Growth Marketer - Demand Gen

WorkWhile

About WorkWhile WorkWhile is on a mission to help workers earn a better living and live better lives. 83 million Americans work hourly jobs, often with unpredictable schedules that pay close to minimum wage and offer limited benefits, leading to financial instability. WorkWhile identifies the best hourly workers and matches them with shifts that fit their skills, location, and life. Businesses get access to a quality workforce, while workers get stable income and unmatched benefits, including next day pay, free telehealth services, and financial services. We have the audacious goal to align incentives and solve inefficiencies in the labor market, disrupting the $650 billion staffing and recruiting market. Backed by Khosla Ventures and recognized by the Inc. 5000 for 10x growth, WorkWhile is reshaping the future of work. WorkWhile is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. About the Role We’re looking for our first Demand Gen Marketer to supercharge our top-of-funnel engine. In this hands-on role, your primary mandate is simple: generate qualified leads and rapidly scale pipeline to fuel our next stage of hypergrowth. We aren't just looking for traditional playbooks. We want someone who actively leverages AI productivity and automation tools to execute, test, and scale campaigns. You’ll thrive here if you love a fast-paced startup environment, possess a strong bias for action, can turn scrappy ideas into reality, and are obsessed with tracking pipeline ROI. You’ll report directly to the Head of Marketing (B2B) and work closely with Sales, Account Management, Product, and Data Science to ensure our campaigns translate into revenue. You'll operate as an individual contributor with end-to-end ownership of your domain. This is an exciting opportunity to join a mission-driven team at an inflection point. Your work will directly accelerate our growth and help shape WorkWhile’s demand gen strategy from the ground up. * Experience: 3+ years in B2B demand generation or a similar role (startup or fast-paced environment a big plus). You have a track record of planning and executing campaigns across channels that drive measurable growth. * Strategic doer: You can zoom out to plan a campaign strategy and zoom in to execute the details. You’re equally comfortable brainstorming high-level marketing plans or writing copy to get a campaign out the door. * Data-driven & results-oriented: You live in the data. You don't just launch campaigns; you analyze the funnel metrics to understand why a campaign worked or failed. * Cross-functional operator: You partner with Sales, AMs, SDRs, and Product like it's second nature. You communicate proactively, anticipate what others need, and treat sales-marketing alignment as your job, not someone else's. * Technical chops: Hands-on proficiency with web analytics, HubSpot, and Salesforce for analysis and attribution. Ideally familiar with sales engagement tools like Nooks. Navigating a marketing tech stack comes naturally to you. * AI fluent: You have a proven track record of using modern AI tools (e.g., Claude, Jasper, Clay, or similar tools) to automate repetitive tasks and scale your creative output. You know how to make things not seem obviously AI. * Curious and resourceful: you figure things out, ask smart questions, leverage AI tools, and don’t wait to be told what to do * Strong writer with design chops: Exceptional writing. You can take customer insights and turn it into pain-driven, high-converting copy. Comfortable in Canva, Figma, or other design tools to spin up on-brand assets for campaigns and social. * Ships on schedule: You juggle multiple projects without dropping the ball. Deadlines, details, and project plans are your friends, and you take ownership of your goals without needing a ton of supervision. COMPENSATION & BENEFITS * Competitive base salary + equity in a high-growth, venture-backed company * Hybrid work culture with office hubs in SF, NY, Seattle & Toronto. * In-person company off-sites * Medical, dental & vision coverage * Unlimited PTO * 401(k) with employer match * WFH stipend to support your home office setup WorkWhile has a diverse, mission-driven, and supportive culture—we look for people who want to take ownership, are energized by ambiguity, and strive to make a lasting impact. If this resonates with you, we’d love to chat!

Notion

WHO WE ARE Notion is the collaborative AI workspace where teams and agents think together. We're building one place where your knowledge, projects, meetings, and AI tools live side by side, so work is faster, clearer, and less fragmented. Millions of individuals, small teams, and large companies run their work on Notion. Notinos (our employees) are customer zero in bringing this future of work to life. We care about craft, building things that last, and the belief that great work is still fundamentally human. Our goal isn’t to ship the next feature. Each and every team of Notinos is working to set the standard for how humans work together in the AI era. From building a business’s system of record to making and managing AI agents to automating away the busy work, we care deeply about giving our customers more time for their life’s work. ABOUT THE ROLE Notion has a very successful "land and expand" business model. Meaning, our customers start using Notion for free, upgrade over time as they expand their teams, and embrace increasingly sophisticated use cases. Often, these users and champions are different than the person who has enterprise purchasing authority. The Demand Generation team serves as a dot-connecter across sales, marketing, and operation teams to identify, engage, and convert decision makers at our target mid market and enterprise companies. In this role, you will partner with the global sales team to understand key focus areas and collaborate with the broader Demand Generation team to scale our sales-assist strategy. As the Demand Generation Revenue Marketer, you will own and execute campaigns for our sales-assist audience, direct mail, ecosystem co-marketing, and be accountable for pipeline contribution. This strategic position focuses on driving results that meaningfully contribute to Notion's bottom line. WHAT YOU'LL ACHIEVE * 8+ years of related marketing experience * Develop deep expertise in the Notion product, user, and buyer journey to inform strategy, partnering closely with the Head of Enterprise Demand Gen to build programs that fit Notion's funnel and market * Own strategy, execution, and outcomes for targeted account programs, engaging marquee accounts and buying committees through their buying journey * Partner closely with Sales and broader Marketing team to build customized marketing plans and objectives for top accounts and craft hyper-relevant, tailored programs, that nurture those accounts from prospecting to close to expansion * Track key performance indicators such as leads generated, pipeline contribution, program performance metrics, and revenue influenced, and report on your programs with actionable insights * Partner with our Operation and BizTech teams to manage and better utilize our go-to-market systems * You’ll have the opportunity to take on a variety of projects that support upmarket pipeline, ranging from events, digital campaigns, direct mail, and more SKILLS YOU'LL NEED TO BRING * You're a creative problem-solver who doesn't wait for a perfect playbook. You've built programs from scratch, and you're energized by figuring out what works in new territory. * You thrive in ambiguity. You can move fast with incomplete information, make smart judgment calls, and adjust quickly when things change. * You have a bias for action and experimentation. You'd rather test and learn than wait for consensus, and you know how to balance scrappiness with strategic thinking. * You're a strong cross-functional collaborator. You know how to work with sales, ops, and creative teams — and you can align people around a shared goal without needing authority to do it. * You're pipeline-obsessed. You understand how your programs connect to revenue and can speak credibly about pipeline contribution, not just top-of-funnel metrics. * You have a growth mindset around AI — you're already experimenting with it in your work and excited about what it unlocks for marketers. NICE TO HAVES * Have strong problem-solving skills to identify and prioritize target accounts, using data-driven insights, and market research to determine the most valuable accounts. * Comfortable in a fast-paced, dynamic environment and defining new programs/processes when we’re doing something for the first time * Customer-centric and driven by insights. You understand the customer journey, each influencer within the decision making process, and leverage customer insights to design your campaigns. Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco, the estimated base salary range for this role is $174,000 - $205,000 per year. By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy. #LI-Onsite A NOTE ON AI You don’t need deep AI expertise for every role, but we do expect every Notino to be intellectually curious, drawn to tinkering and discovery, and excited to use AI as a real collaborator in their work. For some roles, AI fluency is a core requirement — when that’s the case, we'll say so explicitly in the qualifications. People who thrive here don’t treat AI as a novelty. They use it to think better, and make their work easier for others to build on. EQUAL OPPORTUNITY & ACCOMMODATIONS We hire talented people from a wide range of backgrounds. If you’re excited about this role but don’t meet every bullet, we still encourage you to apply. Notion is an equal opportunity employer and does not discriminate on the basis of any legally protected characteristic. Consistent with applicable law, we will consider for employment qualified applicants with arrest and conviction records. Notion provides reasonable accommodations during the application process; if you need one, please let your recruiter know. Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Lyft

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.  We are looking for product managers who bring exceptional creative, strategic, and analytical skills to drive forward a best-in-class product. Product management at Lyft leads the integration of engineering, data science, and design to achieve the company's vision for reinventing transportation. We are looking for entrepreneurial and passionate Product Managers to innovate and execute across a rapidly growing, fast-paced company and industry. The Lyft Business team is one of Lyft's fastest-growing and most profitable units, providing transportation solutions for organizations, including business travel, employee commutes, courtesy rides, and non-emergency medical trips. The scope of Lyft Business is expansive, spanning B2B capabilities (self-serve tools, APIs, billing and reporting) as well as the B2B2C rider experience of Business Profiles, Lyft Pass, and Rewards. We're seeking a Staff Product Manager to build Lyft Business Growth: own the marketing and lifecycle stack, the acquisition and activation strategy, and the journey that lands customers in our core experiences. You will define growth loops across the portfolio, build shared infrastructure for lifecycle, attribution, and experimentation, and partner with vertical PMs, marketing, and engineering to convert demand into durable engagement and revenue. RESPONSIBILITIES: * Own demand generation. Build the acquisition playbook across the channels, tactics, and mar-tech that drive qualified demand. Partner closely with marketing to measure cost to acquire and balance the mix toward durable acquisition at healthy economics. * Own activation in partnership with the pods. Work with vertical PMs on their surfaces to land the customers you acquire and drive them to first value, defining what activation infrastructure is shared vs. vertical-specific. * Own the path into our experiences. Architect the journey from awareness through landing in the admin portal, rider app, and partner surfaces. Identify and close drop-off across registration, onboarding, and first value. * Design and operate growth loops that convert acquired customers into channels for new acquisition (referrals, sponsored programs, organic and paid feedback loops). Productize the loops so each iteration compounds. * Part of a core team of Engineers, Designers, Data Scientists, Lifecycle Marketers, and Product Marketers. Set the experimentation cadence, the bar for shipping, and the standard for readouts. Hold the portfolio accountable to a defensible run rate of validated tests. EXPERIENCE: * 8+ years of product management experience, with a meaningful portion owning growth, lifecycle, or funnel work at scale. Track record of measurable, durable impact on acquisition, activation, or retention metrics that you can defend. * Demonstrated ownership of broad, ambiguous problem areas that span teams. You have set a multi-year growth strategy and built shared infrastructure that compounded across products. * Quantitative rigor and experimentation discipline. You think in funnels, cohorts, and growth loops. You size opportunities, design clean A/B tests, and read results without overclaiming. * Fluency with the modern growth stack: lifecycle and CRM platforms, attribution, product analytics (Amplitude, Mixpanel, or similar), and experimentation tooling. * Comfortable in B2B, B2B2C, or marketplace contexts with multiple customer types whose interests do not always align. * Exceptional communication and influence at every altitude, from a growth engineer debating instrumentation to a VP sponsoring the revenue target. You move organizations to act. BENEFITS: * Great medical, dental, and vision insurance options with additional programs available when enrolled * Mental health benefits * Family building benefits * Child care and pet benefits * 401(k) plan with company match to help save for your future * In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off * 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible * Subsidized commuter benefits * Monthly Lyft credits and complimentary Lyft Pink membership Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the San Francisco area is $176,000 - $220,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.