Marketing Manager B2C

Klättermusen Aktiebolag

As a Retail Marketing Manager you'll own the retail experience engine and shape how people experience Klättermusen wherever they meet us physically within our own retail stores and retail pop-ups. You'll translate our global campaigns into thoughtful retail experiences that invite people in, tell our story, and help them understand why our products exist. You will mindfully consider local tastes and habits of our customers to tailor retail marketing initiatives with maximum impact, collaborating with retail store staff and local community managers. This is a role for someone who enjoys connecting the details. Creative campaigns, visual merchandising, local community activations, retail events, product launches, store openings - they all need to feel like one coherent brand experience. You'll work across marketing, retail and commercial teams to ensure every retail touchpoint reflects the same care, clarity and Scandinavian mountaineering mindset that goes into every product we make. What You’ll Own Retail Marketing Strategy: Translate Klättermusen's brand marketing strategy into relevant retail specific marketing initiatives and tactics. Lead the retail brand marketing channel assignments every season. Retail campaign execution: Bring our seasonal campaigns to life across owned retail through windows, POS materials, in-store storytelling, new product launches and customer experiences. Retail experience: Continuously develop and improve our stores experience from campaign installations and product storytelling to events, signage and customer journeys. Project Leadership & Collaboration: Manage projects from brief to execution, including planning, production, rollout, and follow-up. Build strong relationships with internal teams and external partners. Store launches & key moments: Support new store openings, seasonal launches and major brand moments with integrated retail marketing plans. Cross-functional planning: Connect retail marketing with campaigns, digital channels, community activations and commercial priorities to create one joined-up consumer experience. Visual storytelling: Work closely with Visual Merchandising, Creative and Production teams to ensure every retail execution feels unmistakably Klättermusen. Performance & optimization: Track retail marketing activity, identify what's working and continuously improve how our stores support awareness, engagement and sales. Budget Management: Manage the retail marketing budget with discipline and transparency. Track and analyze the effectiveness of our retail marketing investments. Use insights to refine future campaigns and demonstrate ROI. What you’ll Deliver A clear and actionable Retail Marketing Blueprint connecting brand campaigns with local execution. Retail experiences that turn our stores into destinations, bringing our products, stories, and community to life. Seasonal campaign launches and commercial drops executed consistently across all owned retail points. Stronger connections between retail, community, digital and PR, creating one seamless brand experience across every touchpoint. Increased store traffic, community participation and measurable commercial impact across key markets. Best-in-class visual storytelling and in-store communication that inspire exploration, discovery and confidence in our products. Deep collaboration across Marketing, Retail, Creative and Commercial teams. From initial brief through execution, reporting and continuous improvement. Strong partnerships with retail teams ensuring every activation feels authentic to Klättermusen while supporting local business goals. A continuous feedback loop of insights and learnings that improve future campaigns, retail experiences and customer journeys. What You’ll Bring You’re obsessed: You’re genuinely fired up about the culture we live and breathe; hiking, skiing, trail running and climbing. You get why technical gear matters, and you’re all in on inspiring others to get out there. You think big: You understand how retail connects to brand building, community, digital and commercial success. You’re a team player: Hungry, humble and smart; you bring people with you, align different perspectives and keep things moving forward. You find a way: When things get messy (they will) you don’t freeze, you get curious. You ask smart questions, figure out what matters and propose solutions that work in the real world. You sweat the details: You care. About the commas, the small print, the timing of a store event. Details matter to you because they shape the bigger picture and you don’t let them slide. You build trust: You create strong relationships with store teams and colleagues because people know they can rely on you. You own it: You take responsibility, learn fast and show up consistently for the team. You believe in what Klättermusen stands for, what we’re building, and the role you play in it. The Essentials 7+ years' experience in retail marketing, trade marketing or brand marketing within premium retail, outdoor, fashion or lifestyle brands. Experience delivering integrated marketing campaigns across owned retail environments. Strong understanding of consumer journeys and how physical retail complements digital channels. Experience planning store launches, retail activations and seasonal campaign rollouts. Confident managing multiple stakeholders, agencies and external partners. Excellent project management, prioritization and organisational skills. Comfortable working with budgets, timelines and reporting. Strong presentation and communication skills in English. Additional European languages are a plus. A creative eye with an appreciation for premium retail environments and visual storytelling. A genuine connection to outdoor culture and an appreciation for functional product design. What You’re Signing Up For A rare chance to help shape how a technical outdoor brand shows up for adventurers around the world. A fast-moving, entrepreneurial team where ideas fly, sleeves are rolled up, and no two days look the same. A global playground, our gear reaches over 50 countries, and you’ll get to connect with communities and culture across borders and time zones. A seat at the table shaping global comms, concepts and experiences for the world’s most refined mountaineering brand. This position is based in Stockholm, London or Munich and starting as soon as possible.

ABAX Sweden AB

At ABAX, Product Marketing isn't just a function – it's a strategic imperative and a direct driver of our growth. We are making a significant investment in Product Marketing capacity because we recognize its pivotal function as the driving force behind getting our innovative products to market and ensuring their sustained success. You will be joining a team that acts as A true enabler of sales and an accelerator of adoption. The voice of the customer, masterminding compelling messaging rooted in pain point resolution. A bridge-builder, fostering crucial collaboration between Product, Tech, Commercial, and Marketing teams. A catalyst in tech sales, ensuring our products cut through the digital noise and establish an authentic signal in the market. This is a unique opportunity to take our existing Go-To-Market GTM processes and make them your own. To help support our growth into Asset Tracking, new domains and AI, you will play a critical role in commercialising new product updates and domains to ensure that ABAX stands out with an authentic and expert-led voice. What You’ll Work On As our Product Marketing Manager, you will be at the forefront of our product lifecycle, ensuring our innovations reach and resonate with our target markets. Your responsibilities will include: Strategic GTM Leadership: Lead and execute comprehensive Go-to-Market (GTM) strategies for new products, features, and solution offerings, ensuring successful launches and market penetration together with the marketing team. Masterful Messaging & Positioning: Develop market-leading positioning and differentiated messaging that translates complex technical features into clear, compelling, and customer-centric value propositions across our product portfolio. Sales & Commercial Enablement: Create powerful sales enablement tools, impactful marketing content, and compelling collateral that equip our field sales and commercial teams for maximum effectiveness. Customer & Market Advocacy: Act as the voice of the market within ABAX, conducting in-depth primary and secondary research on customer insights, market trends, and competitor activities (including telematics, fleet management, and cloud providers) to inform product strategy and identify new opportunities. You'll understand and leverage competitor weaknesses. Cross-functional Collaboration: Facilitate effective communication, alignment, and evangelism across Product, Engineering, Sales, Marketing, and Leadership teams, bridging critical gaps to ensure shared understanding and success. Thought Leadership & Evangelism: Contribute to and execute expert-led thought leadership initiatives, evangelizing ABAX products to analysts, prospects, and customers through meetings, webinars, conferences, and trade shows. Performance Insight: Collaborate with sales and marketing teams to track product adoption and usage growth, evaluating the impact of PMM efforts on market performance and identifying areas for optimization. What We're Looking For 5+ years of progressive Product Marketing experience, with at least 2 years focused on G2M for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams. Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage. A strategic, analytical thinker with a pragmatic mindset and a strong customer-centric approach. Demonstrated ability to manage multiple complex projects in a fast-paced, dynamic environment. Exceptional communication (written and verbal) and presentation skills, with the ability to articulate complex concepts clearly and persuasively to diverse audiences. A natural collaborator who thrives in cross-functional team settings and can build strong relationships. You are well-organized, detail-oriented, and excellent at prioritizing tasks. You are a dedicated team player who values open, continuous feedback on performance. You are someone who expects to be challenged and is always looking for ways to work smarter. Practical Details Start Date: After summer Work Extent: Full-time Location: Stockholm We believe great collaboration happens in person. As an office-first company, we expect our employees to spend the majority of their working week in the office, where we learn from each other, solve problems together, and build strong relationships as a team. Background Check and Reference Verification Successful employment is contingent upon ABAX receiving satisfactory references. As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure. Please be aware that a background check may be conducted simultaneously with the reference check. Equal Opportunities At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace. About ABAX ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less. With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence. We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

Position Green AB

Position Green is a frontrunner in sustainability software, supporting organizations to accelerate their sustainability journey. Position Green’s offering combines a proprietary software with specialized sustainability advisory services. In making sustainability measurable and actionable, Position Green simplifies the ESG reporting challenge and helps build robust strategies that reduce risk and create lasting value. Founded in 2015 in the Nordics, Position Green today has over 1000 customers worldwide and 200 employees across Europe. About the role We’re looking for a Content Marketing Manager to join Position Green on a 6-month parental leave cover, with the possibility of extension depending on business needs. Your mission is to transform Position Green’s sustainability expertise into compelling content that educates the market, strengthens our category leadership and supports commercial growth. You’ll own our content strategy, editorial planning, website content and content production across the buyer and customer journey. Working closely with the team, you’ll ensure every major commercial initiative is supported by high-quality content that educates, engages and drives action. This is a strategic, hands-on role where you’ll shape how Position Green communicates with the market while remaining closely involved in execution. Key Responsibilities Content Strategy Own Position Green’s content strategy and roadmap, ensuring alignment with commercial priorities and marketing objectives. Develop and manage the content calendar across campaigns, product launches, thought leadership and lifecycle initiatives. Ensure all published content reflects our positioning, tone of voice and brand. Continuously optimise content topics, formats and distribution based on audience insights and business performance. Content Creation & Thought Leadership Create engaging, high-quality content across articles, webinars, reports, landing pages, newsletters, campaigns and organic social. Turn complex sustainability topics into clear, engaging and commercially relevant content. Partner with Sustainability Advisors, Product, Sales and Leadership to bring expert knowledge to market. Repurpose key content into multiple formats to maximise reach and impact. Contribute directly to content creation while leading the overall content programme. Website & Organic Discoverability Own the publishing and ongoing optimisation of content across the Position Green website. Ensure website content remains accurate, relevant and aligned with commercial priorities. Improve Position Green’s organic discoverability through content-led SEO, AEO and GEO. Identify opportunities to improve content structure, internal linking and user journeys to strengthen engagement and visibility. Content Operations Own the execution of the content roadmap from idea to publication. Maintain a structured content library to support campaigns, sales enablement and customer marketing. Establish and maintain high editorial standards across all published content. Performance & Optimisation Monitor the performance of our key content formats, including articles, reports, webinars, newsletters and organic social. Work closely with the Head of Marketing and Product Marketing Manager to continuously improve topics, formats and distribution based on performance data and commercial insights. Stay informed on developments within sustainability, B2B marketing, SEO and AI-powered search to identify new opportunities for growth. Are you the one we’re looking for? You’re an experienced content marketer with a commercial mindset. You enjoy turning complex ideas into engaging content that builds trust, educates the market and supports business growth. You’re comfortable balancing strategy with execution and enjoy collaborating with experts across different disciplines. You’ll likely have: Experience in content marketing within B2B SaaS. Exceptional writing and editing skills in English. Experience managing website content through a CMS. A strong understanding of SEO principles and an interest in AI-powered search and content discoverability. Experience using analytics and performance data to improve content effectiveness. Strong project management and stakeholder management skills. The ability to manage multiple priorities in a fast-paced environment. Experience with marketing tools (e.g., HubSpot, WordPress, Google Analytics, Ahref). Experience within sustainability, ESG or enterprise software is an advantage, but not essential. What do we offer? At Position Green you will work alongside some of the leading experts within this field, and you will have a great impact on accelerating the sustainability transformation in the global business community. This is your impact opportunity; Come work with us for a sustainable future. Location We are looking for someone based in the greater Malmö or Stockholm region who can be in the office at least 3 days a week, with the possibility to work remotely when it suits you and your schedule best. What’s next? If the above sounds interesting to you, we would love to receive your application. We will start reviewing applications in early August. In this recruitment, great importance is placed on personal suitability. The planned start date for the position is as soon as possible.