MAP | WPP Enterprise Solutions designs, builds, and operates
the growth systems that competitive businesses rely on. In a world where Al is reshaping how companies drive growth, we lead
clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in
engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit
across 40+ markets. WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google,
Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’
businesses.
MAP is part of WPP, the trusted growth partner for the world's leading brands. Powered
by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions,
creativity, production, enterprise solutions and expert strategic counsel.
Would you
like to lead high-impact Customer Experience (CX) and CRM strategies for our global top-tier clients, driving
significant business transformation and unlocking new levels of customer value? Are you a highly motivated, business-savvy
professional ready to leverage your extensive strategy consulting experience to tackle complex challenges at the
intersection of customer strategy, technology, and operations? Then you might be just the Strategy Consulting
Manager we’re looking for!
As our client portfolio continues its rapid expansion, specializing in the development of
consumer-centric strategies that effectively integrate creativity and data to cultivate valuable relationships between consumers
and brands, we are seeking and experienced Strategy Consulting Manager to join our highly engaged, skilled, and
expanding Customer & Business Strategy Consulting team. This role will have a particular emphasis on CX design and CRM
transformation.
You will primarily engage with client leadership teams,
often leading workstreams and engagements independently within the CX and CRM domain. Your assignments will focus on
Leading strategic work sessions with senior client
stakeholders, facilitating critical decision-making processes around customer journey design, CRM capabilities, and CX
innovation.
Driving the development of robust business cases, strategic
recommendations, and actionable roadmaps for CX enhancement and CRM platform optimization/implementation, ensuring alignment
with client objectives and market realities.
Orchestrating comprehensive customer research, journey
mapping, and experience design activities, translating insights into tangible strategies for personalization, loyalty, and
improved customer engagement.
Conducting current state assessments of client CRM
capabilities and MarTech stacks, identifying gaps and opportunities for improvement to drive customer lifetime
value.
Defining future-state CRM vision and requirements,
contributing to technology selection (e.g., Salesforce, Adobe, Microsoft Dynamics, SAP CX) and implementation
strategy.
Owning the delivery of strategic frameworks and solutions,
from initial concept to implementation planning, ensuring impact and value creation across the customer
lifecycle.
Cultivating and managing deep relationships with client
executives, acting as a trusted advisor and thought partner on all matters related to customer strategy, experience, and
Proactively identifying and developing new
business opportunities within the CX/CRM space, contributing significantly to our firm's growth and thought
leadership.
Providing guidance and mentorship to project team members,
fostering a high-performance culture and ensuring the quality of deliverables without direct line management
responsibilities.
Shaping and evolving our proprietary CX/CRM offerings and
methodologies, contributing directly to the firm’s intellectual capital and competitive edge.
You will join a team of highly skilled consultants and become part of a dynamic and
international environment where you will have ample
opportunity to further develop your personal and professional
leadership skills. Your role will involve significant collaboration with cross-functional experts and professionals from our
technology, data science, creative, and client teams across our global offices. We are a leader within our field and are a
transformation partner for some of the most admired brands in the world.
You possess a self-starter and can-do mentality,
thriving in complex environments while maintaining a structured approach and meticulous attention to strategic detail.
You demonstrate a superior ability to collect, analyze, and synthesize diverse qualitative and quantitative
data, establishing profound insights and crafting compelling, executive-ready narratives.
With your advanced reasoning skills, you can interpret extensive and
ambiguous information, navigating multiple abstract and concrete variables to form robust strategies. You excel at
building and managing high-level stakeholder relationships, and in addition, you have:
A relevant master's degree; preferably within
Business, Economics, Marketing, or a related quantitative field.
5+ years of progressive strategy or management consulting
experience from a top-tier consulting firm or Big 4 environment, with a significant focus on Customer Experience (CX) and Customer
Relationship Management (CRM) initiatives.
Proven expertise in developing and implementing CX
strategies (e.g., customer journey mapping, segmentation, personalization, loyalty programs) and CRM strategies (e.g.,
platform selection, roadmap definition, capability assessment, MarTech integration).
Deep understanding of leading CRM platforms (e.g.,
Salesforce, Adobe Experience Cloud, and Braze) and their strategic application.
Demonstrated ability to lead complex projects and
workstreams independently, taking full ownership of deliverables and client outcomes in CX/CRM transformation.
Exceptional executive-level writing, presentation, and
interpersonal communication skills, with a proven ability to influence senior stakeholders on customer-centric topics.
High proficiency in advanced analytical tools,
Excel, and PowerPoint for executive communication, particularly for presenting CX insights and CRM value propositions.
Superior analytical and complex problem-solving abilities,
capable of dissecting customer and technology challenges and formulating innovative solutions.
A willingness to travel internationally
as required to meet client and project demands.
MAP is a world-leading Centre of Excellence that helps businesses
humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM.
With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's
most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 +
technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+
nationalities.
WPP (MAP/VML) is
an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We
are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in
their careers.
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