivering. Your job
is to make sure you already know the answer before they ask.
You will work closely with client marketing and sales or operations contacts to define what a qualified lead actually looks like —
and build that definition back into targeting, creative, and campaign strategy. This role requires comfort discussing CPL,
lead-to-close rate, cost per acquisition, funnel conversion, and local market dynamics. You'll partner with Project Managers to
ensure execution stays on track — leading client calls directly on larger accounts, while the PM leads on smaller ones — and will
collaborate with the Account Director to refine quarterly strategy and long-term growth plans.
way
driving lead quality problems
sales team does
and creative strategy
the relationship
Key Performance Indicators (KPIs)
Most Important Things (MITs)
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and
experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths,
experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race
and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s
identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources.
These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to
recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the
recruitment or hiring process. All genuine job openings will be posted on our careers page at
https://powerdigitalmarketing.com/company/careers/ [https://powerdigitalmarketing.com/company/careers/].
[https://powerdigitalmarketing.com/company/careers/] If you have any doubts about the authenticity of any messaging behalf of
Power Digital, please send us an email at recruiting@powerdigital.com [recruiting@powerdigital.com] before taking any further
action in relation to the correspondence.
About the Marketing Analyst at Headspace: Headspace is on a mission to improve the health and happiness of the world. Our marketing team drives growth across both direct-to-consumer subscriptions and B2B partnerships with employers, health plans, and strategic partners. Behind that growth is a real measurement challenge: multiple acquisition channels, a mobile-first attribution landscape, a rich lifecycle program, and partners who each need their own view of the numbers. The Marketing Analyst is the vital analytics partner who enables the marketing org to make data-driven decisions and navigate complexity with clarity. You will own the measurement, attribution, and experimentation work that tells us what is working, why, and what to do next. This is a proactive, impactful role—we are seeking a dedicated thought partner who brings unique insights and thrives on driving initiatives forward. What you will do: Measurement & reporting * Build and extend the marketing metrics (signups, cost per signup, CPA, attribution, engagement, retention) and reporting so partners can self-serve and trust the numbers, rather than rebuilding the stack from first principles each time. * Design the measurement approach alongside a campaign — defining KPIs, instrumentation needs, and success criteria before launch, so the team leads with data instead of reverse-engineering it afterward. * Own a process that connects campaign activity to downstream business signals (engagement spikes, care utilization, conversions) in near-real-time — replacing recurring fire drills with reliable, proactive reporting. Experimentation & causal analysis * Partner on experiment design: pressure-test the hypothesis, check that tests are powered and correctly set up, and be clear about what we are actually trying to learn. * Run post-mortems that go past “what happened” to “what we should do next,” proposing follow-on iterations and optimization plays. * Apply causal methods — incrementality testing, geo/holdout designs, and media mix modeling — to separate true signal from noise. Acquisition & paid media analytics * Build LTV analysis by channel to guide budget allocation and channel strategy. * Stand up and maintain attribution across SKAN (iOS) and web, and reconcile platform-reported, modeled (MMM), and self-reported views into a coherent picture. * Partner with Product to land a “How did you hear about us” (HDYHAU) survey in the mobile onboarding flow, then turn it into a usable self-reported attribution signal. Lifecycle & retention analytics * Analyze trial-to-paid conversion, engagement, churn, and reactivation across the lifecycle — without needing a briefing on what those metrics mean. * Work fluently with CRM / lifecycle data structures (e.g., Braze) and journey/funnel analysis. What you will bring: Required Skills: * 4+ years in marketing, growth, or product analytics, or a comparable quantitative role. * Strong Tableau and SQL skills, and comfort working directly in a data warehouse. * Hands-on fluency with a product analytics platform (Amplitude or similar) and with marketing measurement generally. * Marketing-metrics literacy — open and click rates, conversion funnels, CAC/CPA, LTV, and attribution concepts. * Demonstrated experimentation and causal-inference skills: A/B testing, power analysis, incrementality, and holdout design. * A track record of self-directed ownership — you drive your own deadlines and flag slippage proactively, before anyone has to chase. * The ability to translate analysis into clear, actionable recommendations for non-technical partners. * Care and rigor when handling sensitive member and health-related data. Preferred Skills: * Mobile attribution experience (SKAN / SKAdNetwork) and familiarity with media mix modeling tools (e.g., Recast). * Experience with Braze or a comparable CRM / lifecycle marketing platform. * Experience supporting B2B marketing and partnership analytics, including account- or org-level reporting. * Background in subscription, consumer app, or digital health businesses. * A working relationship with, or strong instinct for partnering with, Data Engineering. Location: This role is open to candidates across the US. Candidates must permanently reside in the US full-time. If your primary residence is in the greater San Francisco Bay Area, this role follows our hybrid model, with 3 days per week in office to support in-person collaboration. Your recruiter will share more details. Pay & Benefits: The anticipated new hire base salary range for this full-time position is $100,800-$140,000 + equity + benefits. Our salary ranges are based on the job, level, and location, and reflect the lowest to highest geographic markets where we are hiring for this role within the United States. Within this range, individual compensation is determined by a candidate’s location as well as a range of factors including but not limited to: unique relevant experience, job-related skills, and education or training. Your recruiter will provide more details on the specific salary range for your location during the hiring process. At Headspace, base salary is but one component of our Total Rewards package. We’re proud of our robust package inclusive of: base salary, stock awards, comprehensive healthcare coverage, monthly wellness stipend, retirement savings match, lifetime Headspace membership, generous parental leave, and more. Additional details about our Total Rewards package will be provided during the recruitment process. About Headspace Headspace exists to provide every person access to lifelong mental health support. We combine evidence-based content, clinical care, and innovative technology to help millions of members around the world get support that’s effective, personalized, and truly accessible whenever and wherever they need it. At Headspace, our values aren’t just what we believe, they’re how we work, grow, and make an impact together. We live them daily: Make the Mission Matter, Iterate to Great, Own the Outcome, and Connect with Courage. These values shape our decisions, guide our collaborations, and define our culture. They’re our shared commitment to building a more connected, human-centered team—one that’s redefining how mental health care supports people today and for generations to come. Why You’ll Love Working Here: * A mission that matters—with impact you can see and feel * A culture that’s collaborative, inclusive, and grounded in our values * The chance to shape what mental health care looks like next * Competitive pay and benefits that support your whole self How we feel about Diversity, Equity, Inclusion and Belonging: Headspace is committed to bringing together humans from different backgrounds and perspectives, providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace. *Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Headspace. Please inform our Talent team by filling out this form [https://docs.google.com/forms/d/e/1FAIpQLSdE8hXeZCqOzzVSXbYKv3gO_88tTdlJYs3XUPHSyNvhkzqqRQ/viewform] if you need any assistance completing any forms or to otherwise participate in the application or interview process. ---------------------------------------------------------------------------------------------------------------------------------- Headspace participates in the E-Verify Program [https://www.ginger.com/careers/ginger-e-verify]. Privacy Statement All member records are protected according to our Privacy Policy [https://organizations.headspace.com/page/applicant-notice]. Further, while employees of Headspace (formerly Ginger) cannot access Headspace products/services, they will be offered benefits according to the company's benefit plan. To ensure we are adhering to best practice and ethical guidelines in the field of mental health, we take care to avoid dual relationships. A dual relationship occurs when a mental health care provider has a second, significantly different relationship with their client in addition to the traditional client-therapist relationship—including, for example, a managerial relationship. As such, Headspace requests that individuals who have received coaching or clinical services at Headspace wait until their care with Headspace is complete before applying for a position. If someone with a Headspace account is hired for a position, please note their account will be deactivated and they will not be able to use Headspace services for the duration of their employment. Further, if Headspace cannot find a role that fails to resolve an ethical issue associated with a dual relationship, Headspace may need to take steps to ensure ethical obligations are being adhered to, including a delayed start date or a potential leave of absence. Such steps would be taken to protect both the former member, as well as any relevant individuals from their care team, from impairment, risk of exploitation, or harm. For how how we will use the personal information you provide as part of the application process, please see: https://www.headspace.com/applicant-notice
About Inspira Education Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities. As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide. As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub). The Role The Director of Performance Marketing will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies. Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility. This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation. What You'll Do * Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed * Relentlessly test to identify new growth channels * Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem. * Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance. * Leverage SQL and Python for deep analytics, predictive modeling, and customer insights * Develop forecasting models and own performance reporting across all marketing funnels * Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels * Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels * Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities * Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders * Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization * Lead our CRO initiatives and optimize client touchpoints to increase ROI * Develop strong relationships with product, customer experience, tech, and sales leaders * Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency * Be an important voice for the Marketing team and partner to the founders, understanding how to hit revenue goals while staying true to the brand and putting the customer first * Make strong, principled decisions and influence a broad cross-functional group to execute * Benchmark against competitors and industry best practices to maintain a leadership position in digital performance marketing * Manage junior team members, ensuring technology and campaign execution meet business goals Who You Are * Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results * Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices * Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.) * Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals * Familiar with Marketing Automation and Attribution tools * Knowledge of advanced data analysis tools/languages such as SQL and Python * Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making * Excellent analytical and problem-solving skills, with a data-driven approach to decision-making * Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously * Strong communication and presentation skills, with the ability to convey complex information clearly and concisely * Experience with marketing automation platforms and CRM systems What We Look For * A passion for cultivating authentic connections * Individuals who embody a winning attitude * A mindset fueled by curiosity * Determination to hustle and overcome challenges * An infectious enthusiasm and adaptability * Boundless energy and relentless tenacity WHY YOU'LL LOVE INSPIRA * Amazing people with a great vision and values * Mission-driven team culture focused on student success * Your work directly impacts the lives and careers of students across the globe * Health, dental, and vision insurance, base plans 100% employer paid * Flexible paid time off (PTO) and paid holidays * 401(k) with company match ---------------------------------------------------------------------------------------------------------------------------------- For more information about our company, please visit our website: Inspira Education Group [https://www.inspiraeducationgroup.com/]. Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.
Company Description Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future. With a belief that consumers can have it all, we are an uncompromising energy company that makes coming clean a no brainer. Our award-winning technology platform empowers homeowners, businesses, and entrepreneurs to adopt renewable energy through simple, scalable, and innovative solutions. Operating at the intersection of B2B and D2C, we offer software, financial products, and services that drive real environmental impact—without compromising value. We deliver end-to-end solutions for whole home electrification that put clean energy within reach for all. Our employees are our most valuable resource. We foster a promote-from-within culture that prioritizes talent development, career growth, and purpose-driven work. Palmetto offers a comprehensive benefits package—including unlimited PTO, medical, dental, and vision coverage, paid parental leave, retirement plans, and more—so you can have it all both personally and professionally. Palmetto prioritizes people, planet, and profit—backed by a culture that values collaboration, impact, and balance. Join us in building a brighter, cleaner world. Department Description Palmetto Home is a branch of Palmetto focused on the democratization of the renewable energy and HVAC industries. We provide homeowners with financial products to benefit from solar power, energy storage systems, and home efficiency through advanced heating and cooling technologies. We empower solar and HVAC sales professionals and installation companies with access to our proprietary platform, financing, customer management system, and milestone quality control system. Our #1 focus is a phenomenal experience for our customers and partners, evidenced in our growing financial product adoption. Location This position will be based remotely in the US. Reporting This position will report to the SVP, Head of HVAC & Heat Pump. Summary of Role The Channel Accounts Director, Comfort is a senior management level role within Palmetto, and reports directly to the GM, Comfort. This is a key role responsible for identifying, assessing, negotiating and finalizing new business opportunities that are in line with the overall business and strategic growth objectives for Palmetto, and managing channel sales for the business.. The ideal candidate will have extensive experience in the HVAC industry, along with a robust network of contracts in this space to drive partnerships and new product channel development. The Strategic Account Director will work collaboratively with other internal functions to assess market potential, financial viability, technical relevance and proprietary and legal implications of all potential new business opportunities. In addition the Channel Accounts Director will lead day to day activities across the Channel Accounts Management team, including implementation of best practices, KPI development, and tooling and process which supports a high performing sales team. The successful candidate will be resourceful, a leader, proactive, organized, motivated to enhance the company's reputation, and relentless in developing high performance sales teams. Strategic & Tactical Strategic: * Use established network within HVAC and Home Services industry to develop commercial partnerships * Initiate prospecting and lead generation activities for both channel partners and corporate clients * Help in developing educational and sales materials that clearly articulate Palmetto product offerings * Work as a key stakeholder in the development of new products, services and channels including: * Conducting market research and know Total Addressable Market for each state in region * Development of business plans, sales positioning, presentations, reference material, and other documents as required * Relay customer needs and requirements back to internal Palmetto teams including Product and Capital Markets leadership with a focus on both periodic innovation of existing products and development of new products or revenue opportunities * Keeps informed on industry trends, regulations, technological advancements, and conducts market research and intelligence to identify opportunities for growth * Collaborate with internal teams, including Technology, Finance, Revenue, and Operations, to ensure successful implementation and delivery of solutions to external customers * Assist in regular reporting and strategy calibration with executive leadership Tactical: * Define, measure, and optimize the partner lifecycle stages (Lead → Onboarded → Trained → Activated → Producing → Repeat Producing) for HVAC and home electrification partners. * Ensure forecast reliability and overall pipeline health for the channel. * In collaboration with leadership - architect, operationalize and optimize revenue engine to drive predicable, scalable growth through well planned KPIs * Sequence and manage rollouts for major national accounts to ensure structural success. * Leverage data analytics to gain insights into partner behavior, sales trends, and market opportunities. * Use data to inform strategic decisions regarding sales processes, marketing efforts, and partner relationships. * Manage Salesforce platform governance, reporting integrity, and clean data architecture, as well as additional technology stack supporting Comfort Plan sales teams. * In partnership with GM, Comfort, own team planning process, OKR structure, and design and evolve team management structures including reporting cadences. * Own performance management, Compensation modeling and quota management for the Comfort Account Management team. Qualifications * 8+ years B2B enterprise business development, sales and/or account management experience * Mandatory experience in HVAC/Heat Pump and Home Electrification industry with experience in consumer finance and the energy industry * Athletes wanted - Broad commercial awareness developed in a fast-moving environment * Superior communication skills – both oral and written * Strong interpersonal and relationship building skills * Proven analytical skills and ability to influence people both internally and externally * Proven Ability to ideate, develop and execute strategic plans, in close collaboration with internal and external partners and stakeholders * Decisive and ability to move with speed to implement ideas * Ability to travel up to 30% of the time Employment is contingent upon the successful completion of a background check. Equal Employment Opportunity Palmetto embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law. For more about our Privacy Policy, visit: https://palmetto.com/privacy-policy [https://palmetto.com/privacy-policy]