Lifecycle Marketing Manager

At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products. We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact. This position is for an existing vacancy. Roofr is seeking a Lifecycle Marketing Manager to own the full customer journey, from acquisition through expansion, with a bias toward execution and a sharp eye for what drives engagement and revenue. This is a highly hands-on role: you’re comfortable owning the build and execution, not just the strategy. As a technical and creative marketer, you’ll lead end-to-end lifecycle efforts across email, SMS, in-app messaging, sales sequences, and nurture drip flows, supporting contractors at every stage of their journey with Roofr. You’ll work cross-functionally with Revenue, Content, Product Marketing, Data and Growth teams to ensure campaigns are deeply segmented, data-driven, and tied to key business outcomes. What You’ll Get to Do: * Own, map and continuously improve Roofr's customer lifecycle, identifying trends, drop-off points, and behavior-based triggers. * Partner with marketing and revenue teams to translate insights into funnel-specific campaigns that drive activation, retention, and revenue growth. * Build and optimize multi‑touch, behavior‑driven lifecycle campaigns via email, SMS, in‑app messaging, sales sequences, and drip flows. Use segmentation, A/B testing, and performance analysis to iterate and improve results over time. * Collaborate cross-functionally with Growth, Content, and Product Marketing to test messaging, creative assets, and conversion touchpoints. * Partner with Revenue Ops/Data teams to ensure clean, actionable customer and campaign data for effective automation and personalization. * Own campaign reporting and analytics across HubSpot, Amplitude, GA4, and Pendo, tracking activation, engagement, retention, and upsell metrics, and translating findings into actionable optimizations. What You’ll Bring to the Role: * 4+ years of experience in lifecycle marketing, email marketing, or marketing operations/automation in a startup SaaS environment. * Demonstrated success building, launching, and optimizing cross-channel customer journeys. You’re comfortable owning the build, not just the design. * Experience supporting both PLG and sales-assisted growth motions, from activation sequences and usage-based triggers to expansion, upsell, churn prevention, and retention programs that support a fast-moving sales funnel. * Hands-on experience with tools such as HubSpot, Amplitude, Pendo, Customer.io, or similar. * Deep understanding of email, SMS, and in-app messaging best practices, segmentation, and experimentation, including designing, running, and interpreting your own lifecycle tests. * Strong analytical skills with experience translating product usage and behavior data into actionable lifecycle strategies. * Excellent communication and collaboration skills to drive alignment across teams. * Proven use of AI tools in your day-to-day workflow, across content creation, campaign analysis, and optimization, to move faster, iterate more, and surface insights. Bonus Points (Optional): * HubSpot Marketing Certification. * Basic knowledge of HTML for email building and troubleshooting. * Familiarity with predictive modeling concepts such as churn scoring, propensity to buy, LTV segmentation, and how to activate those signals in lifecycle campaigns. * Experience working with data teams to pipe product usage and behavioral data into marketing tools (e.g., HubSpot) for segmentation, automation, and reporting. * Familiarity with the SMB customer journey, the nuances of high-volume, fast-moving sales funnels, and how lifecycle marketing contributes to pipeline and expansion revenue. Compensation Range: $110,000.00 - $125,000.00 base CAD Our compensation ranges are built using multiple market benchmarks and reflect both the scope of the role and current market data. While many hires fall within the beginning to midpoint of the band to allow for growth over time, we tailor offers based on each candidate’s experience, seniority, and demonstrated impact. 🏠 What we offer (US + Canada) When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career: 🏝️ Vacation/Paid Time Off: * 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2! * 1 Friday off per month (we call those our laundry days!) * Company wide paid shutdown for the week between Christmas and New Years * Flexible time off * 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada * RRSP/401k match * Generous Parental Leave policy 🤝 Perks: * We host an annual company retreat with great team building activities * Ample learning and development opportunities to continue growing your career * Home office setup stipend * Internet and phone allowance * Remote first culture * Weekly Friday paydays! 🤖 AI Notice At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you. Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too. And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️ ⚠️ Important Notice We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls. To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers [https://roofr.com/careers]. If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com. Your safety and security are important to us — thank you for your vigilance! Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.

Title: Lifecycle Marketing Manager Location: Austin, TX   Reporting to: Sr. Manager, Lifecycle Marketing  About Hippo:  Hippo was built on a promise: make homeownership effortless. Nearly a decade later, that mission still drives us. We use technology and data to help our customers stay ahead of problems and protect what matters most.   Today, that same tech-native approach powers our work beyond homeowners. Hippo operates as a diversified carrier platform, partnering with MGAs to deliver tailored program solutions that help them grow and deliver better customer experiences. Behind that work is a team that values ownership, curiosity, collaboration, and continuous improvement.  If you're energized by building what's next, we'd love to meet you.  About This Role:  We're looking for a Lifecycle Marketing Manager to be the connective tissue behind our lifecycle marketing programs. This role owns the operational backbone that lets our campaigns run smoothly, compliantly, and on accurate data — coordinating with Legal on approvals, managing reporting requests from stakeholders, and maintaining the health of our ESP (email/SMS/push platform) data and systems.  This role sits inside Lifecycle Marketing and is purpose-built around the operational, compliance, and data workflows that keep our campaigns running, with marketing operations and governance at its core.  About You:   You're a brand-first content marketer who knows how to turn organic growth strategy into content that actually earns attention — a storyteller who can take even the most complex topic and make it feel effortless to understand. You bring the discipline of a project manager to the creativity of a writer, hitting every deadline without ever letting quality slip. For you, voice, tone, and creative integrity aren't a checklist to clear — they're the whole point, and it shows in every piece you touch. You write and direct copy that sounds unmistakably like Hippo, and you have the editorial instincts to dig into industry trends and shape direction that speaks to multiple audiences while still driving the business forward. You move easily between agencies, designers, product marketers, and communications teams, translating a shared vision into work that holds together across every touchpoint. You're growth-minded at your core, always looking to what the data says and using it to sharpen what comes next. And when the work has to hold up in a regulated environment — legal reviews, compliance checks, the works — you're the person who can navigate that with confidence instead of friction.   What You'll Do:  Cross-Functional Campaign Support  * Coordinate the operational logistics around campaign launches — approvals, QA checklists, data validation — without owning creative strategy or campaign timelines (that stays with the lifecycle marketing strategists/managers)  * Act as the point person other teams go to when they need something from lifecycle marketing (data, reporting, compliance status), keeping the core team focused on strategy and execution  Reporting & Stakeholder Requests  * Own the intake and triage process for reporting and campaign requests from internal stakeholders (leadership, sales, product, finance)  * Build and maintain recurring reporting workflows so standard requests are self-serve or fast to fulfill  * Partner with Analytics/BI to ensure lifecycle marketing metrics are accurate, consistently defined, and audit-ready  * Translate raw campaign data into clear, decision-ready summaries for non-marketing stakeholders  * Keep stakeholders informed on campaign status and launch timing, providing clear, proactive updates so teams downstream (sales, CX, product, etc)  ESP & Data Management  * Manage day-to-day data hygiene, segmentation logic, and list management within the ESP(s) [ex. Braze, Customer.io, Iterable]  * Own data governance for lifecycle marketing: suppression lists, consent/preference data, field mapping, and integration health between the ESP and upstream data sources (CRM, CDP, data warehouse)  * Troubleshoot data discrepancies and system issues that affect campaign targeting or reporting accuracy  * Maintain documentation of data schemas, naming conventions, and workflows so the system stays auditable and scalable  Legal & Compliance Coordination  * Serve as the primary liaison between Lifecycle Marketing, Content and Legal/Compliance for campaign reviews, approvals, and sign-offs  * Track copy and content review requests through to resolution, ensuring nothing stalls in the queue and deadlines are met  * Maintain a clear record of approved language, disclosures, and compliance requirements so the team isn't re-litigating the same questions campaign after campaign  * Flag regulatory or compliance risk areas proactively (ex. TCPA, CAN-SPAM, CCPA/state privacy law considerations) before they become blockers  Must Haves:   * 3-5 years in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing + data/compliance role  * Hands-on experience with at least one major ESP (Braze, Customer.io, Iterable, Salesforce Marketing Cloud, etc.)  * Comfort working directly with Legal/Compliance stakeholders and translating legal requirements into marketing-team practice  * Strong data literacy — comfortable in spreadsheets, SQL a plus, and confident building/maintaining reporting dashboards  * Excellent organizational instincts, eagerly applied to marketing operations and governance  * Clear, low-ego communicator who can manage multiple stakeholder requests without dropping details  Benefits and Perks  Hippo treats its team members with the same level of dedication and care as we do our customers, which is why we’re fortunate to provide all of our Hippos with:  * Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP).  * Equity - This position is eligible for equity compensation.  * Training and Career Growth - Training and internal career growth opportunities.  * Flexible Time Off - You know when and how you should recharge.  * Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers.  * Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees.  Hippo is an equal opportunity employer, and we are committed to building a team culture that celebrates diversity and inclusion. Hippo’s applicants are considered solely based on their qualifications, without regard to an applicant’s disability or need for accommodation. Any Hippo applicant who requires reasonable accommodations during the application process should contact the Hippo’s People Team to make the need for an accommodation known.    Hippo CCPA [https://s3-us-west-2.amazonaws.com/hippo-document-prod/legal+/HIPPO-HRPrivacyNotice.pdf]