Influencer Marketing Manager（ Global Growth）

NetEase

JOB DESCRIPTION / RESPONSIBILITIES: 1. Lead and execute overseas influencer marketing initiatives (KOL/KOC). You will be responsible for sourcing, recruiting, and managing creators on key global platforms to achieve user growth and engagement targets. 2. Build and nurture a thriving creator ecosystem. Develop and launch creator incentive programs based on gaming trends and hot topics. Formulate tailored content marketing strategies for different game genres to foster a vibrant UGC (User-Generated Content) community. 3. Adopt a product-driven approach to scale operations. Utilize internal and external tools to develop systematic, scalable strategies for managing and activating large groups of KOCs (Key Opinion Consumers). 4. Manage creator relationships and feedback loops. Oversee the day-to-day communication with creators, serving as the key point of contact. Establish and maintain effective feedback channels between the creator community and the product/development teams. 5. Conduct market intelligence and strategy iteration. Continuously monitor industry trends, competitor activities, and viral content. Analyze this data to identify emerging opportunities and iterate on marketing strategies to maintain a competitive edge. ---------------------------------------------------------------------------------------------------------------------------------- JOB REQUIREMENTS / QUALIFICATIONS: 1. Bachelor's degree or higher. A minimum of 1 year of experience in user operations, community management, or overseas creator/influencer management is highly preferred. 2. Possess strong logical thinking, a results-driven mindset, and excellent execution skills. Proficient in data analysis, with strong communication and interpersonal skills. 3. A genuine passion for gaming and/or the broader entertainment industry. Being a seasoned gamer, particularly with experience in global gaming communities, is a significant plus. Familiarity with ACG (Anime, Comics, Games) culture is highly desirable. 4. Professional working proficiency in both English and Mandarin Chinese is required to liaise effectively with internal and external stakeholders across different regions. 5. Deeply familiar with major global social media and community platforms such as Discord, YouTube, Twitter/X, TikTok, etc.

DEPT

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021. JOB PURPOSE This role is part of our Technology Business Unit, based in the vibrant city of Skopje. Our modern office is home to a diverse and talented team of over 100 professionals across various disciplines, including experts in Technology, Data, Motion Design, Marketing, and SRE. Together, we focus on delivering cutting-edge solutions for some of the world’s leading brands, such as Meta, TikTok, eBay, Netflix, Logitech, Philips, and more, while fostering an environment of global collaboration and innovation. Four team in Skopje we are looking for a Junior Influencer Marketing Manager (div/f/m) who is passionate about Influencer Marketing, true to the motto: 'I know it, I like it, I love it, I live it' and shows us which Influencer Network we have been missing so far.  WHAT YOU’LL DO: * Identifying, acquiring and negotiating new influencer collaborations - with a strong focus on long-term relationships; * Managing multiple (small size) influencer marketing campaigns simultaneously; * Support in analyzing influencer campaign success and overall campaign performance; * Assist in creating campaign reports and helping with the allocation and monitoring of budgets; * Researching new trends and creating concrete recommendations for action to take our campaigns to the next level; * Collaborate with internal teams such as project management, paid media, and creative to align campaign goals and deliverables. WHAT YOU BRING: * Previous practical experience in the areas of influencer marketing, social media communication and digital media; * Knowledge of social media like Instagram, TikTok, YouTube and Twitch inside out and a degree in media science and/or business administration; * Good overview of particularly the European influencer landscape, with awareness of international influencer trends and the latest social media developments; * Structured, independent working style with a data-driven and performance oriented mindset; * You can negotiate well and have a strong sense for the interests of both sides - our well-known clients as well as the influencers;  * You like to work towards challenging goals and celebrate them as a team; * A true team player, empathetic and love dealing with people; * Fluent in English (speaking and writing) WE OFFER * Hybrid working policy, * Monthly public transportation card as part of our ongoing effort to protect the environment. * Stay happy and healthy with a contribution to your health through the OpenUp platform and access to private health insurance. * Health and wellness benefits through a Sportmaster card with which you may do sports activities each day in different locations. * Profit-sharing bonuses at the end of each year along with a referral bonus upon each successful hire. * Refreshments are provided in the office all week, as well as drinks at 4pm on a Friday (more details about the office life can be found here); * A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards. * Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together! * The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications. * Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities. WHY DEPT®? We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. DIVERSITY, EQUITY & INCLUSION  At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives. Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine. We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us. Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.

Najell AB

Ready to join one of the fastest growing companies in Sweden? Najell designs and sells award-winning products for new and expecting parents. Our biggest product categories include baby carriers, baby nests and accessories for strollers. Here at Najell, you get the opportunity to work with a rapidly growing brand. Our office is located attractively in the centre of Lund. We are growing at a fast pace and have higher goals looking ahead growing the team, products and the value we co-create for our customers. The Role Najell is looking for a hands on Marketing Manager that will lead and develop Najells marketing efforts and report directly to the CEO. The position is based in Lund, Sweden where we work together at the office and not hybrid/remote. Drive Najells global marketing strategy and execution. Live the life of a scale up organisation and help us thrive together. Lead team of about 15-20 people. Build internal competence to drive all marketing activities. Implement strategies to improve sales and growth aligned with brand goals. Deep dive market analysis to guide our marketing activities to grow brand awareness and increase sales. Improve our CRM activations. Part of Management team. Plus a lot more... Your Qualifications Higher degree education in marketing. Expert level at performance marketing. Proven experience from marketing at a higher level. Experience from marketing of consumer goods in a fast paced growth environment. Proven leader and internal stakeholder coordinate with other departments. Experience of SoMe and influencer marketing. Can do attitude willing to make sure we achieve results. Ability to move between complex tasks and big and small improvement projects. We Offer We are a tight-knit team that works hard to reach our ambitious goals. We all contribute individually within our roles in marketing, product development, sales and more but there is a strong will to help each other out across borders and work together. This makes us stronger than most teams and also makes us more successful and have more fun together. We create our own success. Is it you that we are looking for? Application Click "apply here" to apply and upload your CV and a personal letter. We want to learn more about you and what would make you a great fit for us and this position. Applications are handled on an ongoing basis so don't wait with your application. About Us Najell was founded in 2012 and develops products for parents. We are based in Lund in southern Sweden where our international team strives to improve and to create great products with parents and babies in mind. Read more about us and our brand at www.najell.com.