Brand Copywriter

Established in 1986 in the Swedish mountains, our love for skiing in untouched terrain and embarking on adventures in the wild run

deep. Our purpose is simple: to bring this freeride spirit to the world. With our products, we aim to make adventures possible 365

days a year.

We are driven by passion, togetherhood, responsibility and winning spirit. We know that an inspiring spread of unique abilities

and personalities contribute to our dynamic culture and our success. Now, we are looking for a new talent to join our team.

As Brand Copywriter, you are responsible for developing and executing a holistic copy strategy across Peak Performance’s brand.

Reporting to the Head of Global Brand Communications, you own, write, edit and elevate our brand copy and Tone of Voice across all

external touchpoints, including social media channels (TikTok, Instagram, YouTube), blog content, and new brand channels such as

Substack and Reddit. You ensure consistent, distinctive and impactful messaging, while making SEO/GEO-informed decisions and

staying ahead of copy trends, tools and platform updates, so Peak Performance remains innovative and creative in its DTC

touchpoints.

• Develop a global copy strategy across the brand, taking into account SEO and GEO needs and developments, brand campaigns and

marketing needs, and update it regularly following marketing updates and long-term strategic plan (LTSP) directions.

• Stay ahead of copy trends, tools and platform updates, and ensure digital transformation opportunities (e.g. GEO, LLM updates,

algorithmic changes) are identified early, prioritised and rolled out in a timely manner.

• Work closely with the Head of Communications and Head of Creative to develop stories and key messaging that inform and develop

brand campaigns (manifesto/creative copy).

• Advise the Social Media on captioning across owned brand channels, including Instagram, TikTok, YouTube and LinkedIn, and

collaborate with the ecom team on blog content.

What we offer

We offer you an inspiring work environment where our values of Passion, Togetherhood, Responsibility and Winning Spirit are at the

core of everything we do, promoting creativity, teamwork, accountability, and progress. You get the opportunity to work with a

great team that shares your passion for sports and outdoor life. We are on a growth journey, finding our line and building our

future success. That provides interesting challenges and possibilities in all roles for the person who is curious and likes to get

things done. We’re small enough for you to play a key role regardless of your position, but big enough to have a global presence.

At Peak Performance, you get the best of both worlds.

If our values inspire you and you share our passion for outdoor sports and products that combines style and performance, we want

you to join our winning team. Apply now and unlock your freeride spirit!