Chief Marketing Officer

Curoflow is building the operating system for European private healthcare. Our platform gives SME clinics everything they need to

run their practice — from digital patient intake and video consultations to EHR, e-prescriptions, lab integrations, and AI-powered

clinical support — in a single, CE-marked, GDPR-compliant solution.

We are 25 people today, operating customers across 9 geographic markets and we are getting ready to scale to ~70 employees across

5 core markets — and beyond — within ~18 months.

This job ad is one of many we are releasing simultaneously. We are building multiple teams in parallel — product, engineering,

commercial, operations, and leadership — as we enter the most defining chapter in our company’s history.

While we are publishing these roles now (May 2026), we expect most hires for this wave to begin working between September and

November 2026. We will take the time we need to find the right person for each role. We would rather wait for the right fit than

rush to fill a seat.

Let’s keep it simple. Curoflow is a start-up that will be having growth pains — with everything that entails. You will be judged

first and foremost by your character. If you are applying for this job thinking it is just any other job, you would be wrong.

We will demand a growth mindset and someone who is deeply committed to our goals. You will be compensated accordingly, but we must

stress that we are looking for the type of person whose motivation primarily comes from earning stock options and being part of

building a great company.

In return you will get that rare, once-in-a-lifetime opportunity that can mark a lifelong memory of what you were part of

building.

Curoflow has built a product that clinic owners want and need. Now we need to make sure every clinic owner in Europe knows it

exists.

As CMO, you will build and lead Curoflow’s entire marketing function. Today we have two extremly talented marketing team members

(Performance Marketing Lead and Content & Brand Lead) — but not the marketing strategy we need, not the demand generation engine,

and not the brand presence outside our existing customer base.

You will change that. You will design and execute the marketing strategy that fuels our three growth channels: inbound (our

primary engine today), partnerships (growing to ~25% of pipeline), and self-service (launching 2027) You will build the team, make

best use of the budget, and be accountable for pipeline contribution, CAC efficiency, and brand awareness across European and

later global markets.

This is a C-level role with a seat at the leadership table. You will report to the CEO and work closely with the CRO, Head of

Partnerships, and CPO. Your OKRs will be board-level metrics.

But let us be clear: at a start-up, the CMO is not a strategy-only role. You will write campaign briefs yourself. You will help

with marketing automation. You will help to produce content when the team is in need. We need someone who can design the marketing

machine and operate it at the same time — someone who leads from the front, not from a deck.

We see the CMO role as one of the most important roles at the company and you will have ambitious OKRs to reach. If you are not

into high-pressure environments, Curoflow won’t be the right choice. If you on the other hand, thrive in organizing chaos,

managing marketing spend that is going to 10x and want to leave your mark in building a European health tech giant, this role is

for you!

• Build the inbound demand generation engine: content marketing, SEO, paid acquisition, webinars, and community building for

healthcare professionals

• Establish Curoflow’s brand identity and positioning across European markets — we want to be known as the platform that modern

clinics choose

• Build the self-service acquisition engine: the marketing funnel that drives clinics to sign up and onboard without talking to

anyone

• Hands-on operator: you have personally built campaigns, written copy, configured marketing automation, and generated pipeline —

not just directed others to do it

• Experience marketing across multiple European markets — you understand that what works in Sweden does not automatically work in

Denmark or UK

We have a product that wins when people see it. The CMO’s job is to make sure the right people see it, in the right way, at the

right time, across multiple countries. This role determines whether Curoflow becomes a category leader or a well-kept secret.

• A seat at the leadership table from day one — direct partnership with the CEO on the most critical decisions of this growth

phase

Send your CV and a short cover letter explaining why this role excites you. We value substance over polish — tell us what you’ve

built, not just where you’ve worked.

In this process Curoflow is working together with Winona, if you have any questions please contact Recruitment Responsible: Emeli

Bergenhag at emeli.bergenhag@winonagroup.com

Our selection process is continuous and the advert may close before the recruitment process is completed if we have moved forward

to the screening or interview phase.

FYI: Curoflow are hiring for many roles simultaneously and are committed to finding the right person for each one — not the

fastest. Please bear with us if our response times are longer than usual; we promise every application will be reviewed.