Category & Market Insights Manager (gn)

The Quality Group

Start: Immediately | Level: Head of | Location: remote in Germany | Working hours: Fulltime (40h/week) Own and shape the Hydration category strategy of a leading brand in functional nutrition.  We’re looking for an experienced product marketing expert to take end-to-end ownership of our Hydration products and strategy. The major focus will be on how to grow in the ready-to-drink category and in the grocery channel. Starting as soon as possible, on a remote contract, but with monthly on-site days at our office in Germany. YOUR MISSION * You take full ownership of the Hydration category * You manage the existing portfolio and innovation pipeline * You define the strategy of how we should continue to grow, especially within the ready-to-drink category and in the grocery channel * You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring * You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning * You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities * You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments * You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions YOUR EXPERIENCE & SKILLS * You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage * You bring 6+ years of experience in product marketing management within the FMCG industry * You have experience working on a Hydration / Drinks brand * You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond * You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques * You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution * You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning * You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels * You thrive in a fast-paced, agile environment and take ownership to deliver strong results * You speak English & German fluently WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the E-gym Wellpass * Workation * Corporate benefits * 28 days vacation/year * and much more ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

The Quality Group

Start: Immediately | Level: Head of  | Location: remote in Germany, twice per month in our headquarter in Hamburg | Type: Full time (40h/week) Own and shape the Snacking strategy of More Nutrition, a leading brand in functional nutrition. Join one of the fastest growing FMCG brands in Germany! We are looking for an experienced product marketing expert to take end-to-end ownership of some of our key Snacking categories and their strategy. Unique opportunity to be part of the journey of growing a 1 billion brand, of which Snacking will be a major growth pillar. YOUR MISSION * You develop the Snacking category strategy to take it to a €500m business by 2028 across D2C, retail and Amazon globally.  * You take full ownership of some of our key Snacking categories. Manage the existing portfolio and innovation pipeline and define the strategy which snacking categories we want to enter next, and how.  * You develop the go-to-market strategies and marketing campaigns across relevant channels, ensuring seamless execution and performance monitoring.  * You collaborate closely with cross-functional teams, particularly product development and sales, to bring new products to market in line with the brand positioning. * You stay on top of market trends, consumer insights, and competitive developments, translating data into actionable growth opportunities. * You drive product launch excellence by building comprehensive rollout plans and coordinating all related activities across departments. * You oversee product-related budgets, develop pricing and forecasting models, and analyze performance metrics to support strategic decisions. YOUR EXPERIENCE & SKILLS * You hold a degree in Marketing, Business Administration, or a related field; a Master’s degree is an advantage * You bring 6+ years of experience in product marketing management within the FMCG industry * You have experience working on a Snacking brand * You thrive in a fast-paced, agile environment and take ownership to deliver strong results * You have a track record of successfully managing products across their full lifecycle—from idea to launch and beyond * You are well-versed in portfolio strategy, consumer segmentation, and product positioning techniques * You know how to plan and execute impactful go-to-market and activation strategies, including pricing and distribution * You think analytically, enjoy working with data, and are confident in market research, financial analysis, and planning * You communicate clearly, present ideas convincingly, and collaborate effectively across different teams and levels * You speak English & German fluently WHY CHOOSE US? Being part of our team means joining a high-performing company with a diverse and inclusive culture. In our fast-growing team of over 1,200 employees, we combine our passion for sports nutrition, supplements, and healthy foods with cutting-edge technology, production, and logistics processes. All of this serves one goal: providing our customers with top-quality products to support their healthy and active lifestyle. You can look forward to a strong sense of team spirit, ongoing opportunities for professional growth and responsibility, and an exciting work environment that blends lifestyle and career. With locations in Hamburg, Elmshorn, Kaltenkirchen/Nützen, and Elsdorf, TQG offers diverse career opportunities in areas such as technology, product development, sales, marketing, and logistics. Additionally, you’ll benefit from: * Flexible working hours and remote work options * Attractive employee discounts * Subsidy for the E-gym Wellpass * Workation * Corporate benefits * 28 days vacation/year * and much more ABOUT US The Quality Group (TQG) is an innovative provider of sports nutrition products, bringing together the successful brands ESN and More Nutrition since 2021. ESN has been the German market leader in sports nutrition since 2004, offering products like protein powders, bars, and supplements designed for ambitious fitness goals. Founded in 2017, More Nutrition focuses on healthy, reduced-sugar foods, providing solutions for conscious nutrition and weight management without compromise. TQG’s vision is to help people become the best version of themselves. With passion and innovation, the company develops high-quality products that promote health, performance, and joy in life. Its agile company culture and exciting career opportunities make TQG a strong partner not only for customers but also for employees. This is us – The Quality Group – nice to meet you! Now it’s your turn! We look forward to your application! Regardless of gender, age, background, or identity – what matters to us is who you are and what you bring to the table. Join our team and grow with us!

Paddle

What do we do? Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we're a Merchant of Record for our customers. That means we take away 100% of the pain of payment fragmentation. It's faster, safer, cheaper, and, above all, way better. We're backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North and serve over 6,000 software sellers in 245 territories globally. The Role We're looking for a Senior Product Marketing Manager to own the positioning, messaging, and go-to-market strategy for core areas of Paddle's product suite. This is a high-impact individual contributor role at the heart of our marketing function. You will be the connective tissue between Product, Sales, and Marketing translating deep customer and market insight into commercially sharp narratives that drive awareness, conversion, and revenue. You'll shape how we go to market, how we equip our sales teams to win, and how we position Paddle for differentiation. The most successful candidate will be a master at aligning launch objectives to commercial value, connecting every GTM motion directly to business outcomes. Operating with a high degree of autonomy, you'll lead complex cross-functional workstreams, use data and AI-powered tools to accelerate your craft, influence strategic decisions, and mentor peers across the team. This role is ideal for someone who thrives at the intersection of strategy and craft: a rigorous thinker who can also write a killer one-pager, run a crisp competitive briefing, and land a product launch with measurable impact. WHAT YOU'LL DO Own positioning and messaging - Develop and maintain differentiated positioning and messaging for key product areas, grounded in deep customer, market, and competitive insight. - Translate complex product capabilities into clear, compelling narratives tailored to distinct buyer segments and personas. - Ensure message consistency across all touchpoints website, sales collateral, campaigns, and executive communications. Drive go-to-market strategy and execution - Lead end-to-end GTM strategy for major product launches, from discovery and segmentation through to launch and post-launch measurement. - Define launch objectives, success metrics, and cross-functional plans in partnership with Product, Sales, and Marketing teams always anchored to commercial & business outcomes - Tie every launch plan directly to commercial value: align messaging, timing, and channel mix to where deals are won and revenue is made. - Continuously improve GTM playbooks based on performance data, win/loss signals, and pipeline impact learnings. Enable the commercial team - Create high-impact sales enablement materials including pitch decks, battlecards, objection-handling guides, demo narratives, and ROI tools that equip Sales and Customer Success to win, expand, and defend revenue. - Run training sessions and competitive briefings to keep the commercial team sharp and confident on product differentiation. - Measure enablement effectiveness through content adoption, win rate trends, and deal velocity and use those signals to sharpen the assets over time. - Partner with Revenue Operations to embed commercial messaging into the sales process and CRM workflow. Be the voice of the customer and market - Design and run qualitative and quantitative research programmes (win/loss interviews, customer surveys, persona studies) to develop a deep understanding of buyer motivations, pain points, and decision-making. - Own competitive intelligence for your product area, tracking competitor moves, synthesising insights, and equipping the business to respond. - Surface customer and market insights to influence product strategy and roadmap prioritisation. Shape category and brand narrative - Contribute to Paddle's broader category positioning and thought leadership strategy in collaboration with Brand and Content teams. - Partner with the executive team on key narratives for analyst relations, investor communications, and major industry moments. Measure and prove commercial impact - Own the PMM measurement framework for your area: define success metrics for positioning work, product launches, and sales enablement that connect directly to business outcomes - Leverage data to track launch performance, content usage, win/loss trends, and competitive displacement and use those insights to make better decisions faster. - Work with Revenue Operations and Analytics to model the commercial impact of GTM initiatives and clearly articulate the ROI of positioning and research programmes to senior stakeholders. - Bring a data-first mindset to every strategic decision: use quantitative signals alongside qualitative insight to prioritise, adjust, and prove impact. Accelerate with AI and agents - Use AI tools and agents actively to compress research cycles from competitive monitoring and win/loss synthesis to persona development, message testing, and brief generation. - Build AI-assisted workflows that accelerate content creation and sales asset production without sacrificing quality or strategic rigour. - Experiment with emerging agentic tooling to automate repeatable PMM tasks, freeing capacity for higher-leverage strategic work. - Share AI workflows, prompts, and best practices with the wider PMM team to raise productivity and capability across the function. Mentor and raise the bar - Act as an informal leader and mentor to more junior PMMs, sharing frameworks, reviewing work, and helping the team grow. - Contribute to the development of team processes, playbooks, and standards that improve the quality and velocity of PMM output. We'd love to hear from you if you are - An experienced product marketer with 8+ years in B2B SaaS product marketing, ideally in payments, fintech, or developer/platform tooling. - A masterful storyteller who can distil complex, technical concepts into messaging that resonates with both technical and business buyers. - Commercially sharp, with strong instincts for how product positioning translates into pipeline and revenue and a proven track record of tying GTM strategy to measurable commercial outcomes. - A master at aligning launch objectives to commercial value: you connect positioning decisions to where deals are won, where revenue is lost, and what moves the number. - A confident cross-functional operator who can align and influence Product, Sales, and Marketing leaders without formal authority. - Highly autonomous and structured, able to manage multiple complex workstreams simultaneously and deliver to a high standard with limited oversight. - Experienced in running customer research and using insight to inform strategy, not just validate it. - A skilled writer who takes genuine pride in the quality of the work from a one-page positioning brief to a full sales deck. - Data-fluent and analytically rigorous: able to build and interpret PMM dashboards, model GTM impact, and connect marketing activity directly to pipeline, revenue, and retention outcomes. Comfortable working with tools like Salesforce, Amplitude, or similar to pull and synthesise commercial insight. - A practitioner-level user of AI tools and agents actively using them to accelerate competitive research, win/loss synthesis, content generation, and brief creation. Not just curious about AI; building with it every day to move faster and smarter. - Experienced with agentic workflows and prompt engineering as a craft, and enthusiastic about sharing those capabilities to raise the ceiling of what the PMM team can produce. Everyone is welcome at Paddle At Paddle, we're committed to removing invisible barriers, both for our customers and within our own teams. We recognise and celebrate that every Paddler is unique and we welcome every individual perspective. As an inclusive employer we don't care if, or where, you studied, what you look like or where you're from. We're more interested in your craft, curiosity, passion for learning and what you'll add to our culture. We encourage you to apply even if you don't match every part of the job ad, especially if you're part of an underrepresented group. Please let us know if there's anything we can do to better support you through the application process and in the workplace. We will do everything we can to support any accommodations needed. We're committed to building a diverse team where everyone feels safe to be their authentic self. Let's grow together. Our Values Paddle Together - "None of us, is as smart as all of us" Paddle Simply - "Simple can be harder than complex: you have to get your thinking clean to make it simple" Paddle for others - "We can realise our wildest dreams, so long as we help enough other people to realise theirs" Why you'll love working at Paddle We are a diverse, growing group of Paddlers across the globe who pride ourselves on our transparent, collaborative and respectful culture. We are a 'digital-first' company, which means you can work remotely, from one of our stylish hubs, or even a bit of both! We offer all team members unlimited holidays and 4 months paid family leave regardless of gender. We invest in learning and will help you with your personal development via constant exposure to new challenges, an annual learning fund, and regular internal and external training.