Senior Director, Media Analytics, Commercial Strategy & Acceleration

Director, Enterprise Product Marketing

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. WHY THIS ROLE IS ON THE MENU Instacart’s enterprise business is at an inflection point. Retailers and CPG brands are navigating a rapidly shifting grocery landscape—and the demand for Instacart’s ecommerce, fulfillment, in-store, retail media, AI and data solutions has never been greater. We’re hiring a Director of B2B Enterprise Product Marketing to be the strategic engine behind how we bring this platform to market. This role sits at the intersection of product, commercial, and marketing, and the person who fills it will have a direct line of sight to how Instacart powers the future of grocery.   WHAT YOU’LL COOK UP IN YOUR FIRST YEAR * A unified go-to-market strategy for the enterprise platform that is adopted by Product, BD, and Customer Success as the definitive playbook—giving each team clear positioning, messaging, and campaign tools to win deals and grow adoption. * A differentiated market presence for Instacart’s enterprise solutions, built through compelling thought leadership narratives, multi-channel campaigns, and industry authority that make Instacart the go-to name for grocery retailers evaluating ecommerce and fulfillment partners. * A high-performing, respected product marketing team—four direct reports who are well-integrated into the commercial organization, operating with clarity on priorities, and recognized as indispensable contributors to Instacart’s B2B success. * A sales pipeline meaningfully moved by marketing, with awareness and lead-gen campaigns across events, paid media, content, PR, webinars, and partnerships that are measurably converting interest into conversations. * A global market entry foundation, with regional strategies developed and tested that support Instacart Enterprise’s expansion beyond existing markets. THE SECRET INGREDIENTS WE’RE LOOKING FOR You are a builder and a storyteller—someone who can translate complex enterprise technology into messaging that resonates with grocery executives, while also rolling up your sleeves to get campaigns out the door. You thrive in ambiguity, love working cross-functionally, and bring a bias toward outcomes over activity. Must-have pantry staples (Minimum Qualifications) * 10+ years of B2B marketing experience at a SaaS company, with demonstrated ownership of product marketing across multiple product lines * People management experience, with a track record of growing and developing marketing teams * Proven ability to build and execute full-scale, multi-channel B2B campaigns that drive both awareness and qualified lead generation * Strong written and verbal communication skills—able to distill complex technical topics into clear, compelling narratives for senior audiences including C-suite * Experience developing effective positioning, messaging frameworks, and thought leadership strategies that translate into sales enablement materials * Ability to manage multiple high-stakes projects simultaneously, prioritize effectively, and influence cross-functional stakeholders without direct authority * Comfortable operating independently and collaboratively in a fast-paced, high-growth environment with shifting priorities * High proficiency with Google Slides and comfort with basic marketing analytics Optional garnishes (Preferred Qualifications) * Experience marketing to retailers or grocery audiences, with an understanding of their unique business challenges and buying cycles * Familiarity marketing to a range of company sizes, from large enterprises to SMBs * Background in a high-growth startup or scale-up environment * Technical proficiency that enables effective partnership with product and engineering teams #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For Canadian based candidates, the base pay ranges for a successful candidate are listed below. CAN $203,000—$214,000 CAD

Senior Director, Media Analytics, Commercial Strategy & Acceleration

Instacart

We're transforming the grocery industry At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers. Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table. Instacart is a Flex First team There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work. OVERVIEW The Commercial Strategy & Acceleration (CSX) team empowers Instacart’s commercial organizations with domain expertise to drive innovation, cohesive strategy, and agile execution at scale—catalyzing our partners’ success across retailers, brands, and agencies.   We are seeking a Senior Director of Media Analytics to lead a high-impact organization of approximately 30 analytics professionals focused on Instacart Ads. You will set the vision, strategy, and operating model for how measurement, experimentation, and insights drive advertiser outcomes and unlock incremental investment. In close partnership with Brand Partnerships, Ads R&D, Product, Data Science, and our CPG customers—as well as key industry bodies—you will deliver rigorous, trusted analytics that guide decisions for some of the world’s largest brands.   This role is ideal for a hands-on leader who thrives in a fast-paced, constantly evolving environment and enjoys working cross-functionally to solve complex problems at scale. New York is preferred, with flexibility for qualified candidates across the U.S.; periodic travel to New York City, client offices, and industry events is expected.   ABOUT THE JOB * Own the end-to-end media analytics strategy and roadmap for Instacart Ads, establishing trusted measurement standards that quantify incrementality, optimize performance, and inform advertiser investment decisions. * Lead, develop, and scale a ~30-person team (including managers and senior ICs) across client analytics, measurement science, experimentation, and commercialization; attract top talent and foster an inclusive, high-performing culture. * Build and standardize frameworks for causal inference, geo and audience experiments, MMM, attribution, creative effectiveness, and audience insights; partner with Ads R&D and Data Science to productionize models and reporting at scale. * Collaborate with Brand Partnerships and Sales to deliver compelling, client-ready narratives that translate complex analytics into clear business impact, driving increased advertiser investment. * Establish data governance, quality, and privacy-safe measurement practices; represent Instacart with industry bodies to advance retail media standards and third-party interoperability. * Define and manage OKRs, operating cadences, resourcing, and prioritization across a portfolio of analytics initiatives, focusing the team on the highest-impact work. * Lead third‑party measurement partnerships (e.g., MMM providers, clean rooms) and integrate them with Instacart’s first‑party capabilities to deliver holistic, actionable insights.   ABOUT YOU MINIMUM QUALIFICATIONS * 12+ years of experience in media analytics, marketing science, or ad measurement within digital advertising or retail media. * 7+ years leading analytics teams of 15+ (including managers of managers), with a track record of hiring, developing, and retaining diverse, high-performing talent. * Expertise in incrementality testing and causal inference, experimental design, MMM, and attribution, with programs deployed at enterprise scale. * Advanced SQL and proficiency in Python or R; demonstrated ability to review methodologies, validate models, and uphold analytic rigor. * Bachelor’s degree in a quantitative field (e.g., Statistics, Economics, Mathematics, Computer Science, Engineering) and proven experience influencing C‑suite stakeholders at large advertisers (e.g., CPGs) to drive investment decisions.   PREFERRED QUALIFICATIONS * Graduate degree (MS, MBA, or PhD) in statistics, econometrics, data science, or a related quantitative discipline. * Experience at a retail media network, major ad platform, or enterprise CPG/agency leading large-scale analytics and measurement programs. * Hands-on experience with privacy-safe measurement and clean rooms (e.g., AWS Clean Rooms, Snowflake, Databricks, LiveRamp Safe Haven) and identity solutions. * Proven success evaluating and integrating third-party MMM/attribution providers (e.g., Analytic Partners, Nielsen, Neustar) and reconciling with first-party signals. * Engagement with industry bodies (e.g., IAB, ARF, MMA) and recognized thought leadership through standards work, publications, or conference speaking.   #LI-Remote Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here. For US based candidates, the base pay ranges for a successful candidate are listed below. CA, NY, CT, NJ $299,000—$315,500 USD WA $286,000—$302,000 USD OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $274,000—$289,000 USD All other states $249,000—$263,000 USD

Director, Revenue Operations

Mirakl

About Mirakl:   Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, Mirakl’s operating system combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads) and an agentic commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100k third-party marketplace sellers. Brands like Macy’s, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.   For more information, visit www.mirakl.com.   Mirakl in Numbers: * 🗓️ Founded in 2012 | Member of French Tech Next40 * 👥 750+ employees in 9 offices worldwide: Paris, Barcelona, Bordeaux, Boston, London, Munich, New York, Sydney, Tokyo   Our Values: Working at Mirakl means accelerating your career alongside ambitious, passionate, and supportive colleagues. We're proud of the diversity of backgrounds, perspectives, and experiences that make our teams unique.   Our 5 values guide how we collaborate: * 💡 Work Hard Together: Teamwork and collaboration are the foundation of our success * 🏆 Get Things Done:  We prioritize action and efficiency for impactful results * 🚀 Go Above & Beyond:  We tackle challenges proactively and always aim for excellence * 🎓 Succeed Through Expertise: Knowledge sharing and continuous learning are core to our culture * 🤝 Satisfy & Empower Clients: We're committed to our clients' success   DIRECTOR, REVENUE OPERATIONS    1. THE TEAM YOU'LL JOIN You'll be part of our Global Sales Acceleration team led by Juliette Pichard. The team you’ll lead, the Revenue Operations team, consists of ~12 professionals covering all of Mirakl's business units (Marketplace, Connect, Retail Media) and geographies (EMEA, APAC & AMER).  As a Director, Revenue Operations, you will architect and operate the AI-powered revenue engine that drives predictable growth across all of Mirakl's business. You will lead the evolution of the RevOps function toward a centralized  and intelligence-driven operation, enabling Sales Leaders to run their business with greater autonomy and confidence. You will be a key driver of Mirakl's AI transformation and a senior voice in executive decision-making. "This is a rare opportunity to operate at the heart of Mirakl's most strategic transformation. Our RevOps team sits at the intersection of AI and commercial excellence, with full global scope across every region, product line and customer segment — from Enterprise to SMB. You'll have direct visibility with Sales leadership and a real mandate to define what world-class RevOps looks like in 2027." — Juliette Pichard, SVP Global Sales Acceleration     2. YOUR IMPACT * Architect and deploy the AI-powered revenue engine — define and own the RevOps strategy, data infrastructure, processes and AI agents that make Mirakl's GTM motion predictable and scalable, acting as the orchestration layer between Agent Builders, your team and the Analytics & AI team. * Drive global business monitoring and executive decision-making — own pipeline health, ARR and ACV velocity, win/loss and conversion metrics across all BUs and geographies, orchestrate forecasting and QBR governance, and surface proactive risk and opportunity signals to Sales Leaders with clear, actionable recommendations. * Build operational excellence across the full revenue cycle — own Salesforce data quality and governance, lead sales comp plan design, ensure territory and quota frameworks are rigorous, and manage the global GTM tech stack roadmap, budget and vendor strategy. * Enable new GTM motions and product launches — partner with PMM and GTM stakeholders to support pricing setup, sales motion design and tooling updates for new products, modules and geographies, keeping RevOps agile enough to support strategic initiatives as they emerge. * Lead, develop and inspire a global RevOps team of ~10 — set clear direction and accountability, upskill the team on AI, automation and data modelling, and drive cross-functional change management with clarity and conviction.   3. WHAT YOU'LL BRING TO THE ROLE * 10+ years in Revenue Operations, Sales Operations or GTM Strategy in B2B SaaS, ideally at a global, multi-product company * Proven track record of leading multi-functional, internationally distributed teams through periods of transformation * Deep expertise in Salesforce and data governance, including data architecture, CRM hygiene and API integrations as the foundation for AI deployment * Demonstrated ability to influence executive decision-making by translating commercial data into strategic narratives   Skills: * Systems thinking with the ability to turn complex data into clear executive narratives * Fluency in AI tools and workflow automation platforms (e.g., Dust, Gong, Clay, Claude, n8n), curiosity to always stay up to date on innovation * Salesforce expertise and rigorous data governance instincts * Change leadership — the ability to bring teams and stakeholders through transformation with conviction and clarity * Commercial acumen across both Enterprise and SMB motions   4. TOOLS USED * Salesforce (CRM & data governance) * Dust (AI workflows & automation) * Gong (conversation intelligence) * Clay (pipeline & prospecting automation)   5. LANGUAGES * Fluent in English and French (C2 level required)   6.Perks & Benefits: * 🚇 Public Transport Pass: Reimbursement on your public transport subscription * 🏥 Health Insurance: Coverage tailored to individual or family needs * 🍽️ Meal Allowance: Monthly meal allowance provided by Mirakl * 🏠 Hybrid Setup: 4 days in-office & 1 day remote * 🏋️ Gym Allowance: Access to partner gyms and wellness studios * 🌴 Paid Time Off: Prorated paid vacation days per calendar year   7. OUR HIRING PROCESS We warmly encourage you to apply to any of our roles, even if you think you're not an exact match. Please click the "Apply" button to submit your application — this helps us make the best possible assessment and get back to you as quickly as possible. 1. Introductory Call: A conversation to learn about your background and motivations, and to answer your questions about Mirakl, the team, and the role 2. Business Interview: Meet the hiring manager to discuss your experience, problem-solving approach, and impact 3. Values Interviews & Use Case: Meet with team members from different functions to explore your alignment with our core values and present a real-life scenario 4. Final Decision & Offer: We consolidate feedback quickly and aim to share decisions without delay — if successful, we'll walk you through the offer details, benefits, and next steps We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analysing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you’re ready to join a global leader powering digital transformation for 450+ of the world’s most innovative retailers and B2B organizations. As part of our recruitment process, Mirakl processes your personal data to review and manage your application and, where appropriate, to consider your profile for future opportunities. You can exercise your data protection rights at any time, and as further detailed in our policies. For more information about how we process your personal data and your rights, please consult our Recruitment Privacy Notice, here in English and here in French.  We may use Artificial Intelligence (AI) solutions to help streamline our hiring process, including screening applications, analyzing resumes, and assessing responses. While AI helps us work efficiently, all final hiring decisions are made by humans. For more information, visit our AI Guidelines for Candidates and Interviews.