Senior Product Marketing Manager, Command by Asana

Asana

The Asana Marketing team is responsible for fueling business growth and building a brand customers love. We create campaigns and content to attract new accounts and inspire current ones to grow with us. We continue to grow, with a global team focused on revenue and field marketing, product marketing, brand and content creation, advertising, and lifecycle marketing.  We’re looking for a strategic Senior Product Marketing Manager to own the GTM strategy for our new AI-powered service management solution, Asana Service Management, and scale it from 1 to 100. Operating at the intersection of product strategy and commercial execution, you will partner closely with Product and Sales to launch new features and generate significant market momentum. This role is based in our San Francisco, New York or Vancouver office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements. WHAT YOU’LL ACHIEVE * Define and own the end-to-end go-to-market strategy, partnering closely with Integrated Campaigns to drive measurable business results. * Develop and maintain messaging that articulates how our application serves complex enterprise needs and creates value for CIOs. * Drive high-impact product launches that generate market momentum, ranging from flagship releases to incremental feature updates. * Equip our Sales teams to win by developing strategic enablement materials, including battlecards, pitch decks, and customer success stories. * Act as the connective tissue between Product, Partnerships, and Sales to ensure continuous product-market fit. * Leverage performance data and customer feedback to refine our positioning and identify new growth opportunities within the ITSM/ESM space. ABOUT YOU * Experienced PMM leader with 8–12 years in product marketing, specifically within B2B tech and service management (ITSM/ESM) or AI-powered products. * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * Technical narrator with the ability to translate complex capabilities into clear business value for executive and technical audiences. * Strategic thinker skilled at navigating competitive landscapes and positioning against entrenched legacy systems. * Collaborative partner with a proven track record of aligning product roadmaps with market needs and customer pain points. * Full-stack expert capable of owning the entire lifecycle from initial messaging to scaled global launches. * Exceptional communicator with the written and verbal skills needed to engage both executive audiences and technical field teams. WHAT WE’LL OFFER Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit. For this role, the estimated base salary range is between $186,000 - $215,000 The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified. In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. We strive to provide equitable and competitive benefits packages that support our employees worldwide and include: * Mental health, wellness & fitness benefits * Career coaching & support * Inclusive family building benefits * Long-term savings or retirement plans * In-office culinary options to cater to your dietary preferences These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role. #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. Join Asana’s Talent Network to stay up to date on job opportunities and life at Asana.

Lyft

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive, across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue.  The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy. RESPONSIBILITIES:  * Own vertical strategy and integrated programs * Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager). * Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof points, and points of view that establish Lyft as the transportation authority in that space. * Lead Healthcare as the highest-revenue priority, and scale the model to new verticals * Own the strategic objective for Healthcare: defend Lyft's market leadership in NEMT (Non-Emergency Medical Transportation) while identifying and building new growth avenues within the segment. * Treat Healthcare as the proof-of-concept for vertical GTM — once the content, demand gen, and enablement model is working there, codify what worked into a repeatable playbook. * Scale that playbook to other priority verticals (e.g., Automotive, Universities, Hospitality/Events) as "Scalable Growth" opportunities — each with its own buyer, core transportation problem, and proof points, but built on a shared, repeatable "ROI playbook" methodology (defined vertical narrative → targeted demand gen → sales enablement → measured pipeline impact).  * Drive cross-functional alignment and partnership * Build a strong, trust-based partnership with Sales and Product leadership; represent vertical marketing's point of view in cross-functional and executive forums. * Produce vertical-specific content and proof points that support Sales conversations and strengthen our positioning with target buyers. * Partner with Sales on account-based marketing (ABM) for priority accounts, and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification (MQL/SQL definitions) through to sales handoff. * Bring together marketing, sales, and product perspectives across mid-market and enterprise segments. This role is the connective force that pulls a multi-faceted go-to-market motion into a coherent, audience-first strategy.  * Scale through agencies and partners * Manage relationships with marketing and creative agencies to scale program execution, from campaign development through multichannel activation. * Build and run co-marketing programs with industry and technology partners to extend reach and credibility within each vertical. * Ensure all vertical marketing programs comply with the relevant regulatory and marketing requirements of the industry (e.g., healthcare marketing/compliance considerations). * Measure and prioritize with data * Define success metrics for every program and report business impact against them: pipeline influenced, MQL/SQL conversion, program ROI. * Bring rigor and evidence-based prioritization to a growing portfolio of vertical initiatives, using internal analytics tools to establish accurate baselines and guide where to invest next. EXPERIENCE:  * 7+ years (L5) in B2B/enterprise marketing, with meaningful experience in industry or vertical marketing, integrated campaigns, or product marketing for regulated or complex-sale industries. * A track record of designing and running large, multichannel tentpole programs (digital, event, paid, social, PR) that tie back to measurable pipeline or revenue impact. * Experience managing marketing or creative agencies to scale output beyond what an internal team can deliver alone. * Demonstrated success building and co-executing marketing programs with external industry partners. * Strong cross-functional relationship-building skills, with real experience developing a vertical or audience-first GTM motion using data and content. * Familiarity with marketing compliance considerations in a regulated industry (healthcare experience a strong plus). * Executive presence: able to represent marketing's point of view credibly in senior/steering-committee settings and help align cross-functional plans. * Entrepreneurial mindset and comfort building structure where it doesn't fully exist yet — you'll be one of the people bringing the vertical strategy together across mid-market and enterprise, not simply executing an established playbook. * Experience with marketing automation platforms (e.g., HubSpot) and demand gen operations. * Experience using AI to automate workflows and speed of programs to market. * Nice to Have: * Experience in mobility, transportation, healthcare, or automotive B2B marketing specifically. * Experience building ABM programs in partnership with enterprise sales teams. BENEFITS: * Great medical, dental, and vision insurance options with additional programs available when enrolled * Mental health benefits * Family building benefits * Child care and pet benefits * 401(k) plan with company match to help save for your future * In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off * 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible * Subsidized commuter benefits * Monthly Lyft credits and complimentary Lyft Pink membership Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the San Francisco area is $118,000 - $147,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. The Role We are hiring an experienced Senior Manager of Community Marketing to develop and launch Adyen’s first community programs. This hybrid role will be based in our San Francisco office, and reporting to the VP of Marketing, North America. This role is all about creating thoughtful experiences that build long-term trust and turn our customers into our strongest growth engine. As our first community marketer, you will create the vision and strategy for community marketing in North America, and will execute events and programs from end-to-end. You’ll partner with a group of cross-functional stakeholders (like marketing, strategy, sales, and account management teams) to make it happen. This is a unique opportunity to be the first in the role, build for the North America market, and create the global standard for how community marketing is done at Adyen. What You'll Do * Develop the strategy for our first-ever community marketing program in North America. You’ll define our community vision, audience segmentation, program pillars, success metrics, and multi-year roadmap. * Execute member engagement programs from end-to-end such as curated events (owned and sponsored), regional meetups, webinars, and user groups.  * Own community communications - Develop member-facing communications that drive awareness, engagement, and connection across programs and events.  * Build a content engine - Translate community engagement into scalable content, social proof, referrals, testimonials, and thought leadership. * Develop and hit KPIs - Define success metrics and determine how we translate member value into business value. Report on insights and learnings, and use data to continuously optimize programs. * Collaborate with cross-functional teams including marketing, design, account management, and commercial strategy teams to bring our vision to life. Who You Are * 10+ years of B2B marketing experience, with at least 5 years specifically focused on community building. Experience in Fintech is ideal * Proven track record of executing virtual and in-person community events across a variety of formats (ex: webinars, meetups, 3rd-party sponsorships, and flagship events). You’re comfortable managing promotion and event logistics from end-to-end  * Data-driven mindset - You know how to establish KPIs, measure success, and use insights to inform your program strategy. * Creative program thinker - You bring fresh ideas for how to engage members and make community feel like a destination, not an afterthought * Self-starter with strong relationship skills - You take initiative, operate with a high degree of autonomy, and know how to drive programs forward even in ambiguity. You instill confidence when working with peers and senior leaders. * Excellent written and verbal communication skills; clear, compelling communicator across member-facing content, internal updates, and executive presentations Other details:  * This role is based out of our San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles * Ability to travel domestically and internationally 30%+ The base salary range for this role is $145,000- $195,000. To learn more about our compensation philosophy, please click here. Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. Adyen is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. All your information will be kept confidential according to EEO guidelines. SAN FRANCISCO  Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. This role is based out of our San Francisco office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.