Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform

helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating

with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from

anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform

helps teams bring ideas to life — whether you're brainstorming, creating a prototype, translating designs into code, or iterating

with AI.

Figma Weave is building the next chapter of AI-native craft and creativity. Our platform bridges AI capability and human creative

judgment, giving professional creatives and enterprise teams the ability to build, direct, and scale creative workflows without

losing precision or control.

We're hiring a Product Marketing Manager to lead Figma Weave's enterprise motion. On a small team where everyone's scope flexes,

you'll also work across product marketing more broadly — defining how the product shows up for enterprise buyers, arming sales

with what they need to close, and building the systems that turn enterprise accounts into long-term customers. Enterprise is the

primary focus, not the only one: you'll move into PLG, growth, and launch work as the team's priorities shift.

This is a strategic and hands-on role. You'll think in pipeline and narrative at once — translating product capability into value

that lands with enterprise buyers, while staying close enough to execution to write the deck yourself.

WHAT YOU'LL DO:

Build enterprise GTM strategy for feature, model, and product launches
Own enterprise positioning and messaging, translating product value into terms that land with enterprise buyers
Lead the sales enablement motion
Own enterprise onboarding and adoption, from first use through expansion
Develop customer proof: case studies, success stories, and industry examples
Own enterprise-facing web pages and funnel
Work across the full range of product marketing — launches, content, positioning — wherever the team needs it, not limited to

enterprise

WE'D LOVE TO HEAR FROM YOU IF YOU HAVE:

6+ years in product marketing, with strong B2B/enterprise experience (the focus, not a strict requirement for every year of

your background)

A track record building enterprise GTM from positioning through launch and enablement
Fluency with the sales motion — you've worked inside a sales cycle, not just alongside one
Experience working cross-functionally across product, growth, and sales
Comfort using AI tools to work efficiently — this is core to how the team operates
Strong storytelling and writing skills
Comfort with speed and ambiguity — priorities shift, and you move with them

WHILE NOT REQUIRED, IT’S AN ADDED PLUS IF YOU ALSO HAVE:

Experience in creative tech or design platforms
Experience with partner-led or channel-led enterprise growth

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop

their skills. If you’re excited about this role but your past experience doesn’t align perfectly with the points outlined in the

job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

At Figma we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions

allows our employees, our product and our community to flourish. Figma is an equal opportunity workplace - we are dedicated to

equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age,

citizenship, marital status, disability, gender identity/expression, veteran status, or any other characteristic protected by law.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the

interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require

accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to

have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without

disabilities.

Examples of accommodations include but are not limited to:

Holding interviews in an accessible location
Enabling closed captioning on video conferencing
Ensuring all written communication be compatible with screen readers
Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their

cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or

supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.

Role

Product Marketing Manager - Figma Weave (Tel Aviv, Israel)

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Weavy - Figma Weave

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