Business Unit Lead, Commerce

Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to

restore the joy of running a business, by ending wasted time on financial admin. Shine offers a connected solution for invoicing,

accounting, payroll, business accounts, payments, and financing, meaning business owners can focus their energy on growing a

healthy business, not held back by manual admin.

Part of something bigger

Today we're part of Cegid, a European leader in cloud software for finance and accounting. Together we're building Europe's

leading financial copilot for small businesses and their accountants.

Shine already supports more than 400,000 small businesses. As part of Cegid, we now reach over one million small businesses and

15,000 accountants across Europe.

We're a multicultural team working from France, Germany, Denmark and the Netherlands, Spain, Portugal.

Your hiring experience matters

Just as we respect our customers' time, we respect yours. Your experience with Shine and Cegid should feel simple, transparent and

genuinely supportive.

If this sounds like somewhere you want to grow, we'd love to hear from you.

At Shine, we help small businesses run and grow through smarter software, better financial tools and strong commercial execution.

As we expand our Commerce business in Denmark, we are looking for a Business Unit Lead for Commerce to own and grow this category

locally.

The Commerce business unit covers payment solutions, POS devices, e-commerce accounting and adjacent commerce services. In this

role, you will own all relevant metrics for Commerce, including activity, revenue, activation, payment volume, merchant adoption,

retention, cross-sell and partner-led growth for the business unit in Denmark and work closely with Product, Sales, Marketing,

CRM, Customer Service and Finance to scale the category.

This is a commercial ownership role for someone with strong knowledge of payments and commerce, who can combine strategy,

cross-functional leadership and hands-on execution to turn opportunities into growth.

• Drive the Shine Flywheel: Leverage first-party synergies with Shine-owned accounting software like Billy, Salary and Storebuddy

to accelerate net-new user acquisition through high-conversion cross-sell campaigns. The goal is not only to lower Customer

Acquisition Costs (CAC) but also to drastically increase ecosystem stickiness.

• Manage and closely collaborate with BU sales manager to improve how Commerce solutions are sold, positioned and adopted by

customers

• Track and report on key KPIs such as customer growth, Stack Attachment Rate, ARPU Expansion, TPV Growth, LTV Improvement and

overall revenue and business performance.

• In-depth understanding of commerce landscape covering payment gateways, acquiring, payment terminals, Point of Sales systems,

popular payment methods (MobilePay, Apple Pay/Google Pay), conversion rates, transaction volume, take rate, churn,

fraud/risk/compliance and merchant onboarding

• There is a clear business unit plan with priorities, initiatives and commercial for each product within business unit (Shine

Pay, Shine PoS and potential E-commerce solution)

• Key growth initiatives are running across Product, Sales and Marketing to support the unit tailored to ICPs and segment for

each product

• Merged legacy brands (Storebuddy & Transpayrent) into a Shine Commerce BU with a coherent packaging, positioning, pricing,

onboarding and sales enablement.

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual

orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.

3️⃣ A 45' business case presentation to highlight your skills and give you a hands-on feel for the role, followed up by a

personality assessment.