Product Marketing Manager

Adyen

This is Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft - making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.  For our teams, we create an environment with opportunities for our people to succeed, backed by the culture and support to ensure they are enabled to truly own their careers. We are motivated individuals who tackle unique technical challenges at scale and solve them as a team. Together, we deliver innovative and ethical solutions that help businesses achieve their ambitions faster. Adyen is looking for a market-oriented, proactive and commercially minded Product Marketing Manager. You will be part of a dynamic team that doesn’t limit itself to marketing products. The Adyen Product Marketing team’s primary role is to empower the regional commercial & marketing teams to execute revenue growth initiatives in line with the commercial strategy. This is a global role, where you will report to the Product Marketing Lead for one of our business units. In this role you will be working in a multidisciplinary team (4-7 people) composed of Product Marketing Managers working together to support our 20+ local markets around the world.  Together you will be articulating and packaging our unique value to our different target market verticals. You will be responsible for driving well-executed product launches and adoption campaigns, go-to-market playbooks and demand generation initiatives that effectively promotes our solutions, drives demand and ultimately contributes to revenue growth.  The ideal candidate has extensive experience in a B2B product marketing role (optimally in the Payments, Banking or SaaS industry) with a track record of delivering revenue driving go-to-market programs in collaboration with local and global senior stakeholders.  As an experienced product marketing manager, you set the bar high for yourself and always look to achieve the highest business impact in the most efficient manner. You know the difference between good and great and can explain it to others. You are able to balance the strategic and the tactical, and deliver in an agile and iterative way. What you’ll do: * Go-to-Market playbooks: Equip the regional marketing teams with ready to localize playbooks and campaigns for different target markets, in line with the commercial strategy  * Sales Enablement: Equip the commercial team with the tools and knowledge needed to effectively sell our solutions * Demand Generation & Thought Leadership: Architect and execute integrated demand generation campaigns to build a robust sales pipeline. Develop content to set up Adyen as an industry leader * Product Launches: Lead strategic product launch programs from start to finish, driving progress through effectively coordinating different workstreams and stakeholder groups  * Product Adoption: Develop programs focused on driving customer engagement and feature adoption for existing merchants * Positioning & Messaging: Research, develop and validate compelling positioning and messaging that resonates with the target audience * Set hypotheses and report on the impact of your activities using data-driven findings  * Build rich relationships with key stakeholders within the Marketing, Commercial, Product and GTM organizations Who you are: * Master’s degree in marketing, business, or a related field * Proven experience (3+ years) in product marketing within the B2B enterprise technology industry * Knowledge of Payments, Banking or FinTech products  * Proven interpersonal and communication skills  * Action-oriented and proactive specialist with strong project management skills * Fluent spoken and written English is a requirement * Comfortable working across time zones and multiple cultures Our Diversity, Equity and Inclusion commitments  Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.  Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application! What’s next? Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our Amsterdam office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.

Pinmeto AB

Product Marketing Manager PinMeTo is no longer just a location marketing tool - we are evolving into an AI-native growth engine. With the launch of Places AI, we’ve moved beyond static data management into the world of agentic workflows, turning complex multi-location data into automated, measurable business outcomes. As we enter this phase of rapid innovation and sharper commercial execution, we are looking for a Product Marketing Manager to bridge the gap between our engineering breakthroughs and global market dominance. At our headquarters in Malmö, Sweden, you won’t just "write copy." You will join a high-velocity product ecosystem where cross-functional teams - comprising Product Managers, Designers, and Engineers - work as single units to discover and deliver world-class SaaS solutions. In this role, you will own the strategic commercial success of our entire portfolio, translating sophisticated AI capabilities into a narrative that resonates with the world’s largest multi-location brands. Are you ready to turn technical innovation into a market-leading category? The Mission Your goal is clear: Turn product innovation into commercial revenue. You will be the glue between Product, Sales, Marketing, and Customer Success. You aren’t just launching features; you are building the category narrative for the next generation of MarTech. You will ensure every launch is commercially packaged, perfectly positioned for our ICP, and equipped with the firepower Sales needs to win. What You’ll OwnCategory Positioning & Narrative Define and refine PinMeTo’s AI-native category narrative. Own the positioning for Places AI and our integrated platform products. Translate technical capabilities (AI agents, LLMs) into clear, undeniable business value. Own the "Battlecards": Know our competitors better than they know themselves and clarify our differentiation. GTM & Launch Excellence Partner with Product Managers to build structured GTM playbooks for every launch. Partner with management to define pricing and packaging models that drive expansion. Measure what matters: Track pipeline impact, feature adoption, and expansion potential post-launch. Sales & CS Enablement Create the "Greatest Sales Deck" and ROI frameworks that make the value of PinMeTo obvious. Develop cross-sell and expansion narratives to help CS grow our footprint within existing brands. Lead training sessions for internal teams and pilot customers. Market Intelligence Conduct deep-dive win/loss analysis to understand why we win (and why we don't). Validate Product-Market Fit (PMF) before we scale new features. Be the "Voice of the Market" back to the Product team to influence the roadmap. Who You Are The Strategist: You have a proven track record in B2B SaaS Product Marketing, specifically with technical or AI-driven products. The Storyteller: You can take a complex technical feature and turn it into a compelling narrative. Confident communicator, comfortable presenting to internal and external stakeholders. The Executor: You are hands-on. You don't just strategize; you build the decks, the playbooks, and the frameworks .You thrive on autonomy, love turning ambiguity into clarity and ideas into practical systems. The Data-Head: You partner with RevOps to track how product launches impact the bottom line. You have a Data-informed mindset with a bias toward execution. The Influencer: You excel at driving cross-functional collaboration and leading through influence as a senior individual contributor (no direct reports). You have an academic background in Business, Marketing, or a related technical field. Fluent in English, both written and verbal. Why This Role Matters We are investing heavily in Agentic Workflows and AI capabilities. This is a high-visibility role where your work directly dictates our growth trajectory. You aren't just joining a company; you are shaping how multi-location brands interact with AI for the next decade. This role ensures that what we build is what we win with. PinMeTo was founded in 2013, when location data of most companies was outdated, inconsistent or simply missing on services like Google, Facebook and Apple. The vision was to provide a solution that enables brands with multiple locations to connect with their customers, outperform their competitors and thrive. Since then we have grown to 100+ employees located in 8 countries, helping 1,000+ companies manage 125,000+ locations worldwide. Trusted by enterprise companies like H&M, 7-Eleven, and Hertz, PinMeTo stands as a leading player within the local search and marketing technology industry.

Ably

Our everyday digital experiences are in the midst of a realtime revolution. Whether chatting alongside a livestreaming event, receiving realtime financial information, or working with colleagues in an online collaborative environment - consumers simply expect realtime digital experiences as standard. At Ably we’re not just witnessing this revolution, we’re powering it - at scale. At the heart of our mission lies a commitment to putting developers first. Ably provides a suite of products to build, extend, and deliver powerful digital experiences in realtime, delivering billions of messages for millions of devices every day and supporting organizations like Harness, EA, Panasonic and HubSpot. Working at Ably means helping to build the infrastructure and technology that will power and shape the future of the internet. The opportunity in front of us is immense. And we’d like your help. ABOUT THIS ROLE As our Product Marketing Manager, you’ll play a critical role in the go-to-market engine that powers Ably’s growth. You’ll translate our technical infrastructure into tools and assets that empower our Sales and Customer Success teams, and craft compelling narratives that resonate with developers and engineering leaders. This role needs someone who thinks strategically, executes independently and can effectively bridge the gap between complex technology and commercial impact. You’ll be responsible for ensuring that both our internal teams and our users are set up to succeed. DAY TO DAY, YOU WILL * Set Sales and Customer Success up to excel. You'll build the tools, assets, and collateral that make it easy for our teams to demonstrate value and win deals, ensuring both new business and expansion motions are well supported. * Build and own our competitive intelligence system. You'll establish a dynamic, AI-powered competitor tracking capability that keeps the business informed and responsive; not a manual spreadsheet, but an operating system that surfaces insights automatically and gives teams the information they need. * Drive go-to-market for Ably’s suite of products and features. You'll own launches from positioning through execution, ensuring alignment with our ICP and commercial objectives. You'll drive collaboration between Product, Sales, and Marketing, translating product vision into narratives and bringing market insight back to the roadmap. * Create high-impact technical content. You'll develop case studies, comparison guides, blog posts, and thought leadership that showcase Ably's value with a developer-first lens. You understand how to create content that works across the funnel and resonates with both technical practitioners and engineering leaders. * Build presence in developer communities. You'll look beyond traditional marketing channels to grow Ably's visibility where our audience actually lives, through content, demos, video tutorials, or active participation in technical forums and open source ecosystems. * Leverage AI to scale your impact. You'll use AI tooling to accelerate content creation, competitive research, and asset production. You’ll need to be AI-native, constantly looking for ways to compound your effectiveness and build systems that don't depend on manual effort. WE'D LOVE TO TALK IF YOU HAVE * Significant product marketing experience within a technology-driven B2B SaaS environment targeting technical or developer personas. You must have built effective, scalable frameworks and playbooks for product marketing in this environment previously. * A genuinely strategic mindset. You can zoom out to shape positioning and messaging but also have a strong track record of owning initiatives end-to-end; not just contributing to them. * Strong skills in sales enablement, with concrete examples of tools, assets, and resources you've built that drove measurable commercial impact across new business and expansion. * Strong technical acumen with the ability to understand complex infrastructure or API products and translate them into narratives that resonate with both developers and engineering leaders. * An AI-first approach to your work — you reach for AI tooling instinctively, use it to move faster and think bigger, and actively look for ways to build systems that don't depend on manual effort. * A data-driven mindset, with the ability to measure and report on marketing effectiveness and iterate based on what's actually working. * Experience at a startup or growth-stage company, or the adaptability to thrive in a fast-paced, agile environment with a focus on rapid iteration, with excellent communication and cross-functional collaboration skills. BONUS POINTS IF YOU HAVE * A background in or meaningful exposure to developer relations, with an understanding of how to engage technical communities and create content that resonates beyond traditional marketing channels. * An active presence in technical communities — through blogging, open source contributions, conference talks, or developer forums. * Familiarity with realtime infrastructure, messaging systems or pub/sub architectures. WHAT’S IT LIKE TO WORK AT ABLY? We’re tackling planet-scale problems and our ambitions are a testament to that. You’ll join a successful, deeply motivated and collaborative team that thrives on innovation, experimentation and autonomy. To get a sense of life at Ably, visit our careers page. You can also read about the origins of Ably's core values on our blog. We believe in fostering a culture that's built on inclusivity and mutual respect among all team members, and we recognise that each individual is different and will want to be supported in their role in different ways. We provide a range of perks and benefits to aid folks' development and wellbeing, allowing them to be their best selves and do great work. * A remote-first and flexible work environment. UK-based teams come together in person once per month in our London hub (next to Old Street) and we get together as a company twice per year. Aside from that, you’re welcome to work wherever suits best for you. * Equity. We’re a growing start-up and we want all team to members to share in the success of the company through our EMI share options programme. * Enhanced holiday allowance. Our policy provides Ablyans with 28 days of paid annual leave (27 regular days, plus a day off to enjoy your birthday). * Enhanced parental leave package, so that you can take the time you need to get to know your new family member, rest and recover. * Home workstation budget of £500 on joining (and £150 p/a thereafter), so that your home office is set up to serve you well and that you have everything you need to work comfortably. * Personal learning and development budget of £1000 annually, and 5% L&D time during working hours to focus on improving your skillset. * Private healthcare with BUPA. * Medical cash plan to cover a range medical and dental costs. * Mental wellbeing coaching and counselling from Self Space. * Monthly wellbeing budget via Juno. * Life assurance and income protection. * Access to Tech & Cycle to Work schemes. * Weekly snack allowance for our end-of-week “Need To Know” meeting. * A fully-paid one-month sabbatical after five years with Ably. DIVERSITY, INCLUSION & BELONGING AT ABLY We believe our differences as individuals is what makes us great. Our people are at the heart of what we do, and we encourage everyone to be their most authentic self at Ably: we see inclusivity and openness as fundamental to creating long-term success as an organization. We encourage applications from all backgrounds regardless of age, disability, gender, sexual orientation, parental status, race, religion, educational background or neurodiversity. Ably has an amazing opportunity ahead of us, and we want anyone to be able to contribute to that opportunity. If you enjoy working as part of a technology company, value open source, and love solving hard problems - then we’d love to hear from you, regardless of whether you fit the job description exactly or not. If in doubt, drop us an email; we’d be more than happy to give you some advice on your application.