Growth Marketing Manager, SEM

Thumbtack

THUMBTACK HELPS MILLIONS OF PEOPLE CONFIDENTLY CARE FOR THEIR HOMES. Thumbtack is the one app you need to take care of and improve your home — from personalized guidance to AI tools and a best-in-class hiring experience. Every day in every county of the U.S., people turn to Thumbtack to complete urgent repairs, seasonal maintenance and bigger improvements. We help homeowners know which projects to do, when to do them and who to hire from our growing community of 300,000 local service businesses. If making an impact inspires you, join us. Imagine what we’ll build together. ABOUT THE GROWTH MARKETING TEAM We’re a team of digital marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Engineering, and Data Science) to drive growth on both sides of Thumbtack’s marketplace. We are nimble, and innovative and our team’s mission is to help customers solve their home care needs by discovering and using Thumbtack’s platform.   ABOUT THE ROLE As Thumbtack strives to build a branded destination for home management services, we need to meet new customers where they are. The Growth Marketing Manager, SEM will support Thumbtack’s efforts to capture customer demand for local services, while working with Data Science to calculate lifetime value targets, partnering with Engineering to build data pipelines that support bid automation and new tools for ad creation at scale, and collaborating with the larger Growth Marketing team to build effective full-funnel marketing programs.   WHAT YOU’LL DO * Execute & improve Thumbtack’s paid search strategy, identifying new opportunities for customer and pro growth * Manage, optimize, and grow the SEM program across Google and Microsoft, adhering to KPIs * Develop experimentation roadmap for ad copy, keywords, bidding and more * Partner with cross-functional data science, analytics, and engineering teams to build automation and scalable tools * Own the tracking, attribution, and measurement of performance metrics (iROAS, incrementally, lift, etc.) using a combination of in-house and third-party data   IN ORDER TO BE SUCCESSFUL, YOU MUST BRING * 8+ years experience in paid digital advertising, with a proven track record of improving and scaling ad programs with specific conversion volume and efficiency goals * Demonstrated experience improving performance of SEM campaigns through testing, optimization, automation, and creative * Ability to manage relationships with a large portfolio of ad vendors and partners * Ability to define and execute on a 6-12 month roadmap with aggressive milestones * Experience with TROAS + LTV bidding * Strong data analytics skills (pivot tables, vlookups, basic modeling) * Strong fluency with generative AI and automation tools and a track record of integrating them into day to day SEM execution and analysis   EXPECTED SALARY RANGES * For candidates living in Ontario and British Columbia, the expected salary range for the role is currently $97,800 - $126,500. Actual offered salaries will vary and will be based on various factors, such as calibrated job level, qualifications, skills, competencies, and proficiency for the role. Thumbtack embraces diversity. We are proud to be an equal opportunity workplace and do not discriminate on the basis of sex, race, color, age, pregnancy, sexual orientation, gender identity or expression, religion, national origin, ancestry, citizenship, marital status, military or veteran status, genetic information, disability status, or any other characteristic protected by federal, provincial, state, or local law. We also will consider for employment qualified applicants with arrest and conviction records, consistent with applicable law. Thumbtack is committed to working with and providing reasonable accommodation to individuals with disabilities. If you would like to request a reasonable accommodation for a medical condition or disability during any part of the application process, please contact: recruitingops@thumbtack.com. For information about how Thumbtack collects, uses, and shares personal information about job applicants, please see our Job Applicant Privacy Policy. We put as much craftsmanship into candidate safety as we do into the hiring experience itself. While scammers may try to impersonate our team, we’ll never ask you for money, banking info, or SSNs during hiring. Check out our blueprint on how to spot the fakes.

Victorious

What makes a great company? Is it the products it produces, its reputation, or its culture? At Victorious, we know it’s our people.  Our people-first ethos permeates every aspect of our company — from practicing radical integrity to empowering each other to do our best work. This approach attracts the sharpest minds in the industry and creates a culture that places empathy and kindness squarely in the middle of our commitment to rigorous methodologies. Working with us, you will gain exposure to and knowledge of a wide variety of industries.  Our Strategists have a pivotal role in every aspect of our customers’ SEO strategy, from large-scale technical audits to helping define their first keyword strategy. At Victorious, you will have the opportunity to touch every aspect of SEO in an ever-changing technical landscape. *Please note that we cannot sponsor visas. We thank you all for your interest, but we can only consider applicants who are authorized to work for an employer in the United States. The ask:  Drive and refine high-impact SEO strategies for assigned accounts, acting as the primary point of contact for their SEO services at Victorious.    The expectation: * Execute SEO strategies for Victorious customers, proactively driving performance and making day-to-day decisions related to the execution of SEO services. * Identify and address issues related to SEO performance, technical challenges, implementation issues, or other potential obstacles to campaign performance. * Drive SEO innovation, identifying opportunities for service enhancements and new service offerings and staying ahead of industry trends to improve our company’s effectiveness across its customer campaigns. * Continuously monitor, evaluate, and enhance the quality of deliverables and contribute to team growth by spotting training needs during quality assurance processes. * Work cross-functionally with the content, web, and account management departments to ensure that Victorious campaigns are on pace and on track and delivered with collaboration for the best search-first campaign results. * Provide SEO expertise and guidance when consulted by SEO team members or cross-functional partners. * Stay up-to-date on the latest SEO strategies and trends, sharing knowledge with the SEO department and using insights to improve service deliverables.   Qualifications:  * Robust experience in search engine optimization * 7+ years working for a digital marketing agency in an SEO strategy role. * Ability to translate complex concepts into actionable insights and next steps * Experience working with SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) * Advanced experience in Asana or related project management tools * Excellent organizational and time-management skills * Ability to adapt to new technology and tools and comfort in an agile, fast-paced remote environment * Understanding of HTML/CSS and website administration   You will love working here and thrive if…: * You are self-motivated. You don’t need to be tightly managed to be successful, yet you understand the importance of following processes and communication. You don’t need to be fired up; you’re self-motivated by an inner drive to produce the best results and to be part of creating something great. * You give a sh*t about your work. You believe in the inherent value of work and your role in helping a team succeed. You hate cynicism and are always looking to become a better version of yourself. Ego isn’t an issue for you because you know feedback is the fastest way to improve. * You demonstrate radical integrity. You take your responsibilities seriously, even if they’re difficult or uncomfortable. You do what you say you’ll do, and you’re always honest. Coworkers can rely on you to deliver, and management never worries about your work ethic.   Along with an amazing place to work, we offer: * Excellent Medical / Dental / Vision / Life / LTD Insurance * 401(k)/Roth Retirement Plan & Company Match * 100% Remote Work Environment * Unlimited Paid Time Off * Company-Paid Holidays + Wellness Days * Company-provided work equipment * Monthly Remote Work Stipend   A little bit about us: From enterprise SEO efforts to boosting visibility for small businesses, Victorious is committed to helping marketers meet potential customers where they are — in organic search. We check our egos at the door and draw on our wealth of knowledge to make impactful recommendations that help our customers shine in search. Our commitment to best practices goes hand-in-hand with our commitment to transparency. At the end of the day, one core belief informs everything we do: If we stay true to the best interests of our customers and our team, we will all succeed — together. To learn more about us, please visit our website at victorious.com

TELiAS

BESCHREIBUNG Wer wir sind & was wir bewegen Hinter erfolgreichen Unternehmen steckt eine Infrastruktur, die niemand sieht. Genau diese bauen wir. Digital, flexibel und skalierbar. Seit über 20 Jahren unterstützen wir Selbstständige, Freiberufler und Unternehmen mit professionellem Telefonservice, Virtual Offices und flexiblen Arbeitswelten. Darüber hinaus entwickeln wir mit centeo eine Plattform für Business Center und Coworking Spaces die mit Virtual Office-Angeboten wachsen wollen. Mit unseren bestehenden Produkten sind wir seit vielen Jahren erfolgreich am Markt. Gleichzeitig entwickeln wir neue KI-Lösungen, die unsere Branche nachhaltig verändern werden. Genau hier kommst du ins Spiel. Du baust die digitale Lead-Maschine hinter unserem Wachstum auf und machst unsere Produkte für die richtigen Zielgruppen sichtbar. Von etablierten Services bis hin zu neuen KI-Angeboten. AUFGABEN Dein Ziel ist es, eine skalierbare Lead-Maschine für unsere Produkte aufzubauen und Sichtbarkeit in messbaren Vertriebserfolg zu verwandeln. Du verbindest Marketing und Vertrieb zu einer schlagkräftigen Einheit. Dein Fokus liegt darauf, qualifizierte Interessenten zu gewinnen, zu entwickeln und langfristig zu Kunden zu machen. * Lead-Generierung & Automation: Du konzipierst, steuerst und optimierst digitale Kampagnen über Suchmaschinen, Business-Netzwerke und weitere relevante Kanäle. Darüber hinaus entwickelst du automatisierte Prozesse zur systematischen Qualifizierung und Weiterentwicklung von Leads. * SEO & Content: Du optimierst unsere Web-Präsenz eigenverantwortlich – von der Keyword-Recherche über die Erstellung und Optimierung von Landingpages bis hin zum Ausbau unserer organischen Sichtbarkeit. * Customer Journey & Retention: Du begleitest Interessenten und Bestandskunden entlang der gesamten Customer Journey. Mit intelligenten Kampagnen und datengetriebenen Maßnahmen erschließt du Cross-Selling- und Wachstumspotenziale. * Daten & Systeme: Du arbeitest in einer modernen digitalen Umgebung mit CRM-, Marketing-Automation- und Analyse-Systemen und entwickelst diese kontinuierlich weiter. * Zukunft gestalten: Du testest neue Ansätze, Technologien und KI-gestützte Marketingmethoden und bringst deine Ideen direkt in die Umsetzung. ANFORDERUNGEN * Erfahrung: Mehrjährige (mindestens 3 Jahre) fundierte Erfahrung im digitalen B2B-Marketing, idealerweise im Dienstleistungs-, SaaS- oder Agenturumfeld. * T-Shaped-Profil: Du verfügst über tiefes Know-how in Lead-Generierung, SEO oder Performance Marketing und verstehst gleichzeitig die Zusammenhänge von CRM, Automation, Conversion und Customer Journey. * Technisches Verständnis: Du hast Spaß an digitalen Geschäftsmodellen und Interesse daran, sowohl etablierte Dienstleistungen als auch innovative KI-Produkte erfolgreich zu vermarkten. * Hands-on-Mentalität: Du entwickelst nicht nur Konzepte, sondern setzt diese eigenständig um und optimierst sie kontinuierlich anhand von Daten. * Analytisches Denken: Du triffst Entscheidungen auf Basis von Zahlen und verstehst die Zusammenhänge zwischen Marketingaktivitäten, Leads und Umsatz. * Sprache: Fließende Deutschkenntnisse (mindestens C1) sind für die Kommunikation mit unseren Zielgruppen zwingend erforderlich. WIR BIETEN Echte Flexibilität Wir leben, was wir verkaufen. Du arbeitest zu 100 % im Homeoffice mit flexiblen Arbeitszeiten. Kurze Entscheidungswege Du arbeitest direkt mit der Geschäftsführung zusammen. Gute Ideen werden schnell entschieden und umgesetzt. Gestaltung statt Verwaltung Du übernimmst Verantwortung für einen zentralen Wachstumsbereich und hast die Möglichkeit, Prozesse, Systeme und Strategien aktiv mitzugestalten. Moderne Ausstattung Du erhältst eine moderne technische Ausstattung für produktives Arbeiten im Homeoffice – inklusive leistungsstarker Hardware und der Tools,die du für effizientes digitales Marketing brauchst. Sicherheit & Innovation Dich erwartet ein etabliertes Unternehmen mit über 20 Jahren Marktpräsenz, das gleichzeitig neue digitale Produkte, KI-Lösungen und Plattformmodelle entwickelt. KONTAKT Klingt diese Aufgabe nach deiner nächsten Herausforderung, freuen wir uns auf deine aussagekräftige Bewerbung inklusive deiner Gehaltsvorstellung und dem frühestmöglichen Eintrittsdatum! Julia Holm HR Generalistin Telefon: +49(0)221 9955 6520 Mail: jobs@telias.de