Senior Brand, Campaign & Communications Lead

Own how Framna tells its story to the world Framna partners with ambitious companies to create digital products used by millions of people. We are looking for a Senior Brand, Campaign & Communications Lead to own Framna's messaging, campaigns, and content, and to build the operation that produces them. This is a hands-on senior role in our global marketing team, leading our creative and content specialists. You will set the narrative, direct the campaigns, and raise the bar for everything Framna publishes. You combine strategic thinking with sharp editorial judgement. You know how modern content is created, distributed, and measured, and you know where AI helps and where it does not. About Framna Framna is a digital product agency. We partner with industry leaders, and those about to be, to create digital products that make everyday life better for millions of users. Across our studios in Europe and the United States, more than 600 specialists work across strategy, design, technology, product, data, and AI. Together, we build products that stand out and stand the test of time. Our culture is grounded in curiosity, trust, and respect for the craft. We challenge assumptions, explore new ideas, and keep improving how we work together. We call our approach Win by product, because success is built into the product itself, not added later. Why this role matters Framna is building a stronger global brand. The expertise is here, across strategy, design, and engineering. Too little of it reaches the market as clear, memorable communication. You will change that. You will own the messaging architecture, lead campaigns across markets, and build an AI-enabled content operation that turns expert knowledge into work people remember, without lowering the bar for quality. What you will do Own the story Own and evolve Framna's messaging architecture, value propositions, and tone of voice Shape the key words yourself when it matters, from value propositions to flagship narratives Act as the guardian of messaging consistency and communication quality across markets, channels, and audiences Work with leadership and subject matter experts to sharpen Framna's perspectives on digital products, technology, and AI Lead campaigns and content Translate business priorities into integrated campaign strategies and activation plans Set content themes and editorial priorities that build authority and support commercial growth Identify opportunities for thought leadership, speaking engagements, and partnerships that grow Framna's visibility Write strategic briefs and give creative direction to designers, writers, and partners Build an AI-enabled content operation Use AI to scale expert-led thinking, not to replace it Turn expert knowledge into clear briefs that guide AI-assisted production across formats Set the standards for briefing, prompting, reviewing, and quality control Apply editorial judgement so every output reflects Framna's expertise and voice Lead the team and enable the markets Lead and coach Framna's creative and content specialists Set priorities and align resources with marketing and business objectives Equip local marketing teams with messaging frameworks, campaign guidance, and content support What you bring Evidence of integrated campaigns you have led from strategy through activation, through cases, selected projects, or a walkthrough of relevant work Experience building messaging frameworks, communication strategies, or thought leadership programs Experience leading creative, content, or communications teams Sharp editorial judgement and a clear sense of what high-quality communication looks like The taste to judge, refine, and elevate AI-assisted writing. We can teach the tooling English writing at or near native level. English is the working language, and the words are a large part of the work This role is for you if You are ready to own Framna's narrative, not just contribute to it You have the editorial taste to define what great looks like, and the craft to show it when needed You see AI as a way to raise quality and pace at once, and you hold the line on both You are commercially minded and measure communication by what it moves This is probably not the right role if Your experience is mainly executing campaigns others have planned You prefer receiving fully defined briefs over shaping the direction You have not yet led a team or owned senior communication decisions You see AI-generated volume as a content strategy Working at Framna This is a full-time, hybrid role based in our Copenhagen studio. You will work in English as part of Framna's global marketing team. Hiring process Apply with your CV and selected work examples Intro conversation with People & Culture Conversation with our Global Head of Growth Marketing Short practical task based on real work Case review with the team Final conversation and offer One last thing This role comes with real ownership. You will decide how Framna sounds, what it campaigns on, and how a modern content operation gets built. If that is the kind of work you want to lead, we would like to hear from you. This is the team behind the work, and we’re looking for a Senior Brand, Campaign & Communications Lead to help shape how Framna shows up in the world.