Creative Director, Demand Gen

Okta

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About this role The Brand Strategy team is looking for an Influencer & Brand Partnership Manager to own two of Okta's high-potential components of our larger brand campaign: the brand partnerships and paid creator program This is a build role as much as a run role. Today, our partnerships are treated as one-off productions rather than campaigns, and our creator work is occasional rather than a real channel. Your job is to fix both. You will run partnerships content, spanning McLaren Mastercard Racing and PGA of America, as integrated campaigns that carry "Okta secures AI" into audiences and cultural moments traditional B2B advertising cannot reach. You will also build Okta's first real influencer and creator program, spanning our brand and our three core products, in identity security for AI, workforce, and customer identity. What you will do * Own our brand partnership campaigns from the conceptually idea, hero content, derivatives, landing pages, paid amplification, and partner-channel distribution * Assist in partner amplification and distribution terms on an ongoing basis  * Partner with Field and Events on the hospitality and experiential side of our partnerships, making sure the campaign and content built around those moments carries our brand and message * Scale a new creator program with a mix of high-volume micro creators, repeat mid-tier partners, and a smaller number of bigger moments that run more like an always-on media channel than a series of one-off posts. * Design the shape of the creator program, including creator tiers, cadence, and budget allocation, and evolve it as we learn what works * Source, evaluate, and retain a creator or influencer agency partner to help the program grow by managing relationships directly, including briefing, content development, and paid amplification of the strongest content.  * Partner closely with Demand Gen and Comms so creator and partnership content aligns with brand voice and connects into the marketing goals across the business * Keep every partner and creator execution consistent with our brand, with Okta as the throughline across a wide range of voices and formats * Measure and report on performance, including reach, engagement, and brand impact, and use it to sharpen the program over time What experience you have * Experience running brand partnerships, sponsorships, or influencer and creator programs, ideally in a B2B or technology environment * A track record of building or scaling a creator or influencer program, including sourcing and managing an agency partner * Strong campaign thinking: you plan content, distribution, and measurement together rather than treating them as separate steps * Comfort turning ambiguous, still-forming programs into a clear plan and operating model * The judgment to keep a brand's presence prominent inside someone else's world or someone else's content * Experience partnering across creative, demand gen, and communications teams to connect brand-layer work to the rest of the marketing funnel * Strong relationship management skills, both with external partners and agencies and with internal cross-functional teams * Comfort operating with real ambiguity on the newer, less-defined parts of the role * You can approach work with the big-picture and tactical details in mind. You can take a business goal and turn it into compelling campaign activities. .  * You like to move fast and get things done, even if you don't have all of the resources at your disposal.  Why you should be excited about this role * You will run some of Okta's highest-profile brand partnerships as real campaigns, not one-off assets * You will build a brand-new influencer program almost from scratch, with real room to shape what it becomes * You will help define a new channel in Okta's brand advertising mix Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.    The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $143,000—$196,900 USD The Okta Experience * Supporting Your Well-Being  * Driving Social Impact  * Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

Okta

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. About this role Brand Ops & Production is looking for a Project & Production Manager, Brand to be the operating engine behind everything Brand Strategy does. This role supports the team that owns our brand architecture, naming and messaging, brand health, the "Okta Secures AI" brand campaign, customer and partnership content, paid creator programs, our video content program, and brand copy. You will turn that broad portfolio of priorities into a real, sequenced plan and help make it ship, on time, in the open, and at the standard we set for ourselves. This is a hands-on operating role. Brand Strategy decides what to work on and in what order with their stakeholders. You own how that work gets built, sequenced, produced where needed, tracked, and communicated. On priorities Brand Strategy owns end to end, you help run the full project, coordinating creative, production, distribution, and measurement readiness in one plan. You also own the operational foundations that make the work possible: bringing new vendors on board and keeping creative assets moving to the right people at the right time.   What you will do * Support project and production management across the full scope of Brand Strategy's work, including the brand campaign, customer and partnership content, paid creator programs, the video content program, and brand enablement efforts * Help run full, end-to-end project management on the priorities Brand Strategy owns outright, coordinating creative, production, distribution, and measurement in one plan * Build and maintain the plan of record in our project management system, with every project, task, deadline, dependency, and review step visible in one place * Help build workbacks, sequence work across multiple concurrent priorities, and surface dependencies before they become problems * Onboard new vendors and agencies, including contract and procurement coordination, access and tooling setup, and briefing them on our brand systems and ways of working * Traffic creative assets and deliverables, managing versions and routing so the right files reach the right partners and channels on time * Drive logistics and production for brand initiatives, and own production directly where the work calls for it * Communicate status clearly and consistently, with project-level updates as things change and a regular roll-up that keeps the whole picture readable * Manage timelines, reviews, and approvals, including legal and customer sign-offs, across a busy, fast-moving portfolio * Use our tools, including their AI capabilities, to reduce manual tracking and spend more time on sequencing, production, and partnership What experience you have * Solid experience in project and production management for brand or marketing creative work, in-house or at an agency * A track record of managing complex, multi-workstream creative projects and helping them ship on time * Good production know-how across brand deliverables, including campaigns, content, and partnership work, and experience coordinating outside agencies and vendors * Experience onboarding vendors and agencies and trafficking creative assets through production and delivery * Fluency in project management tools and a discipline for keeping everything visible and accountable in one system * Clear, proactive stakeholder communication and the ability to keep a busy set of partners aligned and informed * The judgment to own the seams between internal and external work, and to know what to run yourself versus what to leave to a partner * Comfort managing several concurrent, high-visibility priorities at once * Interest in using AI and automation to take manual work off the team's plate Why you should be excited about this role * You will be a key part of the operating backbone for the brand's most strategic and highest-visibility work * You will help run full programs end to end, not just track tasks * You will help evolve how a creative team operates, including how it uses AI to work smarter Why we are excited about you * You bring order to a broad, complex portfolio and turn it into a clear, sequenced plan * You always know where things stand, and so does everyone who asks you * You manage the seams and the partners, and keep the standard high across a wide range of brand work #P8957_3494748 Below is the annual base salary range for candidates located in San Francisco Bay Area. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.    The annual base salary range for this position for candidates located in the San Francisco Bay area is between: $179,000—$246,400 USD The Okta Experience * Supporting Your Well-Being  * Driving Social Impact  * Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.

TransferGo

TransferGo is a growing fintech scale-up on a mission to champion financial freedom with care. We strive to provide tailored, more affordable financial services that make people's hard-earned money go further. Now in our 14th year, with close to 400 employees in offices across Europe and the UK, we’re crafting a brilliant, relevant product that makes a difference in people's lives and the well-being of their families.  We’ve come this far by building a talented, diverse workforce on a fair culture and our strong values. Having this strong team of employees, we can serve those who really need our product to make their lives better.  WHY TRANSFERGO We exist for people in between places — migrants, expats, students, returning families and international professionals building a life abroad while continuing to support life back home. For over a decade, TransferGo has built products for that reality: cross-border transfers, multi-currency accounts, cards, newcomer banking and a growing financial ecosystem serving international communities across multiple markets. Today, millions of customers trust TransferGo to move money internationally quickly, reliably and securely. As TransferGo continues to expand beyond remittance into a broader financial platform, we're looking for a leader who can help shape the next chapter of growth. ABOUT THE ROLE As Director, Brand Marketing & Demand, you'll lead a ~12–15 person Brand & Demand organisation responsible for driving customer growth across TransferGo's priority markets. You'll oversee Organic Growth, Product Marketing, Partnerships, Affiliates, Creators, Communities, Performance Marketing and Hub Managers, transforming these capabilities into a high-performing demand generation engine that delivers sustainable commercial growth. You'll inherit an established team, a clear strategic direction and a business that has reached meaningful scale. Your challenge will be to focus, strengthen and scale these capabilities while helping TransferGo build a modern growth organisation that combines strong marketing fundamentals with emerging AI-enabled ways of working. You'll report directly to the VP Growth & Marketing and work closely with Product, CRM, Commercial, Creative and Growth Intelligence teams. WHAT YOU'LL DO LEAD THE BRAND & DEMAND ORGANISATION * Lead and develop a multidisciplinary team spanning Organic Growth, Product Marketing, Partnerships, Market Growth and Performance Marketing. * Create clear priorities, accountability and operating rhythms across the function. * Build a culture of experimentation, commercial ownership and continuous improvement. * Coach and develop team leads, Hub Managers and senior specialists. TURN BRAND INTO GROWTH Working closely with the Brand & Creative team, you'll ensure TransferGo's positioning is translated into measurable commercial outcomes. Your teams will activate the brand through: * PR and earned media * Partnerships * Creators and influencers * Communities * Market-specific campaigns * Demand-generation initiatives The Brand team defines the story. Your organisation ensures the market hears it. SCALE ORGANIC & NON-PAID ACQUISITION * Own TransferGo's organic growth strategy. * Grow acquisition through SEO, content, partnerships, affiliates, creators and community-led initiatives. * Increase TransferGo's discoverability across search and emerging discovery platforms. * Build sustainable acquisition channels that reduce dependency on paid media over time. BUILD PRODUCT MARKETING AS A STRATEGIC CAPABILITY * Develop positioning, messaging and go-to-market plans for new products and growth initiatives. * Partner with Product, CRM and Commercial teams to improve adoption, engagement and cross-sell. * Help customers understand the full value of TransferGo's growing product ecosystem. GROW PRIORITY MARKETS Lead Hub Managers across TransferGo's priority regions. Together you will: * Localise central growth strategies. * Build creator, partnership and community ecosystems. * Identify market-specific growth opportunities. * Strengthen TransferGo's presence within priority diaspora communities. * Develop local PR, partnership and trust-building initiatives. * Turn local market insights into scalable growth opportunities. * Create strong feedback loops between local markets, Growth Intelligence and central marketing. The objective is not local activity. The objective is local market growth. IMPROVE HOW WE OPERATE * Introduce stronger systems, processes and planning across the function. * Identify opportunities to improve efficiency, quality and scalability through automation and AI-enabled workflows. * Help shape the future operating model of the growth organisation. WHAT SUCCESS LOOKS LIKE * Non-paid acquisition becomes a significantly larger share of overall growth. * Organic growth becomes a major contributor to new customer acquisition. * Partnerships and affiliates become meaningful acquisition channels. * Product launches become more commercially effective. * Priority markets show measurable growth in awareness, consideration and activations. * Paid media efficiency improves through stronger demand-generation foundations. * The Brand & Demand organisation becomes more focused, scalable and effective. WHAT WE'RE LOOKING FOR * Experience leading Growth, Demand Generation, Brand Marketing or Acquisition functions in fintech, technology, marketplaces or high-growth consumer businesses. * Experience managing multi-functional teams, including team leads and senior specialists. * Strong understanding of how brands create demand and commercial outcomes. * Experience scaling organic growth, partnerships, communities or ecosystem-led growth models. * Experience in product marketing and go-to-market execution. * Strong commercial mindset and understanding of acquisition economics. * Experience working across multiple markets. * Ability to move comfortably between strategy, leadership and execution. * Excellent stakeholder management across Product, CRM, Commercial, Data and Executive teams. * Curiosity about how AI and automation will reshape modern marketing organisations and the ability to translate that into practical improvements. NICE TO HAVE * Fintech experience. * Experience working with international or diaspora audiences. * Experience with SEO, AI search and emerging discovery platforms. * Experience implementing AI and automation within marketing organisations. * Experience building modern, scalable growth teams. WHY THIS ROLE IS EXCITING Most marketing leaders inherit channels. In this role, you'll inherit a broad set of growth capabilities and have the opportunity to shape how they evolve into a modern demand generation organisation. You'll play a central role in TransferGo's next stage of growth, helping scale products, markets and capabilities while building one of the company's most strategically important functions. Most importantly, you'll help define how millions of people discover, trust and choose TransferGo in the years ahead. WHAT WE OFFER * Competitive Salary: Starting from 24,930 - 37,000 PLN (gross) per month, depending on experience; * Comprehensive Benefits: Competitive healthcare insurance, and a wellbeing package from day one. * Annual Development Budget: €1,000 to invest in your personal and professional growth. * Hybrid Working Environment: Flexibility to work from home and in the office, with most team members in the office two days a week. * Pet-Friendly Office: If you’re near one of our offices, bring your furry friend along! * Inclusive Culture: Regular in-person events, fostering a strong sense of community and collaboration. * Empowerment and Ownership: We believe in empowering our people to take initiative and drive meaningful change. At TransferGo, we are committed to the equal treatment of all current and prospective employees. We will not tolerate discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity,  marriage, civil partnership or any other protected category. We are proud of our diverse and inclusive culture and we strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join TransferGo. We look forward to meeting you! Please note that all data collected will be handled in accordance with our candidates privacy policy (https://www.transfergo.com/privacy-policy/overview) and will only be used for the purpose of evaluating your candidacy. The data will be securely stored and deleted according to retention timeframe set in the candidates privacy policy. If you have any questions or concerns regarding this, please feel free to reach out by replying or via dpo@transfergo.com