Director, Affiliate Marketing

About 1st Formations At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence. Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling. We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience. No stitched-together services. No legacy workflows disguised as software. Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence. Why Join Us Now? You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression. * £18m annual revenue, including £9m ARR * Over 1 million companies formed * Certified B Corp and Carbon Neutral Business * Forecast to grow 5x–10x over the next three years The Role The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution. This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI. Key Responsibilities Performance & Acquisition • Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution • Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager • Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition • Drive continuous improvement in channel-level ROI and report results to senior leadership Content & SEO • Lead and develop two Senior Content Managers and oversee all freelance content production • Set editorial strategy aligned to search intent, SEO priorities, and conversion goals • Ensure content output — written, video, and social — serves acquisition objectives across all six websites • Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation Paid Media & Affiliate • Own paid media strategy and budget across search, display, and social channels • Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking Social Media & Video • Provide strategic direction for social media and video content, keeping output commercially relevant • Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition Cross-Functional Collaboration • Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time • Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance • Contribute to website strategy What We Are Looking For • Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business • Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics • Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion • Fluency in paid media channels (PPC, paid social) with budget management experience • Experience with affiliate marketing programme management • Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this • Data-literate: comfortable interpreting analytics and making decisions based on performance data • Experience working across multiple websites or digital properties • Familiarity with company formation, legal services, or fintech verticals • Experience working alongside digital/technical teams on CRO and UX-driven projects • Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director What We Offer * £90-110k and comprehensive benefits package * Hybrid working model * Real opportunities for progression as the business scales * The chance to influence both customer experience and product development * A culture that values ownership, impact, and continuous learning Equal Opportunities 1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds to apply. If you have a disability or special need that requires accommodation, please let us know.

About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. About Us  SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.  AI at SharkNinja At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in. The Role We are seeking a Senior Director, Social Commerce to lead SharkNinja's rapidly expanding UK Social Commerce business and own the UK TikTok Shop P&L—one of the company's fastest-growing and highest-priority commercial channels. This leader will define and execute the long-term vision for social commerce in the UK, transforming it into a scalable growth engine that accelerates revenue, strengthens brand engagement, and delivers sustainable profitability.  In addition to leading the TikTok Shop business, this role will own SharkNinja's UK TikTok LIVE Commerce strategy and operations, building a world-class live shopping capability that drives customer acquisition, engagement, conversion, and revenue through always-on live programming, creator partnerships, and scalable live production. This leader will also partner closely with international markets to develop scalable playbooks and best practices that can be adapted to support global social commerce expansion.  As the commercial leader for Social Commerce (UK), you will build the strategy, operating model, and organizational capabilities required to support significant growth across creator-led, live shopping, and shoppable ecosystems. You will oversee the evolution of our social commerce business from a high-growth channel into a mature, scalable capability by developing repeatable processes, investing in technology and analytics, and building high-performing teams that can execute at speed.  This role requires an entrepreneurial leader who thrives in ambiguity, can build from first principles, and has a proven track record of scaling ecommerce businesses in fast-paced consumer environments. You will partner closely with executive leaders across Marketing, Digital Commerce, Sales, Finance, Operations, Supply Chain, Product, and International Markets to ensure the UK social commerce business is positioned for long-term success while helping establish global best practices.  Success in this role will be measured not only by revenue growth and profitability, but by building the infrastructure, capabilities, partnerships, and talent required to support the next phase of SharkNinja's ecommerce growth.  Key Responsibilities: * Own the end-to-end P&L for SharkNinja's UK Social Commerce business, establishing ambitious revenue, profitability, customer acquisition, and market share objectives while delivering against aggressive growth targets.  * Develop and execute the long-term UK Social Commerce strategy across TikTok Shop, TikTok LIVE, Instagram, YouTube, and emerging commerce platforms, ensuring alignment with broader ecommerce, digital, and brand strategies.  * Build and scale a best-in-class social commerce organization, designing the team structure, operating model, processes, and capabilities required to support rapid growth and establish repeatable frameworks for future international expansion.  * Establish scalable operating rhythms, governance, and performance management frameworks that enable efficient execution across creator partnerships, affiliate marketing, live commerce operations, merchandising, content production, campaign execution, and platform operations.  * Lead SharkNinja's UK TikTok LIVE Commerce business, developing the end-to-end strategy for live shopping including programming, creator and host recruitment, production, merchandising, promotional planning, live selling operations, and performance optimization to establish LIVE as a significant revenue, customer acquisition, and brand engagement channel.  * Lead the evolution of creator, affiliate, and LIVE host ecosystems, developing sophisticated partner segmentation, recruitment strategies, commission structures, incentive models, and performance frameworks that maximize long-term commercial value across both shoppable content and live commerce.  * Identify and unlock new growth opportunities through customer acquisition, conversion optimization, assortment strategy, merchandising, promotional planning, live event programming, and lifecycle engagement.  * Partner closely with Marketing, Brand, Media, CRM, Product Marketing, Sales, Finance, Supply Chain, Operations, Creative, and Technology to create seamless, integrated customer journeys that connect social discovery with purchase, including coordinated product launches, tentpole campaigns, and TikTok LIVE selling events.  * Build robust forecasting, financial planning, and investment models that balance rapid growth with sustainable profitability while providing executive leadership with clear visibility into performance, risks, and opportunities.  * Develop scalable reporting, analytics, and KPI frameworks that leverage platform data, first-party customer insights, and business intelligence to continuously optimize commercial performance across social commerce and live shopping initiatives.  * Evaluate and implement technologies, automation, and operational improvements that improve efficiency, reduce manual execution, and enable the organization to scale effectively.  * Partner with international markets to establish repeatable playbooks, operating models, and best practices that accelerate social commerce and live commerce adoption globally while adapting to local platform dynamics and consumer behaviours.  * Monitor competitive activity, platform innovation, creator economy trends, live shopping best practices, and emerging technologies to identify new business opportunities and maintain SharkNinja's leadership position within social commerce.  * Serve as the executive voice of Social Commerce, influencing enterprise ecommerce strategy and representing the function with senior leadership, platform partners, agencies, creators, and key external stakeholders.  * Recruit, develop, and retain exceptional talent while fostering a high-performance culture focused on innovation, accountability, agility, and continuous improvement.  * Champion SharkNinja's values and culture, inspiring teams to deliver breakthrough thinking, exceptional execution, and industry-leading results.  About You  * Experience in progressive leadership experience across ecommerce, digital commerce, marketplace, social commerce, performance marketing, or omnichannel retail, with experience scaling high-growth consumer businesses.  * Demonstrated success owning a multimillion pound P&L with responsibility for revenue growth, profitability, forecasting, investment planning, and executive reporting.  * Proven track record building and scaling ecommerce organizations through periods of rapid growth, including designing teams, operating models, and scalable business processes.  * Experience building and scaling TikTok LIVE Commerce or other livestream shopping businesses, including live programming strategy, creator or host management, production workflows, merchandising, and performance optimization.  * Experience leading complex cross-functional initiatives across Marketing, Commercial, Operations, Technology, Finance, Supply Chain, Creative, and Product teams.  * Deep understanding of social commerce platforms, creator ecosystems, affiliate marketing, livestream commerce, content-driven commerce, and evolving consumer purchasing behaviours.  * Strong analytical and commercial mindset with experience leveraging data, experimentation, and customer insights to drive strategic decisions.  * Experience implementing scalable systems, automation, analytics, and operational improvements that enable sustainable growth.  * Exceptional executive communication, negotiation, and stakeholder management skills, with experience influencing senior leadership and building strong external partnerships, including platform partners and creator agencies.  * Highly entrepreneurial, highly adaptable, and comfortable operating in a fast-paced, high-growth environment where building new capabilities and leading through change are critical to success.  * Experience partnering with international teams or supporting global ecommerce expansion is highly desirable.  Our Culture & Commitment  At SharkNinja, our purpose is to positively impact people's lives every day in every home around the world. We thrive on passion, innovation, and a relentless drive to disrupt categories and create products consumers love.  We're looking for leaders who embrace bold thinking, move with speed, challenge the status quo, and build scalable businesses that fuel our next phase of growth.  Diversity, Equity, and Inclusion are fundamental to our success. We believe diverse perspectives drive better innovation and stronger business outcomes. We are committed to creating an environment where every associate can bring their authentic self to work, make an impact, and accelerate their career.  #LI-HYBRID Our Culture At SharkNinja, we don’t just raise the bar—we push past it every single day.  Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.   At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.  Learn more about us:   https://sharkninja.com/deiLife At SharkNinja [https://www.instagram.com/sharkninja/]   Outrageously Extraordinary [https://www.youtube.com/playlist?list=PLmRfBxyGu_mKl9SF12lM1NAIx-z07uLNQ]  SharkNinja Candidate Privacy Notice * For candidates based in all regions, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/candidate-privacy-notice.html]. * For candidates based in China, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-china.html]. * For candidates based in Vietnam, please refer to this Candidate Privacy Notice [https://www.sharkninja.com/legal/candidate-privacy-notice-vietnam.html].   We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com [accommodations@sharkninja.com]