As the Vice President of Asana Services Management & Incubation GTM, you’ll own Product Management, GTM strategy, and the
incubation Sales Engineering / Forward Deployed team for Asana Service Management, Asana’s most promising 0→1 product. Asana
Service Management unifies ticketing and project execution for IT, HR, facilities, and other service teams to resolve key issues
without human touch. This is a rare role with a direct reporting line across both Product Management and Sales Engineering /
Forward-Deployed Engineering, combined with full P&L responsibility.
In this high-leverage VP-level role, you will act as an entrepreneurial leader. You will sit at the intersection of sales,
technical execution, and product development—owning the GTM strategy, engaging directly with mid-market customers to close
business, and translating front-line market insights into a concrete product roadmap and product execution. This is a
"player-coach" role designed for someone who thrives in ambiguity and knows how to scale a technical GTM motion within a
fast-growing SaaS environment.
This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday,
Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the
type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more
about the in-office requirements.
WHAT YOU’LL ACHIEVE
* Drive Incubation GTM Strategy: Architect and execute the global commercial and go-to-market strategy for Asana for Service
Management, taking it from early-stage concepts to repeatable, revenue-generating engines.
* Engage with Customers & Assist in Closing Deals: Serve as a key executive sponsor and technical seller on strategic deals,
regularly interfacing with enterprise customers to understand their complex workflows and build trust.
* Own Product Roadmap and Product Execution: Act as the strategic voice of the market; synthesize deep customer feedback,
competitor gaps, and field insights to define, prioritize and execute on the product roadmap.
* Foster Cross-Functional Alignment: Bridge the gap internally between Sales, Product, Engineering, and Customer Success to
ensure seamless execution of the services growth strategy.
* Establish Metrics and Guardrails: Define, monitor, and optimize key performance indicators (KPIs) for the SE/FDE teams,
incubation sales velocity, and partner services attach rates.
ABOUT YOU
* Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance
productivity, collaboration, or decision-making.
* Proven GTM Leadership: 12+ years of experience in a Senior Director or VP-level capacity leading technical GTM, Product
Management and/or Solutions Engineering within a prominent B2B SaaS environment (ideally within the ITSM, ESM spaces).
* The "Startup" Mindset: A highly entrepreneurial, proactive builder who is comfortable operating with ambiguity and possesses a
strong "player-coach" mentality—willing to roll up your sleeves to map out a technical architecture or pitch to a CIO.
* Deep Technical Credibility: Strong background managing highly technical field resources (SEs, FDEs, or Solutions Architects)
and a deep understanding of enterprise integrations, APIs, and SaaS architecture.
* Market-Driven Product Vision: While formal Product Management (PM) experience is optional but preferred, you have a proven
track record of translating complex customer and market needs into structured, actionable product requirements and priorities.
* Commercial & Strategic Muscle Selling into IT Buyers: Demonstrated success selling to the IT buyer, managing a business unit's
P&L, and designing scalable GTM frameworks.
* Masterful Communicator: Exceptional ability to distill highly technical concepts into clear, value-driven narratives for
executive stakeholders, cross-functional partners, and customers alike.
At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical
to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage
you to apply.
WHAT WE’LL OFFER
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving
our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.
To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and
conduct a yearly pay equity audit.
For this role, the estimated base salary range is between $399,000 - $470,000. The actual base salary will vary based on various
factors, including market and individual qualifications objectively assessed during the interview process. The listed range above
is a guideline, and the base salary range for this role may be modified.
In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for
most sales/GTM roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total
compensation and benefits for this role.
We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:
* Mental health, wellness & fitness benefits
* Career coaching & support
* Inclusive family building benefits
* Long-term savings or retirement plans
* In-office culinary options to cater to your dietary preferences
These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're
interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role.
#LI-Hybrid
About us
Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most
important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes,
and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the
best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+
offices all over the world, we are always looking for individuals who care about building technology that drives positive change
in the world and a culture where everyone feels that they belong.
Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.
Position Overview:
The Vice President is fully responsible for the overall coordination and management of the company’s core operations, covering key functions such as manufacturing, production planning, warehousing and logistics, quality management, technical support, equipment reliability, information systems, supply chain collaboration, and ESG management. Through efficient cross-functional collaboration, process optimization, and systematic execution, the VP ensures safe, stable, and high-quality operations that support the company's strategic goals and business growth.
Key responsibilities
1. Operations Management (including Production, Planning, and Warehousing)
· Oversee the development and execution of production, planning, and warehousing systems to ensure capacity alignment, timely material supply, and on-time delivery.
· Drive the implementation of Lean Manufacturing, TPM, 5S, and other operational excellence tools.
· Improve operational efficiency and cost control; promote digitalization and standardization of core processes.
2. Quality Management
· Establish and maintain a quality management system to enhance product consistency and customer satisfaction.
· Promote quality planning, process control, and issue resolution.
· Promote preventive quality mechanisms and foster a culture of quality across all levels.
3. Equipment Management
· Define equipment operation and maintenance strategies to increase uptime and reliability.
· Promote equipment automation, smart manufacturing, and system integration.
· Supervise the full lifecycle of equipment selection, implementation, and maintenance.
4. Technology Management (Process/Engineering Support)
· Responsible for process optimization, technical standardization, and solving complex engineering challenges.
· Support new product development and technical reviews.
· Drive process innovation, yield improvement, and production line upgrades.
5. Procurement Management
· Organize and execute procurement strategies and supply chain controls.
· Optimize supplier structure and overall performance in terms of lead time, quality, and cost.
· Establish risk mitigation mechanisms within the supply chain.
6. Information Systems (IT) Management
· Lead the planning and development of ERP, MES, and OA systems.
· Ensure data accuracy, system security, and business continuity.
7. ESG (Environment, Safety, and Governance) Management
· Build and continuously improve EHS (Environmental, Health, and Safety) management systems.
· Drive compliance, energy efficiency, carbon reduction, and employee health and safety programs.
· Support the company’s ESG strategy and sustainable development goals.
Job Requirements
· Bachelor’s degree or above in Engineering, Management, or a related discipline.
· Over 10 years of experience in manufacturing management, with proven capabilities in large-scale operational systems.
· Solid understanding of manufacturing operations, supply chain management, quality systems, and EHS practices.
· Strong leadership, cross-functional coordination, and problem-solving skills.
Company description:
Learn more at www.epirocgroup.com.
Job description:Are you ready to lead with purpose? We are seeking an exceptional individual for the role of Vice President People, Leadership & SHEQ within our Underground Division (UMR). If you thrive on challenges, value teamwork, and aspire to make a meaningful impact, then join us in this pivotal role where you can drive positive change and contribute to building a sustainable and inclusive future.In this role as VP of People, Leadership & SHEQ, you will be responsible for leading the overall Human Resources and Safety, Health, Environment & Quality function in the division. Your key tasks include identifying and fostering the development of key talents, recognizing, and scouting for the current and future key competencies needed by the division to secure success, developing and implementing People & SHEQ strategies, and taking the lead in building a proactive and highly efficient 'can do' culture and actions across the division in line with business needs and the ambitious growth strategy.Furthermore, you will actively contribute to managing and supporting Customer Centers in Australia, China and Central Asia, as well as UMR Product Companies and Division from a People & Planet perspective.This role offers a great opportunity to work with diverse international teams located on different continents, develop a strong legacy, and be part of a dynamic team aiming to create excellence in everything we do.Reporting to the President of UMR and as a member of the divisional management team, you will be directly responsible for a small team of dedicated human resource and SHEQ professionals. You will also actively work with all divisional functions and entities, serving as an expert on people, leadership, and SHEQ, and assisting managers at different levels in the organization. In this role, you will also have a functional dotted line to Human Resources Managers in administrative companies managed by UMR. International travel is an important aspect of this role.As one of the key members of the UMR team, you will be the overall owner of how we recruit, manage, develop, compensate, and promote people in our division. You will also oversee the division's sustainability agenda, with a specific focus on safety and environmental development. Furthermore, together with the rest of the Divisional leadership team, you will take the lead in developing the next generation of dynamic leaders who actively drive improvements through enthusiastic, courageous, and proactive leadership practices.
Experience and requirements:
Broad business experience, including 10+ years leading Human Resources and SHEQ functions
Proven experience in leading change, cultivating culture, and engaging with various organizational levels.
Strong international mindset and experience
University degree in disciplines related to Human Resources, Organizational Management, International Management, or similar fields.
Fluency in written and spoken English. Proficiency in other international languages is advantageous.
Personal Characteristics: You possess dynamic and results-oriented characteristics with strong broad knowledge, interpersonal skills, and leadership abilities. You demonstrate a proactive and courageous approach, showing awareness and appreciation of multicultural qualities on a global basis. With positive enthusiasm and a pragmatic approach, you collaborate effectively with business leaders and employees to drive change and achieve business goals. Your proactive nature enables you to drive improvements on a daily basis. You exhibit strong leadership qualities that inspire others and foster highly efficient organizations. You are outspoken and strategic, believing in creating commitments and leaving tangible legacies. Serving as a role model, you lead by example and act as a visible ambassador for our company values. Your passion for sustainability, efficiency, and innovation drives your eagerness to make an impact by advancing your business to the forefront of new possibilities.Location: SwedenRecruitment process:Please send your CV by creating an account in our recruitment system as soon as possible, but no later than 2026.07.31. We review applications on a rolling basis. Please note that due to regulations, we cannot handle applications received through email.For questions about the position please contact: VP People, Leadership & SHEQ UMR katarina.nilsson@epiroc.comFor questions about the recruitment process or application please contact Senior Talent Acquisition Specialist at catharine.moreno@epiroc.com
