
Sway Sourcing Sweden AB · Stockholm
We are seeking a Marketing Analyst to support and improve e-commerce performance by driving online sales, boosting conversion rates, and elevating the customer ...
We are seeking a Marketing Analyst to support and improve e-commerce performance by driving online sales, boosting conversion rates, and elevating the customer experience across multiple markets. The role focuses on optimizing product assortments, pricing strategies, promotional activities, and the overall user journey, while also supporting local teams in deploying and using the e-commerce platform effectively.
You will work hands-on with data—analyzing performance, building dashboards, and uncovering insights to enhance marketing effectiveness. A key part of the role is understanding customer behavior, segmenting audiences, and contributing to stronger retention and customer lifetime value.
You will collaborate closely with both global and regional teams to ensure alignment between strategy and execution. Success in this role requires a structured, analytical mindset, a strong focus on results, and the ability to communicate clearly in an international environment.
Qualifications
Bachelor’s degree in marketing, business, analytics, or a related field
5+ years of experience in marketing analytics, e-commerce, or business analysis
Strong analytical skills with the ability to translate data into actionable insights
Experience working in international or cross-market environments
Technical skills
Tools: Google Analytics, Tableau, Power BI, Excel
Data: SQL, data visualization, statistical analysis
E-commerce: funnel analysis, user experience (UX), conversion rate optimization (CRO)
Start Date: 2026-05-01
End Date: 2027-05-01
Application Deadline: 2026-04-24
Remote Work: hybrid
Location: Stockholm
Contact Person: 0790 062 711
Selections and interviews are ongoing!
Sway Sourcing is an innovative recruitment partner specializing in matching the right talent with the right company—quickly and efficiently. Our primary focus lies in Finance, Administration, HR, Marketing, and IT, but we also have the broad expertise and flexibility required to deliver tailored recruitment solutions across all industries.
Although we are a relatively new player, we have already gained the trust of many of Sweden's largest companies and operate both nationally and internationally. With bases in Sweden and Spain, we offer a unique combination of local expertise and global reach. Our strong network and deep industry insights make us the obvious partner for companies looking to stay ahead in their recruitment efforts.
Om uppdraget 🚀 Vi söker nu en Marketing Analyst till ett globalt e-handelsuppdrag med fokus på att driva onlineförsäljning, förbättra konverteringsgrad och optimera kundupplevelsen på flera marknader. I rollen arbetar du datadrivet med att analysera prestation, identifiera förbättringsområden och stötta både globala och lokala team i utvecklingen av e-handelsplattformen. Du blir en viktig del i att säkerställa att produktlistningar, prissättning, kampanjer och användarupplevelse kontinuerligt optimeras för att skapa affärsresultat. Du kommer även att bidra med insikter kring kundbeteende, segmentering och retention för att stärka långsiktig kundlojalitet och öka customer lifetime value. Dina arbetsuppgifter 🛠️ Analysera e-handelsdata och identifiera trender samt förbättringsmöjligheter Bygga dashboards och visualiseringar för uppföljning av KPI:er Optimera konverteringsflöden, UX och digital kundresa Arbeta med produktlistningar, prissättning och kampanjuppföljning Stötta lokala marknader i implementering och användning av e-handelsplattformen Segmentera målgrupper och analysera kundbeteenden Samarbeta med globala och lokala stakeholders för att säkerställa alignment mellan strategi och genomförande Förväntade leveranser 📈 Datadrivna rekommendationer för ökad onlineförsäljning Dashboard-lösningar och tydlig KPI-uppföljning Identifierade förbättringsområden inom konvertering och kundresa Analys av kundsegment, retention och lifetime value Stöd till marknader kring e-commerce performance och implementation Din profil 🎯Obligatoriska kompetenser Kandidatexamen inom marknadsföring, business, analytics eller liknande område Minst 5 års erfarenhet inom marketing analytics, e-commerce eller business analysis Mycket stark analytisk förmåga och vana att omsätta data till affärsinsikter Erfarenhet av internationella och globala organisationer Erfarenhet av Google Analytics, Tableau, Power BI och Excel God kunskap inom SQL, datavisualisering och statistisk analys Erfarenhet av e-commerce analytics, funnels, UX och conversion optimization Mycket god kommunikativ förmåga på engelska Meriterande färdigheter Erfarenhet av customer retention och lifetime value-analyser Erfarenhet av arbete i komplexa globala e-handelsmiljöer Förståelse för digital marknadsföring och performance marketing Personliga egenskaper 🤝 Analytisk och strukturerad Resultatdriven och affärsmässig Självgående med god samarbetsförmåga Kommunikativ och trygg i internationella miljöer 📍 Plats: Stockholm 🏠 Distansarbete: Hybrid ⏳ Omfattning: 100% 📅 Period: 2026-05-01 – 2027-05-01 📨 Sista ansökningsdag: 2026-05-11 Sway Sourcing är en innovativ rekryteringspartner som specialiserar sig på att matcha rätt talang med rätt företag – snabbt och effektivt. Vårt huvudfokus ligger inom Ekonomi, Administration, HR, Marknad och IT, men vi har även den breda expertis och flexibilitet som krävs för att leverera skräddarsydda rekryteringslösningar inom alla branscher. Trots att vi är en relativt ny aktör har vi redan byggt förtroende hos många av Sveriges största företag och arbetar både nationellt och internationellt. Med baser i Sverige och Spanien erbjuder vi en unik kombination av lokal expertis och global räckvidd. Vårt starka nätverk och djupa branschinsikter gör oss till en självklar partner för företag som vill ligga steget före i sin rekrytering.
Who are Benifex? 💚💜 We are a fast-moving technology company, and one of the most successful providers of online reward and employee benefits solutions in the world. We believe that everyone deserves an exceptional experience at work, every day, and build workplace technology that makes this happen. Benifex’s mission is to build remarkable experiences that employees love. Today Benifex supports more than five million employees in over 3,000 organisations across more than 100 countries. To help us on our quest to be the best, we need brilliant people on board and that’s where you come in. 🚀 Why should you apply? 🌟 Take full ownership of a commercially important partner portfolio within our Marketplace organisation. Work in a role that combines relationship management, commercial strategy, data analysis and project ownership. Be at the heart of Benifex’s Marketplace growth, working closely with partners across multiple employee benefit categories. Sunday Times Best Place to Work 2025 and Best Large Tech Company to Work for 2025. Work for a profitable, fast-growing market leader in the online reward and employee benefits space. Great benefits: ⚖️ A hybrid working model, three days per week at the office. 🧠 ITP1 pension. ❤️ Lifeplan - a leading financial advisory service that offers personalized advice for maximizing your pension savings. 📝 Collective agreement. 💸 Access to our comprehensive benefits portal. 🤸 Generous wellness allowance. ✈️ 30 vacation days / year. 💰 Referral bonuses. 🙂 Volunteer Days – two paid days annually to give back to the community. Role Overview 🚀 As a Partner Manager within Benifex Marketplace, you will be responsible for developing and growing a portfolio of eleven commercial partners, with a particular focus on employee benefits within transport, employee gifting, and home & leisure. This role is strongly commercial and combines classic account management with strategic planning, data-driven optimisation and close collaboration with internal stakeholders. You will own your partner portfolio end-to-end, including forecasting and budget responsibility, while continuously identifying opportunities to increase partner performance and revenue. The role sits in a fast-evolving team where adaptability, collaboration, self-leadership and commercial thinking are essential. You will be part of the Partner Success team, made up of around 17 colleagues, mainly based in Stockholm with team members also located in Copenhagen. This is a temporary position (parental leave cover), starting in June or as soon as possible thereafter, and running until January 2026. Responsibilities 🤘 Own and develop a portfolio of existing Marketplace partners, with full commercial responsibility. Create and execute commercial plans for partners, including forecasting and budget responsibility. Identify growth opportunities and actively drive increased revenue through campaigns, paid placements and exposure initiatives. Analyse partner performance using KPIs such as orders, page views and conversion rates, and take action based on insights. Act as the main point of contact for partners, advising on how to maximise value and performance on the Benifex platform. Collaborate closely with internal teams such as Partner Success, Engage, and Marketplace Communication. Manage complex, often seasonal partner initiatives and projects (for example larger campaign or gifting periods). What are we looking for? 🔎 At least 3 years of experience in B2B sales or account management within SaaS, software products or similar digital solutions. Proven experience owning and managing a commercial portfolio with clear budget responsibility. Strong background in managing commercial relationships and strategic account planning. Comfortable working in a data-driven way, analysing KPIs and translating insights into actions. Strong organisational and administrative skills, with the ability to manage multiple partners and initiatives simultaneously. Fluent in English and Swedish. A self-leading, results-oriented and commercially minded individual who thrives in an evolving environment. A collaborative team player with strong relationship-building and communication skills. Bonus points for: Experience working with digital marketplaces or platform-based businesses. Previous partner management responsibility. Background in e-commerce or digital marketing environments. Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you. Our interview process ✌ Benifex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible. 📞 Initial call with the Talent team. ⏳ Interview with the hiring manager and a member of the team. 🤩 Final interview with a senior team member. ⏳ Reference check. We want to make the application process as simple and fair as possible. That’s why we don’t ask for a cover letter for this role. Instead, you’ll find a few short questions in the application form. Your answers will help us understand your experience and skills in a more direct and relevant way. Please let us know if you need any reasonable adjustments for interviews by replying to the email you will receive after you apply.
Job Description WHAT YOU’LL DO We are seeking an experienced Data Analyst to lead and coordinate analytical initiatives across one of our Areas within Commercial. This role involves driving the full analytical lifecycle, from hypothesis development through data analysis to actionable insights and strategic recommendations while ensuring data quality, accessibility, and reliability throughout the process. In addition to the responsibilities above, your role will include: Partner with Product Managers and stakeholders to shape product strategies and prioritize initiatives through data-informed insights. Drive customer-centricity by analyzing behavioral, commercial, and product performance data to enhance the digital experience. Define and monitor key KPIs and implement event tracking to evaluate product performance and ensure alignment with intended outcomes. Lead the development of business cases by integrating commercial, digital, and user behavior insights. Promote a data-driven culture by enhancing data visibility, educating stakeholders, and translating complex data into actionable narratives. Write efficient SQL and code to query, aggregate, and transform large datasets with high data quality. Use tools such as BigQuery, Looker, and Power BI to explore, visualize, and communicate insights. Actively contribute to the analytics community within the Commercial domain and across the H&M Group. WHO YOU’LL WORK WITH You’ll join a global, cross-functional team committed to delivering exceptional digital experiences through close collaboration, user-centric design, and continuous iteration. The team brings together diverse expertise across Product Design, Analytics, and Engineering, and partners closely with other product teams within the global digital experience organization, as well as key business stakeholders. WHO YOU ARE We are looking for people with… Experience from product or business analysis, customer or commercial analytics, management consulting, or data engineering Strong experience with SQL, proficiency in Python is a plus Previous experience with cloud analytics environments such as Databricks or GCP Previous experience within ecommerce, retail, fashion or tech product driven companies Academic degree within Business Administration, Economics, Engineering (or similar) Experience in working with data visualization tools e.g. Power BI, Tableau, Google Data Studio, Looker Studio, etc Demonstrated ability to synthesize large amounts of data into clear insights Ability to work with multiple stakeholders across different competences (Commercial Leads, eCommerce Managers, Product Managers, Developers, Designers, Data Engineers, etc.) Be comfortable with working within a large matrix organization Strong communication skills and an ability to communicate and explain data and its implications to various stakeholders Analytical mindset with strong problem-solving skills Fluent in English (written and spoken) And people who have… Experience working in agile, iterative product development environments A proactive, ownership-driven attitude with the ability to manage ambiguity and adapt quickly to change Curiosity and a continuous improvement mindset, always looking for ways to enhance the product and the team’s ways of working WHO WE ARE H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make. We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. WHY YOU’LL LOVE WORKING HERE We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here. In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries. JOIN US Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are. Take the next step in your career together with us. The journey starts here. *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. Please note this is a fixed term employment for duration of 12-months