Marketing Manager - IVF Genetic Testing

Vitrolife

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Consumables is responsible for developing and executing regional marketing strategies that drive adoption, revenue growth, and competitive differentiation across a portfolio of IVF consumables. This includes media, culture, cryo, embryo handling, labware, and workflow support products used in assisted reproductive technology laboratories. This role combines strategic marketing leadership with deep clinical understanding of IVF workflows and strong collaboration across Product Management, Sales, Clinical, Regulatory, and Research and Development teams. The ideal candidate brings experience in reproductive medicine, laboratory environments, and marketing within medical devices or biotechnology. Key Responsibilities Strategic Marketing and Portfolio Leadership * Lead regional marketing strategy for IVF consumables, including positioning, segmentation, and value proposition development based on customer insights and market dynamics * Manage the full product lifecycle, including new product introductions, enhancements, and portfolio optimization * Partner with commercial teams to support pricing strategy and margin performance Market Development and Growth * Identify and assess market opportunities using customer insights and clinical trends in assisted reproductive technologies * Develop and execute campaigns to increase awareness and drive growth across key product categories * Support sales teams with targeted programs, content, and tools that improve conversion and product utilization * Contribute to educational initiatives that strengthen product knowledge among embryologists and clinicians Product Launch and Commercial Execution * Lead go to market strategy and execution for new consumable products * Ensure launch readiness through development of sales tools, training materials, and supporting content * Monitor post launch performance and incorporate customer feedback to optimize adoption and positioning Customer and Clinical Insight * Maintain a strong understanding of IVF laboratory workflows, clinical practices, and customer challenges * Engage directly with key customers, including lab directors and embryologists, to gather insights and validate market needs * Translate feedback into actionable recommendations and partner with research and development to inform product priorities Cross Functional Collaboration * Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance of all marketing claims and materials * Collaborate with supply chain and operations to support forecasting, inventory planning, and product availability * Work with digital marketing teams to align on content strategy, campaign execution, and performance analytics Qualifications Required * Bachelor’s degree in Marketing, Life Sciences, Business, or related field * Seven or more years of marketing experience in medical devices, biotechnology, or diagnostics, with experience in IVF or assisted reproductive technologies preferred * Demonstrated success managing technical product portfolios and launching new products * Strong understanding of IVF laboratory workflows and consumable product applications * Proven ability to lead complex initiatives and influence cross functional teams * Excellent communication, presentation, and strategic planning skills Preferred * Experience working with embryology key opinion leaders or clinical education teams * Familiarity with CRM systems such as Salesforce, marketing automation platforms, and analytics tools * Ability to translate scientific concepts into clear and compelling commercial messaging Benefits * Paid Time Off and 10 Paid Holidays * 401(k) with Employer Match * Medical, Dental, Vision * IVF Coverage to support family building needs * GAP Insurance * Basic Life and AD&D Coverage * Short- and Long-Term Disability * Optional AFLAC Supplemental Policies * Employee Assistance Program (EAP) * Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.

Vitrolife

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. Location: Remote Position Summary The Senior Marketing Manager IVF Technologies is responsible for the strategy, development, and lifecycle management of capital equipment platforms used in embryology and andrology laboratories, including incubators, electronic witnessing systems, and integrated automation solutions. This role requires a strong understanding of IVF lab workflows, environmental control requirements, device engineering, regulatory considerations, and total cost of ownership. The ideal candidate will translate technical capabilities into clear value propositions that improve consistency, reliability, workflow efficiency, and clinical outcomes for clinics, embryologists, and patients. Key Responsibilities Marketing Strategy and Planning * Develop and execute marketing strategies for capital equipment platforms, including incubators, electronic witnessing systems, and automation solutions. * Conduct market analysis to assess segment size, growth trends, adoption curves, and competitive landscape. * Partner with product management to translate technical capabilities into differentiated value propositions for key stakeholders. * Build annual marketing plans, budgets, and forecasts aligned to revenue and market share objectives. Campaigns, Content and Messaging * Create marketing content including brochures, technical guides, white papers, case studies, and digital assets. * Develop product training materials, demo scripts, and competitive positioning tools. Manage digital marketing initiatives including website content, SEO and SEM, and lead generation campaigns. Commercial Enablement * Collaborate with the sales team to deliver training, tools, and competitive frameworks that strengthen go to market execution. * Develop launch kits and commercial playbooks for new products and upgrades. * Support industry events such as ASRM, trade shows, workshops, and symposia, including booth strategy and key opinion leader engagement. * Strengthen field marketing and distributor enablement programs. Customer Insights and Voice of Customer * Conduct interviews, surveys, and advisory boards with embryologists, physicians, lab leaders, and biomedical engineers. * Identify workflow challenges, unmet needs, and drivers of capital investment decisions. * Analyze customer data including utilization, downtime, and purchasing cycles to refine targeting and messaging. * Partner with service teams to understand performance trends impacting customer experience. Product Launch and Go to Market Execution * Lead product launch strategy and execution across multiple channels. * Align cross functional teams on timelines, messaging, training, and content development. * Track launch performance and optimize campaigns based on data and market feedback. Market and Portfolio Analytics * Monitor product performance, market share, pipeline growth, and competitive dynamics. * Track pricing trends, procurement cycles, and relevant reimbursement considerations. * Report on key performance indicators including lead generation, funnel progression, and campaign return on investment. Qualifications Required * Bachelor’s degree in Marketing, Life Sciences, or a related technical field, or equivalent experience in an IVF environment. * 5 to 8 years of commercial experience in medical device capital equipment, life sciences instrumentation, or laboratory systems. * Strong communication, collaboration, and leadership skills. Preferred * Experience working with embryology key opinion leaders or clinical education teams. * Familiarity with CRM systems such as Salesforce, marketing automation tools, and analytics platforms. * Ability to translate scientific or technical concepts into compelling commercial messaging. Benefits * Paid Time Off and 10 Paid Holidays * 401(k) with Employer Match * Medical, Dental, Vision * IVF Coverage to support family building needs * GAP Insurance * Basic Life and AD&D Coverage * Short- and Long-Term Disability * Optional AFLAC Supplemental Policies * Employee Assistance Program (EAP) * Flexible Spending & Health Savings Account An offer of employment is contingent on the successful passing of a background check. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm.

Vitrolife

At the Vitrolife Group, we work every day to unlock the full potential of science and technology to reduce the barriers towards building a family. Together we help our customers and their patients to fulfill the dream of having a baby. What you´ll do as Sales Account Manager In this role, you will take on challenging tasks in a varied position and be expected to involve and interact with clinics and all relevant stakeholders, as well as interact with several contact points in the company like: marketing managers, product managers, customer service, technical support and senior lab support like clinical support. You will be responsible for achieving your personal sales targets, developing strategic business plans, and managing your territory effectively (Berlin, Hamburg, Schleswig-Holstein, Brandenburg, Mecklenburg-West Pomerania, Saxony-Anhalt, Saxony Among your key responsibilities: * Achieve your sales targets within your assigned territory. * Develop, manage, execute, and monitor strategic business plans, including monthly reporting and forecasting for each county in your territory. * Build and maintain a network with key stakeholders such as IVF Lab Directors, Medical Directors, Obstetricians, Gynecologists, and Embryologists to promote and sell Vitrolife’s products and services. * Conduct customer visits and attend third-party events to establish relationships and support user education on Vitrolife’s products. * Negotiate and establish agreements with clinics to drive sales and partnerships. * Gather and analyze business intelligence, including clinic dynamics, customer trends, competitor activities, and complaints, to inform strategic decisions. * Continuously monitor and document customer activities in the CRM system. * Collaborate closely with Customer Service to ensure logistical excellence. * Plan and conduct follow-up workshops, training courses, and events such as exhibitions and conferences to enhance customer engagement and education. * Resolve key client issues promptly and develop strategic plans to improve client outcomes. What We’re Looking For? * University degree in Biology or similar field or significant work experience in the life science industry. * Minimum 5 years of experience in a hands on sales / account position * 2+ years / relevant network working with IVF Laboratory directors, Medical Directors, Obstetricians, Gynaecologists, and Embryologists * Fluent in German and English * Happy to travel 3-4 days per week Why Vitrolife Group? Because here, your work truly matters. You’ll be joining a team where: * Meets purpose, and every project is guided by the desire to help more people fulfill their dream of having a baby. * Learning never stops, and you’ll have opportunities to grow professionally while contributing to a meaningful mission. * Global collaboration is part of our DNA, you’ll work with colleagues across countries in a multicultural, inclusive environment. * Quality, integrity, innovation and collaboration are not just words, they’re the foundation of how we work and grow together. We are offering a dynamic workplace with highly professional and ambitious colleagues and world leading, quality IVF products. Terms & conditions are according to company policy and employment regulations in country of employment. Vitrolife Group is a global provider of medical devices and genetic services. Based on science and advanced research capabilities, we develop services and products for personalized genetic information and medical device products. We support our customers by improving their clinical practice for the patient's outcome of fertility treatment. We are currently approximately 1 100 colleagues worldwide, with headquarters in Gothenburg, Sweden. Vitrolife Group's products and services are available in more than 110 countries through our own presence in 30 countries and a network of distributors. Vitrolife Group is a sustainable market leader and aims to be the preferred partner for IVF-clinics by providing superior products and services with the vision of fulfilling the dream of having a baby. The Vitrolife share is listed on Nasdaq Stockholm. We look forward to receiving your application!