
Prolific · United States
Head of Product Marketing US East Coast Prolific Prolific is not just another player in the AI space – we are the architects of the human data infrastruct...
Head of Product Marketing
US East Coast
Prolific
Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the
landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and
diversity of human-generated data that truly differentiates products and models.
The role
We're looking for a Head of Product Marketing to run product marketing as a discipline at Prolific. You'll own how we position,
message, and launch our products and participant capabilities to AI and Research customers - packaging platform, participant
supply, and services into coherent solutions that land across very different buying contexts.
This is a player-coach role. You'll manage a team of three PMMs – each embedded in different parts of the business – while staying
operational on the highest-stakes positioning and launches. You'll be the connective tissue between Product, Sales, and the
vertical marketing teams, ensuring we speak with one voice about what Prolific does and why it matters.
You'll need to operate across very different buying contexts: technical AI teams evaluating data integration pipelines, academics
navigating data quality and funding questions, and enterprise buyers building business cases. If you're energised by growing a PMM
function in a world of complexity, this will be a good fit.
What you’ll be doing in the role
and sales enablement
on
predictable and effective
narratives and sales enablement materials
What you’ll bring to the role
build trust with technical and commercial leaders
with multi-stakeholder buyer journeys
Why Prolific is a great place to work
We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection
of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate,
nuanced, and aligned AI systems.
We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human
perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning
itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us
will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for
groundbreaking research.
Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture. At Prolific, our
compensation packages for eligible roles include base salary, equity, and benefits. Many roles also include the opportunity to
earn a cash variable element, such as a bonus or commission. Each job posting shows a salary range that reflects the minimum and
maximum target for new hires, based on the role’s location as well as your skills, experience, and relevant education or training.
You can check the job posting’s subtitle to see where the position is based. Your recruiter will also be happy to share the
specific salary range for your preferred location during the hiring process.
For pay transparency, the base salary range for this full-time role in New York is $180,000 - $230,000 per annum.
Links to more information on Prolific
Benefits
External Handbook
Website
Youtube
Privacy Statement
By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization
planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process
your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific
use of your personal information.
MKTQ327R31 The Director, Americas Field Marketing, will lead the transformation of field marketing from event-centric to pipeline-obsessed, driving measurable revenue impact across half of our Americas business for Digital Natives, Startups, Retail, Communications, Media and Gaming, LATAM, and Canada business units. This role reports to the VP of Americas Marketing and owns the pipeline-generation strategy and execution, driving the next evolution of field marketing through data-driven program optimization, innovative demand generation, and scalable growth systems and processes. You'll hire and lead a high-performing team that treats every dollar spent as an investment in a measurable pipeline, moving beyond traditional event metrics to focus on conversion rates, deal velocity, and revenue attribution. The impact you will have: * Pipeline Ownership: Deliver measurable pipeline targets with full accountability for lead-to-revenue conversion across regulated industries * Data-Driven Strategy: Help build Americas field marketing strategy based on rigorous ROI analysis, pipeline attribution, and predictive analytics * Program Evolution: Transform team from event-focused to full-funnel demand generation, creating integrated campaigns that drive pipeline at every stage * Conversion Optimization: Implement testing frameworks and optimization processes that continuously improve conversion rates from awareness to closed-won * Revenue Attribution: Use pipeline attribution and reporting to directly connect field marketing investments to revenue outcomes * Scalable Systems: Design repeatable, scalable programs and processes that generate predictable pipeline growth in a hyper-growth environment * Cross-Functional Excellence: Drive seamless handoffs between marketing and sales with SLA-driven lead management and pipeline acceleration programs * Team Development: Build and mentor a team of pipeline-focused field marketers who understand the full customer journey and revenue impact What we look for: * Pipeline Expertise: 10+ years managing field programs with direct pipeline accountability and proven track record of exceeding revenue targets * Data & Analytics: Advanced proficiency in pipeline attribution, conversion analysis, and ROI optimization using SFDC, Tableau, and marketing automation platforms * Hyper-Growth Experience: 7+ years scaling field marketing programs in fast-growing tech companies, with experience managing large budgets ($2M+) and demonstrating clear ROI * Team Leadership: 5+ years building and leading high-performing field marketing teams with pipeline accountability * Revenue Operations: Deep understanding of demand generation funnels, lead scoring, sales processes, and revenue operations in B2B environments * Innovation Mindset: Proven ability to create breakthrough programs beyond traditional events—digital experiences, account-based campaigns, and omnichannel strategies * Systems & Process: Experience implementing scalable marketing operations, lead management systems, and cross-functional workflows * Stakeholder Management: Strong partnership skills with sales leaders, with the ability to speak their language around pipeline, conversion, and revenue impact Pay Range Transparency Databricks is committed to fair and equitable compensation practices. The pay range(s) for this role is listed below and represents the expected base salary range for non-commissionable roles or on-target earnings for commissionable roles. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to job-related skills, depth of experience, relevant certifications and training, and specific work location. Based on the factors above, Databricks anticipated utilizing the full width of the range. The total compensation package for this position may also include eligibility for annual performance bonus, equity, and the benefits listed above. For more information regarding which range your location is in visit our page here. Zone 1 Pay Range $223,400—$307,100 USD Zone 2 Pay Range $201,000—$276,450 USD Zone 3 Pay Range $189,800—$261,050 USD Zone 4 Pay Range $178,700—$245,750 USD About Databricks Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook. Benefits At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region click here. Our Commitment to Diversity and Inclusion At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics. Compliance If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.
VP of Marketing Prolific Prolific is not just another player in the AI space – we are the architects of the human data infrastructure that's reshaping the landscape of AI development. In a world where foundational AI technologies are increasingly commoditized, it's the quality and diversity of human-generated data that truly differentiates products and models. The role This is a rare opportunity to shape a category-defining marketing engine for a platform at the forefront of AI. You’ll lead how Prolific is positioned and adopted by frontier AI labs and enterprise customers, while continuing to scale our research business and global participant ecosystem. At a pivotal stage of growth, this is a hands-on leadership role. You’ll define and execute a clear, commercially-driven marketing strategy that strengthens our enterprise B2B motion, sharpens our market positioning, and drives pipeline and revenue. You’ll build, evolve, and lead a globally distributed team across the full breadth of marketing, including enterprise B2B (core focus), product marketing, brand, growth, and marketing operations- alongside B2C growth for our participant ecosystem. This role requires a balance of strategic thinking and execution: someone who can operate at a high level while also rolling up their sleeves to build, test, and scale what works. What you’ll be doing in the role * Set and execute an integrated marketing strategy aligned to company goals, with a strong focus on enterprise B2B growth * Build, restructure, and scale the marketing organisation, including team design and operating model * Establish rigorous performance management across demand generation and growth: pipeline, attribution, CAC/LTV, expansion, and ROI * Develop and scale a high-performing B2B demand engine (ABM, field marketing, enterprise GTM) targeting AI labs and large organisations * Lead product marketing and positioning, creating clear, differentiated narratives across a complex product and customer landscape * Partner closely with sales to strengthen sales enablement and land-and-expand motions * Drive cross-functional go-to-market execution, including launches and expansion into new customer segments * Build Prolific’s brand awareness and category presence, ensuring we are top-of-mind for AI and research leaders What you’ll bring to the role * 10+ years leading and scaling marketing in high-growth tech or scale-up environments * Proven ownership of a full-stack B2B marketing function, spanning multiple disciplines * Track record of building and executing strategies that drive pipeline and revenue growth * Experience operating in enterprise B2B environments, ideally with complex or technical products * Exposure to AI, developer, or data-driven ecosystems strongly preferred Skills and Approach * Deep B2B marketing expertise, particularly in demand generation, ABM, and enterprise GTM * Ability to translate complex products and markets into clear, differentiated positioning * Strong understanding of sales enablement and land-and-expand models * Commercial and analytical mindset, with a focus on pipeline, revenue, and ROI * Comfortable operating at both strategic and hands-on levels in fast-moving, ambiguous environments * Builder mindset, with experience creating structure and processes from first principles * Evolve marketing to be more AI-forward and scalable, leveraging new tools and approaches to increase speed, insight, and impact across the team Leadership * Proven ability to build, lead, and develop high-performing, multi-disciplinary teams * Experience overseeing product marketing and brand, even if not your core background * Strong operator who brings clarity, structure, and alignment to complex organisations * Comfortable acting as a builder and change agent, not just an optimiser Why Prolific is a great place to work We've built a unique platform that connects researchers and companies with a global pool of participants, enabling the collection of high-quality, ethically sourced human behavioral data and feedback. This data is the cornerstone of developing more accurate, nuanced, and aligned AI systems. We believe that the next leap in AI capabilities won't come solely from scaling existing models but from integrating diverse human perspectives and behaviors into AI development. By providing this crucial human data infrastructure, Prolific is positioning itself at the forefront of the next wave of AI innovation—one that reflects the breadth and the best of humanity. Working for us will place you at the forefront of AI innovation, providing access to our unique human data platform and opportunities for groundbreaking research. Join us to enjoy a competitive salary, benefits, and remote working within our impactful, mission-driven culture. Links to more information on Prolific Benefits External Handbook Website Youtube Privacy Statement By submitting your application, you agree that Prolific may collect your personal data for recruiting and global organization planning. Prolific's Candidate Privacy Notice explains what personal information Prolific may process, where Prolific may process your personal information, its purposes for processing your personal information, and the rights you can exercise over Prolific use of your personal information.
If you have a proven track record in marketing, as well as the leadership skills to take charge of a fast-moving marketing department with a global reach, then you might just be the exceptional individual we’re looking for. In this role you’ll need both the creativity and the analytic skills to drive performance marketing and distribution marketing. Not only will you need the confidence to discuss high-level strategy with senior leadership, you’ll also need the grit and backbone to lead from the front and take a hands-on approach to project implementation. IN THIS ROLE YOU WILL * Develop and lead a commercially focused, value-adding marketing function, in alignment with overall business goals. * Propose new approaches, and execute high-performance marketing strategies, balancing performance marketing and brand initiatives. * Drive innovation by integrating emerging practices, technologies, and trends to optimize brand awareness and maintain a competitive edge. * Lead all marketing sub-departments in delivering impactful campaigns and initiatives, optimizing current practices and finding new opportunities to enhance effectiveness and efficiency. * Oversee management of user acquisition channels (organic, cross-promotion, paid) to address challenges and leverage opportunities across various user inflow sources. * Serve as a key contributor to senior leadership discussions, providing valuable insights to strategies and ensuring marketing's alignment with company priorities. * Translate the company’s needs into effective marketing strategies and distribution approaches. * Foster a proactive, solution-oriented team culture focused on accountability, collaboration, and professional growth. WHAT WE’RE LOOKING FOR * Strong expertise in performance marketing, with a proven ability to balance data-driven decision-making and creative execution. * Deep understanding of the games industry and the ability to connect creative efforts with measurable business results. * Exceptional leadership and team-building skills, capable of fostering collaboration and cohesion within marketing teams and cross-functional departments. * Strategic thinker with a hands-on approach; willing to roll up sleeves to drive results and implement solutions. * Excellent communication and presentation skills. * Analytical mindset with the ability to evaluate performance metrics and continuously optimize for cost efficiency and maximum value. YOUR EXPERIENCE * Proven track record of leading and scaling marketing teams in the games industry, specifically in the mobile games industry. * Extensive experience in performance marketing, including managing campaigns across diverse user acquisition channels. * Demonstrated ability to develop innovative approaches and implement emerging practices, technologies, and trends. * Senior leadership experience with a history of contributing to high-level strategic discussions and decision-making. * Experience in building and managing integrated marketing teams that deliver results in a collaborative, solution-oriented environment. * Familiarity with managing budgets, evaluating ROI, and ensuring compliance with company governance standards. WHAT WE OFFER * Employment relationship with a legal entity within Outfit7 Group (taking into consideration the specifics of candidate location and preferences) for an indefinite period of time, with a six-month probationary period. * Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment. * Participation in attractive projects. * Development opportunities through training, seminars, and conferences. * Choice of sports, fitness, educational, and entertainment activities outside of work. * Flexible working hours. * 24 days of paid vacation.