Events & Field Marketing Manager

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. This Role As an Events Marketing Manager at Adyen, you will be a pipeline-driven, highly collaborative marketer who thrives in a fast-paced, global environment. You will own the strategy and execution of both industry and owned events, delivering high-impact programs. The ideal candidate is a 360° marketer with a proven track record of achieving revenue goals through integrated event strategies. You bring strong stakeholder management skills and are experienced in collaborating across teams like Sales, BDR, and Partnerships to deliver results. What you’ll do:  * Own the strategy, planning, execution, and performance of industry and owned events, aligning programs to North American go-to-market priorities and customer acquisition goals. * Develop and execute integrated event strategies, including pre- and post-event campaigns, leveraging ABM approaches, targeted audience development, and coordinated outreach across channels. * Maintain a strong understanding of target industries and customer needs to ensure event messaging and positioning resonate with key audiences. * Drive cross-functional collaboration with Sales, BDR, Partnerships, and Marketing to ensure events are tightly aligned with pipeline generation, account engagement, and revenue objectives. * Lead end-to-end delivery of high-impact event experiences managing internal stakeholders and external partners to ensure seamless, on-brand delivery. * Contribute to creation of the North American annual plan through identification of the right mix of event formats (third-party, hosted, executive, and field events…) to effectively engage target segments and industries. * Track, analyze, and optimize event performance using pipeline contribution, ROI, and attendee insights; translate learnings into scalable improvements across programs. Who you are:  * 7+ years of experience in event marketing, with required experience in B2B marketing environments. * Proven expertise in integrated event marketing across a range of formats, including third-party, hosted, and executive experiences. * Track record of delivering high-impact events that achieve defined business objectives, including pipeline and revenue goals. * Comfortable operating in fast-paced environments, navigating ambiguity, and driving results through cross-functional collaboration. * Equally strategic and hands-on; you can develop a plan, execute it, and continuously optimize based on performance. * Experiment-driven and creative in your approach. You bring fresh ideas to event formats, test new concepts, and iterate quickly to improve outcomes. * Collaborative team player with a low-ego, high-accountability mindset who values shared success. * Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentation Other details:  * This role is based out of our San Francisco or New York City office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles * Ability to travel domestically and internationally 30%+ The base salary range for this role is $130,000-155,000. To learn more about our compensation philosophy, please click here. Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. This role is based out of our San Francisco or NYC office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM The global demand campaigns team at Stripe delivers marketing campaigns that drive awareness and engagement for our audiences, solutions, and products worldwide. Working closely with sales and marketing teams, our campaigns support Stripe business objectives and deliver impact. We build, deliver, monitor, and evolve campaign delivery across a broad suite of content, tactics, and channels. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization. WHAT YOU'LL DO In this role, you'll quarterback the integrated campaign strategies, plans, and playbooks focused on startups and AI companies. You'll champion the needs of these audiences, holding deep market and audience insight and direct business accountability. You'll lead a large, global, cross-functional workstream to build campaign strategies and content, then work with regional teams to craft local strategies and to deliver activations through integrated channels. You'll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and impact. Ultimately, you'll be accountable for acquisition, engagement, and pipeline growth. The ideal candidate * Holds expert-level knowledge of the startup and AI company landscape * Has proven expertise crafting and delivering global, audience-focused campaign strategies * Excels in leading and driving large, complex, global campaigns or programs * Has strong analytics skills, with the ability to interpret, analyze, and communicate campaign performance across marketing and sales metrics * Works with and influences across cross-functional stakeholder groups, including senior sales, marketing, and product leaders * "Sees around corners"—anticipates and unblocks challenges, stays ahead of market and audience trends, and anticipates regional and country needs and nuance * Understands modern storytelling and content trends, and can translate those into thoughtful, resonant campaign strategies * Is agile, iterative, AI-fluent, and comfortable with ambiguity and high-growth environments RESPONSIBILITIES * Own the overall campaign strategy and plan for startups and AI companies, and drive the global, cross-functional workstream for activation and impact * Partner with comms, product marketing, channel teams, regional and field marketing, partner marketing, sales teams, and more to define and implement campaigns * Work with regional marketing to ensure local relevance and advise on campaign delivery * Use your multi-channel expertise to deliver campaigns via digital, web, email, online events, direct mail, social, events, sales plays, and more, all in partnership with functional and regional teams * Partner with product marketing and content and editorial teams to develop compelling, relevant campaign materials and content sets, including whitepapers, guides, blogs, checklists, interactive content, promotions and offers, etc. * Use and recommend leading tools to improve or accelerate the work of the campaigns function * Act as an expert for your owned audience and solution to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies * Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 10+ years of enterprise B2B marketing experience that includes some mix of integrated campaigns, content marketing, regional and field marketing, and account-based marketing, with demonstrated increase in scope * Expert-level knowledge of the startup and AI landscape * Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline * Problem-solving acumen, with the ability to build, interpret, and adjust measurement tools and data * Excellent presentation, writing, and communication skills, especially to executive stakeholders * Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups * Ability to build campaigns and programs from the ground up, orchestrating many moving parts across disparate functions PREFERRED QUALIFICATIONS * Experience at a highly dynamic, high-growth tech company * Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions * Integrated campaigns experience focused on select audiences, including enterprise and industries (retail, media, entertainment, gaming, financial services, insurance, travel, hospitality, and leisure), SMB and mid-market, SaaS platforms, and startups * Product campaigns experience focused on payments, fraud, financial services, and embedded finance

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM We believe startups are the future. The Startup and Venture Partnerships team builds Stripe's relationships with the world's leading venture capital firms and accelerators to increase Stripe's market share among the highest-signal startups. We work closely with top-tier venture firms and accelerators to deepen partnerships and ensure we're delivering value across every part of their organization. This role sits at the intersection of relationship management, program operations, and ecosystem intelligence. You'll expand our operational footprint within priority VC firms, run the programming and events engine that keeps our ecosystem engaged, and help translate portfolio data into action. WHAT YOU'LL DO In this role, you'll support senior partner managers in deepening Stripe's relationships with the world's top VC firms and accelerators. You'll own the operational and programmatic layer of key partnerships, including credits administration, portfolio onboarding, event planning, and data analysis. This is a cross-functional role with visibility across Stripe's ecosystem, product, and marketing teams. RESPONSIBILITIES * Support senior partner managers in expanding Stripe's relationships within top VC firms by building connections with platform teams, portfolio services, junior partners, and operational stakeholders * Own the operational layer of key partnerships, including credits administration, portfolio company onboarding, and partner communications * Support senior team members with account planning, meeting preparation, briefing documents, and structured follow-ups * Work with data science to track portfolio penetration, credits utilization, and conversion metrics, translating findings into actionable insights for the team * Plan, coordinate, and execute team-hosted and co-hosted events, including VC dinners, founder roundtables, workshops, hackathons, and portfolio showcases * Manage end-to-end event logistics, including venue sourcing, invitations, RSVPs, run-of-show, day-of execution, and post-event follow-up * Build repeatable event playbooks, track event outcomes, and support production of team publications and the startup leads tool WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 3+ years of experience in venture capital operations, startup partnerships, business development, or program management * Experience working with or within VC firms, accelerators, or the startup ecosystem * Strong project management skills and the ability to manage multiple workstreams, stakeholders, and deadlines simultaneously * Excellent written and verbal communication skills * Comfort working with data and using metrics to inform priorities PREFERRED QUALIFICATIONS * Direct experience on a VC platform or portfolio services team * Familiarity with Stripe's products, particularly Billing, Payments, and Connect * Event planning or field marketing experience in B2B or startup contexts * Experience with Salesforce, Looker, or similar CRM and analytics tools * Existing relationships within the venture ecosystem * High agency and self-direction in ambiguous environments