Sr. Digital Marketing Specialist (Hybrid)

Vecttor

¿QUIÉN SOMOS? Somos Vecttor la mayor compañía de gestión de flotas perteneciente a Grupo Cabify, a través de la gestión directa de una flota de más de 4.000 drivers y más de 3.000 vehículos, ayudamos a transformar la manera en la que nos movemos en ciudades como Madrid, Barcelona, Sevilla y Valencia. ¿QUÉ BUSCAMOS? Para seguir creciendo, buscamos un/a Marketing Sr. Specialist con una mentalidad híbrida entre Brand & Growth Marketing. Una persona capaz de convertir el posicionamiento de marca en campañas y experiencias que generen impacto real en negocio, especialmente en la captación y fidelización de conductores. Este rol será clave para hacer crecer nuestra comunidad de drivers, desarrollando estrategias de adquisición creativas, escalables y orientadas a resultados, mientras asegura que cada interacción con la marca refleje nuestra propuesta de valor y diferencial en el mercado. Tu trabajo tendrá un impacto directo tanto en métricas de marca como en KPIs de negocio. Principales responsabilidades * Traducir el posicionamiento y propuesta de valor de las marcas del Grupo Cabify en campañas, mensajes y experiencias relevantes para conductores. * Diseñar, ejecutar y optimizar estrategias de captación de drivers a lo largo de todo el funnel, desde awareness hasta conversión y activación. * Colaborar con equipos globales de Digital y agencias creativas para desarrollar campañas de adquisición innovadoras y orientadas a performance. * Liderar acciones BTL y activaciones de marca, desde la conceptualización hasta la ejecución y análisis de resultados. * Identificar oportunidades de crecimiento orgánico y nuevas palancas de adquisición basadas en insights de mercado, comportamiento de usuarios y tendencias culturales. * Analizar y optimizar continuamente KPIs clave como CPL, CAC/DAC, conversión a FOD y métricas de engagement de marca. * Garantizar consistencia y excelencia en la aplicación de la identidad y lineamientos globales de marca. * Participar activamente en la evolución de la plataforma de marca junto al Head of Marketing. * Construir reporting accionable que permita entender el impacto de las campañas y tomar decisiones basadas en datos. * Trabajar con una mentalidad de test & learn, proponiendo nuevas ideas, formatos, canales y enfoques creativos. REQUISITOS * +5 años de experiencia en marketing, growth o performance marketing, idealmente en compañías tech, marketplaces, movilidad o entornos de alto crecimiento. * Perfil híbrido entre creatividad y análisis: entiendes cómo construir marca, pero también cómo optimizar funnels y escalar adquisición. * Experiencia desarrollando campañas orientadas a resultados con foco en conocimiento, atracción, adquisición y conversión. * Capacidad para trabajar de forma transversal con equipos locales operativos, globales, agencias y stakeholders senior. * Mentalidad data-driven y experiencia analizando métricas de negocio y performance. * Sensibilidad creativa y capacidad para identificar tendencias, insights y oportunidades culturales. * Alta capacidad de ejecución, autonomía y orientación a impacto. * Inglés profesional. ¿POR QUÉ ELEGIR VECTTOR? * Un proyecto donde poder desarrollar tu carrera profesional en una gran compañía y sector. * Contrato indefinido. * Salario emocional que incluye: Conciliación, Bienestar, Flexisalary y Happy Office.  Esta propuesta de beneficios busca hacer de tu día a día más motivador, equitativo y alineado con tu crecimiento.

Obsidian Digital

MORE THAN A JOB Er du den, kollegaerne går til, når workflows driller? Kan du oversætte en kompleks forretningsstrategi til en strømlinet HubSpot-løsning, før kunden har nået at færdiggøre sin sætning? Og går du med en drøm om på sigt at tage mere ansvar og måske endda forme dit eget team? Så skal du spidse ørerne nu. Hos Obsidian søger vi en Senior HubSpot Specialist, der har det sorte bælte i Sales, Marketing og Service Hub – og som er klar til at hæve barren for, hvad et bureau kan levere. WHAT YOU'LL DO Du bliver ikke bare en "do’er". Du bliver en strategisk sparringspartner for vores kunder og et teknisk fyrtårn internt. Du får frihed til at drive dine egne projekter, men du står aldrig alene. Vi leder efter en seniorprofil til vores HubSpot-team. Du vil drive projekter selvstændigt og stå for implementering af HubSpot for vores kunder på tværs af Norden og Tyskland. Du vil fungere som overordnet rådgiver for virksomheder med henblik på at finde den bedste løsning og sikre korrekt implementering og onboarding af denne løsning. I det daglige får du support fra det øvrige team, som kan assistere med det operationelle arbejde ud fra den retning, du har sat. Derudover vil du også fungere som sparringspartner for teamets yngre konsulenter og bidrage til at løfte deres faglighed. Det er en fordel, hvis du har ambitioner om en ledelsesrolle på sigt, men dette er hverken et krav eller den primære funktion i rollen til at starte med. Hvad skal du lave helt konkret? * Du leder onboarding, migrering og integration på tværs af HubSpot (Sales, Marketing, Service og Data Hub). * Du omsætter kundens forretningsbehov til konkrete tekniske løsninger – fra dataarkitektur på højt niveau til nørdet workflow-opsætning. * Du rådgiver om, hvordan HubSpot bedst integreres med kundens øvrige tech-stack (ERP, Salesforce, Business Central, Zendesk etc.). * Du tør udfordre kunden (kærligt, men tydeligt) på deres strategi og processer. * Du tager ansvar selv og hjælper kollegaer i salgspitches med din fagekspertise og spotter upsell-muligheder hos dine kunder. * Du mentorere og sparrer med dine kollegaer, så vi sammen bliver endnu skarpere. EXPERIENCE YOU'LL BRING Vi leder efter en, der både forstår kode og mennesker. Du behøver ikke være udvikler, men du skal vide, hvad der foregår "under kølerhjelmen". Dine "Hard Skills" og erfaring: * Du har 3+ års erfaring med HubSpot (gerne som admin, product owner eller superuser). * Du har dyb indsigt i flere Hubs (især CRM, Marketing, Sales og Service) og kan bygge avancerede rapporter og integrationer. * Har du erfaring fra et andet bureau? Kæmpe plus. * Du har teknisk snilde og forretningsforståelse. Hvis du kan pille ved HTML, HubL eller API’er, er det en fordel, men det er ikke et krav. Din personlighed: * Du kan kommunikere komplekse løsninger, så alle forstår dem. * Du venter ikke på at få opgaver tildelt; du ser, hvad der skal gøres, og tager teten. WHAT WILL YOU BE A PART OF Hos os bliver du en del af et miljø, hvor tempoet er højt – men humøret ligeså. Vi arbejder tæt sammen, deler viden generøst og elsker at finde løsninger, der flytter noget – både for kunderne og for os selv. Om det er på kontoret i København eller Aarhus, over et whiteboard, i fredagsbaren eller på en løbetur, møder du den samme energi: vi vil fremad, og vi gør det sammen. Vi er ikke et sted, hvor tiden står stille. Vi er en flok nørder (på den fede måde), der brænder for data, vækst og resultater. Hos os bliver du en del af et ungt og ambitiøst miljø, hvor der er kort fra tanke til handling. Vi tror på frihed under ansvar og investerer tungt i vores medarbejderes udvikling. Vi er best-in-class: Vi stiller os ikke tilfredse med "godt nok". Vi vil være de bedste. Vi er sociale: Vi arbejder hårdt, men husker også at fejre vores sejre. Fredagsbaren, firmafesterne og den daglige jargon er en stor del af vores DNA. Vi er i vækst: Det går stærkt hos os, og det giver dig muligheder for karriereudvikling, som du ikke finder i en støvet corporate virksomhed. HOW TO APPLY Hvis du kan se dig selv i denne rolle og er klar til at bruge dine tekniske og kommunikative evner til at forme fremtidens marketing, så send os dit CV og en kort ansøgning. Vi er særligt interesserede i at høre om projekter, hvor du har oversat komplekse udfordringer til fungerende løsninger. Bonusinfo Din nærmeste samarbejdspartner vil blive Thomas Hørlykke (thomas.hoerlykke@obsidianagency.com). Stillingsbetegnelsen er endnu ikke endeligt fastlagt – hvis vi finder det rette match, beslutter vi titlen sammen. Vi forestiller os noget i retning af Sr. HubSpot Konsulent, Sr. B2B Konsulent eller Sr. HubSpot & B2B Konsulent. Vi glæder os meget til at høre fra dig!

DEPT

WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.   THE ROLE: A Senior, Visual Design at DEPT® is a highly skilled designer with exceptional craft, strong visual storytelling abilities, and a passion for bringing creative ideas to life across digital experiences and marketing campaigns. Working closely with Creative Directors, Art Directors, Copywriters, Motion Designers, and cross-functional partners, you will help translate creative direction into polished, production-ready design that meets the highest standards of quality and consistency. While execution is at the core of this role, you are more than a production resource. You bring thoughtful design solutions, contribute visual ideas, and help elevate the work through strong creative instincts and attention to detail. You thrive in fast-moving environments, balancing creativity with precision, and are energized by the challenge of scaling great ideas across channels, formats, and audiences. For this role, we need you to be willing to work EST hours.   WHAT YOU’LL DO: * AI-Enhanced Production Ecosystems: Advanced capability in adopting and implementing generative AI tools (such as Midjourney, Runway, Vizcom, and Weavy) into the design pipeline to maximize asset velocity, explore vanguard concepts, and drive structural innovation. * Closely collaborate with Creative Directors, Art Directors, Copywriters, Motion Designers, Generative AI Artists, and cross-functional teams to bring creative ideas to life across campaigns and digital experiences. * Execute and scale high-quality design across a wide range of deliverables, including campaign assets, presentations, product-inspired marketing materials, digital experiences, social content, and branded communications. * Translate established creative direction into polished, production-ready design while maintaining consistency across channels, formats, and audiences. * Create and adapt product UI, interface components, diagrams, icons, and supporting visual assets that accurately reflect the ChatGPT experience across marketing and launch materials. * Partner with Generative AI Artists to integrate AI-generated imagery into campaigns, ensuring outputs meet brand standards and creative objectives. * Leverage AI-assisted design workflows and emerging creative technologies to improve efficiency, accelerate iteration, and support creative development. * Build polished presentations in Figma and Google Workspace, ensuring ideas are communicated clearly and visually. * Develop design explorations and high-fidelity assets that help teams visualize and refine creative concepts. * Maintain and evolve design systems, templates, asset libraries, and production workflows that enable efficient creative development at scale. * Provide guidance and support to Associate Visual Designers, helping elevate craft, consistency, and executional quality across the team. * Partner with developers, producers, and cross-functional stakeholders to ensure accurate handoff and seamless execution.   WHAT YOU BRING: * 2+ years of experience in digital, interactive, or brand design. Bachelor’s degree in Design (or equivalent professional experience). * Strong proficiency in Figma, Adobe Creative Suite, and Google Workspace.  * Experience with prototyping (animation/motion is a strong plus). * Deep knowledge of visual design, UI/UX principles, branding, and typography. * Ability to build high-quality presentations and confidently articulate design decisions to stakeholders at all levels   TAKE INTO ACCOUNT: You will have to communicate with your team members abroad, therefore fluency in English and excellent communication skills (both written and verbal) are a must for this role.   WHAT DO WE OFFER? We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our  benefits package: * We enjoy spending time together, working closely with other local colleagues, and getting to know one another. Our Buenos Aires offices (Villa Crespo or Mar del Plata) are fully equipped with refreshments and great common spaces! * Premium healthcare through OSDE for the employee and their immediate family members * Prepaid card with a monthly allowance for grocery purchases * Monthly reimbursements for Wi-Fi/electricity expenses * Monthly reimbursements for training/English classes * 100% covered "Plan Total" membership at Sportclub * A flexible vacation policy   WE SUPPORT YOU BEING YOU:  DEPT® is an equal opportunity employer (EOE). We believe our work is its best when our people feel safe and free to be themselves. We’re committed to an inclusive and barrier-free recruitment and selection process and workplace, regardless of anyone’s identity, background, beliefs, lifestyle or disabilities. So tell us about any accommodations you need. It’s totally confidential and only used to make sure you feel fully supported at every step.  DEPT® participates in E-Verify, meaning your Form I-9 information will be sent to the federal government to confirm you are authorized to work in the U.S.  We are a B Corp-certified company passionate about purpose-driven work. Our hope is that you can feel good about the contributions DEPT® is making to the world and we always have an open door for your ideas in making the world a better place.  DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Coach, eBay, and OpenAI. Learn more about DEPT®   DIVERSITY, EQUITY, & INCLUSION At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.  We also encourage you  to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.