Media Producer

About Gelato Gelato has created the world's largest global network for on-demand production of custom products, from t-shirts and mugs to books and wall art. Gelato operates across three distinct business lines: Optimalprint, our B2C ecommerce brand serving millions of customers across 20+ markets; GelatoCreate, which enables creators and small businesses to connect their own stores directly to our print network via API; and GelatoConnect, our SaaS suite built to modernize the print industry through smarter software for producers everywhere. This role sits within Optimalprint. About Optimalprint Optimalprint is where Gelato began. What started as a single ecommerce platform has grown into a global brand operating in 20+ markets across Europe, North America, and Australia, helping millions of customers create personalized photo products, cards, prints, and more. We run large, multi-million-euro advertising budgets across a wide portfolio of markets and channels. We move fast, measure everything, and we are rebuilding our customer acquisition engine for the age of AI. That is where you come in. The Opportunity This is not a traditional performance marketing role. We are looking for an AI Marketing Specialist, someone who treats AI not as an occasional tool but as the default operating layer for everything they do, from media buying and analysis to creative production and competitor intelligence. You will own real budgets and real channels from day one, with the mandate and the freedom to automate, experiment, and rethink how acquisition works at a global scale. If you are quantitatively minded, relentlessly curious, and excited by the idea that one sharp operator armed with AI can outperform an entire team using legacy workflows, this role is built for you. What You Will Be Doing Paid media across every major channel Plan, launch, optimize, and scale campaigns across Meta Ads, Google Ads, YouTube Ads, TikTok Ads, Pinterest Ads, and emerging platforms (including AI-native ad placements as they mature). Manage budget allocation and forecasting across 20+ markets, balancing growth and efficiency targets (ROAS / CAC / contribution margin). Own bidding strategy, audience design, product feed quality, and full-funnel campaign structure. AI-first automation and tooling Build, test, and maintain AI agents and automation workflows that handle repetitive media-management tasks - negative keyword management, search-term mining, budget pacing, anomaly detection, and reporting. Use LLMs and agentic tooling (e.g. Claude, MCP-based integrations, the platform ad APIs) to compress work that traditionally took days into minutes. Continuously scout, evaluate, and roll out new AI tools across the marketing stack, with a bias toward shipping working prototypes over slide decks. Creative pipeline Drive the production of ad creatives and ad copy at scale using generative AI, building repeatable pipelines that turn product and market inputs into high-volume, on-brand static and video assets. Run structured creative testing and feed winning insights back into the generation process. Marketing technology and tracking Own and maintain tracking infrastructure, including Google Tag Manager, conversion tracking, server-side tagging, and the integrity of the data feeding our bidding algorithms. Safeguard measurement quality and consent compliance (Consent Mode, OneTrust / TCF) across markets, and troubleshoot tracking incidents end-to-end. Analysis and measurement Turn data from Looker, Google Analytics (GA4), and the ad platforms into clear, decision-ready insight, and increasingly, let AI do the first pass of that analysis for you. Build dashboards and lightweight models for performance, incrementality, and budget allocation. SEO / GEO support Support our organic search and Generative Engine Optimization (GEO) efforts, helping ensure Optimalprint shows up where customers (and AI assistants) are searching. Competitor and market intelligence Build automated monitoring of competitor activity across paid, organic, and AI-surfaced channels, and translate it into action. Who You Are 2–4 years of relevant experience in performance marketing, growth, analytics, consulting, or a quantitative/technical role where you've worked with data and measurable outcomes. A strong quantitative foundation holding a master’s degree (or equivalent capability) in mathematics, engineering, finance, statistics, computer science, or a similarly analytical field. Genuine fluency with AI tools. You already use LLMs and AI agents in your daily work and have a point of view on where they help and where they don't. You're comfortable prompting, chaining, and automating and ideally comfortable reading or writing a bit of code (Python, SQL, JavaScript, or scripting against APIs) to make tools talk to each other. Hungry, ownership-driven, and fast. You'd rather ship and iterate than wait for permission. You're energized by responsibility and large budgets, not intimidated by them. Numerate and commercially sharp - you can connect a campaign decision to a P&L impact. Strong communication skills in English (our working language). Comfortable with ambiguity and rapid change in a high-growth environment. Bonus Points Hands-on experience with one or more major ad platforms (Meta / Google Ads) and their APIs. Familiarity with tracking and analytics stacks: GTM, GA4, server-side tagging, BigQuery, Looker. Experience building automations or agents (MCP, n8n, custom scripts, or similar). Ecommerce, marketplace, or DTC background. Additional European languages. What it's like to work at Gelato We are a customer-obsessed team with the ambition to change the world by connecting technology to the printing industry and making it much more sustainable. Everyone who joins our team must feel genuinely intrigued and motivated by our mission. We expect a lot. We are a driven team with big goals, so we seek individuals who are genuinely passionate about their work and possess an entrepreneurial spirit. Our culture is unique and we live by our values, so it's worth learning more about our culture and how we work before presenting your application.

Join Fjällräven and shape the future of one of the world’s most iconic outdoor brands. As Global Social Media Manager, you’ll lead the brand’s global social presence, creating inspiring storytelling and community-driven content that connects people to nature, adventure, and the Fjällräven way of life. ABOUT THE ROLE As Global Social Media Manager, you will lead and evolve Fjällräven’s global social media presence, ensuring our organic channels make a measurable contribution to brand communications, engagement, and community growth. You will define the global social media strategy, frameworks, and best practices that guide how Fjällräven operates across markets while balancing global consistency with local relevance. Working closely with PR, Influencer Marketing, Creative, and local market teams, you will drive integrated storytelling, strengthen Fjällräven’s lifestyle and outdoor positioning, and ensure social channels remain innovative, insight-driven, and community-focused. The role also includes leading the global social media team, managing budgets and boosting strategies, and safeguarding brand integrity across all social touchpoints. This is a temporary role for 12 months, reporting to Global Head of Brand Communications. WHAT YOU WILL DO In more detail you will focus on the following: * Lead Fjällräven’s global social media strategy, ensuring alignment with brand communications, PR, and campaign priorities * Develop and oversee the global social media calendar, platform strategies, and content direction together with the Social Media Content Specialist * Produce social-first live content from events in collaboration with the Social Media Content Specialist, local markets, and creators, supporting campaign activity through timely publishing and fast turnarounds across platforms. * Establish and maintain global social media frameworks, guidelines, and best practices across local markets * Collaborate cross-functionally with PR, Influencer Marketing, Creative, and local teams to deliver integrated campaigns and unified storytelling * Monitor performance, social listening insights, and audience trends to optimize content, engagement, and community growth * Manage social media budgets and boosting strategies to maximize reach and performance * Lead and develop the global social media team while supporting community direction, reputation management, and crisis readiness * Pilot and scale new social formats, channels, and storytelling approaches that strengthen Fjällräven’s global brand positioning WHO YOU ARE We think you could be a great match for the position if you possess the following traits and capabilities: * 5+ years of experience in social media, marketing, communications, or digital media within a global brand environment * Proven experience developing and implementing successful global social media strategies that drive engagement and brand growth * Strong understanding of social-first storytelling, content strategy, audience engagement, and social platform trends * Experience leading teams and collaborating cross-functionally with PR, influencer marketing, creative, and local market stakeholders * Data-driven mindset with experience in social listening, performance analysis, reporting, and optimization * Strong understanding of boosting strategies, budget management, and paid social amplification * Excellent communication and stakeholder management skills with the ability to navigate fast-paced and evolving environments * A collaborative, proactive, and future-focused mindset combined with a genuine passion for outdoor culture and community-driven brand building HOW TO APPLY Submit your application in English via our application portal. Applications are processed on an ongoing basis, and the position may be filled prior to the closing date. This is a temporary role for 12 months based in our office in Solna. Our office policy allows for one work-from-home day per week; on the remaining days we work from the office. We look forward to reading your application!