Senior Product Manager - Account Verification

Plaid

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Plaid’s go-to-market Partnerships team drives growth by building and scaling relationships with strategic partners. Through integrations, these partners help extend Plaid’s Credit, Lending, and Banking solutions to more businesses and consumers. Partner Marketing plays a critical role in this ecosystem, enabling partners to attract, engage, and onboard customers at scale—making it one of the most effective levers for accelerating growth across Plaid’s partner network. We're looking for a Partner Marketing Manager to own the design and execution of joint marketing programs with Plaid's partners. This role is responsible for translating business objectives into clear GTM plans — covering propositions, launches, campaigns, enablement, and performance measurement — and acting as the primary marketing contact for partners across key product areas. Sitting within the Growth Marketing organization, you'll report to the Customer & Partner Marketing Lead and work alongside the Partner Marketing Manager. This is a high-impact, highly collaborative role for someone who enjoys building strong partner relationships, influencing across teams, and turning complex product positioning into compelling marketing that drives real pipeline. Responsibilities GTM Strategy & Planning * Partner closely with Partnership Leaders to understand key priorities and identify where we have marketing leverage * Translate business objectives into clear GTM plans covering propositions, launches, campaigns, enablement, and performance measurement * Identify and develop partner-led propositions that meet partner needs while aligning to Plaid's company goals Co-Marketing & Campaigns * Create and execute co-marketing campaigns with partners to drive awareness, demand, and adoption * Develop scalable content campaigns to engage a broad range of existing partners * Analyze performance data to optimize campaigns and improve ROI across the partner channel Partner Enablement * Act as the primary GTM contact for partners on propositions, launches, campaigns, and enablement * Create partner-ready enablement materials including decks, guides, FAQs, and onboarding content * Ensure partners are launch-ready and confident to sell effectively Cross-Functional Collaboration * Deeply understand Plaid's product areas across Credit, Lending, and Banking and translate them into partner-relevant messaging * Influence and organise stakeholders across partnerships, account management, product marketing, and communications to deliver against joint marketing plans * Manage timelines, approvals, and dependencies across multiple internal and external stakeholders * Monitor and analyze program performance, preparing clear updates and insights to support optimization and reporting Qualifications * 6–8+ years of relevant B2B marketing experience, including roles focused on partner or channel marketing * Experience working closely with technology and/or consulting partners to build joint marketing plans that drive customer acquisition and pipeline generation * Proven ability to influence partner marketing leadership teams and align on joint objectives and priorities * Experience shaping joint messaging with partners and translating product positioning into partner-ready content * Demonstrated ability to measure and improve ROI of marketing investments through an indirect/partner business model * Deep understanding of the partner channel funnel, sales cycle, and product lifecycle * Strong cross-functional skills with the ability to align stakeholders across partnerships, product marketing, product, and communications * Comfortable engaging with enterprise-level stakeholders and presenting to senior audiences * Experience at a high-growth technology company * Experience in payments, financial technology, Credit, Lending, or Banking * Background in partner enablement, revenue enablement, or sales enablement * Experience with marketing automation platforms (Marketo, HubSpot) or CRM (Salesforce) * Experience working with learning management systems (LetterAI) and employee enablement intranet platforms. * Strong ability to leverage AI (ChatGPT, Claude, Glean) tools and technologies to improve efficiency, automate workflows, and scale impact. Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Plaid

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Plaid’s Product team builds the network that powers open finance. We unlock financial freedom by enabling innovation, reliability, and customer success. Our PMs are curious, fast-moving, and customer-obsessed, making intuitive, reliable experiences that help people thrive financially.   As a Senior Product Manager at Plaid, you’ll define and drive products that help millions connect, move, and manage their money. You’ll partner with engineering, design, and go-to-market teams to translate customer needs into impactful, high-quality products.   This role suits someone early in their PM career who loves to learn, collaborate, and build meaningful solutions that improve financial lives. Responsibilities * Own a product area: define problems, write clear requirements, and drive execution with cross-functional teams. * Shape the roadmap using data, feedback, and market signals. * Collaborate with Engineering and Design to deliver intuitive, high-quality experiences. * Use metrics and user insights to measure and improve outcomes. * Communicate clearly, align stakeholders, and guide decisions. * Act with a founder mindset–simplify, move fast, and embrace feedback. * Learn continuously and help raise the bar for Plaid’s products and culture. Qualifications * 4-7 years of experience in a product-related role (e.g. Product Manager, APM, startup operator, founder, or product analyst). * Proven track record of building or launching products end-to-end. * Experience collaborating closely with engineering and design teams to deliver value quickly. * Excellent written and verbal communication; able to explain complex ideas simply and effectively * Comfortable operating in fast-moving, ambiguous environments. * Familiarity using AI in your day-to-day product work, such as prototyping, research, or analysis. * Experience in an early-stage or high-growth startup environment. * [Nice to Have] Experience in fintech. Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.

Plaid

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life. We work with thousands of companies like Venmo, SoFi, several of the Fortune 500, and many of the largest banks to make it easy for people to connect their financial accounts to the apps and services they want to use. Plaid’s network covers 12,000 financial institutions across the US, Canada, UK and Europe. Founded in 2013, the company is headquartered in San Francisco with offices in New York, Washington D.C., London and Amsterdam. Plaid’s Consumer team owns all of Plaid’s consumer facing surfaces. This includes Link, Plaid’s flagship product, which has been used by over half of all US adults to share their information safely and securely with financial applications. Link drives the vast majority of Plaid’s revenue. We’re also working on some exciting, 0-1 consumer initiatives. Both areas are top business priorities. As part of Plaid’s first Consumer team, you will lead product development and execution within a startup-like environment at Plaid. Responsibilities * Define an ambitious vision / roadmap, sign up for quarterly / half year goals, and partner with the cross-functional team to hit them * Drive prioritization and execution (build, measure, iterate) * Identify opportunities through consumer feedback and staying close to our data / dashboards * Partner with cross-functional team (design, research, data science, legal, and compliance) to do all of the above Qualifications * You have successfully launched large consumer facing features driving meaningful outcomes at B2C companies * You start with the consumer problem and have held a high bar for consumer experience * You naturally gravitate towards using data to make strategic decisions * You have communicated complex concepts succinctly for broad audiences to drive decisions * You have driven roadmap and prioritization exercises and driven clear impact through your decisions * You thrive in a culture of high ownership, velocity, and throughput, and speak your mind regardless of level * You have a track record of scrappily developing clear perspectives in areas of ambiguity Nice to have * Experience building anti-fraud or ML-driven products Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid! Plaid is proud to be an equal opportunity employer and values diversity at our company. We do not discriminate based on race, color, national origin, ethnicity, religion or religious belief, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, military or veteran status, disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local laws. Plaid is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance with your application or interviews due to a disability, please let us know at accommodations@plaid.com. Please review our Candidate Privacy Notice here. Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay is based on factors such as (but not limited to) scope and responsibilities of the position, candidate's work experience and skillset, and location. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.