Social Media & Content Specialist

You know the feeling when a clip stops your thumb. Now imagine doing that for two growing snow brands, every day, with the riders

and the footage to back it up. That's the job. You’ll run TikTok, Instagram, and YouTube Shorts for Dope Snow and Montec. You

decide what gets made, you make it, and you post it. And you know what lands on each platform, not just what fits each brand.

Ridestore is a Swedish, self-funded, profitable company behind two snow outerwear brands: Dope Snow and Montec. Remote since 2014,

one office in Gothenburg, a team spread across a few countries. We run lean on purpose. Fewer people mean better focus on the

things that move the business. And by the way, we do not like titles, so the best idea wins, whoever brings it.

Instagram has been our home for years, and it's done well. It's also been our comfort zone. Of course, we’re on TikTok as well

because we know that the next generation of skiers and snowboarders is there. But we've never given it a proper go. This is where

you come in.

One person per brand has handled both the rider relationships and the daily content until now. We're splitting that in two. Our

rider team owns the relationships and gets the footage from them. You run the channels and turn that footage into content people

share. Less chasing riders, more making things fly.

• Build our TikTok strategy. We have an active account but no real plan for it, and that's the first thing you'll fix: what we

post, why, how often, and what it should do for each brand. Then run every platform on its own terms. TikTok and Instagram have

different crowds and different cultures. Some content works on both with the right edit, some only belong on one, and you'll

know which. Instagram Stories are their own thing: a weekly back-and-forth with the community, asking questions and making

content out of what comes back.

• Post through the whole year, not just when there's snow. Jump on trends fast and keep the regular flow going at the same time.

Test everything: formats, posting times, how often, what hooks. The channels change every month, so what worked last season is

a hypothesis and not a rule. Challenge what everyone in the snow industry knows about social.

• Work with our awesome rider team on what to shoot and who to shoot with. They bring the footage and the people; you bring the

eye for what belongs on someone's For You page.

Not follower count. We don't care much about it. We care whether people talk back: comments, shares, saves, duets, riders, and

customers tagging us without being asked. That's what an active community looks like, and it's how we'll judge whether the

channels are working. We're building something people want to be part of: an inviting snow community where a first-timer on the

bunny slope and a park rat both feel at home. So if we post with consistency, try new things, get people talking, and the numbers

take care of themselves.

You're chronically online. You can tell which sound is about to blow up and which one's already dead, and why a clip that kills on

TikTok can flop on Instagram. You've grown something on TikTok. Your own account, a brand's, a friend's, doesn't matter, but you

can show it. You shoot and edit yourself, and you're as good at deciding what not to post as what to post. You ski or snowboard,

or you've spent enough time around it to really know the culture. You're comfortable moving fast, and you don't need a meeting to

start.

You'll of course have some help around you: a seasonal community crew handles the comment sections, the rider team handles the

riders, and the performance team handles paid. Everything else on the channels is yours. Which means you're joining a marketing

team that actually pushes things forward.

From anywhere, with enough overlap with CET to talk live when it matters. Digital work by default, synchronous and in-person when

needed. A full-time capacity, probably as a consultant to begin with. If we both feel "yes, let’s do this for real!" after a few

months, then we will talk about something permanent. Most travel is in the snow season, when we shoot and meet.

Skip the cover letter. Send us a few pieces of content you're proudest of and tell us why it worked, in your own words. Then we'll

talk about the work that makes you feel alive, give you a real piece of the job to try, and you'll meet the team. If it feels

right for both of us, we start.