Curamando

THE ROLE Curamando is growing and is now looking for a performance marketing consultant with a strong commercial focus. You’ll work with a range of clients, from mid-sized companies to large enterprises and help them turn media spend into sales. One month you might set up the paid strategy and measurement model for a retail brand. Next, you could be helping an industrial company onboard its performance marketing agency and agree on shared KPIs. You’ll work embedded with clients, both strategically and hands-on. You’ll set direction and priorities and you’ll work in the paid channels yourself when it makes a difference. You’ll often take a natural team lead role for a mix of client specialists and agency partners, creating structure and keeping everyone focused on clear goals. Paid media is changing fast. Platforms are increasingly run by algorithms and AI is reshaping how customers search and buy. You’ll help clients win in that shift by giving the algorithms the right data and signals, scaling creative testing and measuring what really drives incremental sales. AI is also part of how you work every day, and you’ll help clients and teams get more done with less effort. ABOUT YOU You’ve worked with performance marketing for several years, at a brand, a media agency or a consultancy. You’re comfortable with both strategic and operational work and you’ve led or coordinated other specialists along the way. You have a clear commercial mindset and want to understand what actually drives sales and profitable growth. You’re driven and you don’t need a big title to feel important. If a project needs someone to write the brief, rework the plan or sit down with the agency to fix what isn’t working, you do what’s needed. You’re curious and solution-oriented. You question spend that doesn’t pay off and suggest a better way forward. You keep up with how the platforms are changing and enjoy figuring out what it means for your clients. Clients and colleagues trust you because you listen, you’re straightforward and you follow through. WE ARE LOOKING FOR SOMEONE WHO * Has 7+ years of experience in performance marketing or paid media in larger and/or enterprise organisations * Knows the main paid channels well, such as search, social, programmatic and display, and still enjoys working hands-on in them * Gets the most out of AI-driven campaign types such as Performance Max and Advantage+, including conversion tracking, first-party data and value-based bidding * Understands and masters the full funnel from awareness to conversion and sales, with particular strength in the lower funnel * Makes decisions based on data and knows how to measure what works, through ROI analysis, attribution, incrementality and campaign follow-up * Has owned budgets, channel priorities and commercial KPIs * Has led or coordinated other specialists and steered media and performance agencies * Uses AI in their own work, for example in analysis, creative testing and reporting, and helps teams do the same * Is fluent in Swedish and English and is based in Gothenburg or willing to relocate IT IS AN ADVANTAGE IF YOU HAVE * Consulting or media agency experience * Worked with marketing mix modelling or incrementality testing * Used generative AI to produce and test creative at scale * An interest in how AI search and agentic commerce affect paid media * Set up KPI frameworks or ways of working between a client and its agencies ABOUT CURAMANDO & EIDRA Curamando, part of the consultancy ecosystem Eidra, specializes in accelerating top-line growth through digital strategy, commercial execution and tech-enabled innovation. We partner with industry leaders, from premium automotive brands to high-growth tech companies, to turn digital potential into tangible business results. Together with Eidra, we are building an international challenger in the consulting industry. Growing from a core team of over 1,500 experts across the Nordics, Europe and the US (including Stockholm, Oslo, Gothenburg, Malmö, Amsterdam, Rotterdam, The Hague, Chicago and New York), Eidra was built to claim a “new seat at the table.” As a house of specialized brands, we combine top-tier strategic thinking with deep, cross-functional execution. Our work is grounded in Nordic values: openness, compassion and grit, applied at a global scale.

Curamando, part of the Nordic consulting house Eidra, specialises in accelerating top-line growth through digital strategy and innovation. We're a fast-growing consultancy already partnering with industry leaders - from cutting-edge automotive brands to forward-looking tech companies. Together with Eidra's 1,200+ strategists, creatives, and engineers across Stockholm, New York, and beyond, we tackle ambitious problems at scale. Our AI practice is growing fast, and we are now looking for the person who will be the architect behind our next generation of AI builds. JOB SUMMARY We are looking for a hands-on AI Solutions Architect with a proven track record of designing and delivering AI solutions that make it into production. You have been the architect behind several AI projects already, and you can walk into a client situation and say - with the calm of someone who has done it many times - how this should be built: what the solution looks like, what team it needs, how long it will take, and in what stages it should be rolled out. This is a senior, technical, client-facing role. It is not a people-leadership role, and it is not a project-management role. You will shape the scope and the architecture of the whole project, and then roll up your sleeves and be part of building it. WHAT YOU WILL DO * Architect the build. Design AI solutions that fit the client's problem, data and organisation - increasingly agentic systems with context, memory and tool handling on top of a solid data foundation. Understand the trade-offs, communicate them clearly, and help the team choose the right technology. * Scope and size projects. Turn a client's ambition into a concrete plan: the solution architecture, the team composition, the timeline, the phases and rollout stages, what is in and out of scope, and how to phase and price it. This is the core of the role. * Be part of building. Not just the diagram - the build. Go into projects, work alongside our AI engineers, review the critical pieces, unblock the team, and make sure the architecture survives contact with reality. * Be the client's technical counterpart. Establish trust as a recognised AI authority, guide clients through the possibilities, limitations, suitability and risks of AI solutions, and enjoy talking about the value you create. You will contribute to proposals and pitches alongside our commercial leads. * Own the journey to production. Break complex challenges into manageable parts, prioritise the key deliverables, identify and resolve bottlenecks, catch the overlooked details, and anticipate what could go wrong before it does. * Design for Operate and Transfer. Build with operability and hand-over in mind from day one, and stay engaged as the solution moves from build into operation and, eventually, into the client's own hands. * Stay ahead of the curve. Follow the development of the AI stack and the regulatory landscape across the markets we work in, and bring that knowledge into architectural decisions. WHO YOU ARE * You have a solid technical background, most likely from the software or tech sector - a product company, a scale-up, or a technology consultancy - and you have been the architect behind several AI projects that reached production. * You've done the hands-on work. Whatever your current title - engineer, architect, tech lead, technical product manager - you have built things hands-on at some point in your career, and you can still go deep when it matters. * You can size a project. Given a problem, you can quickly and credibly say what team is needed, how long it will take and how it should be staged - because you have done it many times before. * You have a strong intuition for AI, and you know how to balance its transformative potential against its practical limitations. * You are familiar in the modern AI stack: You understand the purpose and place where LLM-based and agentic architectures fit (frameworks such as LangChain/LangGraph, Mastra or Microsoft Agent Framework), evaluation and observability tooling (Langfuse, Promptfoo or similar), data pipelines and MLOps - and you know the classical ML side (PyTorch/TensorFlow, fine-tuning, PEFT) well enough to know when it is the right tool. * You are commercially minded and enjoy talking to clients - about their problem, and about the value you bring. You do not need to be a people leader, but this is not a role for someone who would rather sit behind a closed door with a computer. * Consultancy experience is a plus, not a must.

Join our team at Curamando as Senior Advisory Consultant and lead marketing and content transformation, unite teams and turn strategy into results with AI and hands-on execution. ABOUT CURAMANDO & EIDRA Curamando, part of the consultancy ecosystem Eidra, specialises in accelerating top-line growth through digital strategy, commercial execution, and tech-enabled innovation. We partner with industry leaders - from premium automotive brands to high-growth tech companies - to turn digital potential into tangible business results. Together with Eidra, we are building an international challenger in the consulting industry. Growing from a core team of over 1,500 experts across the Nordics, Europe, and the US (including Stockholm, Oslo, Gothenburg, Malmö, Amsterdam, Rotterdam, The Hague, Chicago, and New York), Eidra was built to claim a "new seat at the table." As a house of specialised brands, we combine top-tier strategic thinking with deep, cross-functional execution. Our work is grounded in Nordic values: openness, compassion, and grit, applied at a global scale. THE ROLE Curamando is growing and is now looking for a senior advisory consultant. At Curamando, you'll work closely with a range of clients, from medium size to enterprise, on their marketing and content challenges. One month you might help an industrial company restructure its content so both people and AI can use it. The next, you could be reshaping a consumer brand's in-house content studio or getting its performance marketing agencies to deliver as one team defining ways of working and KPIs. You'll help set the direction, and then you'll often stay to make it work. That means leading teams of client staff, consultants and agencies, running the workshops and improving the processes, and sometimes rolling up your sleeves to do the work yourself. AI is part of how you work every day, and you'll help clients use it to get more done with less effort. ABOUT YOU You have led large-scale operational initiatives or strategic programs at larger companies or on the agency/consultancy side, and you understand how decisions get made and how work actually gets done. You're driven and you care about results, and you don't need a big title to feel important. If a project needs someone to write the brief, chase the approval or rebuild the plan at short notice, you do what’s needed. You challenge what doesn’t create value and suggest a better way forward. Trust comes from listening, being straightforward and following through. A strong commercial understanding underpins your recommendations, with the ability to build a business case, speak to ROI and connect marketing and content decisions to margin and revenue impact. Taking ownership means being comfortable with delivery, not just advice: keeping things on track, holding people accountable and making the call when things need to change. WE ARE LOOKING FOR SOMEONE WHO * Has 10+ years of experience in marketing, content or communications * At least five years in a leadership role with a good track record * Has led large teams and worked closely with creative, media and digital agencies * Enjoys both shaping the plan and leading the hands-on work * Gets stakeholders aligned in complex organisations * Turns customer insight into content that works across channels * Uses AI in their own work and sees how it can make teams more efficient * Is fluent in Swedish and English and is based in Gothenburg or willing to relocate IT IS AN ADVANTAGE IF YOU HAVE * Consulting experience * Led an in-house agency or content production team * Led larger transformation agendas WHAT WE OFFER * High-impact client exposure: Direct visibility and strategic influence in executive rooms across international markets. * Entrepreneurial house of brands: The culture and agility of a boutique consultancy paired with the reach, resources, and stability of a 1,500+ person firm. * Clear career progression: Structured growth paths across multiple seniority levels tailored to your experience and ambitions. * Cross-disciplinary learning: Continuous coaching and development across Eidra’s 14 specialist firms, with a global network of colleagues in the Nordics, the Netherlands, Germany, and the US to collaborate with. * Human-centered workplace: A supportive culture prioritising flexibility, continuous learning, and a true Nordic work-life balance. Come join us - we look forward to receiving your application!