Creative Performance Lead

Sway Sourcing Sweden AB

We are currently looking for a Business Expert within Marketing for an international and innovation-driven organization. The assignment focuses on strengthening how creative and content performance is measured, optimized, and continuously improved across multiple digital touchpoints and channels. In this role, you will drive the development of scalable frameworks and operating models that connect creative performance insights with broader business goals. Acting as a bridge between marketing, analytics, product, and technology teams, you will help create a more data-informed and performance-oriented approach to creative decision-making. Main Responsibilities Creative Performance & Strategy Define and implement a scalable approach for evaluating and improving creative performance across digital channels. Establish frameworks and methodologies that enable structured and repeatable performance analysis. Drive alignment around creative effectiveness and performance measurement across teams. Testing & Optimization Build and manage structured testing frameworks, including experimentation initiatives such as A/B testing. Ensure hypotheses, learnings, and optimization initiatives are prioritized and translated into actionable improvements. Support data-driven decision-making related to content, campaigns, and customer experience. Insights & Continuous Improvement Develop insight and reporting structures that transform performance data into clear recommendations and creative direction. Ensure learnings are integrated into campaign planning, content production, and platform strategies. Create sustainable feedback loops between business, analytics, and creative teams. Cross-Functional Collaboration Collaborate closely with stakeholders across Marketing, Product, Analytics, and Technology. Facilitate alignment around priorities, performance metrics, and improvement opportunities. Support strategic initiatives by identifying opportunities connected to customer experience, data, and digital performance. Tools & Innovation Evaluate and implement modern tools and technologies that strengthen insight generation and creative optimization. Explore AI-driven and automated solutions to improve workflows and performance analysis. Translate new capabilities into practical and scalable business applications. Best Practices & Capability Development Define standards, frameworks, and guidelines that support better and more consistent creative decisions. Enable teams to work more insight-driven by making performance data accessible and actionable. Contribute to long-term capability building within creative and performance-focused teams. Required Skills & Experience Strong ability to connect business objectives with creative and content strategies. Solid understanding of analytics, experimentation, testing methodologies, and performance measurement. Experience building frameworks, processes, or scalable operating models. Strong stakeholder management skills and the ability to influence cross-functional teams. Strategic mindset combined with a hands-on and pragmatic approach. Fluent in English and Swedish. Success Factors Increased adoption of scalable creative performance frameworks. Stronger business impact through testing, optimization, and insight-driven improvements. More structured and efficient ways of working across teams and channels. Improved consistency and clarity in creative and content-related decision-making. Successful integration of new tools, methods, and workflows into the organization. Application & Start Date Start Date: ASAP/2026-05-18 End Date: 2026-09-30 Application Deadline: 2026-05-12 Remote Work: 25% Location: Stockholm Contact Person: 0790 062 711 Selections and interviews are ongoing! Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries. Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.

Toteme AB

About TOTEME TOTEME is a fashion house rooted in Swedish sensibilities, modern aspirations and the notion of style. With an appreciation for women’s many roles and how pieces are worn in practice, we create emblematic designs with an emphasis on materiality and shape. Representing a direct and decisive way of dressing, the collections are contextualized in curated edits, visuals and spaces. TOTEME was founded in 2014 by Elin Kling and Karl Lindman. From the atelier in Stockholm, we create collections spanning ready-to-wear, shoes, bags, accessories and jewelry. The role As Content Lead, you will define and drive TOTEME's global content vision, shaping how the brand is experienced across every customer touchpoint. You will lead the content function, executing the short and long-term strategic brand vision, creative frameworks, and best practices that strengthen and elevate the customer experience worldwide. Working in close partnership with the Chief Marketing Officer, Art Direction, Brand, Collection, E-commerce and other cross-functional teams, you will translate business and brand ambitions into a cohesive global seasonal content strategy. You will champion excellence across all owned channels while continuously evolving TOTEME's storytelling, ensuring it remains distinctive, culturally relevant, and commercially impactful. Beyond leading seasonal campaigns, you will define the direction of the content discipline and foster collaboration across the organization. Responsibilities Define and own TOTEME's global content execution across all owned channels and customer touchpoints. Establish frameworks and governance for content development, ensuring consistency and excellence across the brand. Partner and connect senior stakeholders across Brand, Collection, E-commerce, Retail and Communications to align content strategy with commercial priorities and business objectives. Lead the development of seasonal narratives while ensuring they contribute to the broader brand and business strategy. Shape how collections, campaigns, and brand initiatives are translated into compelling visual and storytelling. Set best practices for content planning, execution, publishing and performance. Drive innovation in content formats, customer engagement and digital storytelling, identifying new opportunities to strengthen the brand experience. Provide strategic direction to cross-functional teams and external partners, ensuring high-quality execution across all channels. Foster a culture of collaboration, creativity and continuous improvement. Use customer insights, market trends and performance learnings to evolve the content strategy and influence future brand initiatives. Your profile Extensive experience leading content within fashion, luxury or another brand-led environment. Proven success developing long-term content plans that support both brand building and commercial growth. Strong creative background with an exceptional portfolio demonstrating world-class visual storytelling across multiple channels. Significant experience leading integrated campaigns across digital platforms, e-commerce, social media, CRM and other owned channels. Experience influencing senior stakeholders and translating business objectives into creative direction. Strong understanding of brand positioning, customer journeys and the evolving digital landscape. Experience building processes, defining standards and leading cross-functional creative collaboration. Previous people leadership, mentoring or functional leadership experience is highly valued. About you An exceptional creative leader with a refined visual eye and deep understanding of luxury branding. A strategic thinker who sees the bigger picture and translates vision into action. An inspiring leader who empowers others through coaching, collaboration and clear direction. Comfortable influencing across functions and operating as a trusted advisor to senior leadership. Curious, innovative and always looking for new ways to strengthen storytelling and customer engagement. Highly organized and confident navigating a fast-paced, evolving environment. Passionate about fashion, culture and building enduring brand experiences. This is a full-time position based at TOTEME's Stockholm head office starting upon agreement. TOTEME has teams in Stockholm, London, New York, and Shanghai, as well as retail spaces across Europe, North America, and Asia. As a member of our dynamic, creative, and highly collaborative team, you will take part in exciting projects and milestones, evolving within your role as you contribute to the company’s growth. TOTEME stands for inclusivity and a sense of belonging in the workplace. We welcome all applicants and recruit on the basis of skills and experience. By applying to this position I agree with TOTEME’s privacy policy and to be contacted about future job opportunities for up to 2 years from the submission date. Find out more about our privacy policy here.

Precis Digital AB

At Precis, we are a group of friendly experts in media buying, analytics & marketing science, creative and technology with a joint mission to help great companies thrive in the digital landscape. We are committed to building an inclusive and fair workplace that attracts talent and advances its people, regardless of their background, experiences or perspectives. We believe that a diverse set of minds will continue to contribute to our innovative culture and our ability to reinvent ourselves constantly. WHAT YOU WILL BE DOING 💼 Lead the tactical & operational management of one or more digital marketing channels, ensuring flawless campaign execution, from setup to optimisation and detailed performance analysis. Act as the primary point of contact for clients, proactively managing relationships and ensuring that marketing strategies align with their broader business objectives. Drive end-to-end project management, taking full ownership of timelines, delegation to junior colleagues, and deliverables to ensure successful project completion beyond just channel execution. Direct advanced testing and optimisation initiatives within the channel, applying deep expertise to enhance campaign effectiveness and meet client KPIs. Conduct in-depth channel analysis and audits to identify opportunities for improving brand visibility and performance metrics. Advocate for and integrate innovative tools and technologies to enhance operational efficiency and improve campaign results. Deliver data-driven insights and strategic recommendations to senior stakeholders, acting as a trusted advisor to guide their digital investment decisions. Collaborate with relevant platform representatives and internal colleagues to stay ahead of emerging features and best practices, applying these learnings to drive client success. Promote a collaborative environment, leading by example in integrating channel-specific insights with cross-functional team efforts to enhance the overall client experience and success. Facilitate knowledge sharing & mentor junior specialists, providing guidance on channel-specific tactics and fostering an environment of continuous learning. WHAT WE ARE LOOKING FOR ✔️ 4+ years of experience in the digital marketing ecosystem. Comprehensive hands-on experience and deep technical expertise in Paid Search, paired with a strong enough understanding of the broader digital landscape to contribute to holistic media plans and marketing strategies across multiple channels. Strong project management skills, with a proven ability to lead complex projects, manage timelines and stakeholders, and coordinate effectively across different teams. Ability to analyse and interpret data across both marketing & analytics platforms (e.g. GA4) and use insights to drive continuous optimisation and achieve better outcomes. Experience with data visualisation tools (e.g. Looker Studio) and ability to present insights engagingly and understandably. Proficiency in crafting and applying effective testing tactics to discover innovative solutions and boost campaign effectiveness. Proficient in communicating complex ideas clearly in presentations and collaborative discussions. Strong mentoring skills, with a focus on sharing knowledge and fostering a learning environment within the team. Preferably experienced in working with Google BigQuery. WHAT WE OFFER 🌟 You can read our full offering in our handbook. An intense learning environment where you will be able to grow and develop your skills and passions alongside some of the brightest minds in the industry. A culture that is built on collaboration, trust and innovation. We value having fun together - that’s why we also have regular afterworks, team events and a yearly festival. Transparent salary bands - check it out on our site! 30 days paid leave, flexible public holidays, parental pay, a solid pension scheme and key insurance. Our different offices also offer different perks such as massage, health care contributions, free book orders, healthy snacks & great coffee, EAP programs and your choice of PC or Mac. A diverse environment with a high focus on inclusion and belonging. We speak 46 native languages around Precis, and our internal inclusion score is 4.5 out of 5.