
Primer · Singapore
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce com...
An Introduction to Primer
Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce
complexity, improve performance, and capture more revenue - all from a single platform.
Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best
companies rely on.
Watch our showcase >
Read up on our $100m Series C
Learn more about our culture >
We are seeking a motivated and high-performing Business Development Manager with experience in enterprise sales as we turbo charge
our revenue engine. As a BDM on the enterprise team, you will own the selling of the Primer suite of products from end to end.
With a consultative approach, you will lead the sales cycle with founders, CEOs, CTOs, CFOs, and VP / Director level functional
leads. You will also drive the Sales strategy by owning all aspects of the sales cycle from prospecting to discovery to close.
This will include cross-functional work to develop the customer strategy and contribute to other revenue initiatives.
The Enterprise team at Primer is focused on both Strategic and Enterprise accounts. We work with founders and executives across a
wide variety of verticals to gain an in-depth understanding of their business.
This role requires a business proficient speaking of both Mandarin and English
customer experiences, update cross-functional teams with feedback from prospects, continue to hone our Ideal Customer Profile
and action upon unique insights derived from your knowledge of our customers.
trends and payment innovations to provide valuable insights to clients.
We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people
who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering
success for our merchants.
We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We
invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including
workations, our annual company retreat, and access to co-working spaces across most major cities.
The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a
meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong
onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face
alone.
🌍 We are fully remote and globally distributed; and have been since day one
💰 Competitive share options
🌴 Uncapped holiday, with 25 days minimum to be taken
🗣️ Co-working space access across major cities
📅 Workations & Company Retreat
💻 The best equipment for your role
🏠 £500 towards your home office setup
🔎 Generous learning budget
🏥 Private Medical Insurance
📈 A broad set of additional perks and benefits (depending on location)
At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your
experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for
this or other roles.
Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to
discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or
belief, gender identity, marriage and civil partnership, or any other background or belief.
An Introduction to Primer Primer is the unified infrastructure for global payments. We give finance and payments teams the visibility and control to reduce complexity, improve performance, and capture more revenue - all from a single platform. Backed by Sofina, Peak XV Partners, ICONIQ, Tencent, Accel, and Balderton, we're building the payments layer the world's best companies rely on. Watch our showcase > Read up on our $100m Series C Learn more about our culture > WHICH TEAM WILL YOU BE JOINING? We are seeking a motivated and high-performing Account Executive with experience in enterprise sales as we turbo charge our revenue engine. As an AE on the enterprise team, you will own the selling of the Primer suite of products from end to end. With a consultative approach, you will lead the sales cycle with founders, CEOs, CTOs, CFOs, and VP / Director level functional leads. You will also drive the Sales strategy by owning all aspects of the sales cycle from prospecting to discovery to close. This will include cross-functional work to develop the customer strategy and contribute to other revenue initiatives. The Enterprise team at Primer is focused on both Strategic and Enterprise accounts. We work with founders and executives across a wide variety of verticals to gain an in-depth understanding of their business. This role requires a business proficient speaking of both Mandarin and English 🔍 WHAT WILL YOU BE DOING? * Own and manage the entire sales cycle from prospecting to closing, focusing on enterprise-level accounts. * Build a robust pipeline through outbound prospecting, networking, and strategic partnerships. * Develop tailored sales strategies to engage key decision-makers and demonstrate the value of Primer’s platform. * Collaborate with cross-functional teams, including Sales Engineering, Product, and Customer Success, to deliver exceptional customer experiences, update cross-functional teams with feedback from prospects, continue to hone our Ideal Customer Profile and action upon unique insights derived from your knowledge of our customers. * Contribute to team projects focused on developing and refining our sales process and playbooks. Staying informed on industry trends and payment innovations to provide valuable insights to clients. * Provide consultative selling to identify customer challenges and present innovative solutions. * Accurately forecast sales performance and maintain detailed records using CRM systems. 👀 WHAT WE’D LOVE TO SEE: * Driven to consistently exceed goals and expectations. * A solid track record of hunting and closing enterprise logos * A go-getter, with a bias towards action and the ability to produce results in fast-paced, highly ambiguous situations. * Proactive, improving existing processes and developing best practices. * A strategic negotiator, with a passion for closing deals. * A life-long learner * Curious about prospects, their needs, and how Primer can help. * Energetic and bring a positive attitude to everything you do. ✅ A TYPICAL INTERVIEW PROCESS * An initial intro call with a Talent Partner * An interview with the Hiring Manager * Challenge Stage - Contextualised to the role * A final, values-alignment interview WHAT'S THE CULTURE LIKE AT PRIMER? We're building a culture where people can do their best work and be proud of the impact they have. You'll be working with people who are mission-driven, smart, and reflective, and who are genuinely invested in building exceptional products and delivering success for our merchants. We work remotely, and have done since day one. We believe that building a successful, profitable company goes beyond proximity. We invest in our relationships through great remote working practices and thoughtfully designed face-to-face time, including workations, our annual company retreat, and access to co-working spaces across most major cities. The work is challenging. Scaleups are a challenge, and building category-defining products is a challenge. But there's a meaningful difference between a challenge and a struggle. At Primer, the right challenge comes with the right support: strong onboarding, a collaborative environment, and a team that is genuinely invested in your success. It's never something you face alone. OUR BENEFITS 🌍 We are fully remote and globally distributed; and have been since day one 💰 Competitive share options 🌴 Uncapped holiday, with 25 days minimum to be taken 🗣️ Co-working space access across major cities 📅 Workations & Company Retreat 💻 The best equipment for your role 🏠 £500 towards your home office setup 🔎 Generous learning budget 🏥 Private Medical Insurance 📈 A broad set of additional perks and benefits (depending on location) DON’T MEET EVERY SINGLE REQUIREMENT? At Primer, we're dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your experience doesn't align perfectly with every qualification listed, we encourage you to apply. You may be the right candidate for this or other roles. Primer is committed to the equal treatment of all current and prospective employees and adopts a zero-tolerance approach to discrimination, regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, marriage and civil partnership, or any other background or belief.
WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Our Asia-Pacific Marketing team’s mission is to engage priority audiences through impactful and relevant marketing campaigns and events, driving awareness, growth, and adoption of Stripe’s solutions. The Executive Marketing role is closely aligned with sales, collaborating with the GTM organization, including Sales and Partnerships. This role spans all customer segment executives (especially focused on must-win, strategic enterprise and Digital Native Start-Up organisations. As a marketing leadership position for APAC, it offers a significant opportunity to build and impact the Executive relationships in the region. WHAT YOU'LL DO In the APAC region, an Executive Marketing Leader for an enterprise like Stripe acts as a high-touch bridge between the company’s senior leadership and its most strategic users. The focus of this role is to position Stripe’s regional executives as thought leaders, increasing visibility and credibility in line with Stripe’s mission to grow the GDP of the internet. Ultimately, this role converts C-suite engagement into deep relationships and partnerships and measurable business outcomes, including brand consideration, strategic deal acceleration, and pipeline growth.. RESPONSIBILITIES * Executive Engagement Strategy: * Design regional frameworks for Executive Account-Based Marketing (ABM) that target high-value "in-market" accounts and active buying groups * Craft tailored engagement plans for Senior enterprise executives, startups and ecosystem stakeholders to reinforce Stripe as the leader in Financial Infrastructure and enterprise-ready organization to support all business models * Managing Executive Hospitality & Events: * Oversee end-to-end execution of executive events, ranging from private executive dinners to the executive engagements (one to one meetings) in large-scale conferences like Stripe Tour event platforms * Ensure events are not just "gatherings" but strategic experiences designed to drive deeper account engagement and foster long-term client CxO level relationships * Leading Executive Programs for Corporate Events: * Define event objectives, success metrics, and scope for major executive programs including Stripe Sessions and Tours and Customer Advisory boards * Lead cross-functional workstreams (Sales, Product, Leadership) to produce executive engagement user-centric approaches that showcase newly updated solutions and market trends * Executive Thought Leadership & Social Media: * Devise strategies to build an authentic, authoritative presence for senior Stripe leaders (APAC CRO) on channels like LinkedIn,by partnering with Communications teams, focusing on value-driven education rather than self-promotion * Utilize diverse formats—Partnering closely with Comms to increase APAC Stripe executive touch points via podcasts, articles, and short-form videos—to demonstrate industry insights and build organizational credibility * Strategic Event Identification & Participation: * Identify high-trust, high-value "niche" executive communities and industry circles for senior leaders to join and increase Stripe’s connection to shaping the financial infrastructure landscape in the region * Executive Engagement ROI & Pipeline Influence: * Take a data-driven view to measure the success of executive programs, using metrics like Net Promoter Score (NPS) and marketing-attributed pipeline growth * Accelerate deal cycles by using first-party engagement data to refine executive programs and identify "ready-for-conversation" participants * Building Partnerships & Relationships: * Serve as the key regional point of contact for senior management, senior leaders, and high-impact B2B users WHO YOU ARE We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * Key Competencies for APAC * Deep Regional Expertise: Mastery of cultural nuances across hubs like Singapore, Tokyo, China and Australia * Commercial Mindset: Strong partnership with regional sales teams to align executive marketing programs directly with account aspirations * Cross-Functional Influence: Ability to navigate complex global structures and influence stakeholders across Sales, Product, and Communications * Experience in interacting and engaging senior leadership inside customer and partner accounts * 8+ years of relevant B2B marketing experience leading an Executive marketing function across multiple customer segments, including specific experience in executive content, event management, partnership marketing, and high -touch executive programs * Proven track record in defining and executing Executive marketing strategies that achieve funnel metrics and KPIs * Strong written and verbal communication skills in English, with the ability to convey complex topics simply * Demonstrated leadership and collaboration skills across functions * Strong experience partnering with Sales teams on joint planning, execution with key account executives * Proven track record as an Asia Pacific leader, collaborating with global marketing teams to drive strategic connections through executive programs and partnerships * Understanding and/or experience with CRM, account-based marketing, and event and sponsorship marketing tactics and technology * AI user proficiency PREFERRED QUALIFICATIONS * A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment * Experience marketing fintech, cloud services, and/or software solutions * Superb organization and project management skills and the capacity to manage multiple complex projects at once * Excellent analytical skills and the ability to craft actionable insights from complex data * Resourceful, creative and dedicated to achieving operational and creative excellence * Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies * Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems * Demonstrated success delivering executive marketing programs with and through consulting and technology partners
Smartly is at the forefront of a seismic shift in the way marketers communicate with consumers and prospects redefining the customer journey experience as they engage with brands. Given our incredible growth we are looking to add an accomplished and highly motivated Account Executive to our APAC Sales Team. You will be working with leading brands and performance advertisers to offer innovative solutions at the cutting edge of the digital marketing industry. You will build and foster trust-based customer relationships with large advertisers while understanding customer needs and delivering value-based solutions to them. You are in the driver seat to open and grow target markets and verticals, and bring a positive impact on our clients while driving Smartly's revenue performance. In this full cycle sales role, you will engage in prospecting activities including outbound communications, in-person or video meetings, and attending trade shows & conferences to create revenue generating opportunities. You will also respond to inbound marketing leads and/or referrals to and undertake the activities necessary to close business. You will understand our customer's needs, articulate Smartly's value proposition, create proposals and lead negotiations until contracts are signed and deals are closed. AS AN ENTERPRISE SALES MANAGER AT SMARTLY, YOU WILL... * Sell the Smartly Creative product by identifying, cultivating, and closing new business within the assigned territory targeting enterprise organizations * Build and manage strategic relationships with senior stakeholders at your clients * Acquire and maintain a solid understanding of the value proposition of the platform as well as the existing and future needs of new prospects and existing customers * Merge the needs of the customers' KPIs and digital advertising strategy with the product offering * Partner with Sales Development, Sales Engineering, Partnership and Customer Success teams to cultivate a successful demonstration of our solution, trial, conversion and retention of customers * Maintain a disciplined pipeline with accurate updates to ensure reliable predictability in revenue forecasting WE’RE DEFINITELY LOOKING FOR YOU, IF YOU HAVE... * A proven track record of successful sales and business development in B2B SaaS businesses or in the AdTech, digital marketing or paid social ecosystem * Experience in Programmatic Advertising and/or knowledge of Google Marketing Platform and Google Ads Manager. * Strong desire and capability to constantly learn about our product, the organization and ecosystem in order to effectively sell up to the C-suite or down to end users as needed * Ability to create connections and engage with a variety of audiences, including C-level decision makers * Existing connections that will open doors in growing verticals like automotive, e-commerce, entertainment, gaming, retail or travel. * Track record of meeting and exceeding quota on a consistent basis * Ability to work in our Singapore office at least 2 days a week (hybrid) * Ability and willingness to travel for meetings, conferences and industry events ABOUT SMARTLY Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers. Our comprehensive advertising platform seamlessly integrates the capabilities of media, creative, and intelligence to power more than 800 billion impressions and generate more than 300 billion creatives annually, delivering tangible business outcomes for brands and advertisers. Smartly is the only company in the industry recognized as a Leader in The Forrester Wave: Creative Advertising Technologies with PwC validating the results it delivers for brands. We manage creative and media for 700+ brands worldwide and $6B in ad spend across the largest media platforms, including Facebook, Google, Instagram, Pinterest, Snap, and TikTok. Our end-to-end technology, unmatched access to media platforms and exceptional customer service help Fortune 500 brands to reach and engage consumers and learn what performs best.Smartly is a multinational and diverse team of 750+ Smartlies from 60+ nationalities, working in 13 countries. Together, we want to create and maintain an inclusive environment where everyone feels respected and heard. Our Diversity, Equity & Inclusion approach is at the heart of it. Visit Smartly to learn more. The processing of your information is described in our Candidate Privacy Notice.