Senior Strategist (Strategic, Creative), Freelance UK Based

ABOUT KYRA Kyra is an enterprise influencer marketing platform working with brands like SharkNinja, Coach, H&M, Ray-Ban, and Converse. Our platform manages the full lifecycle — creator discovery, campaign management, content review, payments, analytics, and AI-powered intelligence across TikTok, Instagram, and YouTube. As a Strategist at Kyra, you’ll lead the development of platform-native campaign strategies that combine creative storytelling with measurable brand impact.. You’ll own the strategic direction from pitch through to post-campaign, turning insights into bold creative concepts that resonate across TikTok, Instagram, YouTube, and beyond. You’ll collaborate closely with Client Solutions, Campaign Management, Paid Media, and Business Development to deliver campaigns for two large enterprise accounts that are not only beautiful—but effective. This role is ideal for a beauty-savvy strategist who’s confident turning data into narrative, client goals into creative, and trends into opportunities. Reporting to: Strategy Director WHAT YOU’LL BE DOING 💡 Strategic Campaign Development * Handle the end-to-end development of campaign strategies—from audience profiling and creator casting logic to content formats, messaging, and performance KPIs * Work cross-functionally with internal teams to craft compelling platform-native campaign concepts that align with brand tone and commercial goals * Write high-quality briefs and strategic decks that inspire both clients and creators 📊 Insights, Data & Measurement Strategy * Define and refine measurement frameworks for success across CPV, ER, and platform-specific KPIs * Use first-party, platform, and audience data to inform targeting, creative direction, and optimisation * Partner with Paid Media and Client Solutions to interpret results and make strategic recommendations 🔍 Trend Forecasting & Cultural Analysis * Handle cultural listening, market research, and platform trend tracking within the beauty category * Translate emerging insights into actionable campaign ideas and brand opportunities * Support new business efforts by contributing trend insights and POVs for decks, pitches, and proposals 📞 Client Engagement & Strategic Advisory * Join client calls to present strategic recommendations and explain the “why” behind campaign decisions * Collaborate with Account and Campaign Leads to respond to briefs and evolve campaign strategy based on feedback * Act as the strategic lead across your client portfolio—building relationships rooted in value and clarity WHAT YOU BRING 🔑 Strategy Experience in the Creator Space * 4–6 years in strategy, planning, insights, or branded content—ideally in a creator, beauty, or social-first brand * Experience implementing / using AI tools into your workflows. * Deep knowledge of platform behaviours, content formats, and the creator economy across TikTok, Instagram, and YouTube 💄 TikTok Fluency * Deep understanding of TikTok culture, trend cycles, and platform-native audience behavior. * Able to translate brand identities into authentic, scroll-stopping creator content 📈 Data-Driven Thinking * Comfortable working with performance metrics, audience data, and platform insights * Ability to structure frameworks, make data actionable, and present performance narratives clearly ✍️ Creative & Commercial Acumen * Exceptional brief-writing, storytelling, and presentation skills * Strong client presence with the ability to articulate ideas confidently and drive strategy forward. What Makes You Stand Out * A hybrid thinker who blends logic with creativity, intuition with structure * Experience owning strategy across multiple live campaigns and strategic touchpoints * Passion for beauty, social culture, and pushing the boundaries of what creator content can do BENEFITS 🌎 We’re a remote-first team, giving you the flexibility to work from wherever you do your best work 🌴 Annual Time Off: 25 days PTO + bank holidays, 4 company-wide days off (Kyra Days), 3 wellness days, and paid sick leave each year 📚 Growth: Annual Learning & Development budget to invest in your skills. 💰 Rewards: Annual bonus scheme to recognise great work 🩺 Healthcare coverage for US-based team members AI is core to how we operate. Use it to elevate your work. But everything in your application should reflect your own judgement and experience. 💟 Support If you have a condition or require an adjustment to our interview process - please let us know so we can make adjustments to support you. Please note that when you submit an application or resume, your data will be processed in line with our privacy policy.

OVERVIEW If you’re obsessed with great creative, fluent in ad strategy, and ready to lead - this is your role. Dentology is one of the UK’s fastest-growing patient acquisition agencies, working exclusively with high-end cosmetic dental practices. We’re a 25+ person team spanning performance creative, paid ads, and lead conversion - and we’re one of the only dental marketing agencies with strategy, production, and post-production all under one roof. We create performance-driven creative that’s part of a full patient acquisition system - not a standalone asset. From high-production content shoots to paid campaigns and in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry. Now we’re hiring a Creative Strategist to lead the direction of our video content. This is a high-impact, cross-functional role where you’ll own content strategy across our Meta ad campaigns, script conversion-focused short-form videos, and coordinate with editors and media buyers to bring creative to life. You won’t be ticking boxes or filling in templates. You’ll be scripting, pitching, iterating, and optimising performance creative that drives real business outcomes - and doing it with world-class assets and a fast-growing team behind you. WHAT YOU’LL BE DOING * Own the creative vision for client campaigns - from first hook to final CTA. * Write conversion-focused briefs for high-production client content shoots and Dentology brand content. * Script short-form videos for Meta ads, building on proven hook frameworks and experimenting with new angles. * Analyse performance data to identify creative patterns, form hypotheses, and iterate winners. * Proactively pitch new creative formats (e.g. UGC, VO-led, carousels, testimonials, high-production, etc.) to test with clients. * Collaborate closely with editors and media buyers to ensure high-quality, on-time creative delivery. * Support Dentology’s own content strategy and help shape the agency’s brand storytelling. WHAT WE’RE LOOKING FOR * Proven experience in creative strategy - writing hooks, scripts, and briefs for performance content (Meta ads, video ads, landing pages, etc.) * Background in a fast-paced agency environment, ideally within DTC or e-commerce brands. * Deep understanding of Meta ad formats and what drives content performance. * Ability to interpret campaign data and translate insights into actionable creative direction. * Experience leading creative testing and iteration to identify and scale winning concepts. * Highly organised and proactive - able to manage multiple creative pipelines and timelines simultaneously. * Confident collaborating cross-functionally with editors, media buyers, and account managers to bring ideas to life. SUCCESS IN THIS ROLE 6 MONTHS * You’re leading the development of briefs across client content shoots. * You’ve developed a strong understanding of what creative formats perform best and why. * Editors and media buyers are fully aligned with your brief structure and delivery cadence. * You’re proactively testing new formats and beginning to build a repeatable creative engine. 12 MONTHS * You’re driving creative strategy across our largest high-spend, fast-moving accounts. * Your scripts are consistently producing top-performing content across the agency. * You’ve built scalable systems for briefing, coordination, and creative analysis. * You’re a core contributor to Dentology’s own brand content and creative direction. 18 MONTHS * You’re mentoring junior creatives and helping shape the evolution of our in-house creative systems. * You’re a key driver of client results through strategic testing and content direction. * You’re helping Dentology scale creative output without compromising quality or performance. * You’re playing a pivotal role in defining what high-impact creative looks like in this category. WHY JOIN DENTOLOGY? * Incredible client base – You’ll work with some of the fastest-growing and most ambitious dental practices and dental groups in the UK. * Real ownership – You’ll lead strategy, pitch new formats, and take full ownership of your creative lane. * High-quality assets – You’ll have access to best-in-class creative assets produced by our in-house content team. * Clear progression path – We are growing incredibly quickly, and there are tons of opportunities to step into senior roles, own new functions, and shape the creative department’s evolution. * Remote-first - Work from anywhere while staying tightly connected to a high-performance, fast-moving team.