Head of Paid Media

Datacamp

About DataCamp At DataCamp, we believe in empowering individuals and teams through data literacy. As a leading platform for data science and analytics education, we offer engaging, interactive courses designed by top experts. Our mission is to make data skills accessible to everyone, helping learners and organizations thrive in the data-driven world. With a diverse community of millions of learners, we provide a supportive and dynamic environment where you can grow your career and make an impact. Join us and be part of our journey to democratize data education! About you At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply! Responsibilities: * Define and own the 360° paid media strategy across Paid Search, Paid Social and Display to drive acquisition and revenue growth. * Manage and optimize a combined budget of >$5 million annually—allocating spend dynamically across channels to maximize ROI. * Lead, mentor and develop a team of three Paid Media experts, setting clear goals, conducting regular performance reviews, and fostering hands-on skill growth. * Build and deploy AI-driven processes and creative optimization workflows to automate repetitive tasks and surface insights faster. * Establish rigorous measurement frameworks and dashboards to track KPIs, forecast performance, and report to leadership. * Partner cross-functionally with Growth Engineering, Analytics, Content and Creative teams to align media campaigns with new product launches, pricing tests and broader marketing initiatives. * Identify, test and scale emerging platforms and audience segments—running rapid A/B tests to discover untapped growth levers. QUALIFICATIONS: * 7+ years of hands-on experience in performance marketing with deep expertise across Search, Paid Social channels. * Background in a STEM field. * Proven track record managing multi-million annual media budget and driving double-digit growth.. * Hands-on with AI/ML tools to automate processes, budget allocation and creative optimization. * Deep understanding of custom measurement models, attribution frameworks, and dashboards, with the ability to interpret insights and take clear actions out of them. * Demonstrated leadership in scaling and coaching a high-performing Paid Media team. * Strategic mindset that can translate data insights into clear media tactics and test plans. * Excellent communicator and collaborator—adept at influencing stakeholders and distilling complex results into actionable recommendations. * Thrives in fast-paced, ambiguity-friendly environments and quickly pivots strategies based on real-time performance. Why Datacamp?  Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team: * Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding. * Competitive compensation: We offer a competitive salary with attractive benefits. * Flexibility: Benefit from flexible working hours because the future is flexible!  * Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth. * Global retreats: Participate in international company retreats, fostering a global team spirit. * Equipment: Yearly refreshment of your IT Equipment budget for your home working setup. * Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!

Reddit

Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 126 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit www.redditinc.com. "The front page of the internet,” Reddit brings over 500 million people together each month through their common interests, inviting them to share, vote, comment, and create across thousands of communities. Come for the cats, stay for the empathy. Reddit is looking for an Ads Measurement Lead in London to help our advertising partners succeed on our platform. This role will be an integral part of the Marketing Sciences team, and overall Marketing organization – driving our value proposition to agencies and brands by demonstrating the power and performance of Reddit as a media platform. In short, we’re looking for a measurement lead with a marketers mindset.  This Lead will be a key partner to our sales team, fusing best practices, industry knowledge, and critical thinking in order to help clients achieve their brand and  performance goals on Reddit.  This role will be focused on supporting the Sales team to help grow full funnel revenue through measurement, partnerships and signals excellence.  As Reddit is a rapidly growing company, your primary responsibilities will evolve over time and there is a significant opportunity to drive impact within Reddit and support your own career growth. This role reports directly to the Head of Measurement, EMEA. Responsibilities: * Daily responsibilities will span across advertising measurement, performance optimizations, vendor development, advertising strategy, teaching and supporting our sales team, and research.  * Measurement knowledge including attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion and mobile tracking, 1st and 3rd party insights storytelling, and custom research. * Collaborate closely with Client Account Managers to gain a deep understanding of clients’ campaign setups, measurement stack and performance goals, as well as collaborate closely with Product & PMM. * Translate global best practices into EMEA context, creating playbooks and best practices for EMEA specific campaigns.  * Translate data insights into actionable recommendations with clear justifications and expected outcomes, maintaining regular communication of vertical updates and optimization suggestions to our team. * Leverage measurement results to drive sales impact - developing benchmarks, case studies, media & creative best practices, and refinement/optimization to our audience and targeting strategy to improve efficiency and effectiveness. * Partner with Sales, Marketing, and Brand Strategy to develop compelling storylines that highlight opportunities for Reddit advertisers and our competitive advantage.  Join key client meetings as a subject matter expert to provide technical guidance and objection handling.  * Develop and support our go-to-market teams in EMEA  with your measurement expertise, industry knowledge, and insights specific to market nuances. * Support the execution of innovative primary research that amplifies our narrative and value proposition to advertisers, and the development of insights products that position Reddit as a curator of business-critical learnings to advertisers.  * The ideal candidate is someone who possesses the ability to collaborate effectively, identify & understand issues, and work effectively to create long-term solutions. Required Qualifications: * A data-driven storyteller that’s passionate about measurement to inspire and drive action.  * 5+ years in ad research or ad tech – at a research vendor, media owner, client or agency partner. * You are familiar with the ad measurement landscape and the primary vendors, products, and services that advertisers use to measure performance  & brand - and how it all works from a technical perspective.   * A knowledge of experimentation and familiarity with the underlying statistical methods  * Expertise in these three areas of measurement across verticals: * Reach: impressions, viewability, on-target percentage, brand safety, etc. * Resonance: brand awareness, consideration, intent, etc. * Reaction: attribution, conversion, sales lift, tune-in, foot traffic, etc. * Experience optimizing toward DR focused KPIs, as well as knowledge of holistic media planning to support brand awareness and performance campaigns in tandem  * Experienced in executing incrementality testing, developing test+learn agendas and working with engineering + product teams on advanced measurement cases.  * You have a strong background in the execution, analysis, and presentation of quantitative advertising research.  * Proven ability to weave primary research, 1st party platform data, and 3rd party/syndicated research together into a cohesive and compelling story of strategic importance. * Experience working with measurement vendors to bring new services and capabilities to life at a technology company. * Exceptional written and oral communication skills – you’re articulate and engaging * Motivated self-starter who thrives in unstructured environments on an evolving team * BA/BS degree Benefits: * Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support * Family Planning Support * Gender-Affirming Care * Mental Health & Coaching Benefits * Group Personal Pension Scheme with Employer match * Private Medical and Dental Scheme * Income Replacement Programs * Bike to Work scheme * Flexible Vacation & Paid Volunteer Time Off * Generous Paid Parental Leave     In select roles and locations, the interviews will be recorded, transcribed and summarized by artificial intelligence (AI). You will have the opportunity to opt out of recording, transcription and summarization prior to any scheduled interviews. During the interview, we will collect the following categories of personal information: Identifiers, Professional and Employment-Related Information, Sensory Information (audio/video recording), and any other categories of personal information you choose to share with us. We will use this information to evaluate your application for employment or an independent contractor role, as applicable.  We will not sell your personal information or disclose it to any third party for their marketing purposes.  We will delete any recording of your interview promptly after making a hiring decision.  For more information about how we will handle your personal information, including our retention of it, please refer to our Candidate Privacy Policy for Potential Employees and Contractors. Reddit is proud to be an equal opportunity employer, and is committed to building a workforce representative of the diverse communities we serve.  Reddit is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If, due to a disability, you need an accommodation during the interview process, please let your recruiter know.

Fresha

The AI-powered OS for beauty, wellness and self-care About Fresha Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices. Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date. The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC. Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.   Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.   The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google. Role overview   Fresha is the world’s leading marketplace for beauty and wellness, and we’re on an exciting growth journey. With performance marketing now fully in-house, we’re looking for an exceptional Head of Performance Marketing to lead our global acquisition strategy across B2B and B2C.   You’ll own our paid search and paid social strategy, managing a growing in-house team to drive scalable, data-driven growth. Working closely with Marketing, Data, Design, and Commercial teams, you’ll optimise spend, creative, and funnel performance to maximise ROI and lifetime value across key markets.