Om tjänsten
Are you keen on creating stories that inspire, engage, and generate business impact? Do you thrive in a global environment where strategic communications and content shape brand perception? Are you ready to elevate SKF's corporate narrative and thought leadership through impactful PR and storytelling?
Then you could be our next...
PR and Content Lead
SKF is on an exciting transformation journey, and engaging stories that people talk about plays a critical role in supporting interest and business growth. As PR and Content Lead, you will shape and deliver impactful stories that support our strategic priorities and support our corporate narrative together with colleagues across the globe.
We are looking for a strategic and creative PR and content professional who is committed to storytelling, has extensive experience from global strategic PR and can improve our content. You will be part of Group Communication — a committed, collaborative and forward leaning team. We thrive when working closely together and supporting one another.
Role description
The purpose of the role is to be the strategic center point to ensure that our globally produced pr and content are aligned and impactful. Mainly linked to our global brand, our different industrial offerings and our thought leadership in innovation and sustainability. It includes responsibility for our market pr and act as sounding board in content creation. You will belong to the Content team, which includes marcom, always-on and pr. Planning, production and distribution with storytelling as its core. We are best when we work cross functional between teams and with our colleagues in the regions.
Key tasks and responsibilities
Develop and execute global PR and content strategy, aligned with regions
Planning and distribution of PR in campaigns and running projects
Production of PR assets, such as press releases, infographics, films etc
Provide guidance and support to internal stakeholders on best practice for content
Manage budget and secure close collaboration with relevant agencies
Define KPIs, measure impact and analyze for improvements
Experience
Used to working with innovation and tech – and making it relevant for many
An academic degree in communication, PR or journalism or equivalent
Experience from proactive market PR in a global business environment
ProvenSolid skills in producing strategic planning, messaging and global coordination
Skilled in writing and producing assets with high earned media value
Business acumen to create appropriate communication that drives growth
Project management experience to manage various PR and content productions
Competence profile
Combination of strategic and operational mindset
Great ability to manage multiple tasks in an evolving environment
Solutions oriented with ability to adjust to changing priorities
Solid interpersonal skills and an ability to build strong working relationships
Great communication skills in English – both in written and spoken
An international mind-set and networking skills
SKF is committed to creating a diverse environment, and we firmly believe that a diverse workforce is essential for our continued success. Therefore, we only focus on your experience, skills, and potential. Come as you are – just be yourself. #weareSKF
Additional information
This position will be located in Gothenburg, Sweden, local contract. You will be part of the Group Communication organization, with management located in Gothenburg, Sweden.
For questions regarding the recruitment process, please contact Olga Zwolińska (Talent Acquisition Partner E&A) based in Poznań, Poland.
Please note that we can't accept applications via email.
At SKF, we are committed to promoting fairness and inclusivity throughout our recruitment process. To achieve this, we may include assessments and verify the information in your application in compliance with country-specific laws and regulations.
If you have any questions or concerns, please feel free to contact the recruiter.
Is this you?
If the answer is yes, submit your application, CV and cover letter, no later than 27-10-2026.
Candidates will hear from us shortly after the final application date.
About SKF
SKF has been around for more than a century and today we are one of the world's largest global suppliers of bearings and supporting solutions for rotating equipment. With more than 40,000 employees in around 130 countries, we are truly global. Our products are found everywhere in society. In fact, wherever there is movement, SKF's solutions might be at work. This means that we are an important part of the everyday lives of people and companies around the world. See more, at www.skf.com.