Principal Product Marketing Manager

Lyft

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive. The strongest enterprise and mid-market marketing doesn't lead with a product — it leads with the problem a buyer already has. A hospital administrator isn't looking for "Lyft Concierge"; they're looking to reduce missed appointments. An auto dealer principal isn't looking for a rideshare product; they're looking to keep loaner logistics from costing them revenue. We are in the process of revising our go-to-market for Lyft Business to organize around these audiences and their transportation problems, with Concierge, Lyft Pass, Business Profiles, and our Business Travel products positioned as the answer to a clearly named pain point by customer profile. We're hiring an Industry Marketing Manager to build that audience-first structure for our priority verticals, starting with Healthcare and Automotive, across both mid-market and enterprise segments. You'll own the vertical narrative and the content, demand generation strategy, and enablement that will drive marketing-attributable revenue.  The primary function of this role is to build and lead vertical-specific go-to-market (GTM) motions for our mid-market and Enterprise business — bringing together vertical-specific content, demand generation, and sales enablement into a coherent, audience-first strategy. RESPONSIBILITIES:  * Own vertical strategy and integrated programs * Design and execute large, orchestrated tentpole programs for our priority verticals (no more than 2 per quarter) — multichannel activation spanning digital, live events, paid media, social, and press — that bring our value proposition and industry point of view to life for a defined buyer (e.g., hospital CFO, healthcare operations leader, dealer principal/service manager). * Build and maintain a thought leadership agenda for each prioritized vertical: original research, proof points, and points of view that establish Lyft as the transportation authority in that space. * Lead Healthcare as the highest-revenue priority, and scale the model to new verticals * Own the strategic objective for Healthcare: defend Lyft's market leadership in NEMT (Non-Emergency Medical Transportation) while identifying and building new growth avenues within the segment. * Treat Healthcare as the proof-of-concept for vertical GTM — once the content, demand gen, and enablement model is working there, codify what worked into a repeatable playbook. * Scale that playbook to other priority verticals (e.g., Automotive, Universities, Hospitality/Events) as "Scalable Growth" opportunities — each with its own buyer, core transportation problem, and proof points, but built on a shared, repeatable "ROI playbook" methodology (defined vertical narrative → targeted demand gen → sales enablement → measured pipeline impact).  * Drive cross-functional alignment and partnership * Build a strong, trust-based partnership with Sales and Product leadership; represent vertical marketing's point of view in cross-functional and executive forums. * Produce vertical-specific content and proof points that support Sales conversations and strengthen our positioning with target buyers. * Partner with Sales on account-based marketing (ABM) for priority accounts, and support full-funnel marketing ownership: from vertical paid demand generation and lead qualification (MQL/SQL definitions) through to sales handoff. * Bring together marketing, sales, and product perspectives across mid-market and enterprise segments. This role is the connective force that pulls a multi-faceted go-to-market motion into a coherent, audience-first strategy.  * Scale through agencies and partners * Manage relationships with marketing and creative agencies to scale program execution, from campaign development through multichannel activation. * Build and run co-marketing programs with industry and technology partners to extend reach and credibility within each vertical. * Ensure all vertical marketing programs comply with the relevant regulatory and marketing requirements of the industry (e.g., healthcare marketing/compliance considerations). * Measure and prioritize with data * Define success metrics for every program and report business impact against them: pipeline influenced, MQL/SQL conversion, program ROI. * Bring rigor and evidence-based prioritization to a growing portfolio of vertical initiatives, using internal analytics tools to establish accurate baselines and guide where to invest next. EXPERIENCE:  * 7+ years (L5) in B2B/enterprise marketing, with meaningful experience in industry or vertical marketing, integrated campaigns, or product marketing for regulated or complex-sale industries. * A track record of designing and running large, multichannel tentpole programs (digital, event, paid, social, PR) that tie back to measurable pipeline or revenue impact. * Experience managing marketing or creative agencies to scale output beyond what an internal team can deliver alone. * Demonstrated success building and co-executing marketing programs with external industry partners. * Strong cross-functional relationship-building skills, with real experience developing a vertical or audience-first GTM motion using data and content. * Familiarity with marketing compliance considerations in a regulated industry (healthcare experience a strong plus). * Executive presence: able to represent marketing's point of view credibly in senior/steering-committee settings and help align cross-functional plans. * Entrepreneurial mindset and comfort building structure where it doesn't fully exist yet — you'll be one of the people bringing the vertical strategy together across mid-market and enterprise, not simply executing an established playbook. * Experience with marketing automation platforms (e.g., HubSpot) and demand gen operations. * Experience using AI to automate workflows and speed of programs to market. * Nice to Have: * Experience in mobility, transportation, healthcare, or automotive B2B marketing specifically. * Experience building ABM programs in partnership with enterprise sales teams. BENEFITS: * Great medical, dental, and vision insurance options with additional programs available when enrolled * Mental health benefits * Family building benefits * Child care and pet benefits * 401(k) plan with company match to help save for your future * In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off * 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible * Subsidized commuter benefits * Monthly Lyft credits and complimentary Lyft Pink membership Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid The expected base pay range for this position in the San Francisco area is $118,000 - $147,500, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

Opentable

About OpenTable:  With millions of diners, 60,000+ restaurant partners and 25+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a passion for helping restaurants thrive. Our world-class technology empowers restaurants to focus on what matters most – their team, their guests, and their bottom line – while enabling diners to discover and book the perfect restaurant for every occasion. Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global team and its portfolio of metasearch brands. Hospitality is all about taking care of others, and it defines our culture. The Opportunity: OpenTable is seeking a strategic and highly collaborative Principal Product Manager to lead the critical intersection of Diner Engagement and high-profile partnerships. In this high-impact role, you will define the unified product strategy and comprehensive execution roadmap to integrate major strategic partners deeply into our consumer marketplace. Operating at the core of our business development efforts, you will lead the planning, execution and champion OpenTable’s and our diners' best interests to scale engagement and capture sustainable ecosystem value. Your Responsibilities: * Define and execute product strategy and roadmap priorities that drive diner engagement and integrate high-profile strategic partners directly into the consumer marketplace ecosystem. * Partner cross-functionally with Business Development, Legal and Finance to evaluate and capture high-value enterprise partnership integration opportunities. * Own end-to-end product development, leveraging customer insights, data, and experimentation to prioritize investments, measure impact, and continuously optimize outcomes. * Partner closely with Design and Engineering to deliver intuitive, high-quality experiences that solve customer problems and delight diners. * Build trusted relationships with external partners, influencing decision-making, driving alignment on shared objectives, and effectively advocating for OpenTable’s customers, business priorities, and long-term strategy. * Establish robust product success metrics and lead rigorous hypothesis-driven experimentation to optimize conversion and user retention across integrated channels. * Communicate complex product roadmaps, cross-system trade-offs, and critical program performance metrics directly to executive leadership and key external stakeholders. Minimum Qualifications: * 8 years of experience in product management, with a focus on business-to-consumer (B2C) products. * Experience negotiating with partners and evaluating strategic partnership trade-off * Experience developing and executing complex product strategies in direct collaboration with Business Development, Engineering, Marketing and Legal teams. * Experience defining product data success metrics, key performance indicators, and executing robust multi-platform user experimentation frameworks. * Bachelor's degree in Computer Science, Engineering, Business, a related field, or equivalent practical experience. Preferred Qualifications: * Expertise managing marketplace product dynamics across scaled web and mobile application ecosystems. * Experience managing product strategy for multi-million dollar consumer services, payment networks, or enterprise reward program integrations. * Proven ability to negotiate scope and advocate for user experience interests with senior leadership and external enterprise stakeholders. * Strong systems-thinking capabilities with a deep technical aptitude for handling API-driven integrations and complex ecosystem trade-offs. * Master of Business Administration (MBA) or an advanced degree in a related technical field. Benefits and Perks * Generous paid vacation + time off for your birthday * Work from (almost) anywhere for up to 20 days per year * Focus on mental health and well-being: * Company-paid therapy sessions through SpringHealth * Company-paid subscription to Headspace * Annual company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!) * Paid parental leave * Paid volunteer time * Focus on your career growth: * Development Dollars * Leadership development * Access to thousands of on-demand e-learnings * Travel Discounts * Employee Resource Groups * 20 days of paid time off * Private health and dental insurance * Life and Disability insurance We offer a competitive base salary and benefits including: health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave benefits. This role is eligible to be considered for an annual bonus and equity grant. Work Environment & Flexibility At OpenTable, we pride ourselves on fostering a global and dynamic work environment. As a team member with us, you will benefit from a schedule tailored to accommodate a global workforce operating across multiple time zones. While the majority of your responsibilities may align with conventional business hours, there will be instances where you are expected to manage communications - via calls, Slack messages, or emails - outside of regular working hours to effectively collaborate with international colleagues, respond to restaurant partners, and/or address urgent matters. OpenTable will always abide by and consider local laws and regulations. INCLUSION We’re committed to creating a workplace where everyone feels they belong and can thrive. We know the best ideas come when we bring different voices to the table, so we're building a team as dynamic as the diners and restaurants we serve—and fostering a culture where everyone feels welcome to be themselves. If you need accommodations during the application or interview process, or on the job, we’re here to support you. Please reach out to your recruiter to request any accommodations. #LI-LR1 #LI-Hybrid

Mongodb

The frontier AI labs are among the most consequential relationships MongoDB has. The platforms they build, the architectures they recommend, and the tools their ecosystems produce are shaping where AI applications get built and what infrastructure they run on. This role exists to make sure MongoDB wins at that layer. In this role, you will own the end-to-end relationship with MongoDB’s frontier model lab partners. That means building and maintaining executive relationships, working directly with Product to improve the developer experience through deeper integrations, and driving GTM execution on joint initiatives that create measurable outcomes for both sides. This is a senior individual contributor role. You will need to operate at the executive level with external partners while simultaneously driving internal alignment across Product, Engineering, Sales, and Marketing. The person who succeeds here combines sharp strategic instincts with the credibility and tenacity to get things done across complex organizations. We are looking to speak to candidates who are based in San Francisco for our hybrid working model. WHAT YOU’LL DO Executive Relationship Management * Own the executive and senior-level relationships with MongoDB’s frontier AI lab partners, operating as the primary point of contact and long-term relationship owner * Develop a deep understanding of each partner’s platform direction, product priorities, and ecosystem strategy, and use that knowledge to identify where MongoDB can win together * Represent MongoDB credibly and with authority in senior partner conversations, including product roadmap discussions, joint GTM planning, and executive business reviews Integration and Developer Experience * Partner with MongoDB’s Product and Engineering teams to identify, prioritize, and drive integrations that improve how developers build AI applications using both platforms together * Serve as the voice of the partner ecosystem inside MongoDB, surfacing developer experience gaps and integration opportunities that should inform the product roadmap * Ensure MongoDB is well-represented in how frontier lab partners document, recommend, and demonstrate solutions to their developer communities GTM and Joint Initiative Execution * Develop and execute joint go-to-market initiatives with frontier lab partners, including co-marketing programs, joint solution positioning, and field engagement that drives adoption and expansion * Identify synergistic opportunities where partner platform reach can accelerate MongoDB adoption, and build the business case and execution plan to pursue them * Track and report on the business impact of each partnership, including developer adoption signals, pipeline influence, and co-sell contribution Internal Alignment * Coordinate across Sales, Product, Marketing, and Engineering to ensure MongoDB is executing against partner commitments and maximizing each relationship * Bring external partner intelligence into internal planning cycles, connecting what you are hearing from the frontier labs to MongoDB’s roadmap, field strategy, and messaging WHO YOU ARE * Experienced: 12+ years in partnerships, business development, or product strategy at a technology company, with a track record of managing high-stakes, complex relationships at the executive level * Technically Credible: You understand AI application architecture well enough to have substantive product conversations with engineers and product leaders at frontier AI companies. You don’t need to build it, but you need to understand it deeply * Strategically Sharp: You can read where a partner’s platform is going before it is obvious, identify where MongoDB fits in that future, and build a compelling case for why winning together is the right path * Executional: You know how to move complex initiatives through large organizations. You build internal coalitions, hold workstreams accountable, and drive outcomes without relying on direct authority * Executive Presence: You are comfortable and effective at the senior leadership level, both externally with partner executives and internally with MongoDB’s own leadership * Clear and Direct: You communicate with precision. You can write a crisp exec brief, run a tight business review, and translate complex partner dynamics into a clear point of view SUCCESS MEASURES 3 Months Deep familiarity with MongoDB’s AI partner ecosystem, product direction, and internal stakeholders. Executive relationships established with priority frontier lab partners. Initial integration gaps and GTM opportunities identified and socialized internally 6 Months Active joint initiatives in motion with at least two frontier lab partners. Integration priorities aligned with MongoDB Product. Early signals of partner-driven developer adoption and pipeline influence 12 Months Measurable impact from frontier lab partnerships: developer adoption, co-sell contribution, and integration depth that makes MongoDB the clear choice for builders on these platforms. Strong, trusted executive relationships that give MongoDB strategic visibility into where these platforms are going ABOUT MONGODB MongoDB is built for change, empowering our customers and our people to innovate at the speed of the market. We have redefined the data platform for the AI era, enabling builders to create, transform, and disrupt industries with software. MongoDB’s unified data platform, the most widely available, globally distributed data platform on the market, helps organizations modernize legacy workloads, embrace innovation, and unleash AI. Our cloud-native platform, MongoDB Atlas, is the only globally distributed, multi-cloud data platform and is available across AWS, Google Cloud, and Microsoft Azure. With offices worldwide and over 67,000 customers, including 75% of the Fortune 100 and AI-native startups, relying on MongoDB for their most important applications, we’re powering the next era of software. Our compass at MongoDB is our Leadership Commitment, guiding how and why we make decisions, show up for each other, and win. It’s what makes us MongoDB. To drive the personal growth and business impact of our employees, we’re committed to developing a supportive and enriching culture for everyone. From employee affinity groups, to fertility assistance and a generous parental leave policy, we value our employees’ wellbeing and want to support them along every step of their professional and personal journeys. Learn more about what it’s like to work at MongoDB, and help us make an impact on the world! MongoDB is committed to providing any necessary accommodations for individuals with disabilities within our application and interview process. To request an accommodation due to a disability, please inform your recruiter. MongoDB, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type and makes all hiring decisions without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. REQ ID: 2273450146 MongoDB’s base salary range for this role is posted below. Compensation at the time of offer is unique to each candidate and based on a variety of factors such as skill set, experience, qualifications, and work location. Salary is one part of MongoDB’s total compensation and benefits package. Other benefits for eligible employees may include: equity, participation in the employee stock purchase program, flexible paid time off, 20 weeks fully-paid gender-neutral parental leave, fertility and adoption assistance, 401(k) plan, mental health counseling, access to transgender-inclusive health insurance coverage, and health benefits offerings. Please note, the base salary range listed below and the benefits in this paragraph are only applicable to U.S.-based candidates. MongoDB’s base salary range for this role in the U.S. is: $162,400—$203,000 USD