Marketing Manager, MENAT

Every day, tens of millions of people come to Roblox to explore,

create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of

developers and creators.

At Roblox, we’re building the tools and platform that

empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come

together, from anywhere in the world, and on any device. ​We’re on a

mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get

there.

A career at Roblox means you’ll be working to shape the future of human

interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for

everyone.

We are seeking a versatile marketing leader to manage our marketing engagement across the Middle

East, North Africa and Türkiye (MENAT). As our first local marketing person in the region, you will design and execute a

comprehensive GTM strategy that accounts for the diverse cultural, economic, and linguistic landscape of MENAT.

You will be

responsible for identifying high-growth clusters, navigating complex regulatory environments, and building a unified brand voice

that resonates across multiple borders. Your work will span social, influencers, partner, and event marketing. You will be at the

center of all the region's outbound activity.

Location:​ United Arab Emirates (plus a few weeks at HQ for

an extended orientation)

You Will:​

• Holistic Regional Strategy:​ Design a

scalable marketing framework that can be adapted for Tier 1 MENAT markets (high volume/established) and Tier 2/3 markets (high

growth).

• Localized Content Ecosystem:​ Oversee the "transcreation" and localization of all marketing

assets. While English is our core working language, you will ensure our brand voice translates with native-level nuance across key

MENAT regions, leveraging your fluent Arabic skills.

• Agile GTM Execution:​ Lead product launches across

MENAT, prioritizing markets based on data, barriers to entry, and localized product-market fit.

• Cross-Border

Community & Influencer Growth:​ Leverage regional social media and platform trends to build a loyal community through

targeted influencer partnerships and localized channels (Instagram, TikTok, LinkedIn, etc.).

• Policy & Comms

Collaboration:​ Work closely with legal and policy teams to navigate the varied regulatory landscapes of MENAT, ensuring

absolute compliance with local data privacy standards relevant to the MENAT region and local data privacy standards.

• Event & Ecosystem Strategy:​ Develop locally relevant events and community initiatives across key priority

MENAT markets, while also participating in existing industry events that support relationship building, market understanding and

ecosystem growth.

• Strategic Market Partnerships:​ Build and develop trusted partnerships with brands,

NGOs, across key MENAT markets to strengthen local credibility, relevance and long-term growth, while deepening engagement with

creators, industry stakeholders and broader market ecosystems.

• 8+ years of marketing experience​ with a deep, pan-regional focus across MENAT.
• Independent

Drive:​ Proven ability to operate autonomously within a strategic framework, driving clear outcomes with minimal

day-to-day oversight.

• Language Proficiency: Fluent Arabic speaker is required.​
• Broad

Market Knowledge:​ Experience managing marketing efforts in highly fragmented environments—from varying audience

demographics and cultural perceptions to distinct MENAT economic climates.

• 5+ years in Consumer Tech:​

Deep understanding of the consumer journey, specifically privacy-first user behaviors, mobile trends, and local trust

barriers.

• Strategic Influence:​ Proven ability to advocate effectively for regional MENAT needs (budget,

product localized features, compliance requirements) to a global/US-based HQ.

• Data-Driven test and learn

mentality:​ Ability to drive growth and iterate quickly by being resourceful, analytical, and hands-on.

Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday,

with optional presence on Monday and Friday (unless otherwise noted).

Roblox provides equal employment opportunities to all

employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color,

religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or

expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations

to candidates with qualifying disabilities or religious beliefs during the recruiting process.

For US based roles only,

please note the Company may not be able to employ candidates for this role who have United States work authorization related to

certain U.S. visa categories, or support future H-1B sponsorship at this time.