
Schiller International University · Madrid
YOUR MISSION As an SEO & Content Manager for Schiller International University, your mission is to align content, SEO initiatives and website priorities with b...
As an SEO & Content Manager for Schiller International University, your mission is to align content, SEO initiatives and website
priorities with business objectives, recruitment goals and growth opportunities, driving organic visibility,
website performance and audience engagement.
You will be responsible for managing Schiller's content and SEO roadmap across websites, landing pages, blogs,
institutional communications and recruitment marketing initiatives. You will identify opportunities, prioritize initiatives,
coordinate implementation across teams and partners, and leverage data and SEO insights to drive growth across our digital
channels.
This role sits at the intersection of SEO, content strategy, website management and performance analytics. You will work closely
with SEO, Digital Marketing, Web Development, Design, Product, Communications, Marketing Automation and external partners to
prioritize initiatives, coordinate content efforts, translate data into actionable recommendations, and improve Schiller's organic
visibility and website performance.
institutional communications and recruitment marketing initiatives.
growth potentialand user needs.
providing regular updates and recommendations to stakeholders.
Search Consoleand Google Analytics.
content briefs.
intentalignment and other on-page best practices.
ensuring alignment across priorities and projects.
Automation and external agencies.
metrics.
recommendations and priorities for stakeholders.
outcomes.
roles.
content structure and content optimization.
recommendations.
YOUR MISSION As a Marketing Copywriter for Schiller International University, your mission is to craft compelling and persuasive marketing content that effectively communicates the brand's message and resonates with the target audience. You will develop compelling American English copy for paid advertising, website pages, landing pages, email campaigns, SEO content, social media, brochures, student communications, and recruitment campaigns. This role also requires a strong understanding of SEO content principles. The person will support content planning and optimization by contributing keyword ideas, improving website and landing page content, and working closely with the SEO and digital marketing teams to align content with organic visibility goals. Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms will be highly valued. This role combines creativity, marketing strategy, SEO content optimization, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs, and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, improves organic visibility, and ultimately contributes to its growth and success. TASKS AND RESPONSABILITIES * Create content for paid media campaigns, including Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels. * Develop captivating and persuasive copy for other marketing materials, including website content, email campaigns, advertisements, brochures, and other promotional materials. * Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives. * Ensure consistency in brand voice and messaging across all marketing channels. * Conduct thorough research to understand target audience demographics, preferences, and behaviors. * Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions. * Optimize copy for SEO, including keyword integration, search intent alignment, metadata, headings, internal linking suggestions, and content structure, to improve search engine rankings and increase organic traffic. * Support keyword research and content optimization in coordination with the SEO team. * Contribute SEO content ideas based on search intent, keyword opportunities, market trends, and program priorities. * Optimize website pages, landing pages, blog articles, program pages, and campaign content following SEO best practices. * Support the organization and planning of the content calendar, ensuring alignment with marketing objectives, recruitment priorities, and SEO opportunities. * Review and update existing website content to improve clarity, relevance, structure, keyword alignment, and organic performance. * Collaborate with SEO, digital marketing, brand, product, and web teams to ensure content is accurate, consistent, and performance oriented. * Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines. * Stay up-to-date with industry trends, best practices, and emerging technologies in marketing, copywriting, content strategy, and SEO. YOUR PROFILE * Bachelor’s Degree in Marketing, Communications, English, or a related field preferred. * Native-level command of American English. * Minimum 2 years of experience as a copywriter or content creator. * Experience in Higher Education preferred. * Strong writing skills (English). * Ability to work in international teams and multicultural environments. * Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication. * Strong content organization skills, with the ability to manage multiple content requests, priorities, and deadlines. * Basic technical and computer skills (CMS, Office…) and basic digital content management tools * Experience with SEO tools such as SEMrush, Google Search Console, Google Analytics, Ahrefs, or similar platforms is a plus. * Ethical, with a high level of personal integrity. * Experience writing or optimizing SEO-oriented content for websites, blogs, landing pages, or digital campaigns. * Working knowledge of SEO principles, including keyword research, search intent, metadata, headings, internal linking, and content structure. * Ability to translate SEO insights and keyword opportunities into clear, engaging, and brand-aligned content. * Experience coordinating with SEO, digital marketing, brand, product, and web teams is a plus. * English – Native speaker. * Additional languages are a plus. Competencies: * Creativity * Market and target audience knowledge * Research skills * Search Engine Optimization (SEO) skills * Ability to work under pressure * Collaboration skills * Adaptability * Keyword research * SEO content optimization * Content planning and organization * Analytical mindset * Performance-oriented writing * Cross-functional coordination
THE COMPANY AXS Japan GK, of AXS Group, LLC is a subsidiary of AEG and millions of tickets every year for 1600+ partners across North America, Europe, and Asia, from venues like the O2 in London and the Red Rocks Amphitheatre in Denver to leagues like the Swedish Football Association to teams like the Los Angeles Kings, Vegas Golden Knights, and Houston Rockets. Headquartered in Downtown Los Angeles, California, AXS employs more than 900 professionals in multiple locations worldwide, including US offices in Charlotte, Cleveland, Dallas, Denver, Tempe and Las Vegas and international offices in London, Melbourne, Stockholm, Berlin, Paris, and Tokyo. At each location you’ll find a team of dedicated, diverse employees (we’ve dubbed ourselves “Fanatix”) who create groundbreaking products and services in a fun, fast-paced environment. Since our founding in 2011 and as part of Anschutz Entertainment Group (AEG Worldwide), we’ve consistently pushed the industry forward and improved experiences for fans, making it easier than ever to discover events, find the perfect seats, and enjoy unforgettable live entertainment, and we continue to lead the evolution of our industry today. AXS is thrilled to be expanding its operations in our Tokyo office. This move comes as our company continues to grow its global footprint. In Japan, AXS Tickets functions as the operating company, while AXS Japan focuses on development and corporate functions. THE ROLE The Marketing Manager role in Japan is a key position, primarily responsible for B2C marketing execution across our websites. You will focus on utilizing key marketing channels effectively and efficiently to drive ticket sales, while also supporting consumer and client brand awareness. Working closely with the global marketing team and local stakeholders, you will monitor and update front-facing promotional areas and support B2B communications as needed. You are highly organized and accustomed to working in a fast-paced team environment. You have a keen eye for detail and can work with speed and accuracy. Your presentation skills are excellent, and you have a good command of English and Japanese. You are proficient in photo editing, can multi-task effortlessly, and remain positive and calm under pressure. You easily build friendly rapport with colleagues, adapting your style to work with a variety of people. You thrive as part of a passionate, busy team who love what they do. KEY ACCOUNTABILITIES: * Email marketing rollout for all weekly B2C campaigns – including newsletters, solus mails and ad-hoc campaigns. Work at getting the best out of the Salesforce email tool * Push engaging content across our social media channels – keeping the artist & AXS brands in mind * Supporting B2B business development and branding with communication and campaign support * Work on regular competitor analysis and feedback. * Paid social media and Google Ad word campaigns * Using analytical tools, build weekly and monthly reports on Looker for Senior Management, feeding back results and improvement plans. MAIN RESPONSIBILITIES: * Support marketing across AXS.com, including ability to edit images, text and links. * Collaboration with the Client Services Team to ensure processes are maintained and to continuously work on improvements. * Ensure that AXS.com copy meets SEO requirements. Ensure that copy on each page is edited to be concise, refreshed and focused on key work search improvement. * Work closely with the venues and promoters ticketing teams to ensure that processes are maintained and reviewed regularly to improve usability. This includes occasional face to face client meetings. * Sending of B2B communications and product updates with the sales team * Updating AXS Tickets B2B Solutions website and updating company LinkedIn page * Lead on all social media communications – growing followers and engagement * Plan and execute paid performance advertising (social media & Google), in collaboration with the relevant team. * Use of Salesforce ECRM platform and sending out emails to our database * Work with Looker data reports to review work and improve best practice / revenue drive * Continuous review of competitors and reporting * Working with data from previous shows and campaigns to best target future sales * Work cross-functionally with the rest of the AXS Tickets team and wider AXS global team * Positively adapting to our company culture and living our core values * Translations for global marketing / product needs from English to Japanese QUALIFICATIONS: * 5+ years of experience in marketing, content, or related roles * Hands-on experience with social media, CMS, and website back-end management * Basic proficiency in Photoshop; familiarity with Salesforce is a plus * Strong organizational skills with exceptional attention to detail * Demonstrated ability to build and maintain relationships with stakeholders at all levels * Experience leading projects or small teams is preferred * Strategic thinking and data-driven decision-making skills * Japanese proficiency: JLPT N1 or native level What’s in it for You? * The opportunity to play an integral role in expanding our global footprint * Extraordinary People – we’re not kidding! * Meaningful Mission - Helping revolutionize an industry and deliver better experiences for fans and clients around the world. * Opportunities for learning and leveling up through training and education reimbursement. Location: Hulic Aoyama 2nd Building, Shibuya A 10-minute walk from Shibuya Station or a 5-minute walk from Omotesando Station Established: AXS Japan GK in 2020, AXS Tickets GK in 2025, AXS Group LLC established in 2011, AEG established in 1999 Number of Employees: AXS Japan GK = 9, AXS Tickets GK 11, AXS Group, LLC globally = 550+ To learn more about our culture and values, visit: https://solutions.axs.com/careers/
Position Summary Under the direction of the practice administrator, the Marketing Coordinator role establishes and maintains excellent relationships with referring providers, patients, and the community on behalf of Everett Bone and Joint. This role must have superb communication and social networking skills. They are responsible for managing business partnerships with referral sources and executing marketing tasks on behalf of the clinic. Schedule This position is working 32 hours/week with flexible working hours. Hours must be worked within the Monday - Friday, 8am-5pm work hours. This is a Hybrid schedule, with 1-2 days on-site at the clinic and the rest from home. Key Duties and Responsibilities The key duties and responsibilities of the Marketing Coordinator include, but are not limited to: Referral Outreach Responsibilities: * Educate patients, referring providers and other referral sources on the services and amenities provided at the hiring clinic and/or surgery center * Travel the surrounding clinic or surgery center geographic area to perform referring clinic drop-ins, schedule meetings and develop contacts and referral sources * Obtain comprehensive knowledge of the organization’s markets including key referral sources and patients * Identify opportunities for partnering and growth * Maintain contact with referring clinics by phone and email * Report clinical outreach efforts to practice administrator and physicians * Build brand awareness throughout the community; attend and participate in community events * Survey referral sources to identify procedural issues that inhibit referrals Marketing Responsibilities: * Create and implement print and digital advertising campaigns * Manage the practice’s online reputation on Google, Healthgrades, Vitals, Yelp and other review sites * Monitor and manage the practice’s SEO campaign alongside digital marketing agency; edit and write educational blog posts and website content * Collaborate closely with the Proliance marketing team * Facilitate development, design and ongoing maintenance of the website * Work with new and incoming physicians to create an effective marketing plan that will assist in the growth of their practice * Assist in the creation of print advertisements * Regularly post engaging content for all social media platforms owned by the hiring clinic and/or surgery center, including Facebook, LinkedIn and YouTube * Design, order and distribute marketing materials on behalf of the practice * Work with videography team to create compelling and informative videos * Analyze patient satisfaction scores through internal survey platform; take action as needed * Compose annual marketing plan and budget * Manage philanthropic giving and sponsorships Administrative and Employee Engagement Responsibilities: * Order uniforms, name tags and badges for employees * Open mail and disperse packages daily * Assist HR department in posting and removing job descriptions to the Proliance website * Lead the Event Committee with the purpose of boosting employee morale; plan office events and employee appreciation activities, organize donation drives, disburse birthday gifts and discover new ways to create a positive office environment * Assist administrator in other duties as requested Education/Experience * High school diploma or GED. Bachelor’s degree in marketing, public relations, communications or related field preferred. * Minimum 1 year of marketing, sales or account development experience. Knowledge, Skills and Abilities * Great interpersonal skills; demonstrating patience, composure and cooperation; working well with all patients, physicians and staff. * Computer savvy * Superior oral and written communication skills * Must be able to organize work and establish procedures * Must be able to speak, read, and write the English language * Must be skilled in computer/keyboard functions * Adherence to all safety, risk management and precautionary procedures, including the consistent respect for confidentiality (HIPAA) * Self-motivated; able to work independently Work Environment/Physical Demands The work environment/physical demands described here are representative of those that must be met by a teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable differently abled persons to perform the essential functions.