Brand Director

Mentimeter is an engagement company with a simple goal: to make every leader better. Through

interaction, insights and recommendations, its platform helps organizations turn participation into better understanding and

stronger performance.

Founded in Stockholm in 2012, Mentimeter is used by 20 million people each month across 1.3

million organizations. At Mentimeter, we believe better leadership starts with listening and that the strongest results are

achieved together. That’s why we foster a culture built on curiosity, collaboration and shared ownership. By joining us, you’ll

help leaders turn participation into deeper understanding and stronger performance, advancing our ambition to help more than one

billion people listen, learn and work better together.

As Brand Director, you'll lead

Mentimeter's brand team and the creative work that helps people understand, recognize and choose us. You'll set an ambitious

creative direction, develop the team, and build the systems that help great work reach further.

Our mission is to make

every leader better. We have a clear brand direction grounded in that mission, and your role is to develop how we express it

across audiences, channels and markets. You'll own our Brand Platform and Creative Platform, building on the strategy in place to

create ideas and storytelling that people connect with and remember.

Brand sits within Design at Mentimeter. We see our

product and brand as one experience, and you’ll work closely with product managers, designers, researchers, analytics and the

design system team to bring that to life. Our brand designers, copywriters and producers work as an internal agency, supporting

teams across the business through a retainer model that serves both of our go-to-market motions: product-led growth (PLG) and

Enterprise.

You'll lead that agency end to end: setting priorities, directing the work and developing how it gets made.

That includes building AI-enabled tools and ways of working that help colleagues across Mentimeter produce on-brand material

themselves, freeing the creative team to focus where their expertise makes the biggest difference.

You'll report to our

Chief Design Officer, join the Design Leadership Team, and work closely with our CDO and CEO on the direction of the brand.

You're a creative leader with depth in your craft and the ability to make the

people around you better. You can turn a strategic direction into a strong creative idea, explain why it works, and help a team

develop it into work that delivers.

We're particularly interested in a copywriting background. You enjoy working with

language, ideas and storytelling, and can move comfortably between shaping a campaign concept, working through the details of a

headline and coaching someone else through their approach. You'll join a team with expertise across brand design, copywriting and

production, bringing your own craft and creative direction to help develop both the work and the people behind it.

You also

think about what makes good work possible beyond your own involvement. You've built tools, standards or processes that others can

use, and you're actively exploring how AI can improve creative production. We'd like to hear what you've tried to build, where it

worked, where it fell short and how your thinking changed as a result.

Experience across both agency and in-house or

product environments would be especially valuable. You understand how to serve different stakeholders, prioritise competing needs

and keep developing a brand over time.

In this role, you will:

• Set the creative

direction: Lead ideas and storytelling across Mentimeter's brand work, and run crits and reviews that help the team

produce stronger work.

• Own our brand and creative platforms: Build on our strategic foundation and

develop a lasting creative concept that works across audiences, channels and markets.

• Lead the internal agency:Own delivery, prioritisation and capacity across the business, making sure our biggest company and growth priorities get

the attention they need.

• Build brand as a system: Develop guidelines, templates, prompt libraries and

AI-enabled tools that help teams produce on-brand work. Set clear standards for quality, tone of voice, IP and legal

considerations, with human review where it matters.

• Connect brand and product: Work with product design

and our design system team so that what people see and hear from Mentimeter feels connected to their experience of using it.

• Lead and develop our creative people:Manage our brand creative and design leads, and own craft standards,

hiring quality and development across design, copy and production.

Requirements

• 10+

years in creative or brand work, including experience leading and developing creative teams across disciplines, with

responsibility for both people and the quality of their work.

• A strong foundation in creative direction and storytelling,

ideally rooted in copywriting.

• A portfolio that demonstrates your creative judgement and makes your own role and

contribution clear.

• Experience translating brand strategy into creative ideas that work across channels and markets.
• Experience building guidelines, templates, tools or processes that enable others to produce good work within a brand.
• Practical experience experimenting with AI in creative production, and thoughtful examples of what you've learned.
• Good business judgement and the ability to prioritise creative capacity across competing needs.
• The ability to build

strong working relationships across creative, product and commercial teams.

• Excellent written and spoken English.

You don't have to know Swedish. Daily work is carried out in English and the Mentimeter team currently boasts over 50

nationalities!

At Mentimeter, we believe in fair and transparent compensation that

grows with you.

The salary range for this role is SEK 84,000 - SEK 98,000 per month. It's intentionally broad to reflect

the different stages of growth within the role. Where an individual is placed within the range depends on factors such as relevant

experience, demonstrated skills, and alignment with the role's requirements.

We're committed to supporting your growth.

You'll have ongoing development conversations with your manager and build skills, contribute to our mission and have meaningful

impact.

What Mentimeter can offerAt Mentimeter we can offer a diverse and inclusive

work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our

colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure

that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing

company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about

work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive

compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page

AI and Hiring at Mentimeter

At Mentimeter, we believe AI helps us work smarter - but it

never replaces the human assessment, curiosity, and personal connection that define our culture and our hiring. We use AI as a

sparring partner: to bounce ideas, bring new perspectives, support structure, and make our work more efficient. But the meaning,

decisions, and interactions always come from people. AI strengthens our work, but it does not define it. At Mentimeter, we’re

not building an AI-driven hiring process - we’re building a people-first culture, where technology helps us listen, learn, and

grow together.

Culture at MentimeterAt Mentimeter we believe in giving everyone a voice - regardless

of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A

platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants

who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not

strictly required. In order to give everyone a voice, we need to be as diverse as our users.

Learn more about our culture

by visiting our Culture page.

Review our Privacy Policy for more information.