Senior Performance Marketing Specialist / Media Buyer (m/w/d) Festanstellung, Vollzeit · Saarbrücken oder Remote

Smartsheet

For over 20 years, Smartsheet has empowered teams to manage work seamlessly and scale solutions smarter. Now, in our most ambitious chapter yet, we are uniting human teams with AI agents. By orchestrating the work agents do best, automating manual tasks and uncovering insights at scale, we create the space for people to focus on what truly matters: judgment, creativity, and big thinking. That is magic at work, and it’s what we show up for every day. WHAT YOU'LL DO LEAD SEO/AEO PERFORMANCE TRACKING AND ANALYSIS   * Build and maintain the measurement framework for SEO and AEO performance — organic search visibility, AI engine mention rates, keyword rankings, content gap analysis, and attribution to pipeline. * Translate performance data into clear priorities and recommendations, identifying where Smartsheet is winning, where we're losing ground, and where the highest-value opportunities exist — and partnering with content and strategy teams to act on them. * Track and analyze Smartsheet's visibility across AI engine experiences (ChatGPT, Gemini, Perplexity, Google AI Mode/Overview) and bring insights that inform our AEO content and optimization approach. * Stay close to algorithm changes, AI search trends, and competitive dynamics, and bring a current, informed perspective to the team's planning conversations. SUPPORT AND STRENGTHEN PAID MEDIA PERFORMANCE   * Conduct account audits across paid search and paid social channels — identifying structural inefficiencies, performance gaps, and opportunities to improve return on investment. * Develop and execute testing strategies across ad copy, audiences, bidding approaches, and landing pages — with clear hypotheses, clean measurement, and results that feed into channel decisions. * Partner with paid media leads as an analytical resource on complex performance questions, budget scenarios, and channel mix assessments. * Manage the finance relationship across paid channels — including budget tracking, vendor invoice management, reconciliation, and reporting — ensuring accuracy and alignment with financial operations. INFORM DECISIONS THROUGH CLEAR COMMUNICATION   * Synthesize channel performance into concise narratives for senior audiences — turning data into something stakeholders can act on. * Partner with marketing operations, analytics, and finance to ensure data infrastructure supports reliable, actionable measurement. * Surface emerging opportunities and gaps proactively — and come with recommendations, not just observations. DRIVE INNOVATION THROUGH AI USAGE * Actively integrate AI tools into day-to-day workflows across paid and organic channels — from creative testing and keyword research to reporting automation and content gap analysis — with a bias toward speed and signal over manual process. * Identify and pilot emerging AI-powered platforms and capabilities that can meaningfully improve channel performance or team efficiency, and bring a clear-eyed view of what's worth adopting versus what's noise. * Partner with the broader digital team to share what's working, document what you're learning, and help raise the floor on how the team uses AI — not just in your own lane, but across paid and organic. * Stay current on how AI is reshaping search behavior, platform algorithms, and buyer journeys — and translate that into practical implications for how we plan, optimize, and measure. WHAT YOU BRING * 8-10 years of experience in demand generation, performance marketing, or digital marketing — with meaningful hands-on experience across both paid media and SEO. * Deep working knowledge of paid search and paid social platforms (Google Ads, LinkedIn Ads, Microsoft Ads) at a performance level. * Strong SEO expertise — keyword research, competitive analysis, on-page optimization, content gap analysis, rank tracking — and a genuine understanding of how AEO and AI search are reshaping organic visibility. * Proven ability to build performance frameworks and dashboards that connect channel activity to business outcomes, ideally including pipeline contribution. * Experience managing financial processes across paid channels — budget tracking, reconciliation, vendor billing — and working directly with finance or operations partners. * Strong analytical skills: comfortable working across large datasets, identifying what matters, and communicating it clearly to both technical and non-technical audiences. * Excellent written and verbal communication in English, including experience presenting findings and recommendations to senior stakeholders. * Comfortable operating independently in a global, cross-functional environment — good at navigating ambiguity and moving work forward without a lot of hand-holding. YOU'LL STAND OUT IF YOU HAVE * Experience with AEO-specific tools or AI engine visibility tracking (e.g., AirOps, Profound, or similar). * Familiarity with B2B SaaS demand generation and MQL/pipeline attribution models. * Working knowledge of SEMrush, Ahrefs, or similar platforms at a practitioner level. * Experience working across paid and organic search in an integrated way.   Get to Know Us: At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together. Equal Opportunity Employer: Smartsheet is an Equal Opportunity (EEO) employer committed to fostering an inclusive environment with the best employees. It is our policy to provide equal employment opportunities to all qualified applicants in accordance with applicable laws in the US, UK, Australia, Germany, Costa Rica, Japan, Bulgaria, India, and Singapore. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.  If there are preparations we can make to help ensure you have a comfortable and positive interview experience, please let us know.   #LI-Remote

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.  JOB PURPOSE Are you passionate about digital advertising and eager to kick-start your career in paid media? We are looking for a Junior Paid Media / Performance Marketing Specialist to join our team, managing campaigns across both search/social channels. You’ll help drive performance, analyze data, and learn from hands-on experience with multiple platforms. WHAT YOU’LL DO * Manage and optimize paid search campaigns (Google Ads, Bing Ads) or paid social campaigns (Meta, TikTok, LinkedIn). * Monitor campaign performance, analyze results, and provide actionable insights. * Conduct A/B tests on ads, audiences, and creative content. * Support budget allocation and ensure campaigns meet KPIs. * Collaborate with clients and internal teams to deliver high-quality results. * Continuously learn about new trends and best practices in paid media. WHAT YOU’LL BRING * Interest in digital marketing, especially PPC and social advertising. 1-2 years of experience with Google Ads, Meta Ads, or similar platforms is a plus. * Strong analytical mindset and data-driven approach. * Eager to learn, adapt, and grow in a fast-paced environment. * Excellent communication skills in English WE OFFER *  Hands-on experience across multiple paid media channels. * Mentorship and training from senior performance marketing specialists. * Dynamic, supportive, and creative team environment. * Career growth opportunities in digital marketing and performance advertising. * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities * Benefits depend upon location, please feel free to check with the recruiter on more details WHO ARE WE?  We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

On

#LI-RW1