Senior Director of Creative Apparel Marketing

On

IN SHORT: At On, we believe in the power of storytelling. Whether it's celebrating the achievements of our athletes, the passions of our communities, or the innovation behind our products – our stories captivate and inspire. Our Creative Studio is at the heart of it all, shaping campaigns that leave a lasting impact. We’re looking for a highly experienced storyteller to craft copy and to concept industry-leading creative across our global campaigns. As Senior Copy Lead, you’ll work closely with Creative Directors and Art Directors to deliver impactful concepts and stories across channels. The ideal candidate is an expert conceptual storyteller with a deep understanding of channel best practices and leadership experience.  You strive for creative excellence in every brief, and thrive in a fast-paced environment. You enter the creative process with foresight, identifying potential issues before they arise. You have a love of craft, and immerse yourself in global subcultures. You confidently navigate the creative journey from beginning to end: from strategic foundations, moving through significant conceptual development and production, and culminating in the final rollout. The Senior Copy Lead - Running will report to the Head of Creative - Running in the Creative Studio. YOUR MISSION: * Partner with Art Director to concept and execute innovative campaigns across all channels, bringing big ideas to life from briefs big and small. * Confidently and articulately present creative ideas based on strategy and insights. * Deliver concepts, films, OOH, and 360 campaigns with obsessive craft on ambitious timelines. * Uphold and evolve On's distinctive voice, ensuring it remains fearless and unconventional. * Lead creative in the Run category to success, fostering a sense of bravery and dedication within your team, ensuring they are motivated, inspired, and consistently delivering bold, original and inventive concepts and distinctive tones of voice for campaigns and projects. * Manage multiple high-priority campaigns simultaneously, making sound creative decisions independently in a fast-paced environment. * Exemplify leadership in creative, championing the On Spirits, and actively contributing to company culture and events. YOUR STORY: * A dynamic, experienced copywriter with 6+ years of experience as a creative championing big ideas on global advertising and/or marketing campaigns, brand side or at an agency. * A passionate storyteller with a portfolio spanning film scripts, manifestos, OOH, and disruptive activations. * Deep understanding of global digital user journeys and how to leverage touchpoints to drive meaningful action. * Experience challenging the status quo and navigating complex stakeholder environments to deliver commercial results. * Comfortable leading high-impact initiatives that significantly influence the business and brand trajectory. * You know how to lead and inspire within your team, identify underlying issues and root causes, and seek solutions to problems. * You have a deep love for, and experience in, culture, fashion, and performance sports. YOUR TEAM: On’s Brand Studio is an award-winning internal studio aiming to challenge world-leading creative agencies. At our core, we tell compelling stories and bring experiences to life. We channel the energy and global nature of the brand into our daily work and you can help us continue our fantastic run of successes. If you’re bursting with original ideas and have the drive and experience to see them realized, this is the team for you. What We Offer: On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

On

AT A GLANCE You are the Senior Director of Apparel Marketing, reporting directly into the CMO. Your mission is to be the direct brand partner to the Creative Director of apparel, inspire teams across On, champion our culture, and be recognized as a guardian of the Apparel brand portfolio and strategic direction, ensuring all Marketing efforts in Apparel align with the main On priorities, influenced by the external global landscape. * Work Focus: You will define and lead the function-wide brand strategy for Apparel, overseeing multiple complex and strategic initiatives with a core focus on Apparel. This role demands enterprise-level strategic expertise and has a critical, systemic impact throughout On. * Decision-making: You are experienced at driving high-level decisions, acting as the decision maker for the Apparel Brand Management function and playing a key role in executive decision-making. * Scope: Projects and initiatives under your direction have a strategic impact on On’s entire portfolio and long-term direction. You collaborate with the C-suite, senior leadership and are a key stakeholder to the Management Team. * Autonomy: You own the Apparel Brand Management discipline globally, defining operating models and priorities. You are responsible for simplifying complex organizational situations and prioritizing critical work across the enterprise. You play a key role in ensuring synergies across all product categories, marketing channels, and regions. YOUR MISSION Your core mission is to elevate the global On brand by architecting the structure, defining the strategy, and leading the talent required to execute our brand promise across all categories. SET THE ENTERPRISE BRAND VISION & GOVERNANCE * Define the long-term, multi-year architecture for the Apparel Brand Management function, dictating how all category brand leads (including the Head of Brand, Apparel) approach their business to ensure a unified global brand identity. * Align and secure buy-in from the C-suite and all regional Managing Directors on the overarching brand strategy and resource allocation across major product verticals. * Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth. DRIVE ORGANIZATIONAL AND TALENT EXCELLENCE * Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality. You will also influence and drive  * Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally. * Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs. MEASURE FOR SYSTEMIC EVOLUTION * Establish and mandate the key performance indicators (KPIs) and metrics (e.g., brand health, cultural relevance, portfolio value) used across all apparel categories and regions to measure brand success. * Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level. YOUR STORY You are a recognized executive leader with a track record of driving change and growth at a global scale. You possess the intellectual curiosity and gravitas necessary to challenge the status quo at the highest levels of the organization while fostering a culture of high performance and psychological safety within your team. You see yourself as an enterprise-level strategist, capable of navigating ambiguity and complexity to deliver simple, high-impact organizational solutions. You are a Culture and Talent Catalyst who inspires senior leaders and develops the next generation of leadership. We’d love to hear from people with: * 15+ years of progressive leadership experience in global brand management, brand strategy, or equivalent roles within premium sportswear, fashion, or consumer industries. * A minimum of 8+ years in a senior managerial role, managing a team of Director-level or equivalent leaders and overseeing a complex, multi-category brand portfolio. * Demonstrated ability to architect long-term strategic plans (5-year horizon) and successfully align C-suite, regional presidents, and cross-functional SVP/EVP leadership teams. * Executive-level presence and exceptional presentation skills; comfortable presenting strategy, performance, and organizational recommendations in front of large internal and external audiences. * A high level of intellectual curiosity and a strategic mind balanced with the ability to define simple, executable frameworks for global teams. WHAT WE OFFER  * A challenging role that puts you at the forefront of On's global expansion and brand architecture, offering unparalleled influence on the company's long-term success. * A fair and balanced internal recruiting process with an opportunity to learn about other teams, roles, and challenges. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.

On

Your mission Integrated Brand & Product Campaigns * Lead the creation and execution of impactful brand and product campaigns from concept to launch, overseeing the full lifecycle including creative development, production, social media, PR, retail marketing, partnerships, and event execution. * Demonstrate the ability to build campaigns from zero to one, shaping compelling product and brand stories that resonate with consumers. Marketing Strategy & Excellence * Leverage global best practices and local market insights to continuously elevate marketing excellence. * Balance a cohesive global brand identity with locally relevant campaigns that resonate with diverse consumer segments and cultural contexts. * Ensure strong, consistent brand storytelling across all consumer touchpoints. Business & Data-Driven Leadership * Deeply understand the business and apply data, insights, and performance metrics to inform marketing decisions. * Deploy diverse marketing strategies and channels to drive brand awareness, demand generation, and long-term brand equity. * Balance short-term commercial impact with long-term brand building. Leadership & Cross-Functional Collaboration * Lead, inspire, and develop a large, high-performing marketing team, fostering a culture of collaboration, accountability, and growth. * Manage marketing budgets and ensure effective allocation to maximize brand and business impact. * Act as a bridge between global and local teams, advocating for local market needs while ensuring strong execution of global strategies. * Partner closely with commercial, retail, product, and global marketing teams to deliver integrated business outcomes. * Communicate and collaborate effectively with global senior leadership, providing strategic insights and market perspectives. Your Story * Over 20 years of experience in marketing and communications. Proven track record in sportswear, footwear, apparel, or FMCG industries. * Strong strategic thinking combined with hands-on execution capability. * Demonstrated success leading large-scale brand and product campaigns across multiple channels. * Experience managing sizable teams (over 30) in a fast-paced environment. * Deep understanding of modern marketing ecosystems, including digital, social media, PR, retail marketing, and experiential marketing. * Highly data-driven and commercially minded, with a strong understanding of how marketing drives business growth. * Exceptional leadership, communication, and stakeholder management skills, including experience working with global senior executives. * Ability to operate effectively in a global organization with strong cross-market collaboration. What We Offer On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose. On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.