Head of B2B to Bruce Studios

With thousands of members and over 1,000 partner studios across the Nordics, we offer the most flexible way to stay active and

well. And we’re just getting started. Now we're building a scalable B2B corporate wellness business – and we need a commercial

leader to make it happen.

We're looking for a Head of B2B to own and grow Bruce Studios' B2B business from early traction to real scale. This role is

located at our HQ at Kungsgatan in Stockholm.

As Head of B2B, your mission is to help drive the growth of Bruce Studios’ B2B offering and make it a key part of our business.

You'll own the full commercial scope of our B2B business – from sales and go-to-market to customer insight and product direction.

You'll work in close collaboration with our CEO and lead a small but growing team.

You’ll own a broad scope across our B2B business. You’re energized by the combination of selling, leading, and building a team,

and thrive in a role where you can shape both strategy and execution. You’ll work closely with the CEO in a tight collaboration

around direction and priorities.

• B2B Sales: Own budget, pricing, and profitability. Lead and coach one B2B Sales Executive, with the team expected to grow with

the business. Drive pipeline through both direct sales and AI-powered outreach. Report regularly to CEO on forecast and

commercial performance.

• Product and customer: Act as primary commercial stakeholder for Aspire, our B2B corporate wellness platform. Translate customer

and sales insights into product requirements in close collaboration with the Product Manager for Aspire and the Product/Tech

team.

• Strategic Growth: Drive cross-functional initiatives to accelerate B2B growth: new channels, partnerships, and experiments in

collaboration with the Growth team. You may also lead cross-functional projects at Bond Health Group level.

• Go-to-Market: Own the B2B GTM strategy, including industry events, client activation, and social selling and content on

LinkedIn. Ensure alignment across Sales, Customer Success, and Growth.

• B2B Supply: Work with the Partner team to build and curate the studio and activity offering that makes Aspire relevant and

competitive for corporate clients.

We’re looking for a commercially hungry, entrepreneurial, and self-driven person who thrives in an end-to-end ownership role –

someone who builds structure, drives the agenda, and loves turning ideas into reality from scratch.

• 4+ years of experience in B2B commercial roles – such as sales, business development, growth, or commercial strategy –

preferably at a scale-up or early-stage company

• Some experience leading or coaching others – you don't need a long management track record, but you've been in a lead role

before

As a person, you are commercially sharp – you know how to sell, prioritize, and close. You're a natural communicator who can win

over both clients and internal stakeholders, and you're equally at home building the process from scratch as you are moving fast.

You thrive in a close feedback loop with leadership: you take input, iterate, and still drive the agenda forward. Early-stage

environments energize rather than intimidate you – you want real ownership and the chance to see your impact directly.

• Own it – We take responsibility, make decisions, and follow through. We’re proactive, honest, and always learning from our

mistakes.

• Be engaged – We’re all in. We respect each other’s time, stay curious, and

continuously strive to improve.

• Be real – Authenticity is key. We communicate openly, support each other, and create a safe space where everyone can be

themselves.

Apply directly via Teamtailor by uploading your CV (in English or Swedish) and adding a short personal note about why you're

excited about this opportunity and how you’d contribute to the team.

We value a diverse and inclusive workplace, and we warmly welcome applicants of all gender identities, ages, backgrounds, and

abilities.