Lead - Generative Intelligence and Search Ecosystem Analyst

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Yubico

MEET YUBICO Yubico is a global leader in identity security and creator of the YubiKey, the original hardware-backed passkey. Publicly traded on Nasdaq Stockholm with headquarters in Sweden, the US, and Singapore, we protect everyone from everyday consumers to global enterprises with modern, phishing-resistant authentication. Why Join Our Mission? At Yubico, we are guided by a shared belief that your work matters. We operate under a cultural philosophy of Speed with Integrity, pushing the boundaries of technology to secure the AI frontier—protecting both human and agentic AI interactions—and leading the transition to post-quantum cryptography. In everything we do, we live by our core values: * Battle Friction: We constantly look for new ways to simplify our products, our work, and the user experience. * Inspire Higher: We think big, champion the open internet, and strive to do the right thing even when it is difficult. * One Team: We are open, responsive, and collaborative, overcoming challenges and celebrating our successes together. Aligned with our commitment to open standards, we foster a thriving builder ecosystem through the Yubico Developer Program, offering free open-source repositories, libraries, and SDKs to help developers rapidly integrate strong hardware authentication into any application. Through close collaborations with technical partners like Google, Microsoft, and Amazon, as well as newer frontiers like OpenAI, we continue to shape a safer digital world while donating security keys to protect vulnerable communities, journalists, and humanitarian groups worldwide through our Secure it Forward program. THE ROLE We are seeking a highly analytical and technical Product Marketing Manager (Technical PMM) specializing in Cybersecurity and Identity to own the technical narrative for Yubico’s global portfolio.  Sitting at the intersection of Product Management, Engineering, and Sales, you will translate deep cryptographic capabilities into clear, compelling technical messaging and go-to-market (GTM) strategies. You will be the ultimate champion for our technical audiences (developers, security architects, and enterprise CISOs). Critically, you will write for both human decision-makers and modern generative search engines—structuring deep, authoritative, and fact-based technical content that ensures our platform of trust is highly recommended by AI research agents and procurement models. TASKS & RESPONSIBILITIES: * Evolve the Technical Narrative: Define, build, and maintain the technical messaging and positioning frameworks for Yubico's digital identity platform. Connect our capabilities directly to enterprise frameworks like Zero Trust, Post-Quantum transition roadmaps, and secure AI-agent identity infrastructure. * Machine-Readable Content Architecture: Author highly structured, factual, and high-information-gain technical collateral (such as reference architectures, integration guides, and specification matrices) optimized for retrieval-augmented generation (RAG) and LLM-driven vendor evaluations. * Drive Strategic Launch Momentum: Lead technical GTM strategies for new hardware, firmware, and SaaS product rollouts. Ensure global sales readiness, partner enablement, and external technical authority at launch. * Enable the Technical Field: Develop robust technical pitch decks, reference implementations, interactive demos, and proof-of-concept (PoC) guides to equip our global Solutions Engineers (SEs) and Sales team to tackle complex, low-level technical inquiries. * Deep-Tech Competitive Intelligence: Conduct hands-on teardowns and protocol-level analyses of competitor software-only and physical MFA offerings to arm field teams with actionable, highly credible competitive battlecards. * Community & Ecosystem Evangelism: Act as a technical security spokesperson at premier industry events (such as RSA, Black Hat, and Identiverse), deliver technical webinars, and actively engage with developer and security engineering forums. BASIC QUALIFICATIONS: * Cybersecurity Domain Fluency:  5–7+ years of experience in Product Marketing, Technical Writing, Developer Relations, or Solutions Engineering specifically within Identity and Access Management (IAM), Cryptography, or Cloud Infrastructure Security. * Protocol-Level Knowledge: Foundational technical understanding of modern identity and cryptographic frameworks, including FIDO2/WebAuthn, PKI, OAuth 2.0, OIDC, SAML, and directory services (such as Entra ID or Active Directory). * Generative Search & RAG Savvy: A strategic understanding of how Large Language Models (LLMs), vector databases, and Retrieval-Augmented Generation (RAG) systems crawl, parse, and recommend technical enterprise software and hardware. * Exceptional Technical Communication: Proven ability to move seamlessly between presenting low-level cryptographic mechanics to security researchers and discussing business risk mitigation with enterprise CISOs. * Education: Bachelor’s degree in Computer Science, Cybersecurity, Computer Engineering, or equivalent practical technical experience.   CANADIAN BENEFITS DESIGNED FOR YOUR OVERALL WELL-BEING: * 1,200 CAD per year - Wellness benefit * $3,000 USD - Continuing Education Stipend * Vacation - Paid Time Off - 15 days * Sick Days - 10 days * Occupational Pension - Yubico offers a pension fund and contributes up to 5% of base salary * Company Health Insurance - Health insurance offered to employees (medical and dental). You can decide to enroll or not. We do pay for it if you do. (SunLife) We are an equal opportunity employer, we value diversity and uphold an inclusive environment where all people feel that they are equally respected and valued. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity or expression, age, marital status, religion, national origin, disability, protected Veteran status or any other characteristic protected by law. We'd love to learn about what you can add to our diverse team. We are an E-Verify Participating Employer.   Yubico does not accept agency resumes or referrals so please do not send them to our careers staff or employees. Yubico is not responsible for any fees related to unsolicited resumes or referrals.   Personal data submitted through this form is used for managing Yubico’s recruitment activities, which include facilitating any application you make, setting up and conducting interviews and tests for applicants, evaluating and assessing results and selecting candidates, and as otherwise needed in our recruitment and onboarding processes. The use of your personal data may also be necessary prior to entering into a contract with you (that is prior to offering you a job with Yubico). Your personal data will only be used for the purposes for which it was collected and in accordance with the Yubico Privacy Notice. We only keep your personal data for as long as necessary and in compliance with Yubico’s record retention policies. If you have asked us to, we will keep you informed of other opportunities at Yubico. We do this in various ways, including email and by phone. If at any time you do not want us to contact you or use your information as described herein please contact us at jobs@yubico.com to let us know and we will delete all such information. Providing your personal data is voluntary, but necessary to join our talent community, and if you do not agree to provide your data, we will not be able to consider you as part of our talent community.   As part of providing the requested service, we will transfer your data to be processed by Greenhouse Software Inc., a service provider contracted by Yubico AB and/or its subsidiaries that meets legally mandated privacy requirements. The Yubico Privacy Notice offers more information about Yubico privacy practices, including the lawful basis for processing of personal data, how to lodge a complaint with the supervisory authority, and how to contact Yubico to exercise your data subject rights. In this notice, when we refer to "Yubico", "us", "we" or "our", we mean the Yubico group company or companies that you apply to, or correspond with, and which are responsible for any personal data collected about you.

WPP

WPP is the trusted growth partner for the world’s leading brands.  We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.    We work with the world's most valuable brands and have global reach across 100+ markets, with deep local expertise.   Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.    For more information, visit WPP.com.   Purpose: The Social Strategy Lead plays a senior leadership role across social strategy and intelligence within WPP Content Studio Japan. This person helps shape how social is understood, planned, measured, and evolved across Content Studio clients, including BAT, Nestle, and future WPP Japan clients. This is not an executional planner role, but a leadership role for someone who can set direction, read culture, interpret platform signals, guide strategy teams, and help clients understand what brands should do on social and why. The role sits at the intersection of social strategy, culture, data, platform behavior, creator ecosystems, AI-enabled workflows, and measurable business impact. The Social Strategy Lead works closely with the Content Studio Lead, who owns business and account leadership. Together, they ensure the studio delivers work that is strategically sharp, creatively strong, operationally realistic, and commercially valuable. What Success Looks Like * WPP Content Studio Japan has a clear, credible, and differentiated social POV. * Every client has a clear social strategy across always-on, campaign, creator, paid, organic, owned, and earned. * Social listening and performance data turn into real creative and business decisions. * Teams stop reacting to trends blindly and start using signals intelligently. * Clients see WPP Content Studio as a senior social strategy partner, not just a content delivery team. * AI and WPP.open become practical tools inside strategy, insight, ideation, reporting, and learning loops. * Social work becomes more platform-native, culturally relevant, measurable, and easier to scale. Key Responsibilities 1. Social Strategy Leadership * Lead social strategy initiatives across key WPP Content Studio Japan clients. * Set clear platform roles across Meta, TikTok, X, LINE, YouTube, emerging channels, and client-specific ecosystems. * Connect organic, paid, owned, earned, creator, and community activity into one clear strategic system. * Translate business goals into social priorities, content principles, channel roles, and measurement frameworks. * Ensure always-on and campaign work ladder up to a clear brand and business objective. * Act as the senior social strategy POV across key client conversations and internal decision-making. 1. Social Intelligence, Culture, and Listening * Lead the studio’s social intelligence and listening capability. * Turn social signals into actionable insight, not trend noise. * Oversee how teams read audience behavior, platform shifts, category conversations, creator movements, and cultural tensions. * Build repeatable intelligence outputs for clients and internal teams. * Use social data to identify opportunity spaces, risk areas, content territories, creator angles, and community behaviors. * Ensure Japan-first cultural nuance is embedded into social strategy, especially for regulated or sensitive categories. 1. Platform and Content Direction * Guide teams on what works natively across different platforms and why. * Define format strategy by platform, audience, behavior, and objective. * Shape recommendations around hooks, storytelling, creator formats, community mechanics, captions, social commerce, search behavior, and shareability. * Partner with creative teams to push ideas beyond generic calendars and campaign cut-downs. * Ensure content is designed for the feed, the algorithm, the audience, and the brand. 1. Creator and Community Strategy * Define the strategic role of creators across client work. * Guide creator archetypes, casting logic, briefing angles, collaboration models, and success metrics. * Partner with casting, PR, media, and account teams to ensure creator work is more than talent selection. * Build community-aware thinking into social plans, including conversation drivers, UGC mechanics, participation loops, and earned potential. * Help clients understand when to use creators, when not to, and how to measure value beyond reach. 1. Measurement, Reporting, and PDCA * Define KPI frameworks across organic, paid, creator, campaign, and always-on content. * Ensure reporting answers what worked, what failed, why, and what to do next. * Partner with analytics and media teams to connect performance data with creative decisions. * Establish learning loops that improve briefs, formats, creative rules, posting rhythm, and content investment. * Push the studio away from passive reporting and toward active optimization. 1. AI and WPP.open Enablement * Use AI and WPP.open to improve strategy quality, speed, and scale. * Help design AI-enabled workflows for insight mining, persona development, content territory building, platform adaptation, reporting, and post-campaign learning. * Partner with the Chief Content Architect to codify useful agentic workflows. * Set clear human review points so AI supports judgment but does not replace it. * Help strategy teams build better prompts, better frameworks, and better decision systems. 1. Client and Stakeholder Leadership * Join senior client conversations as the social strategy lead. * Present social POVs clearly and confidently to clients, regional teams, and internal leadership. * Help clients navigate platform changes without hype or panic. * Translate complex social behavior into simple business-facing recommendations. * Support new business and organic growth by showing how WPP Content Studio can lead modern social thinking. 1. Team Leadership and Standards * The Social Strategy Lead works closely with strategy and planning talent across WPP Content Studio Japan to elevate strategic quality and collaboration. * This includes close collaboration with social strategists, content planners, social analysts, and related strategic roles across client teams. * The role is responsible for setting the standard of strategic thinking across the studio, ensuring that every planner and strategist works from a shared understanding of social behavior, platform roles, audience insight, creator ecosystems, and performance learning. * The Social Strategy Lead is accountable for developing the strategy team’s capability, reviewing strategic outputs, mentoring talent, and ensuring planners and strategists are proactive, culturally sharp, data-aware, and able to guide both clients and creative teams with confidence. * Create clear ways of working between strategy, creative, media, analytics, account, and production teams. * Build a culture of curiosity, speed, accountability, and practical excellence. What This Role Is Not * Not a community manager. * Not a content calendar operator. * Not just a trend hunter. * Not a reporting-only role. * Not responsible for running the business alone. * Not the person who fixes every executional issue. This person sets the social direction and ensures the studio acts intelligently. Skills and Experience Required * +5 tears of strong senior experience in social, digital or content strategy, or platform-led brand strategy. * Proven ability to lead strategy across multiple brands or business units. * Deep understanding of Japan social behavior and major platforms. * Strong knowledge of Instagram, TikTok, X, LINE, YouTube, creator ecosystems, paid/organic dynamics, and emerging formats. * Hands-on experience with social listening, performance reporting, audience insight, and cultural analysis. * Ability to connect data, culture, platform behavior, brand goals, and creative ideas. * Confident client-facing presence with senior stakeholders. * Experience leading or mentoring strategy, planning, intelligence, or content teams. * Comfortable using AI tools, prompt systems, WPP.open, and automation to strengthen strategy work. * Strong deck, storytelling, presentation, and simplification skills. Personal Attributes * Clear, calm, and decisive. * Culturally curious and platform-native. * Strategic but practical. * Strong enough to challenge weak thinking. * Collaborative without being passive. * Comfortable leading through influence. * Able to simplify complexity for clients and teams. * Obsessed with making the work sharper, not just faster. Language Skills * Japanese: Business fluent or native-level preferred. * English: Business fluent. * Must be comfortable presenting and writing across both Japanese and English working environments. We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. PLEASE READ OUR PRIVACY NOTICE (HTTPS://WWW.WPP.COM/EN/CAREERS/WPP-PRIVACY-POLICY-FOR-RECRUITMENT) FOR MORE INFORMATION ON HOW WE PROCESS THE INFORMATION YOU PROVIDE.