Senior Sales Development Representative (SDR) (f/m/x)

doinstruct

Most sales roles come with a category problem: you spend the first half of every call convincing someone the type of thing you sell is worth caring about. This one doesn't. Nearly 500 customers in DACH are running doinstruct on their factory floors and in their logistics operations because they had an operational problem they couldn't fix any other way. Sub-2% churn across those customers means they haven't found a reason to leave. The role sits inside a vertical pod with a dedicated SDR. Pipeline is a shared effort: SDR-generated leads plus your own outbound. The sales motion is consultative throughout, built on MEDDIC qualification and Command of the Message discovery. Deals don't reach a demo stage until they're qualified, which means the pipeline is smaller than most and the close rate is expected to reflect that. 🎯 WHAT YOU'LL OWN * Build pipeline in corporate and midmarket accounts (200-5,000 employees) across manufacturing, logistics, and construction in DACH, working your pod's SDR-generated leads and contributing your own outbound alongside. * Run discovery conversations that shift how prospects understand their frontline operations problem. Connect operational friction to euros before the product enters the conversation. * Qualify hard against MEDDIC criteria and kill deals early when the signal isn't there. Your forecast credibility depends on it. * Build business cases that reach Geschäftsführer or Operations Director level without a sales overlay. * Close multi-stakeholder deals, including multi-year contracts when the fit is there. 🙋 WHO YOU ARE * Full-cycle AE experience at a B2B SaaS company, preferably in manufacturing, logistics, or operational enterprise environments. * Track record of building your own outbound alongside SDR support, with specific accounts you personally initiated and moved forward. * Practiced use of MEDDIC or a comparable qualification framework across your full pipeline. * Experience selling to operations or line-of-business decision-makers in the 200-5,000 employee range, reaching the economic buyer independently. * Fluent German. 🤩 WHAT'S DIFFERENT HERE Most buyers in this space have tried to fix the frontline training problem with spreadsheets or manual workarounds, and they're still carrying it. There's no worn category here, no "we had a bad experience with something similar." You're selling a solution most prospects didn't know existed as a working option, backed by 500 customers who can confirm it does. The conversation starts from the premise that the problem is real. The work is getting prospects to put a number on what it's costing them, before you've mentioned a feature. The harder part is qualification discipline. The sales process is designed around a 70% close rate on qualified opportunities, and that's only achievable if the pipeline reflects actual deals. Carrying something that should be killed costs more than walking away early. For the right seller, that constraint is what makes the role worth doing. 🚀 WHY DOINSTRUCT * Nearly 500 customers in DACH, Series A funded, sub-2% churn. The market proof is real. * Georg Wesinger coaches the methodology directly, in the deals you're working rather than through quarterly dashboards. * The sales team is senior. You'll get better at your craft by being in the room. * Vertical focus means you build real expertise in specific markets over time, not a generalist territory that resets every two years. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

doinstruct

SENIOR CUSTOMER SUCCESS MANAGER (DACH) We build software that helps organizations onboard, enable optimal processes, and scale their teams. Our customers aren't startups or tech companies; they're mid-sized to large manufacturers, industrial operators, and traditional enterprises that are genuinely trying to change how they work, and that makes the CSM role here harder and more interesting than most. We're hiring a Senior Customer Success Manager to own a portfolio of complex enterprise and corporate accounts across DACH. If you want to only run a proven CS playbook, this probably isn't the right role. We're still building ours and constantly like to challenge ourselves and question what is really effective. Our customers have real operational complexity, long internal decision cycles, and limited appetite for tools that don't immediately prove their worth. The person who'll do well here is someone who wants to figure that out, not someone who's waiting to be told how. 🛠 WHAT YOU'LL DO * Own a portfolio of enterprise and corporate accounts (typically 1,000+ employees) from onboarding through adoption, renewal, and expansion. NRR is your number. * Build relationships that go beyond the scheduled QBR. You're the person customers call when something needs to move, whether that's with their QM-, HR-, operations lead or GM. * Lead Proof of Value (POV) phases for enterprise prospects in close collaboration with AEs. This is about 15% of the role. You're not in a sales seat, but you understand what makes a POV land and what kills it. * Turn complex, often vague customer goals into success plans with real milestones, adoption targets, and expansion signals. Then hold both sides to them. * Manage your portfolio actively. You decide where to put time, which accounts need more attention, and where to push for growth. * Work closely with AEs on renewal and expansion, and bring specific product feedback into roadmap conversations. You're the clearest signal we have on what enterprise customers actually need. 🧑‍💼 WHO YOU ARE * 4 to 6 years in Customer Success, Account Management, or SaaS Consulting, owning complex B2B accounts, not just supporting them. * You've worked with customers who aren't naturally tech-savvy and still driven adoption and real outcomes. You know how those environments operate. * You've been close to a commercial motion before, through POV involvement, expansion ownership, or renewal conversations. You understand what close collaboration with an AE requires of you without having to become one. * When something isn't working for a customer, you figure out why and do something about it. You don't wait for the next check-in to surface it. * You can run a meeting with a GM and a follow-up with an operations lead and make both feel like genuine partnerships. That range is not new to you. * You've worked in a growth-stage SaaS company before (Series A to C) and know what that means in practice: processes that aren't finished, priorities that shift, and things you have to build yourself. * You speak German & English fluently; the kind where you can have a hard conversation with a customer and come out with the relationship intact. 📈 WHAT SUCCESS LOOKS LIKE 3 MONTHS Ramp-up is done. You've met your accounts, understood where each one stands, and taken over relationships that feel owned, not just handed off. You're running new customer onboardings independently. 6 MONTHS Your portfolio has clear momentum. Expansion opportunities are mapped. You've supported at least one POC end-to-end. Your AE knows you're the person to bring in early. 12 MONTHS NRR in your portfolio reflects decisions you made, not luck. You've contributed something concrete to how we run CS at enterprise scale: a sharper POC motion, a better success plan format, a playbook someone else can actually use. The 12-month version of this role looks different from the day-one version, and you're a reason why. 🚀 WHY JOIN DOINSTRUCT? * We’re building something meaningful with clear customer impact across industries * Opportunity to shape strategy, playbooks, and CS culture in a scale-up environment * Work with a diverse customer base where your voice matters internally and externally * Performance-driven, but no burnout culture – we believe in smart focus, not busywork * Competitive compensation, including NRR-based bonus & POC conversion incentives ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.

doinstruct

Field Marketing Manager (f/m/x) Most field marketing roles are run as logistics: book the booth, ship the banners, scan the badges, hand a spreadsheet to sales, move on. This one is built differently. You own events as a pipeline channel, from the target you set before booking to the deals that close because you made the follow-up happen. It's a more strategic seat than field marketing usually gets, and it's yours to run. doinstruct builds software that helps organizations train and enable their frontline teams, the people in factories, logistics, and service environments who are hardest to reach with conventional L&D. Our customers are manufacturers, industrial operators, and traditional enterprises, which means our events aren't generic SaaS conferences. You'll be in the rooms where these buyers actually are, and you'll own what we get out of being there. This is also a solo seat. The trade-show calendar already exists, so you're not starting from zero, but there's no playbook yet for turning it into pipeline. If you're excited to own programs end to end, experiment with new approaches, and build the field marketing motion from the ground up, this role is for you. 🎯 What you'll own * Set a pipeline target for every event (owned, sponsored, in-person, virtual), and own what it returns. * Run events end to end: choose the right ones, negotiate vendor packages and speaker slots, handle the logistics, and catch what's about to go wrong. * Pull SDRs and managers into working the leads an event generates, and stay on it past the handoff. * Own the pipeline-driving webinar program, separate from our learning webinars, including partner co-runs where they make sense. * Run smaller local activations across DACH: regional meetups, community events, and customer visits that fit a non-digital-native frontline audience. * Manage the people around an event, from vendors to the SDRs and managers you need for follow-up to the CEO when you need a deck approved, including saying no to an internal favorite when you have to. * Grow into leading the field marketing function as doinstruct expands beyond one market. 🙋 Who you are * You've run events or webinars with real ownership of the moving parts, not just assisted on someone else's. * You've been measured on, or worked closely against, the pipeline events generated. You can tell us what a past event returned and why. * You've coordinated vendors, and you've pulled internal people, including senior ones, into making an event work. * You're based in Germany, fluent in German, and fine with regular travel to events around the country. This role can't be done remotely. * Bonus, not a requirement: B2B SaaS experience, and you already use AI tools in how you work. 🤩 What's different here You own the channel, not a slice of it. That's the upside and the hard part in one sentence. There's no senior field marketer above you setting the plan, which means more ownership than most people at your level get, and also more rope. The follow-up loop with sales is yours to make work, and our customer base means the events are more specific and more interesting than the usual SaaS circuit. 🚀 Why doinstruct * 400+ customers, Series A funded, below 2% churn. The product is a genuine must-have, which makes the conversation at an event easier. * The marketing team has just finished forming, so you're joining at a point where what you build sticks. * We're moving AI-first as a company and will actively help you get deeper into AI tooling, because that's the direction we're going. * A real path to lead field marketing as we expand beyond a single market. 📈 What success looks like 3 months You've taken over the existing event calendar, met the sales and CS people you depend on, and you can tell us what each upcoming event is supposed to return. The webinar program is yours. 6 months Events you've run have produced pipeline you can point to and explain. The follow-up loop with sales works because you made it work. You've already cut or changed something on the calendar based on what's actually generating opportunities. 12 months The way doinstruct runs events looks different than it did when you started, and you're the reason. There's a repeatable motion for turning an event into pipeline, and as the function expands, you're the obvious person to lead it. ____ At doinstruct, you can make full use of your skills and play an active role in the further development of our start-up. And yes, we attach great importance to a positive working atmosphere, maximum transparency, communication at eye level, and support every step of your personal and professional development. Even if you don't tick all of the boxes, but you are motivated and want to work with us, you are very welcome to apply. We embrace diversity and hire people based on their ability to perform a job. People of any race, gender, gender expression, sexual orientation, religion, age, disability, political opinion, or marital status are welcome at doinstruct. _ For questions or remarks please reach out to our Talent Acquisition Manager, Leonard, at leonard.mielke@doinstruct.com.