Director of Digital Marketing and Web

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100* trust GitLab to ship better, more secure software faster. The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our values and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. Co-create the future with us as we build technology that transforms how the world develops software. *Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab. AN OVERVIEW OF THIS ROLE Our primary buyers, such as CTOs and CIOs, do not discover enterprise Intelligent Orchestration platforms through simple searches. Instead, they are influenced by repeated exposure, peer recommendations, and the ongoing technical conversations within their own teams. When our sales team engages a target account that has already encountered our messaging across LinkedIn or programmatic channels, the outcome is significantly more productive. Every touchpoint is strategically crafted to enhance the effectiveness of Sales outreach. We are expanding our ABM program as a vital driver for our next phase of growth. This is a strategic leadership position where you will join a senior team to own significant initiatives: managing a segment of the target account list, launching specialized campaigns, and refining the supporting measurement framework. While collaborating with Marketing and Sales stakeholders, you will have the autonomy to run your own initiatives and critically evaluate the effectiveness of our current tooling and processes. What you'll do in this role  * Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging. * Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance. * Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving. * Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization. * Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging. * Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes. * Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs. We're looking for  * Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment. * Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions. * Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination. * Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites. * Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks. * Strong quantitative skills and a deep understanding of pipeline management and attribution metrics. * A proactive builder's mindset with the initiative to design and own strategic programs from the ground up. ABOUT THE TEAM You'll join our account-based marketing (ABM) team within Growth Marketing, the group responsible for building targeted programs for the accounts that matter most to our growth. Day to day, that means defining which accounts to prioritize, calibrating messaging and content for specific account segments, and measuring success by pipeline and revenue outcomes rather than surface-level engagement. You'll partner closely with teams across the business to bring account-focused programs to life. This is a staff-level individual contributor role reporting to our Senior Director of Digital Marketing, with real autonomy to run your own initiatives and shape how the team's programs are built and measured. The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary. United States Salary Range $139,200—$235,200 USD HOW GITLAB SUPPORTS FULL-TIME EMPLOYEES * Benefits to support your health, finances, and well-being * Flexible Paid Time Off  * Team Member Resource Groups * Equity Compensation & Employee Stock Purchase Plan * Growth and Development Fund * Parental Leave  Please note that we welcome interest from candidates with varying levels of experience; many successful candidates do not meet every single requirement. Additionally, studies have shown that people from underrepresented groups are less likely to apply to a job unless they meet every single qualification. If you're excited about this role, please apply and allow our recruiters to assess your application. ---------------------------------------------------------------------------------------------------------------------------------- Country Hiring Guidelines: GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.   Privacy Policy: Please review our Recruitment Privacy Policy. Your privacy is important to us. GitLab is proud to be an equal opportunity workplace and is an affirmative action employer. GitLab’s policies and practices relating to recruitment, employment, career development and advancement, promotion, and retirement are based solely on merit, regardless of race, color, religion, ancestry, sex (including pregnancy, lactation, sexual orientation, gender identity, or gender expression), national origin, age, citizenship, marital status, mental or physical disability, genetic information (including family medical history), discharge status from the military, protected veteran status (which includes disabled veterans, recently separated veterans, active duty wartime or campaign badge veterans, and Armed Forces service medal veterans), or any other basis protected by law. GitLab will not tolerate discrimination or harassment based on any of these characteristics. See also GitLab’s EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know during the recruiting process.

About Inspira Education Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.  As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.  As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub). The Role The Director of Performance Marketing will architect and lead our cutting-edge performance marketing strategies. In this high-impact position, you'll have the unique opportunity to drive how people discover and engage with our ed-tech services. Your actions will be tied directly to client acquisition and revenue goals, constantly testing new platforms and approaches to stay ahead of the latest trends in the rapidly evolving digital landscape. You will be tasked with building a high-velocity, data-driven growth engine to acquire, activate, and engage clients. You will own our consumer client acquisition strategy, driving growth through high-performance paid media, including experimentation, conversion rate optimization, and innovative acquisition strategies. Working closely with the founders and leveraging a meaningful budget, you'll craft comprehensive go-to-market strategies that drive client acquisition and serve as a trusted thought partner to leaders across sales and customer success. Your strategic insights will directly influence company-wide decisions and contribute to Inspira’s mission of improving education accessibility. This role demands analytical rigor, operational excellence, and strategic leadership. Your expertise in paid media execution and website management will be instrumental in building a world-class performance marketing operation. What You'll Do * Set and drive the direct-to-consumer growth strategy across various channels: Google Ads, Meta, TikTok Ads, etc. – with the ability to be hands-on when needed * Relentlessly test to identify new growth channels * Drive performance and continuously optimize campaigns, audiences, and creative strategy to maximize ROAS across the performance marketing ecosystem. * Lead A/B testing, cohort analysis, and customer segmentation strategies to improve campaign performance. * Leverage SQL and Python for deep analytics, predictive modeling, and customer insights * Develop forecasting models and own performance reporting across all marketing funnels * Collaborate with a data team to develop and implement attribution models to evaluate the effectiveness of different channels * Collaborate with other marketing channel leads to ensure that consumer behavior trends are leveraged in other marketing channels * Develop a data-driven plan, setting and reporting on full-funnel KPIs to support business goals and priorities * Analyze key metrics to understand the effectiveness of marketing campaigns, make data-driven decisions to optimize performance and budget allocation, and report on performance to stakeholders * Establish yourself as a thought leader in marketing analytics and attribution, driving data-driven decision-making across the organization * Lead our CRO initiatives and optimize client touchpoints to increase ROI * Develop strong relationships with product, customer experience, tech, and sales leaders * Champion a work environment where your team feels comfortable taking calculated risks, continuously experimenting, iterating, and executing with urgency * Be an important voice for the Marketing team and partner to the founders, understanding how to hit revenue goals while staying true to the brand and putting the customer first * Make strong, principled decisions and influence a broad cross-functional group to execute * Benchmark against competitors and industry best practices to maintain a leadership position in digital performance marketing * Manage junior team members, ensuring technology and campaign execution meet business goals Who You Are * Proven experience (typically 6+ years) in performance marketing roles, with a strong track record of driving measurable results * Mastery of paid search and paid social, and a deep understanding of other digital marketing channels and their respective best practices * Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.) * Strong analytical skills with the ability to interpret data and make data-driven decisions based on CAC and ROAS goals * Familiar with Marketing Automation and Attribution tools * Knowledge of advanced data analysis tools/languages such as SQL and Python * Strong comfort level working with data and proficiency in web analytics tools (e.g., Google Analytics) with the ability to extract, interpret, and leverage data for decision-making * Excellent analytical and problem-solving skills, with a data-driven approach to decision-making * Exceptional project management and organizational skills, with meticulous attention to detail and the ability to manage multiple campaigns simultaneously * Strong communication and presentation skills, with the ability to convey complex information clearly and concisely * Experience with marketing automation platforms and CRM systems What We Look For * A passion for cultivating authentic connections * Individuals who embody a winning attitude * A mindset fueled by curiosity * Determination to hustle and overcome challenges * An infectious enthusiasm and adaptability * Boundless energy and relentless tenacity WHY YOU'LL LOVE INSPIRA * Amazing people with a great vision and values * Mission-driven team culture focused on student success * Your work directly impacts the lives and careers of students across the globe * Health, dental, and vision insurance, base plans 100% employer paid * Flexible paid time off (PTO) and paid holidays * 401(k) with company match   ---------------------------------------------------------------------------------------------------------------------------------- For more information about our company, please visit our website: Inspira Education Group [https://www.inspiraeducationgroup.com/].   Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.