
doinstruct · Remote within Germany
Most enterprise buyers in industrial verticals have lived with the same frontline training problem for years because nothing they tried actually stuck. Sub-2% c...
Most enterprise buyers in industrial verticals have lived with the same frontline training problem for years because nothing they
tried actually stuck. Sub-2% churn across nearly 500 customers in DACH is the evidence that changes that story. You walk into
board conversations not as a vendor pitching a new idea, but with proof that similar companies have already committed and stayed.
The role hunts and closes new enterprise accounts at 5,000+ employee organizations in manufacturing, logistics, construction and
adjacent industrial verticals. You operate inside a vertical pod with a dedicated SDR — pipeline is a shared effort — but you're
expected to contribute your own outbound on top as a matter of ownership. The deals are multi-year, multi-stakeholder, and reach
C-suite level. You build business cases from scratch, navigate procurement and legal, and present at board level without a
pre-sales overlay.
verticals — from first contact to multi-year contract.
thread.
in discovery rather than from a template.
legal and procurement navigation, close.
close them anyway.
room to carry the conversation.
a deal credible under those conditions.
Most enterprise software categories are crowded with alternatives and at least one company that's burned the buyer before. This
one isn't. Your prospects haven't seen a frontline training solution that actually sticks at their peers' organizations, which
means the discovery conversation is about helping them understand the cost of an unsolved problem — not defending against a
competitor's track record.
The harder part is structural. doinstruct's enterprise infrastructure — legal templates, security certifications, procurement
frameworks — is being built as the motion scales. You'll navigate procurement at 10,000-person industrial groups without complete
pre-built responses. That requires a kind of credibility and problem-solving that doesn't come from a major brand behind you. For
the right seller, building the enterprise playbook is part of what makes this role compelling.
two years.
3 months: You've already built a decent initial pipeline, identified the three to five accounts most likely to close in the next
months, and run at least three full discovery-to-business-case sequence with Georg present. You understand the procurement and
legal landscape for enterprise accounts in your verticals.
6 months: You have buit up a strong pipeline and closed your first deals already. You are showing a clear qualification status
with next steps and plan to win on every account in your pipeline. Georg can look at it and know which are real, which need more
time, and which should be dropped.
12 months: You hit you 1st year ARR target. Your pipeline management is predictable enough that the team's forecast is more
accurate because you're in it. You've contributed something concrete to how doinstruct runs enterprise deals — a procurement
approach, a legal framework, a C-suite presentation structure — that someone else on the team can use.
At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes,
we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every
step of your personal and professional development.
Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply.
We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression,
sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct.
_
For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.
Most sales roles come with a category problem: you spend the first half of every call convincing someone the type of thing you sell is worth caring about. This one doesn't. Nearly 500 customers in DACH are running doinstruct on their factory floors and in their logistics operations because they had an operational problem they couldn't fix any other way. Sub-2% churn across those customers means they haven't found a reason to leave. The role sits inside a vertical pod with a dedicated SDR. Pipeline is a shared effort: SDR-generated leads plus your own outbound. The sales motion is consultative throughout, built on MEDDIC qualification and Command of the Message discovery. Deals don't reach a demo stage until they're qualified, which means the pipeline is smaller than most and the close rate is expected to reflect that. 🎯 WHAT YOU'LL OWN * Build pipeline in corporate and midmarket accounts (200-5,000 employees) across manufacturing, logistics, and construction in DACH, working your pod's SDR-generated leads and contributing your own outbound alongside. * Run discovery conversations that shift how prospects understand their frontline operations problem. Connect operational friction to euros before the product enters the conversation. * Qualify hard against MEDDIC criteria and kill deals early when the signal isn't there. Your forecast credibility depends on it. * Build business cases that reach Geschäftsführer or Operations Director level without a sales overlay. * Close multi-stakeholder deals, including multi-year contracts when the fit is there. 🙋 WHO YOU ARE * Full-cycle AE experience at a B2B SaaS company, preferably in manufacturing, logistics, or operational enterprise environments. * Track record of building your own outbound alongside SDR support, with specific accounts you personally initiated and moved forward. * Practiced use of MEDDIC or a comparable qualification framework across your full pipeline. * Experience selling to operations or line-of-business decision-makers in the 200-5,000 employee range, reaching the economic buyer independently. * Fluent German. 🤩 WHAT'S DIFFERENT HERE Most buyers in this space have tried to fix the frontline training problem with spreadsheets or manual workarounds, and they're still carrying it. There's no worn category here, no "we had a bad experience with something similar." You're selling a solution most prospects didn't know existed as a working option, backed by 500 customers who can confirm it does. The conversation starts from the premise that the problem is real. The work is getting prospects to put a number on what it's costing them, before you've mentioned a feature. The harder part is qualification discipline. The sales process is designed around a 70% close rate on qualified opportunities, and that's only achievable if the pipeline reflects actual deals. Carrying something that should be killed costs more than walking away early. For the right seller, that constraint is what makes the role worth doing. 🚀 WHY DOINSTRUCT * Nearly 500 customers in DACH, Series A funded, sub-2% churn. The market proof is real. * Georg Wesinger coaches the methodology directly, in the deals you're working rather than through quarterly dashboards. * The sales team is senior. You'll get better at your craft by being in the room. * Vertical focus means you build real expertise in specific markets over time, not a generalist territory that resets every two years. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.
SENIOR CUSTOMER SUCCESS MANAGER (DACH) We build software that helps organizations onboard, enable optimal processes, and scale their teams. Our customers aren't startups or tech companies; they're mid-sized to large manufacturers, industrial operators, and traditional enterprises that are genuinely trying to change how they work, and that makes the CSM role here harder and more interesting than most. We're hiring a Senior Customer Success Manager to own a portfolio of complex enterprise and corporate accounts across DACH. If you want to only run a proven CS playbook, this probably isn't the right role. We're still building ours and constantly like to challenge ourselves and question what is really effective. Our customers have real operational complexity, long internal decision cycles, and limited appetite for tools that don't immediately prove their worth. The person who'll do well here is someone who wants to figure that out, not someone who's waiting to be told how. 🛠 WHAT YOU'LL DO * Own a portfolio of enterprise and corporate accounts (typically 1,000+ employees) from onboarding through adoption, renewal, and expansion. NRR is your number. * Build relationships that go beyond the scheduled QBR. You're the person customers call when something needs to move, whether that's with their QM-, HR-, operations lead or GM. * Lead Proof of Value (POV) phases for enterprise prospects in close collaboration with AEs. This is about 15% of the role. You're not in a sales seat, but you understand what makes a POV land and what kills it. * Turn complex, often vague customer goals into success plans with real milestones, adoption targets, and expansion signals. Then hold both sides to them. * Manage your portfolio actively. You decide where to put time, which accounts need more attention, and where to push for growth. * Work closely with AEs on renewal and expansion, and bring specific product feedback into roadmap conversations. You're the clearest signal we have on what enterprise customers actually need. 🧑💼 WHO YOU ARE * 4 to 6 years in Customer Success, Account Management, or SaaS Consulting, owning complex B2B accounts, not just supporting them. * You've worked with customers who aren't naturally tech-savvy and still driven adoption and real outcomes. You know how those environments operate. * You've been close to a commercial motion before, through POV involvement, expansion ownership, or renewal conversations. You understand what close collaboration with an AE requires of you without having to become one. * When something isn't working for a customer, you figure out why and do something about it. You don't wait for the next check-in to surface it. * You can run a meeting with a GM and a follow-up with an operations lead and make both feel like genuine partnerships. That range is not new to you. * You've worked in a growth-stage SaaS company before (Series A to C) and know what that means in practice: processes that aren't finished, priorities that shift, and things you have to build yourself. * You speak German & English fluently; the kind where you can have a hard conversation with a customer and come out with the relationship intact. 📈 WHAT SUCCESS LOOKS LIKE 3 MONTHS Ramp-up is done. You've met your accounts, understood where each one stands, and taken over relationships that feel owned, not just handed off. You're running new customer onboardings independently. 6 MONTHS Your portfolio has clear momentum. Expansion opportunities are mapped. You've supported at least one POC end-to-end. Your AE knows you're the person to bring in early. 12 MONTHS NRR in your portfolio reflects decisions you made, not luck. You've contributed something concrete to how we run CS at enterprise scale: a sharper POC motion, a better success plan format, a playbook someone else can actually use. The 12-month version of this role looks different from the day-one version, and you're a reason why. 🚀 WHY JOIN DOINSTRUCT? * We’re building something meaningful with clear customer impact across industries * Opportunity to shape strategy, playbooks, and CS culture in a scale-up environment * Work with a diverse customer base where your voice matters internally and externally * Performance-driven, but no burnout culture – we believe in smart focus, not busywork * Competitive compensation, including NRR-based bonus & POC conversion incentives ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.
If you've done outbound for a while, you know what most SDR roles actually look like: a number on a board, a script to follow, and meetings that get booked whether they're ready or not. We built this role differently. Our SDRs spend 15 to 30 minutes on a qualifying call. Not to pitch, but to actually understand what's broken in a prospect's business and whether it's worth an AE's time. We call it a pain chain: symptom, root cause, business cost. And: No chain, no meeting; the AE will send it back for further qualification. It keeps the quality honest and it means the work you do actually matters downstream. If you're ready to trade volume for something with more substance, it's worth a conversation. 🎯 WHAT YOU’LL OWN Your accounts are mid-market and enterprise (150-5,000 employees). You run the full qualification process before anything reaches an AE, which in practice looks like this: * Qualification calls that go long enough to build a real case, not just confirm that someone picked up * Re-engagement on accounts that have been approached before, with a genuine plan for how to get in differently * Follow-up calls with yourself when a first conversation doesn't go deep enough, rather than booking something that isn't ready * Finding your own contacts when the data isn't clean, because it often isn't * Keeping HubSpot honest so your pipeline reflects reality * Working closely enough with your AE that what you hand off actually lands 🙋 WHAT WE'RE LOOKING FOR You've done B2B outbound before and you have a real opinion on what makes a qualification call worth something. That's the baseline. * 1-2 years of outbound sales or SDR experience in B2B * You've worked accounts with no clean data, navigated gatekeepers, and made multi-touch sequences actually work * You think about pipeline quality, not just volume, and you can explain the difference to someone who disagrees * Fluent German, working English * You manage your own day well and take feedback seriously when it comes 🤩 WHAT'S DIFFERENT HERE The qualification bar here is genuinely high. A meeting without a clear pain chain doesn't move forward, and you're expected to know that before it reaches the AE. There's no hiding behind dial counts or activity metrics when the pipeline tells a different story. The accounts you'll work aren't easy. No clean contact data, gatekeepers who've heard every opener, prospects who need a few different approaches before they pick up. The job isn't to call more. It's to find the angle that works, and to keep looking until you do. When it clicks, you feel it. Your pipeline moves, your meetings convert, and the AE comes back wanting more. People here have moved to AE in around 24 months. That track is real, and it starts with the quality of what you build in this role. 🚀 WHY DOINSTRUCT * You'll get coaching from Jiri (one of Germany's top sales trainers) alongside day-to-day feedback from an SDR lead who's genuinely among the best in the country * The SDR team has real influence on how we approach markets. You're not just running someone else's sequences * We're honest about what's working and what isn't, in both directions * 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation easier A LITTLE GLIMPSE INTO WHAT A GTM TEAM MEET-UP CAN LOOK LIKE: ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.