
Coupang · Seoul
Company Introduction We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?”...
Company Introduction
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without
Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we’re collectively disrupting the
multi-trillion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that
established an unparalleled reputation for being a dominant and reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels
us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurial
surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to
get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company
grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break
traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world.
Rocket Growth business enables small and medium suppliers to offer Rocket Delivery (Dawn and Next Day Delivery) to millions of
Coupang customers by allowing the suppliers the use of Coupang’s Fulfillment and Delivery Network. With thousands of new suppliers
signing up for Rocket Growth each quarter, it is one of the fastest growing businesses at Coupang. As we get ready to scale this
business multi-fold over the next few years, we are looking for a few smart, and driven leaders, who would like to solve tough
problems, and make a meaningful impact to the lives of customers and suppliers in one of the biggest e-Commerce markets in the
world.
As the Head of Category Growth & Demand for Rocket Growth, you will lead the strategic engine responsible for accelerating seller
success and maximizing selection growth.
visibility. Translate data into actionable growth playbooks & programs that empower sellers to accelerate units sold on each of
their items listed on Rocket Growth
product, category teams & sellers, transforming Korea’s largest demand engine into a structured & high-throughput promotions,
campaigns & events calendar, that seller can participate & see uplift through.
share, Conversion Rate, Review generation). Partner with product teams to build automated, scalable constructs that sellers can
opt into to accelerate their performance. Drive adoption, learn, iterate & ensure uplift
defining participation criteria for diverse seller tiers, driving high-velocity adoption, feedback loops & impact delivery to
sellers.
marketing, collabs, and other emerging traffic channels to drive high-intent shoppers to Rocket Growth selection.
the "Rocket Growth Playbook" and sunset low-impact activities / refine selection & seller participation criteria.
ensure growth programs are technically sound, data-backed, and aligned with broader business priorities.
seller experience. Design and manage feedback loops from Operations, Business and Suppliers to key technology teams.
Recruitment Process and Others
Recruitment Process
Details to Consider
Privacy Notice
Document Return Policy
Director and Head of CRM Analytics and Science Company Introduction We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did I ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in South Korean commerce. We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been at since our inception. We are all entrepreneurial surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day. Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems and break traditional tradeoffs. Join Coupang now to create an epic experience in this always-on, high-tech, and hyper-connected world. The role Coupang Growth & Marketing team is seeking a Director and Head of CRM Analytics and Science to lead high-impact, data-driven initiatives that power our customer engagement and marketing ecosystem. Your mission will be to scale and optimize how we interact with millions of customers. You will oversee data science strategy and execution across category growth, onsite marketing optimization, outbound channel optimization, and customer lifecycle management. This is a highly visible leadership role collaborating cross-functionally with engineering, product, and business leaders to build state-of-the-art personalization, targeting, and optimization models that accelerate customer lifetime value and growth What you will do: Leadership & Strategy * Define and execute the vision and technical roadmap for CRM, lifecycle marketing, and channel optimization data science initiatives. * Build, mentor, and scale high-performing squads of data scientists and applied researchers, fostering an environment of technical excellence and continuous growth. * Align data science strategy with broader Growth & Marketing business priorities to drive measurable efficiency and revenue impact. Impact & Execution * Lead the development and deployment of advanced machine learning models, personalization algorithms, and optimization frameworks across outbound channels (e.g., push, SMS, email) and onsite marketing surfaces. * Drive data science solutions for customer lifecycle stages (acquisition, activation, retention, and churn prevention) and strategic category growth. * Translate ambiguous marketing and growth challenges into structured data science problems, taking end-to-end ownership from initial ideation to productionization. Cross-Functional Collaboration * Partner closely with Product, Engineering, and Growth Marketing stakeholders to embed data science deeply into our marketing automation and customer engagement platforms. * Act as a trusted advisor to senior leadership, communicating complex model mechanics and incremental business impacts clearly and effectively. * Collaborate with core data infrastructure teams to ensure the scalability and reliability of real-time data pipelines required for marketing personalization. Technical Excellence * Set the gold standard for experimentation, measurement, and causal inference within the onsite marketing, CRM and lifecycle measurement domains. * Ensure the scalability, robustness, and monitoring of production models handling massive scale and real-time decisioning. * Stay ahead of emerging trends in AI, deep learning, NLP, and recommendation systems to continuously improve our marketing tech stack. Basic Qualifications * Undergraduate degree or higher in a quantitative discipline such as Computer Science, Statistics, Mathematics, Economics, Operations Research, or a related discipline * 8+ years of experience in data science, machine learning, or advanced analytics. * 5+ years of experience directly leading and managing high-performing data science teams. * Proven track record of delivering measurable business impact (e.g., lift in conversion, retention, ROI) through production-grade machine learning models. * Strong foundation in statistical modeling, machine learning, personalization/recommendation systems, and large-scale A/B testing. Preferred Skills and Qualifications * Experience in Growth Marketing/CRM Data Science: Deep familiarity with customer lifetime value (LTV) modeling, churn prediction, marketing mix modeling (MMM), incrementality testing, or audience segmentation. * Advanced degree (MS or PhD) in a quantitative field such as Computer Science, Statistics, Mathematics, Economics, Operations Research, or a related discipline. * E-commerce or Tech Scale: Experience working in large-scale, fast-paced technology or e-commerce environments handling massive datasets. * Navigating Ambiguity: Demonstrated success operating in high-growth settings, turning loosely defined business goals into concrete technical executions. * Exceptional Communication: Ability to influence both technical engineering teams and non-technical business stakeholders with compelling, data-backed narratives. [Recruitment Process and Others] * Recruitment Process: * Application Review - Phone Interview - Onsite Interview - Offer * The recruitment process may be different depending on the job and may be changed due to scheduling and circumstances. Others: * This job post may be closed early if all openings are filled. * If there is any false information in the application, the offer may be cancelled. * Veteran status or disability will not result in any disadvantages in the recruitment process. * Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. [Privacy Notice] * Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below. * https://www.coupang.jobs/kr/privacy-policy/
쿠팡 소개 쿠팡은 고객 감동 실현을 위해 존재합니다. 고객들이 "쿠팡 없이 그동안 어떻게 살았을까?" 라고 말할 때, 비로소 우리의 미션을 실현하고 있음을 알 수 있습니다. 고객들의 쇼핑과 식사, 생활 전반을 편하게 만들겠다는 유일한 집념으로 쿠팡은 수억 달러 규모의 커머스 산업 전반의 혁신을 이끌고 있습니다. 쿠팡은 가장 빠르게 성장하는 리테일 기업 중 하나로, 국내 커머스 업계에서의 독보적인 입지와, 고객 신뢰를 구축했습니다. 쿠팡은 스타트업 문화를 기반으로 한 글로벌 대형 상장사라고 자부합니다. 이것이 창립 당시의 기민함을 유지하며, 신규 서비스를 끊임없이 출시하며 비즈니스를 확장해 나가는 우리의 성장 동력입니다. 쿠팡의 모든 임직원에게는 기업가 정신을 갖추고 새로운 혁신과 이니셔티브를 추진할 수 있는 기회가 주어집니다. 주저없이 일에 뛰어들어 성과를 이루고자 하는 과감성이, 바로 쿠팡이 일하는 방식의 본질입니다. 쿠팡에서는 여러분 자신, 동료, 팀 그리고 회사 전체가 매일 성장하는 모습을 목격할 것입니다. 쿠팡의 모든 직원은 커머스의 미래를 만들겠다는 쿠팡의 미션에 진심입니다. 우리는 고객의 문제를 해결해 나가고, 전통적인 관념과 통념에 맞서며 실현가능한 한계를 뛰어넘고 있습니다. 고가용성(Always-on) 과 최첨단의 앞선 기술(High-tech), 초연결사회(Hyper-connected world) 에서의 놀라운 업무 경험을 원하신다면, 지금 바로 쿠팡에 합류하세요. 직무 소개 카테고리 분석과 협상을 통해 성과와 성장을 이끌고, 신규 셀러·상품 확보와 운영 전반을 리드하는 핵심 역할. 영업 성과 달성을 위한 방향성을 제시하며, 영업전략 실행 미션을 여러 부서에 공유하고 리딩합니다.쿠팡 로켓그로스 Consumables Category New seller Acquisition Leader는 훌륭한 리더이자 뛰어난 커뮤니케이터, 그리고 협상가로서 카테고리 지식과 함께 핵심 이슈와 현상을 분석하고 해결 방안을 도출합니다. 이를 통해 빠른 결과를 만들어내고 사업을 지속 성장할수 있도록 주도하는 핵심 멤버입니다. 특히, 시장에서 가치있는 신규 셀렉션과 셀러를 새롭게 확보하여 고객의 경험을 더욱 다양하게 하는 부분에 집중합니다 . 또한, 매출과 수익 증대 관점에서 셀렉션, 셀러 협상, 가격관리, 재고 관리, 판매촉진관리 등 다양한 영역에서 사업의 성장과 셀렉션 확대를 리드합니다. 업무 내용 * 카테고리 리더로서 신규 셀렉션 확보 및 신규 사업 성장을 위한 비전을 전략적으로 제시하며, 내/외부 주요 파트너들과 협업을 바탕으로 중장기 소싱 및 포트폴리오 전략 수립 * 뛰어난 협상력과 우수한 사업적 판단력의 리더십으로 복잡한 문제를 단순하게 분리, 분석후 해결 * 외부 제조사/공급사/리셀러의 임원 및 고위 이해관계자들과 원활히 업무를 추진하고 성공적으로 협상 수 * 사업 운영에 필요한 지표 기준을 수립하고, 영업, 성장, P&L 관리 등 비즈니스 프로세스 전반에 걸쳐 필요한 가이드를 제공하고 실행. * 체계적인 접근으로 개선을 이루어 내고 새로운 기회를 적극 활용하여 사업의 성장과 고객의 쇼핑 만족도 개선. 자격 요건 * 학사학위 이상의 보유자로 비즈니스 전반 경력 최소 15년 이상인 분 * 리더로서 다양한 조직과 이니셔티브를 제시하고 운영해보신 분 * 사업기회 확보를 위해 P&L을 포함한 비즈니스 End-to-End를 성공적으로 다룬 경험을 가지신분 * 사업 성장을 방해하는 이슈 해결을 위해 Hands-on 할 수 있는 분 * 카테고리 시장 전반의 생태계 및 유통 구조에 대한 깊이 있는 통찰력과 네트워크를 보유하신 분 * 국내외 대기업 및 글로벌 브랜드의 C-level 임원진과 대등하게 소통하고, 복잡한 이해관계를 조율하여 고난도의 협상을 타결할 수 있는 커뮤니케이션 능력을 가지신 분 * 탁월한 분석 역량을 갖추고 이를 바탕으로 조직에 영향력을 발휘할 수 있는 분 우대 요건 * 국내외 대형 이커머스 플랫폼 또는 글로벌 FMCG 기업에서 디렉터(Director) 레벨 이상으로 카테고리 성장을 주도한 경험이 있으신 분 * 다양한 이니셔티브 제안을 통한 업무혁신 및 변화를 주도적으로 이끌어낸 경험이 있으신 분 * 설득력 있고 명료한 문서 작성 및 열정적이고 설득력 있는 태도로 아이디어를 제시할 수 있는 강력한 커뮤니케이션 능력과 경험을 보유하신 분 * 국/내외 임원급 업체 대표와 탁월한 협상 경험 및 협업 경험이 있으신 분 * 대규모 데이터(SQL, Tableau 등 인터널 데이터 툴)를 직접 모니터링하고 해석하여 비즈니스 인사이트를 도출하고 이를 전략에 반영할 수 있는 분 * 영어로 의사소통 가능하신 분 전형 절차 및 안내 사항 전형 절차 * 서류전형 - 전화면접 - 대면(화상)면접 – 최종 합격 * 전형절차는 직무별로 다르게 운영될 수 있으며, 일정 및 상황에 따라 변동될 수 있습니다. * 전형 일정 및 결과는 지원서에 등록하신 이메일로 개별 안내 드립니다. 참고 사항 * 본 공고는 모집 완료 시 조기 마감될 수 있습니다. * 지원서 내용 중 허위사실이 있는 경우에는 합격이 취소될 수 있습니다. * 취업 보호 대상자(보훈대상자, 장애인 등)는 관련 법률에 따라 채용우대를 받을 수 있습니다. * 직급과 담당 업무 범위는 후보자의 전반적인 경력과 경험 등 제반사정을 고려하여 변경될 수 있습니다. 이러한 변경이 필요할 경우, 최종 합격 통지 전 적절한 시기에 후보자와 커뮤니케이션 될 예정입니다. * 채용 및 업무 수행과 관련하여 요구되는 법령상 자격이 갖추어지지 않은 경우 채용이 제한될 수 있습니다. * 고용형태는 정규직으로 수습기간 12주를 포함합니다. 단, 업무상 필요한 경우에는 상기 수습기간을 적용하지 않거나 단축 또는 연장할 수 있습니다. 개인정보 처리방침 * 쿠팡 그룹은 입사지원자 개인정보 처리방침(아래 링크)에 따라 귀하의 개인정보를 수집하여 처리합니다. https://www.coupang.jobs/kr/privacy-policy 서류 반환 정책 1. 본 고지는 『채용절차의공정화에관한법률』 제11조제6항에 따른 것 입니다. 2. 당사 채용에 응시한 구직자 중 최종 합격이 되지 못한 구직자는 『채용절차의 공정화에 관한 법률』에 따라 제출한 채용서류의 반환을 청구할 수 있음을 알려 드립니다. 다만, 홈페이지 또는 전자우편으로 제출된 경우나 구직자가 당사의 요구 없이 자발적으로 제출한 경우에는 그러하지 아니하며, 천재지변이나 그 밖에 당사에게 책임 없는 사유로 채용서류가 멸실된 경우에는 반환한 것으로 봅니다. 3. 위2항 본문에 따라 채용 서류 반환 청구를 하는 구직자는 채용 서류 반환 청구서 [채용절차의 공정화에 관한 법률 시행규칙 별지 제 3 호 서식]를 작성하여 이메일 (recruitingops@coupanges.com) 로 제출하면, 제출이 확인된 날로부터 14 일 이내에 지정한 주소지로 등기우편을 통하여 발송해 드립니다. 이 경우 등기우편요금은 수신자 부담으로 하게 되오니 유념하시기 바랍니다. 4. 당사는 위2항 본문에 따른 구직자의 반환 청구에 대비하여 채용 여부가 확정된 날로부터 180 일간 구직자가 제출한 채용서류 원본을 보관하게 되며, 그때까지 채용서류의 반환을 청구하지 아니할 경우에는 『개인정보 보호법』에 따라 지체 없이 채용서류 일체를 파기할 예정입니다. 5. 단, 위 1항 내지 4항의 내용은 대한민국의 노동 관계 법령이 적용되는 경우에만 적용됩니다. 그 이외의 경우에는 적용되지 않습니다.
WHO WE ARE Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the Pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The Pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past seven years in a row. We have offices in the US in New York and Philadelphia, with employees across 25+ states, as well as in London and Germany. Our client roster includes U.S. Bank, Invesco, Newell Brands, NASCAR, Planet Fitness, American Cancer Society, Ricola, Herschend Family Entertainment, Edible Arrangements and more. YOUR ROLE We are hiring a Director, Integrated Investment in a full time temporary role through August (benefits eligible). As a champion of media investment, the Director is responsible for delivering a level of innovation and excellence in work. The Director's responsibility is in oversight of client media investment oversight: Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social * Engagement in Enterprise Partnership Program (EPP) * Lead Agency Negotiator, Client voice & potential New Business * Consummate communicator Client, Account team and Investment Leadership The focus is leading the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach. The Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics. While investment stewardship is the Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more. At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for a Director include: Reliable, ethical & operates in the best interest of Crossmedia & clients. * Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners * Is fully committed to staff training of team members and serves as a mentor * Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients * Develop internal processes to ensure ability to meet cross channel investment needs on businesses Focuses on a quality product, adhering to Crossmedia's high standards. * Has a strong foundation in media planning & buying principles * Own the investment product with and maintain sound rationale in investment selection decision for each plan * Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives * Ensure teams across all channels adhere to processes and manage whos doing what by when * Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts. * Negotiate and create effective deals and buying solutions and Joint Business Plans for the client * Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech ) * Stays up to date with marketplace offerings and new opportunities * Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client * Maintain sound buys and ensure strong cross channel reporting and insights Personal efforts generate satisfaction – clients, team, company. * Displays a high level of personal dedication and motivation. * Contributes to Crossmedia culture. * Participates in training to enhance their professional growth. * Participates in the recruitment/retention of XM talent. * Effectively troubleshoots team concerns. * Builds esprit de corps through strong team REQUIREMENTS * 6 + years of experience in media investment and campaign management * A thorough understanding of the media landscape and how it’s evolving. * Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business * Advance media product delivered to clients, fueled by a holistic understanding of advertising and media. * Liaison between partner agencies, vendors, in-house client strategy/creative teams * Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI. * Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities * Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value. * Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations * Participation in new business * Strong listening skills believes good thinking can come from anyone and any place. * A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team Salary range $100k - $145 annually. Commensurate with experience. Compensation is determined on the skills, qualifications and tenure of the applicant. CROSSMEDIA BENEFITS Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including: * Flexibility to work in hybrid manner with in-office and work from home options (depending on role). * Open/Flexible PTO with US & UK specific policies * Sponsored healthcare options and agency-wide physical & mental health support * 401k with company match (USA), and generous Pension (UK) * Paid sabbatical at significant milestone anniversaries * Generous paid parental leave policy * Life milestone recognition & support * The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development) * Cell phone/tech reimbursement * Student Loan payment plan (US) * Tuition reimbursement * Learning & Development and training programs * And burgers – lots and lots of burgers COMMITMENT TO DIVERSITY AND INCLUSION Diversity is in our DNA. As a minority-owned company, our commitment to an inclusive environment has long been embedded into agency practices and at every level. Almost one third of senior leadership identifies as a person of color and over half of our executive leadership are women. We have active mentoring & internship programs that create opportunities for underrepresented groups. Internal agency programming is anchored by XMEquity365, a permanent, year-round initiative fostering acknowledgement and support of marginalized communities within five pillars – Excellence, Voices, Education, Giving & Representation. Crossmedia is committed to providing equal employment opportunities and creating a diverse and inclusive company culture and that does not discriminate against candidates and employees because of their disability, sex, race, gender identity, sexual orientation, religion, national origin, age, veteran status, or any other basis prohibited by applicable federal, state, or local law. All job requirements are subject to possible revision to reflect changes in the position requirements, business necessities and/or to reasonably accommodate individuals with disabilities. Essential and other job functions are subject to modification. This job description in no way states or implies that these are the only duties to which will be required in this position. Employees will be required to follow other job-related duties as requested by their supervisor/manager (within guidelines and compliance with laws in the US and UK ). Continued employment remains on an “at-will” basis.” Reasonable accommodations may be provided to enable individuals with disabilities to perform essential functions in compliance with the American with Disabilities Act of 1990 (US based) Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job: * Prolonged periods of sitting at a desk and working on a computer. Must be able to remain in a stationary position 50% of the time. * Ability to stand, bend, and reach * Constantly operates a computer and other office productivity machinery, such as a calculator, copy machine, and computer printer. * The ability to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations. * The ability to observe details at close range (within a few feet of the observer). In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Crossmedia, please email people.team@xmedia.com. (US based candidates).