Marketing Lead APAC

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world's largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone's reach while doing the most important work of your career. ABOUT THE TEAM Our APAC Marketing mission is to engage priority audiences through impactful and relevant marketing campaigns and events, to drive growth in adoption of Stripe's solution offerings across the region. Our South East Asia (SEA) Marketing mission is to partner closely with the Go-To-Market (GTM) organization—including Sales, Sales Development, Solutions Architects, Partnerships, and Policy teams—to accelerate Stripe's growth across SEA's diverse and fast-growing markets. SEA is one of the most dynamic opportunities for digital commerce and financial infrastructure globally, spanning a rapidly expanding digital economy across Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Vietnam. As the SEA Marketing Lead, you will build and own the regional marketing function at one of the most consequential moments in Stripe's APAC expansion. WHAT YOU'LL DO As the South East Asia Marketing Lead, you will own an end-to-end marketing strategy for SEA, driving pipeline, brand awareness, and revenue contribution across the region's priority markets and segments. You will operate as the SEA marketing owner, partnering closely with Sales, SDRs, Solutions Architects, Partnerships, and Comms to design and execute programs that resonate with the region's unique market dynamics—from Singapore-headquartered enterprises expanding globally to high-growth digital startups and cross-border commerce players across emerging SEA markets. RESPONSIBILITIES * Develop and own Stripe's South East Asia marketing strategy, aligning programs to regional GTM priorities across key markets including Singapore, Indonesia, Malaysia, Thailand, the Philippines, and Korea. * Drive measurable full-funnel impact—pipeline creation, deal acceleration, customer acquisition, expansion, and long-term engagement—across the entire customer lifecycle journey for target segments and verticals in SEA. * Build deep, trusted partnerships with SEA Sales, SDR, and Solutions Architecture teams; co-develop market-specific GTM plans with sales leadership and ensure disciplined pipeline follow-through. * Partner with APAC Demand Generation, Product Marketing, and Comms to develop locally relevant messaging, content, and campaigns tailored to executive buyers, technical decision-makers, and line-of-business leaders across SEA markets. * Drive Stripe thought leadership and brand differentiation, positioning the team as a strategic partner to internal and external stakeholders. * Design and execute field marketing programs—including account-based marketing (ABM), executive roundtables, industry forums, third-party conferences, and curated field events—at both regional and market level. * Translate Stripe's platform capabilities—payments, financial infrastructure, APIs, and ecosystem partnerships—into locally differentiated value propositions that address SEA-specific trends, regulatory environments, and business models (e.g., super apps, digital wallets, cross-border commerce, embedded finance). * Build and nurture strategic regional ecosystems, including technology partners, industry associations, VCs, accelerators, and media platforms, to expand Stripe's reach and influence across target segments and verticals. * Track, analyze, and communicate program performance with rigor; continuously optimize programs for efficiency, scale, and revenue impact while contributing best practices to the broader APAC and global marketing playbook. * Surface market intelligence on emerging industry trends, competitive dynamics, and whitespace opportunities to inform product positioning, GTM strategy, and leadership decisions for SEA. WHO YOU ARE We're looking for someone who meets the minimum requirements to be considered for this role. Preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * 8+ years of relevant B2B marketing experience, with a strong focus on field marketing, demand generation, ABM, or integrated marketing, including 5+ years focused on South East Asia markets. * Demonstrated ability to design and execute regional marketing strategies that deliver against full-funnel metrics including pipeline creation, acceleration, and expansion. * Proven experience marketing to enterprise, mid-market, or high-growth startup customers across diverse SEA geographies, with understanding of the region's economic, cultural, and regulatory environments. * Hands-on experience with content development, executive engagement programs, vertical events, ecosystem partnerships, and multi-touch integrated campaigns. * Strong cross-functional leadership and collaboration skills, with a track record of working closely with Sales, SDRs, Solutions Architecture, and regional stakeholders through joint planning and execution. * Experience operating as a regional marketing owner while leveraging centralized demand generation, product marketing, and agency resources to scale programs efficiently. * Proven ability to scale marketing impact through effective leverage of agency, media, and contractor resources. * Solid understanding of CRM systems, funnel reporting, and data-driven marketing execution; familiarity with ABM frameworks and enterprise buying motions. * Strong written and verbal English communication skills; proficiency in one or more additional SEA languages (Bahasa Indonesia/Malay, Thai, Filipino, or Vietnamese) is a plus. * Based in Singapore, with willingness to travel across SEA markets as needed. * Leverages AI tools to automate routine tasks, build target lists, and personalize outreach, while maintaining rigorous standards for accuracy, data privacy, and brand alignment. PREFERRED QUALIFICATIONS * Experience marketing platform, API-driven, SaaS, fintech, or cloud-based solutions to enterprise or digital-native audiences in SEA. * Strong understanding of SEA-specific digital economy trends, fintech regulation, cross-border commerce dynamics, and embedded finance opportunities across key markets. * Excellent program management skills, with the ability to manage multiple complex, market-specific initiatives across verticals and stakeholders simultaneously. * Strong analytical capability, with the ability to translate performance data into actionable insights and strategic recommendations. * Experience working with industry associations, consulting firms, system integrators, government bodies, or ecosystem partners to amplify reach and credibility across SEA. * Startup mentality: bias to action, high adaptability, and operational discipline in a fast-evolving, high-growth environment. * Creative, resourceful, and committed to operational and creative excellence.

Stripe

WHO WE ARE ABOUT STRIPE Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career. ABOUT THE TEAM Our Asia-Pacific Marketing team’s mission is to engage priority audiences through impactful and relevant marketing campaigns and events, driving awareness, growth, and adoption of Stripe’s solutions. The Executive Marketing role is closely aligned with sales, collaborating with the GTM organization, including Sales and Partnerships. This role spans all customer segment executives (especially focused on must-win, strategic enterprise and Digital Native Start-Up organisations. As a marketing leadership position for APAC, it offers a significant opportunity to build and impact the Executive relationships in the region. WHAT YOU'LL DO In the APAC region, an Executive Marketing Leader for an enterprise like Stripe acts as a high-touch bridge between the company’s senior leadership and its most strategic users. The focus of this role is to position Stripe’s regional executives as thought leaders, increasing visibility and credibility in line with Stripe’s mission to grow the GDP of the internet. Ultimately, this role converts C-suite engagement into deep relationships and partnerships and measurable business outcomes, including brand consideration, strategic deal acceleration, and pipeline growth..  RESPONSIBILITIES * Executive Engagement Strategy: * Design regional frameworks for Executive Account-Based Marketing (ABM) that target high-value "in-market" accounts and active buying groups * Craft tailored engagement plans for Senior enterprise executives, startups and ecosystem stakeholders to reinforce Stripe as the leader in Financial Infrastructure  and enterprise-ready organization to support all business models * Managing Executive Hospitality & Events: * Oversee end-to-end execution of executive events, ranging from private executive dinners to the executive engagements (one to one meetings)  in large-scale conferences like Stripe Tour event platforms * Ensure events are not just "gatherings" but strategic experiences designed to drive deeper account engagement and foster long-term client CxO level relationships * Leading Executive Programs for Corporate Events: * Define event objectives, success metrics, and scope for major executive programs including Stripe Sessions and Tours and Customer Advisory boards * Lead cross-functional workstreams (Sales, Product, Leadership) to produce executive engagement user-centric approaches that showcase newly updated solutions and market trends * Executive Thought Leadership & Social Media: * Devise strategies to build an authentic, authoritative presence for senior Stripe leaders  (APAC CRO) on channels like LinkedIn,by partnering with Communications teams, focusing on value-driven education rather than self-promotion * Utilize diverse formats—Partnering closely with Comms to increase APAC Stripe executive touch points via podcasts, articles, and short-form videos—to demonstrate industry insights and build organizational credibility * Strategic Event Identification & Participation: * Identify high-trust, high-value "niche" executive communities and industry circles for senior leaders to join and increase Stripe’s connection to shaping the financial infrastructure landscape in the region * Executive Engagement ROI & Pipeline Influence: * Take a data-driven view to measure the success of executive programs, using metrics like Net Promoter Score (NPS) and marketing-attributed pipeline growth * Accelerate deal cycles by using first-party engagement data to refine executive programs and identify "ready-for-conversation" participants * Building Partnerships & Relationships: * Serve as the key regional point of contact for senior management, senior leaders, and high-impact B2B users WHO YOU ARE We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement. MINIMUM REQUIREMENTS * Key Competencies for APAC * Deep Regional Expertise: Mastery of cultural nuances across hubs like Singapore, Tokyo, China and Australia * Commercial Mindset: Strong partnership with regional sales teams to align executive marketing programs directly with account aspirations * Cross-Functional Influence: Ability to navigate complex global structures and influence stakeholders across Sales, Product, and Communications * Experience in interacting and engaging senior leadership inside customer and partner accounts * 8+ years of relevant B2B marketing experience leading an Executive marketing function across multiple customer segments, including specific experience in executive content, event management, partnership marketing, and high -touch executive programs * Proven track record in defining and executing Executive marketing strategies that achieve funnel metrics and KPIs * Strong written and verbal communication skills in English, with the ability to convey complex topics simply * Demonstrated leadership and collaboration skills across functions * Strong experience partnering with Sales teams on joint planning, execution with key account executives * Proven track record as an Asia Pacific leader, collaborating with global marketing teams to drive strategic connections through executive programs and partnerships * Understanding and/or experience with CRM, account-based marketing, and event and sponsorship marketing tactics and technology * AI user proficiency  PREFERRED QUALIFICATIONS * A startup mentality with a bias to action and the ability to flex in a fast-paced industry and work environment * Experience marketing fintech, cloud services, and/or software solutions  * Superb organization and project management skills and the capacity to manage multiple complex projects at once * Excellent analytical skills and the ability to craft actionable insights from complex data * Resourceful, creative and dedicated to achieving operational and creative excellence * Experience delivering tailored marketing content and experiences for customer segments spanning from early stage startups to the largest enterprise companies * Understanding of the payments, financial technology, and/or ecommerce industries and partner ecosystems * Demonstrated success delivering executive marketing programs with and through consulting and technology partners

Asana

HEAD OF CHANNEL PARTNERSHIPS, APAC Asana is looking for a Head of Channel Partnerships to lead and grow our channel business across APAC (excluding Japan). The Channel and Ecosystems team is dedicated to accelerating Asana's growth and market reach through partnerships and fostering a thriving partner network. In this role, you will sit at the intersection of sales leadership and channel strategy, managing a team of Channel Partner Managers spanning the region, setting the strategic direction for how we go to market through and with partners, and raising the bar on how our team sells alongside them. Reporting to the GM of APAC, you will be a key voice in shaping how Asana scales across diverse and fast-growing markets by running deep discovery, driving executive storytelling, and coaching your team to model excellence in the field. This role is based in our Singapore or Sydney office with an office-centric hybrid schedule. The standard in-office days are Tuesday, Wednesday, and Thursday. Most Asanas have the option to work from home on Mondays and Fridays. If you're interviewing for this role, your recruiter will share more about the in-office requirements. What you’ll achieve * Lead, coach, and develop a regional team of Channel Partner Managers across APAC (ex-Japan), owning their performance, growth, and day-to-day effectiveness in the field. * Own the APAC channel revenue number, setting targets, building pipeline visibility, and holding the team accountable to outcomes. * Shape and execute the APAC channel GTM strategy, including partner segmentation, coverage model, and investment priorities across Southeast Asia, India, ANZ, and other key markets. * Raise the team's sales capability, coaching them on how they run discovery, identify customer pain, and show up alongside partners in front of executive stakeholders. * Build and maintain senior relationships with Asana's most strategic channel partners across the region, serving as an escalation point and executive sponsor where needed. * Partner closely with APAC sales leadership, marketing, and customer success to ensure the channel motion is tightly integrated with the broader go-to-market strategy. * Develop scalable enablement frameworks that help partners independently carry the Asana narrative, run quality sales conversations, and grow their own book of business. * Represent the APAC channel perspective internally, contributing to global program design, pricing, incentive structures, and partner tiering. About you * Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making. * 8+ years of experience in B2B SaaS, with meaningful time spent in both direct sales and channel or partnerships roles, bringing a deep understanding of both motions to credibly coach to either. * Proven people leader with experience managing geographically distributed teams, possessing a strong track record of investing in individuals to develop high-performing sellers. * Experience carrying a quota and closing deals, allowing you to easily model great discovery, executive storytelling, and solution selling for your team. * Deeply familiar with co-sell motions, knowing how to structure joint pipeline with partners, coordinate on active deals, and keep both sides accountable to shared revenue outcomes. * A genuine channel-first operator who builds programs and habits within a team that reflect the conviction that partners are a primary route to market. * Experienced operating across multiple APAC markets, with a strong appreciation for the commercial, cultural, and GTM nuances across Southeast Asia, India, and ANZ. * Strategic mindset capable of building a coherent regional plan, balanced with a hands-on approach to be in the field with partners and customers when it matters. * Strong executive presence and communication skills, enabling you to engage C-suite stakeholders at partner and customer organizations alike. * Fluency in English is required; additional Asian language capabilities are a plus. At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.   #LI-Hybrid About us Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong. 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