Head of Customer Engagement & Monetization

At NOBA, you'll have the opportunity to shape our customer engagement strategy and contribute directly to our continued business

growth. You'll work in a collaborative environment where commercial thinking, innovation and responsible banking go hand in hand.

About the role

As Head of Customer Engagement & Monetization, you will lead the commercial development of our existing customer base, focusing on

increasing profitability, engagement and retention through data-driven and scalable customer communication.

You will lead a team of seven based in Stockholm and Oslo, working across NOBA's brands, products and markets. Reporting directly

to our Chief Marketing Officer (CMO), you will be part of the CMO Leadership Team, combining strategic direction with hands-on

execution to create sustainable business results.

• Drive commercial growth: Develop and execute strategies to increase customer profitability through upselling, cross-selling,

top-up loans, credit limit increases for eligible customers and increased product usage.

• Own the customer lifecycle: Lead customer engagement from onboarding and activation to retention, reactivation and offboarding,

ensuring relevant and effective customer communication.

• Develop data-driven engagement: Create personalized, automated and trigger-based customer journeys across digital channels,

using customer insights to improve engagement and commercial outcomes.

• Lead and develop your team: Set clear goals and priorities, coach and empower your team across Stockholm and Oslo, and foster

collaboration across brands, markets and functions.

• Balance compliance and innovation: Oversee commercial and regulatory customer communication, ensuring compliance with relevant

regulations and internal policies while exploring opportunities for improvement.

• Measure and optimize performance: Define and follow up on KPIs, evaluate commercial performance and translate insights into

actions that support continuous improvement.

An experienced and commercially minded leader who combines strategic thinking with a collaborative and hands-on approach. You

enjoy developing people, building strong relationships and turning customer insights into business opportunities. You are

structured, analytical and curious, with the ability to balance commercial ambitions with a genuine interest in people and

continuous improvement.

• Proven experience leading and developing commercially focused teams, preferably within banking, financial services or another

regulated industry.

• Experience in CRM and/or customer lifecycle management, with knowledge of marketing automation and data-driven customer

engagement.

• Strong analytical and project management skills, with the ability to manage multiple initiatives and translate insights into

action.

In addition to this, it is important to us that you recognize yourself in our values: we are wholehearted, we collaborate and we

take the lead.

In our NOBAVERSE, we value openness, trust, and diversity. Here, you can influence your own development and have fun along the way

to achieving our goals – all in a workplace that’s a little extra bubbly! ✨

We care for your privacy and, with reference to the GDPR, would like to ask you not to include any sensitive personal data in your

application, for examples information about ethnic origin, political opinions, religious beliefs or information about your health.